cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Salman Farid
Contact Email
ahmadsalmanfarid@stain-madina.ac.id
Phone
+6281218181955
Journal Mail Official
ahmadsalmanfarid@stain-madina.ac.id
Editorial Address
Huta Baringin, Kec. Panyabungan Barat Kab. Mandailing Natal 22911 Indonesia
Location
Kab. mandailing natal,
Sumatera utara
INDONESIA
Involvement International Journal of Business
Published by PT Agung Media Publisher
ISSN : -     EISSN : 3032485X     DOI : https://doi.org/10.62569/iijb.v1i2.13
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Authors are invited to contribute original research on a wide range of topics including financial management, marketing strategies, human resource management, entrepreneurship and innovation, international business, supply chain management, corporate governance, economics and business environment, strategic management, ecommerce and digital business, corporate social responsibility, financial technology, business management, green business practices, organizational leadership, risk management and compliance, corporate finance, small and medium sized enterprises, business ethics, and management of change.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2025): July 2025" : 5 Documents clear
Promoting Women Entrepreneurship through Bank Credit: A Study of the NRLM Scheme Patel, Deepshikha; Pandey, Anita
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.121

Abstract

The National Rural Livelihoods Mission (NRLM) is a flagship initiative by the Government of India aimed at alleviating rural poverty by promoting women entrepreneurship through Self-Help Groups (SHGs). This study examines the role of bank credit particularly from private and co-operative banks in supporting SHGs in Raigarh District, Chhattisgarh, from 2017 to 2023. This research employed a quantitative descriptive approach using secondary data on credit disbursement and outstanding amounts sourced from bank reports. Trend analysis and percentage achievement calculations were used to assess the performance of private sector and co-operative banks in achieving NRLM credit targets. Literature-based qualitative insights supported the interpretation of institutional practices and challenges. Findings indicate a significant increase in SHG credit support over time, especially from private banks, whose credit disbursement surged post-2020. Co-operative banks demonstrated strong initial involvement, although their credit achievements fluctuated in later years. Overall, both types of banks contributed meaningfully to financial inclusion for rural women, with rising loan amounts and SHG participation. While the NRLM scheme has enhanced economic and social empowerment among women, persistent challenges remain, including limited financial literacy, collateral barriers, and restricted market access. Achievement gaps between targets and outcomes in several years suggest implementation and monitoring issues. The study recommends simplifying credit processes, expanding capacity-building initiatives, and improving access to markets to further strengthen the impact of NRLM.
Strengthening Entrepreneurial Skills and Motivation among University Students Marjukah, Anis; Ambarsari, Dwi Wanito; Sri Nugroho , Arif Julianto; Jati, Agung Nugroho; Kuntrayanto, Oki
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.132

Abstract

Entrepreneurship is increasingly promoted as a strategic response to graduate unemployment and economic inequality, particularly in developing countries. Higher education institutions are expected to foster entrepreneurial readiness among students by shaping their perceptions, stimulating interest, and building competence. This study employed a qualitative descriptive approach involving 20 purposively selected students from the Faculty of Economics and Psychology at Widya Dharma University who participated in the university’s entrepreneurship development program during 2023–2024. Data were collected through semi-structured interviews and supported by document analysis and field observations. Triangulation was applied to validate the findings. The results show that 75% of students agreed that entrepreneurship can improve welfare, while 70% viewed it as a viable alternative to formal employment. A total of 60% expressed interest in trying entrepreneurship due to adequate knowledge, and 55% were willing to start a business with institutional support. In terms of competence, 75% enjoyed creativity and innovation, and the same percentage were ready to face the risk of failure. However, only 50% believed they had the potential to be entrepreneurs. Although 60% felt unashamed to learn from others and saw student organizational involvement as beneficial, 60% also acknowledged the need for external support to achieve entrepreneurial success. These findings indicate that students’ entrepreneurial readiness is promising but still requires enhancement through practical experience and mentorship. The study proposes an integrated development model to cultivate entrepreneurial readiness by targeting three dimensions namely perception, interest, and competence.
Advancing Automotive Business Strategy through Multimodal Aspect-Based Sentiment Analysis Using SSLU-GRU and YOLO Pyate, Prapullakumar Gowtham; Srinivasan, Balaji
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.137

