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Karona Cahya Susena
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INDONESIA
Jurnal Kewirausahaan dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30260167     DOI : 10.37676
Core Subject : Economy, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Kewirausahaan dan Bisnis include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship Social Entrepreneurship Sustainable Entrepreneurship SMEs Entrepreneurship Business Education Development on Learning Materials, Teaching models, and Learning Media
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2023): Februari" : 5 Documents clear
Analisis Standarisasi Motu Produk Halal Dan Hki Bagi Usaha Mikro Kecil Menengah Air Sebakul Bengkulu Tengah Valentino, Aldi Valentino
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 1 (2023): Februari
Publisher : Universitas Dehasen Bengkulu

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Abstract

Entering the Industrial 4.0 era, Indonesia must immediately adjust its position so that it can become a production base and logistics center by taking advantage of opportunities to expand market share, while at the same time being able to integrate itself into the global supply chain. One of the strategies to integrate this is to make Halal Product Micro, Small and Medium Enterprises (MSMEs) the subject of the national strategy in an effort to encourage the development of national geopolitical and geoeconomic potential. As the main subject of this strategy, problems for MSME actors are still a fundamental problem in Indonesia. The ineffectiveness of capital distributed by the government and the complexity of the bureaucratic system resulted in slow growth of MSMEs, resulting in a gap between the behavior of MSMEs and the government. The government in this case seems serious about encouraging domestic industry players to improve the quality of halal products so they can compete in the industrial era 4.0. In an effort to stabilize the economy, the government began to distribute budgets to industry players, especially MSMEs in Indonesia. Deputy for Financing of the Ministry of Cooperatives and SMEs (Kemkop UKM) Yuana Styawati said the number of micro businesses until 2018 was 58.91 million units, 59,260 small businesses and 4,987 large businesses. In addition, it was also recorded that 3.79 million MSMEs had utilized digital technology or e-commerce businesses (Maizal Walfajri, 2018). Of this amount, the government distributes a budget for small and medium enterprises in the amount of Rp. 1.2 trillion, of which this amount will be distributed using two schemes, namely distribution with conventional schemes and sharia schemes as well as assistance or facilitation efforts for the MSME industry in Halal Products.The existence of Small and Medium Enterprises (SMEs) as creative businesses in Bengkulu is quite large, but there are still many people who do not understand the importance of Intellectual Property Rights for Micro, Small and Medium Enterprises. The problem we face from our socialization is how to raise awareness in the community that Intellectual Property Rights are very important for a creative business. The purpose of our socialization is to inform micro, small and medium entrepreneurs in Timur Indah 5 RT 32 RW 02 that Intellectual Property Rights play a very important role in protecting intellectual property rights owned by a Micro, Small and Medium Enterprises actor. This community service method uses the socialization method by approaching the community and providing knowledge about the importance of Intellectual Property Rights for Micro, Small and Medium Enterprises
Pengolahan Kerupuk Emping Melinjo Di BUMdes Desa Selubuk Kecamatan Air Napal Sari, Serly Mayang
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 1 (2023): Februari
Publisher : Universitas Dehasen Bengkulu

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Abstract

Emping melinjo crackers have a classy aroma and a delicious, crunchy taste. The process of processing melinjo fruit into emping melinjo crackers can be done in various ways. The first process is that old melinjo fruit are fried without oil with hot sand or rendang in a cauldron, some are also boiled. After this process, the hard rind of rnelinjo fruit is discarded. then the melinjo fruit is pounded or ground to form thin pieces. data collection is carried out by making direct observations on matters relating to the problem under study and referring to books, the internet and other sources that have to do with the preparation of the research The melinjo cracker makers usually carry out the process of forming thin chips on this melinjo traditionally which is stacked with stones on the foundation in stages. This study applied a processing system for emping melinjo crackers with a milling system. This grinding aims to facilitate the process of forming melinjo fruit into thin pieces. The expected results of this process indicate that the production capability of this tool is roughly estimated at around 15 melinjo pieces per minute.
Pemanfaatan media Sosial instagram Dalam Pemasaran UMKM Roti Al Batsit Kota Bengkulu Susena, Karona Cahya; Refsi, Refsi Roziana
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 1 (2023): Februari
Publisher : Universitas Dehasen Bengkulu

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Abstract

UMKM Roti Al Batsit is a small business engaged in the food industry which is located in the city of Bengkulu. As one of the MSMEs, the challenge that must be faced is how to increase product sales and introduce the Roti Al Batsit brand to the public. Therefore, a community service program with the title "Utilization of Instagram social media in Marketing of UMKM Bread Al Batsit Bengkulu City". The use of Instagram social media is done so that consumers can easily recognize and remember the Roti Al Batsit brand and give a positive image to the brand. During the implementation of the community service program, an evaluation of the impact of the program was carried out on the UMKM Roti Al Batsit. The evaluation is carried out by comparing product sales before and after the program is implemented. The evaluation results show that implementing the use of Instagram social media in proper marketing has succeeded in increasing the number of product sales in the community.
Pelatihan Pemanfaatan Gelas Plastik Bekas Menjadi Kerajinan Gantungan Hijab Di Perumahan Pondok Indah Merapi Tebeng safitri, latipah nurma
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 1 (2023): Februari
Publisher : Universitas Dehasen Bengkulu

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Abstract

Gelas plastik bekas biasanya jadi barang yang biasanya dibuang karena tidak berguna lagi. Gelas plastik bekas adalah bahan limbah anorganik yang sulit untuk terurai. Oleh karena itu, banyak sekali ditemukan gelas plastik bekas dimana-mana terutama dilingkungan rumah, dipinggir siring perumahan pondok indah merapi tebeng. Oleh karena itu, dengan permasalahan tersebut supaya menjadikan gelas plastik bekas tersebut bisa didaur ulang menjadi sesuatu yang berguna dan menjadi barang yang bermanfaat. Tujuan dari daur ulang gelas plastik bekas minuman ini, supaya lingkungan menjadi bersih dan juga bisa menjadi barang yang berguna. Gelas plastik bekas bisa dijadikan kerajinan salah satunya gantungan hijab.
Peranan Kemasan Untuk Meningkatkan Pemasaran UMKM Roti Al Batsit Kota Bengkulu Efendi, Fithria habib; Hidayah, Nenden Restu; Susena, Karona Cahya
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 1 (2023): Februari
Publisher : Universitas Dehasen Bengkulu

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Abstract

UMKM Roti Al Batsit is a small business engaged in the food industry which is located in the city of Bengkulu. As one of the MSMEs, the challenge that must be faced is how to increase product sales and introduce the Roti Al Batsit brand to the public. Therefore, the community service program is entitled "The Role of Packaging to Increase the Marketing of UMKM Bread Al Batsit Bengkulu City". The introduction of unique and easy-to-remember packaging is made so that consumers can easily recognize and remember the Roti Al Batsit brand and give a positive image to the brand. During the implementation of the community service program, an evaluation of the impact of the program was carried out on the UMKM Roti Al Batsit. The evaluation is carried out by comparing product sales before and after the program is implemented. The evaluation results show that the implementation of attractive packaging recognition in proper marketing has succeeded in increasing the number of product sales in the community

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