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Amal C. Sjaaf
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Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Published by Universitas Indonesia
ISSN : 24069108     EISSN : 2476986X     DOI : https://doi.org/10.7454/arsi
Core Subject : Health, Science, Social,
Decision Sciences, Operations Research & Management Public Health Social Sciences
Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, University Indonesia . Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was published with the Indonesian Hospital Association (PERSI) and the FKM UI Hospital Management Association (IKAMARS). Jurnal ARSI (Administrasi Rumah Sakit Indonesia) is a peer-reviewed journal that focuses on service administration and management in hospitals in Indonesia. The articles or scientific manuscripts published in the Jurnal ARSI (Administrasi Rumah Sakit Indonesia) include original research, case studies, and reviews supporting corporate governance, clinical governance, or both (bridging). This journal is published electronically, featuring articles in either Bahasa or English. Printed versions are produced only by request. This journal also provides direct open access to its content with the principle that research publications are freely available to the public for broad benefit.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 7, No. 3" : 5 Documents clear
Pengaruh Bauran Pemasaran Sumber Daya Manusia (SDM) terhadap Loyalitas Pasien Rumah Sakit: Systematic Review Primasari, Elsa
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

In today's fast-paced era of information and technology, there is also a demand for advancements in healthcare services, particularly hospitals. Currently, more and more hospitals are being established in Indonesia, resulting in increased competition among them. Therefore, hospitals must innovate by utilizing the marketing mix, especially the human resources factor, to maintain patient loyalty. This article aims to determine the influence of the human resources marketing mix on patient loyalty in hospitals. This study uses a systematic review design. The search was conducted using the keywords "Human Resources Marketing Mix," "Patient Loyalty," "Influence," AND "Hospital." The article search was accessed from internet databases, namely Proquest and Google. An initial identification found 49 articles on Proquest and 45 on Google Scholar. We then screened them for relevance, and after screening according to the inclusion criteria, only six articles were included. After a full article screening and eligibility process, five articles were found to be relevant to the discussion of the influence of the human resources marketing mix on patient loyalty. Of the five reviewed articles, four mentioned that the human resources marketing mix significantly influencestient loyalty to hospitals. Only one article stated that staff/human resources do not have a substantial influence on hospital patient loyalty. The human resources marketing mix factor affects patient loyalty. Human resources are the critical factor in the success of hospital service marketing. Good behavior, character, integrity, and professionalism of human resources are the main assets in maintaining patient loyalty.
LITERATUR REVIEW: HOW TO MAINTENANCE VIP Fatimah, Sarah; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

In Marketing analysis, patient is an important stakeholder of the hospital. And VIP patients can be valuable to increased demand. Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred to collectively as the “VIP syndrome. The situation often pressures the health care team to bend the rules by which they usually practice medicine. Caring for VIP patients requires innovative solutions so that their VIP status does not adversely affect the care they receive. Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred to collectively as the “VIP syndrome”. Literature Review method from relevant database such as Google Scholar search engine until 2018. Total document selected by full text is 6 articles as literature review and total 12 article as references. Nine guiding principles in caring VIP patients is Don’t bend the rules, work as a team, communicate, Carefully manage communication with media, resist chairpersons syndrome, care should occur where it is most appropriate, protect the patients security, be careful about accepting or declining gifts and working with the patient's personal physicians. Particularly when dealing with a VIP, the hospital’s communications or public relations (PR) officer becomes an integral member of the rehabilitation team. Although staff members will always be tempted to treat VIPs in special ways, the temptation should be avoided. The needs and problems of our patients, not their status or influence, should drive our response to them in the ED. VIP patients need treat more respectfully, see them more quickly, and pay more attention to them.
ANALISIS PRODUK LAYANAN RAWAT INAP DI RSUD WANGAYA DENPASAR BERDASARKAN STP DAN 4 P (PRODUCT, PRICE, PLACE DAN PROMOTION) Wahyuni, Ni Putu Sri
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

Service marketing strategy will increase the level of customer satisfaction with marketing mix consisting of 4 P (product, price, place, promotion) and supported by modern STP marketing strategies (Segmenting, Targeting and Positioning) as a technique to look for market opportunities, so that the hospital is able to provide health services according to customer needs. The research conducted is descriptive research, which is a research method that aims to describe a situation objectively, to solve the problem being faced. The data used are secondary data that includes inpatient visit data, occupancy data for inpatient rooms, and community satisfaction data in inpatient rooms. Marketing strategy with the concept of segmentation, target and position and supported by the right marketing mix is an effective means to improve health services according to customer needs. The marketing strategy at the Regional Hospital of Wangaya Denpasar is quite good, this can be seen from the response of inpatients quite positive because it has received an explanation of the type of service, service procedures and cost information from the hospital
ANALISIS STRATEGI PEMASARAN PADA PELAYANAN OPERASI PENGGANTIAN SENDI LUTUT Maryani, Nining Tri; Adi, Ni Putu Deni
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

Total knee replacement is a safe treatment to reduce pain and restore physical function in patients with severe osteoarthritis that cannot be treated with physical therapy. Every year there are more than 500,000 total knee replacement surgical procedures performed in the United States, it is estimated that by 2030 the volume of TKR surgical procedures will increase to more than 3.48 million per year due to premature aging and increasing obesity. With the opportunity for demand from the TKR service itself, the Karima Utama Special Surgery Hospital feels the need to establish a marketing strategy for knee joint replacement surgery services. This article was built as a descriptive research with a qualitative approach. The place of research was carried out at the Karima Utama Special Surgery Hospital and the instrument used was an interview guide. The results and conclusions of the research carried out are the marketing mix of joint replacement surgery services is the product mix is post surgery with minimal pain and implementation of excellent service according to standards, price mix by making price packages, place mix by picking up patients from out of town and abroad, promotion mix, with leaflets, public education, public seminars, health facilities 1 seminar, social media, educational radio and TV media.
ANALISIS PEMASARAN PRODUK LAYANAN HOMEVISIT PASIEN GANGGUAN JIWA DI RUMAH SAKIT JIWA : ARTICLE REVIEW Gunata, Ivan Paulus
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

In 2018, the World Health Organization (WHO), in its report titled "Mental Health Action Plan," stated that explained that around 300 million people in the world suffer from depression, 60 million people in the world suffer from bipolar affective disorder, and 23 million people have psychosis. Meanwhile, in Indonesia, based on data from Riskesdas 2018 data on sufferers of mental disorders among the Indonesian population aged 15 years and over, there are 6.1 percent suffer from depression, and there are 9.8 percent suffer from emotional mental disorders due to stress. Stressors that are handled well will provide positive emotions. There is an essential difference between positive and negative emotions: they have separate bases in brain chemistry and can coexist but have different functions. Positive emotions can eliminate the physiological effects of negative emotions and reduce sympathetic nervous system activity to baseline. Stressors from psychosocial factors greatly influence patient recovery, where these stressors cannot necessarily be handled in health facilities. Home Visits to the patient's residence and correcting stressors around the patient can improve symptoms and complete the patient's healing.

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