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Titik Inayati
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PRAGMATIS Jurnal Manajemen dan Bisnis
Published by Universitas Wijaya Kusuma Surabaya
ISSN : -     EISSN : 28288238     DOI : http://dx.doi.org/10.30742/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
PRAGMATIS: Jurnal Manajemen is a peer-reviewed journal that publishes articles, studies, and reviews relating to economics, management. PRAGMATIS journal accepts any manuscripts or articles in the field of economics, management studies from both national and international academicians and researchers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol 1, No 2 (2020): September" : 4 Documents clear
Pengaruh Sikap Kemandirian, Motivasi, Kecerdasan Emosional, Pendidikan Kewirausahaan Terhadap Minat Berwirausaha (Studi Pada Wilayah Driyorejo Gresik) Siti Djamilah; Widya Ributiati Utama
PRAGMATIS Vol 1, No 2 (2020): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i2.2089

Abstract

Driyorejo is a district located in Gresik Regency, over time Driyorejo became a very crowded place due to the large number of housing developments and Driyorejo is an industrial area. This makes Driyorejo currently a very densely populated region. Increasing population makes people take advantage of these opportunities to meet their daily needs. Some people switch professions from farmers to trade or entrepreneurship. This study aims to examine the effect of attitude of independence, motivation, emotional intelligence, and entrepreneurship education on entrepreneurial interest. This study uses primary data obtained by distributing questionnaires to a number of respondents. The population in this study are entrepreneurs in the Driyorejo Gresik area. The sample used in this study was 100 respondents using purposive sampling technique. Data analysis method used is multiple linear regression analysis using the SPSS (Statistical Product and Service Solutions) program. The results of this study, it can be concluded that the variables of motivation, emotional intelligence and entrepreneurship education significantly influence the interests of entrepreneurship. However, the attitude of independence does not significantly influence the interest in entrepreneurship
Analisis Pengaruh Citra Merek, Inovasi Produk Dan Iklan Terhadap Kinerja Pemasaran Melalui Keunggulan Bersaing Sebagai Intervening Dita Dewi Ramadzan
PRAGMATIS Vol 1, No 2 (2020): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i2.2090

Abstract

In the current era of globalization, developments in the field of technology are increasingly sophisticated. Smartphones are difficult to separate from activities carried out by humans everyday, there is internet support that makes it easier for humans to connect with anything around the world, social media that makes humans able to communicate with each other over great distances even without meetings.The purpose of this study was to examine and analyze the influence of brand image, product innovation and advertising on the marketing performance of "OPPO" smartphones on students of the Faculty of Economics and Business at Wijaya Kusuma University in Surabaya through competitive advantage as an intervening variable. The population in this study is the Students of the Faculty of Economics and Business, University of Wijaya Kusuma Surabaya who use smartphones "OPPO". The number of samples taken was as many as 100 respondents taken using random sampling techniques in which each element of the entire population had the same opportunity to be chosen. Path analysis is used as a calculation to test the hypothesis in this study.From the research that has been done, it can be seen that brand image, product innovation and advertising do not have a significant influence on the competitive advantage of "OPPO" smartphones in the students of the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya. Competitive advantage has a significant effect on the marketing performance of "OPPO" smartphones in the students of the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya. Brand image, product innovation and advertising do not have a significant effect on the marketing performance of the "OPPO" smartphone on the students of the Faculty of Economics and Business, University of Wijaya Kusuma Surabaya. And competitive advantage is not tested as an intervening variable because the direct influence of brand image, product innovation and advertising on marketing performance is greater than the indirect effect.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Loyalitas Pasien Dengan Kepuasan Pasien Sebagai Variabel Intervening (Studi Pada Poliklinik Jantung RSUD Bakti Dharma Husada Surabaya) Matheous Tamonsang; Muhammad Dwi Apriliyanto
PRAGMATIS Vol 1, No 2 (2020): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i2.2087

Abstract

The purpose of this study was to determine the effect of service quality and facilities on patient loyalty at the Heart Clinic at Bhakti Dharma Husada Hospital Surabaya with patient satisfaction as a moderating variable. In this study, sampling was carried out by non-probability sampling with a purposive sampling procedure, which means that the sampling technique is based on certain considerations. With a total sample of 82 people. Research data processing using data analysis respondents using path analysis (path analysis) with the help of SPSS 16. The results concluded that service quality has a significant effect on patient satisfaction, facilities have a significant effect on patient satisfaction, service quality partially has a significant effect on patient loyalty, facilities are Partial significant effect on patient loyalty, patient satisfaction partially significant effect on patient loyalty, patient satisfaction is not an intervening variable service quality and facilities variables on patient loyalty.
Pengaruh Kebebasan Dalam Bekerja, Keberhasilan Diri Dan Toleransi Akan Resiko Terhadap Minat Mahasiswa Menjadi Wirausaha Di Surabaya Barat Arika Winda Cahya Suritno
PRAGMATIS Vol 1, No 2 (2020): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i2.2088

Abstract

The purpose of this observation is to find out and analyze the influence of the factors of freedom at work, self-success and risk tolerance towards students' interest in becoming entrepreneurs in West Surabaya. Types of data use quantitative data and data sources use primary data. To collect research data is to distribute a questionnaire of 100 respondents. With the sampling technique method non-probability (Non probability sampling methods). Processing and data analysis using SPSS application support. Validity test, reliability test and multiple linear regression analysis are the data analysis techniques used. From the results of research validity test of all variables declared valid, because of significance 0.6. The f test shows that all independent variables, freedom in works, self-success and tolerance for risks have significant on the interest of student to become entrepreneurs. Whereas the t-test results showed that the variables of freedom of work, self-success and tolerance for risk have a positive and significant effect on on the interests of students to become entrepreneurs.

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