cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Heni Kuswanti
Contact Email
heni.kuswanti@fkip.untan.ac.id
Phone
-
Journal Mail Official
jee@fkip.untan.ac.id
Editorial Address
Fakultas Keguruan dan Ilmu Pendidikan, Universitas Tanjungpura Jalan Prof. Dr. H. Hadari Nawawi Pontianak, Indonesia
Location
Kota pontianak,
Kalimantan barat
INDONESIA
Jurnal Edukasi Ekonomi
Published by Universitas Tanjungpura
ISSN : 25979876     EISSN : 30324459     DOI : https://dx.doi.org/10.26418/jee.
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Edukasi Ekonomi merupakan jurnal yang memuat artikel hasil penelitian dalam kawasan pendidikan dan pembelajaran ekonomi, baik pada jalur pendidikan formal, non formal, maupun informal. Jurnal ini diterbitkan sebagai media komunikasi & informasi bagi dosen, guru, serta alumni & mahasiswa Program Studi Pendidikan Ekonomi.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol 8, No 2 (2024): Agustus 2024" : 5 Documents clear
PERSEPSI DAN KEYAKINAN DIRI: FAKTOR PENENTU MINAT MAHASISWA FKIP UNTAN MENJADI GURU EKONOMI Siti Nurhani, Siti Nurhani
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.79971

Abstract

This research aimed to determine: (1) the influence of perceptions of the teaching profession on student interest in becoming economics teachers among FKIP UNTAN Economic Education students, (2) the influence of Self-efficacy on student interest in becoming economics teachers, and (3) the combined influence of perceptions of the teaching profession and Self-efficacy on student interest. Using a quantitative approach and influence study, the research involved 142 respondents from the 2020, 2021, and 2022 cohorts of FKIP UNTAN Economic Education students. Multiple linear regression analysis was employed, with perceptions of the teaching profession (X₁) and Self-efficacy (X₂) as independent variables, and student interest in becoming an economics teacher (Y) as the dependent variable. The findings revealed: (1) perceptions of the teaching profession significantly influenced students' interest with a value of 0.737 and a t-test significance of 0.000 0.05; (2) Self-efficacy significantly influenced students' interest with a value of 0.663 and a t-test significance of 0.000 0.05; and (3) both variables significantly influenced students' interest simultaneously, with an Fcount value of 92.963, greater than the Ftable value of 3.06, and a significance level of 0.000 0.05.
STRATEGI PEMASARAN MEDIA SOSIAL: MEMBANGUN CITRA MEREK DAN KEPERCAYAAN UNTUK MENINGKATKAN MINAT BELI PRODUK RAMAH LINGKUNGAN Imammudin, Yusuf; Putri, Tyas Eka Permata; Rohmawati, Shintya Putri
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.80917

Abstract

Growing consumer knowledge of environmental issues has fueled demand for ecologically friendly items, particularly cosmetics, impacting consumer loyalty and product diversification. Social media marketing is critical in building a positive brand image and influencing purchasing decisions for environmentally friendly products. The purpose of this study is to look into the impact of social media marketing on brand image, brand trust, and consumer purchase interest in environmentally friendly products, namely Avoskin Skincare products. The study employs quantitative approaches and involves active social media consumers who are familiar with Avoskin and live in Surakarta. Data were collected via an online questionnaire with a 1-5 Likert Scale and a sample size of 170 respondents. Data analysis utilizing the SEM-PLS approach reveals a positive correlation between social media marketing, brand image, brand trust, and consumer purchasing interest. These findings demonstrate that an effective social media marketing strategy can form positive opinions and improve brand confidence, ultimately encouraging consumers to purchase environmentally friendly products like Avoskin
PROBLEMATIKA PENERAPAN KURIKULUM MERDEKA BELAJAR PADA PEMBELAJARAN AKUNTANSI DASAR DI SMK NEGERI 1 TELUK KERAMAT Norhafizah, Norhafizah
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.80032

