Bimantara (Business Innovation Management and Entrepreneurship Journal) is published by the Magister of Management Programme, Universitas Muhammadiyah Malang. Bimantara journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal only accepts articles from original research results. The primary criterion for publication is the significance of the contribution an article makes to the literature in the management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, and entrepreneurship. Bimantara journal has been indexed in Google Scholar and keeps an attempt to be indexed in other journal directories.