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Suswadi
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+6281393519111
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INDONESIA
Journal of Rural and Urban Community Studies
ISSN : -     EISSN : 30255090     DOI : https://doi.org/10.36728/jrucs.vxix
The primary objective of this journal is to effectively communicate the findings and viewpoints of academics, scholars, and students from various universities and research institutions. The Journal of Rural and Urban Community Studies (JRUCS) is a biannual publication, released in February and August. The main emphases of JRUCS lie in the following research areas: Social Economic of Agriculture (Agribusiness) Impact of Agribusiness on Rural and Urban Communities Sustainable Agriculture Practices and their Effects on Communities Socioeconomic Analysis of Agriculture and its Influence on Community Development Entrepreneurship and Innovation in Agribusiness for Community Growth Agribusiness Value Chains and their Implications for Community Well-being Technological Advancements and their Impact on Agriculture and Community Development Policy Interventions and their Effects on Agriculture and Community Livelihoods Social Innovation and Community-based Approaches in Agribusiness Market Linkages and Marketing Strategies for Agricultural Products in Communities Community Development in the Agricultural Sector Agricultural Policy and its Implications Analysis of Agricultural Institutions and Organizations Rural Sociology and Social Dynamics in Rural Communities Urban Sociology and Social Dynamics in Urban Communities Sustainable Agribusiness Practices Sustainable Agriculture and its Environmental Impacts Strategies for Sustainable Agriculture Extension Innovations in Agricultural Technologies and Practices Community-Based Approaches to Agricultural Development Challenges and Opportunities in Rural-Urban Interactions
Articles 1 Documents
Search results for , issue "Vol. 1 No. 1 (2023): Agustus 2023" : 1 Documents clear
The Influence Of Product Quality, Price, And Promotion And Their Relationship To Consumer Decisions In Buying Queen Accessories Products In The City Of Surakarta Adisa Fusanita; Mrihrahayu Rumaningsih; Kurniawati Darmaningrum
Journal of Rural and Urban Community Studies Vol. 1 No. 1 (2023): Agustus 2023
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v1i1.2848

Abstract

This study aims to determine: (1) The effect of quality on consumer decisions in purchasing queen accessories products in the city of Surakarta, (2) To determine the effect of price on consumer decisions in buying queen accessories products in the city of Surakarta, (3) To determine the effect of promotion on consumer decisions in buying queen accessories products in the city of Surakarta, and lastly, (4) To find out whether the three variables together influence consumer decisions in buying queen accessories products in the city of Surakarta. The method used in this research is a survey method by distributing questionnaires. The technique used is purposive sampling. Samples taken as many as 100 respondent. The data analysis used was multiple linear regression analysis using the SPSS version 22 application. This study (1) partially product quality has a positive and significant influence on buying decisions with a Beta value of 27%. (2) partially the price of the product has a positive and significant influence on buying decisions with a Beta value of 25%. (3) partially promotion has a positive and significant influence on buying decisions with a Beta value of 31%. (4) simultaneously quality, price, and promotion have a positive and significant effect on purchasing decisions, with an F value of 2.70 and Sig. 0.000, so that 34.508 > 2.70 is obtained and the value of Sig. 0.000 < 0.05

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