Abstract

Sentiment analysis (SA) has become a key tool in understanding consumer feedback in the automotive industry. However, most existing models are limited to unimodal data and fail to capture fine-grained, aspect-level sentiments from multimodal sources such as text, images, and video. Additionally, privacy concerns related to user-generated content remain under-addressed. This study proposes a novel Multimodal Aspect-Based Sentiment Analysis (MASA) framework that integrates textual, visual, and video data for business decision-making in the automotive sector. The framework includes a BERT-based aspect dictionary for extracting domain-specific features, SCV-YOLOv5 for object segmentation in images and videos, and a GRU model enhanced with the Sinu-Sigmoidal Linear Unit (SSLU) activation function for sentiment classification. A K-Anonymity method augmented by Kendall's Tau and Spearman's Rank Correlation is employed to protect user privacy in sentiment data. The framework was evaluated using the MuSe Car dataset, encompassing over 60 car brands and 10,000 data samples per brand. The proposed model achieved 98.94% classification accuracy, outperforming baseline models such as BiLSTM and CNN in terms of Mean Absolute Error (0.14), RMSE (1.01), and F1-score (98.15%). Privacy-preservation tests also showed superior performance, with a 98% privacy-preserving rate and lower information loss than traditional methods. The results demonstrate that integrating multimodal input with deep learning and privacy-aware techniques significantly enhances the accuracy and reliability of sentiment analysis in automotive business contexts. The framework enables better alignment of consumer feedback with strategic decisions such as product development and targeted marketing.
Sustainable Plastic Waste Collection and Distribution Strategies in Operations Management Kappagantu, Dhriti; Mahindra, Netra; Sandeep , Baseedu Sai; Mayi, Krishna
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.140

Abstract

The global plastic waste crisis necessitates effective collection and distribution strategies aligned with principles of Operations Management and Sustainability. This study investigates efficient methods for managing plastic waste, focusing on mechanisms such as buy-back facilities, door-to-door collection systems, and reverse vending machines (RVMs). Among the various types of plastics, only PET, HDPE, PP, and LDPE are widely recyclable, with PET being the most preferred due to its high recyclability and potential for reuse in manufacturing. A mixed-methods approach was adopted, combining both qualitative and quantitative data collection techniques. The study involved a comparative analysis of different plastic collection strategies across various countries and regions, including deployments of RVMs in the UK, Sweden, Australia, Canada, the USA, and selected Indian cities such as Mumbai, Delhi, and Chennai. Findings reveal that RVMs offer a superior method for plastic collection due to their integrated sorting capabilities and user-friendly design. The global proliferation of over 100,000 RVM units illustrates their scalability and acceptance. Furthermore, the study highlights the environmental and economic benefits of optimized plastic waste collection, including natural resource conservation, energy savings, job creation, and reduced ecological impact. The integration of sustainable collection strategies, particularly through the deployment of RVMs, holds significant promise for enhancing waste management systems. The study emphasizes the importance of selecting appropriate technologies and infrastructures to support a circular economy. These insights contribute to operational improvements in waste logistics and support long-term sustainability goals.
How Service Strategy and Quality Affect Customer Satisfaction at PT PELNI Sorong Edwar, Rizka Cintya
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.150

Abstract

This study investigates the influence of service marketing strategy and service quality on customer satisfaction at PT PELNI in Sorong City, Indonesia. As a state-owned enterprise in maritime transportation, PT PELNI faces growing customer expectations that demand continuous improvements in service delivery and marketing approaches. Understanding the factors that shape customer satisfaction is essential for enhancing competitiveness and loyalty in this industry. A quantitative research method with a descriptive-causative design was employed. The study involved 141 customers of PT PELNI Sorong, selected through a purposive sampling technique. Data were collected using a structured questionnaire, and analyzed using multiple linear regression with the assistance of SPSS version 20. The independent variables in this study were service marketing strategy and service quality, while the dependent variable was customer satisfaction. The results revealed that both service marketing strategy and service quality have a positive and statistically significant effect on customer satisfaction. Specifically, service marketing strategy contributed to strengthening customer engagement and perceived value, while service quality such as timeliness, reliability, and responsiveness directly influenced customer trust and overall satisfaction levels. The findings suggest that improving both the strategic and operational aspects of service delivery is critical to achieving customer satisfaction in maritime transportation. Future research may consider adding mediating variables such as brand image or customer loyalty, as well as exploring comparative studies across different regions or transportation providers.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 1 (2026): January 2026 Vol. 2 No. 4 (2025): October 2025 Vol. 2 No. 3 (2025): July 2025 Vol. 2 No. 2 (2025): April 2025 Vol. 2 No. 1 (2025): January 2025 Vol. 1 No. 4 (2024): October 2024 Vol. 1 No. 3 (2024): July 2024 Vol. 1 No. 2 (2024): April 2024 Vol. 1 No. 1 (2024): January 2024