Abstract

Tujuan penelitian ini adalah untuk mengetahui problematika yang dihadapi oleh guru dan peserta didik dalam penerapan Kurikulum Merdeka Belajar pada pembelajaran akuntansi dasar di SMK Negeri 1 Teluk Keramat. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Subjek penelitian ini terdiri dari satu orang guru akuntansi dasar dan lima orang peserta didik kelas X jurusan akuntansi dan keuangan lembaga di SMK Negeri 1 Teluk Keramat. Teknik pengumpulan data dilakukan dengan tiga cara yaitu wawancara, observasi, dan dokumentasi. Teknik analisis data menggunakan reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Teknik pemeriksaan keabsahan data menggunakan triangulasi dan bahan referensi. Hasil penelitian ini menunjukkan bahwa problematika yang dihadapi oleh guru dan peserta didik dalam penerapan Kurikulum Merdeka Belajar adalah kesulitan guru dalam menyusun perangkat pembelajaran, kesulitan dalam melaksanakan pembelajaran berdiferensiasi, kesulitan dalam melakukan penilaian, minat dan motivasi belajar peserta didik yang rendah dan masalah gaya belajar peserta didik yang berbeda-beda. Alternatif solusi yang ditawarkan dalam mengatasi problematika guru dan peserta didik yaitu mengikuti pelatihan, mengikuti Musyawarah Guru Mata Pelajaran (MGMP), memanfaatkan platform merdeka mengajar, dan menggunakan model serta media pembelajaran yang bervariasi.  Kata kunci: Problematika, Kurikulum Merdeka Belajar, Akuntansi Dasar
ANALISIS KEBUTUHAN MEDIA PEMBELAJARAN VIRTUAL REALITY (VR) PADA MATA PELAJARAN EKONOMI KELAS X SMA NEGERI 1 SUNGAI RAYA Irfan, Muhammad Rifai; Purwaningsih, Endang; Basri, Muhammad
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.86434

Abstract

As educators, teachers should be ready to face the rapid development of technology. Teachers need to develop technology-based learning media to create a different learning atmosphere than usual so that it can affect the increase in motivation and learning outcomes of students. The purpose of this study was to analyze the needs of students on Virtual Reality (VR) based learning media in the economics class X SMA Negeri 1 Sungai Raya. The research method used is a qualitative research method. The research data used are the results of observations, teacher interviews, and student interviews to find out the needs of Virtual Reality (VR) learning media. The results of this study indicate that the need for virtual reality (VR) based learning media is needed to support the learning process. The development of virtual reality-based learning media must be tailored to the interests and interests of students in online games.
PENGARUH PROMOTION, PERCEIVED DEFFERENTIATION DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK FASHION AEROSTREET Susanto, Dimas Audy; Aprilia, Natasya Eka; Putri, Nadya Kusuma
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.81045

Abstract

AeroStreet is a regional fashion brand that captivates people with its contemporary urban aesthetics and competitive pricing. This study seeks to examine the impact of promotions, perceived difference, and brand trust on loyalty to the AeroStreet brand. A quantitative methodology was employed utilizing an online questionnaire survey, which had 145 participants. Data were examined utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess validity, reliability, and interrelationships among variables. The survey employs a 1-5 Likert scale to assess respondents' perceptions. The research findings indicate that promotions do not significantly affect brand loyalty. Product differentiation is crucial, since consumers who see AeroStreet items as distinctive are likely to exhibit loyalty. Moreover, brand trust significantly impacts loyalty, as consumers who have confidence in a brand's quality and reputation exhibit greater loyalty. This study offers insights into the formulation of marketing strategies within the local fashion sector.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 9, No 2 (2025): Agustus 2025 Vol 9, No 1 (2025): Februari 2025 Vol 8, No 2 (2024): Agustus 2024 Vol 8, No 1 (2024): Februari 2024 Vol 7, No 1 (2023): Agustus 2023