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IJED: International Journal of Economy Development Research
Published by Universitas Nurul Jadid
ISSN : 2829257X     EISSN : 29854008     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
IJED: International Journal of Economy Development Research is published by the Faculty of Islamic Studies at Nurul Jadid University. The journal aims to provide a platform for the dissemination of advanced research in the field of economic development. It welcomes contributions that explore, analyze, and discuss various dimensions of economic growth, policy analysis, development strategies, and socio-economic transformations at both the national and global levels. The scope of the journal covers, but is not limited to, the following areas: 1) Economic Growth and Development, 2) Development Policy and Strategy, 3) Poverty and Inequality, 4) Globalization and Trade, 5) Sustainable Development, 6) Innovation and Technology, 7) Finance and Development, 8) Regional and Urban Development, 9) Public Sector Economics.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 2, No 2 (2023)" : 6 Documents clear
CHANGES IN THE CONSUMPTION BEHAVIOR OF NURUL JADID BOARDING SCHOOL STUDENTS IN DAILY PHYSICAL APPEARANCE (CASE STUDY OF NURUL JADID BOARDING SCHOOL FEMALE STUDENTS) Varala, Arrow; Maulidah, Rifqoh
IJED: International Journal of Economy Development Research Vol 2, No 2 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v2i2.9447

Abstract

This study aims to examine and describe the factors causing the consumptive behavior of female students at Pondok Pesantren Nurul Jadid in shaping their daily physical appearance, as well as to understand and describe how these female students implement Islamic consumption concepts. This objective is important because, in essence, the pesantren teaches principles of simplicity and wise consumption management in accordance with Islamic teachings. However, there is a gap between the practice of Islamic consumption principles taught by the pesantren and the consumptive behavior of the female students, particularly in the consumption of products related to physical appearance such as clothing, accessories, and excessive makeup. The lack of knowledge among the students regarding Islamic consumption concepts creates a misalignment with the teachings of Islamic simplicity and the minimalist lifestyle that has been promoted. Through a qualitative approach with a case study of the female students at Pondok Pesantren Nurul Jadid, this research delves deeper into how the factors causing the consumptive behavior of these students shape their daily physical appearance and how the principles of Islamic consumption are applied by the students through the pesantren’s policies. Data were collected through in-depth interviews and observation to explore key factors such as cultural, social, personal, and psychological influences that affect their consumption behavior. The results of the study indicate that: 1) The daily physical appearance of the female students is strongly influenced by these factors, which in turn affects their consumption behavior. 2) Although some students have an understanding of the principles of Islamic consumption, the implementation of these principles in practice has not been fully maximized. 
ANALYSIS OF THE MARKETING STRATEGY OF HAJJ AND UMRAH (SAHARA) SAVINGS IN AN EFFORT TO INCREASE THE NUMBER OF CUSTOMERS AT BMT NU EAST JAVA PUJER BONDOWOSO BRANCH Nuruddin, Ilham
IJED: International Journal of Economy Development Research Vol 2, No 2 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v2i2.9406

Abstract

Marketing is something that covers all systems that have a relationship with the aim of planning and determining prices to promoting and distributing products (goods or services) that can satisfy consumers. Hajj and Umrah savings products (SAHARA) are savings that use the Mudharabah Mutlaqah contract, namely: (a cooperation agreement between shahibul maal and mudharib). In this regard, this research was carried out with the aim of keeping consumers attracted to the products being released with several strategies that have been implemented. In accordance with the focus of the study, the data search process was carried out using a qualitative research type approach using the literature. This research uses descriptive qualitative research to describe the marketing strategy for Hajj and Umrah savings products (SAHARA) in increasing customer interest at BMT NU Pujer Branch. BMT NU Pujer Branch releases SAHARA products using the mudharabah mutlaqah contract system which aims to make customers' dreams come true. In marketing SAHARA BMT NU Pujer Branch products through direct marketing to the public and other strategies using browsers and advertising. The operational supporting factor for BMT NU Pujer Branch in the Hajj and Umrah Savings (SAHARA) product is the contribution made by MWCNU which is an external supporting factor, while the internal factors are low daily deposits, competitive profit sharing, managed using sharia principles using contracts. Mudlarabah Mutlaqah. Then the inhibiting factors are the lack of potential human resources with knowledge of sharia principles, the elderly factor towards customers, the community's economy declining, lots of competition, and the lack of public trust in NU, especially in the BMT NU Pujer Branch. 
MODEL OF INTERCULTURAL RECEPTION IN TRADE Maksum, SN
IJED: International Journal of Economy Development Research Vol 2, No 2 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v2i2.9448

Abstract

This study aims to understand how traders engage in social interactions at Besuki Public Market. This is important because such interactions foster attachment that contributes to a comfortable market atmosphere. This research uses a qualitative method with a phenomenological approach. In the analysis, the researcher conducted participant observation, documentation, and structured interviews with traders, buyers, and the market manager. The Intercultural Reception interaction at the market is examined in two aspects: 1) The construction of interaction at Pasar Umum Besuki. 2) The Intercultural Reception behavior formed at Besuki Public Market and its alignment with Islamic values. The findings of this study indicate that: 1) The construction of Intercultural Reception interaction at Besuki Public Market is divided into three interaction patterns: Dominance, Negotiation, and Opposition. These patterns are part of power dynamics that are susceptible to conflicts and continuously shift according to the desires of individuals/groups. 2) In Intercultural Reception, there are cultural values that prevent conflicts, namely: Tasamuh, Ta'awun, and Silaturahmi. These values are embodied in behaviors/activities that respect differences, mutual assistance in trading culture, and fostering good relationships. The Intercultural Reception interaction at the market aligns with Islamic values, considering the cultural/traditional values at the market, which are also Islamic teachings related to social interactions and are often practiced outside of trading activities. However, they have become binding values due to their frequent practice by the same individuals, even if in different times/places.   
MSMES IN ISLAMIC ECONOMIC PERSPECTIVE Ummah, Ummah
IJED: International Journal of Economy Development Research Vol 2, No 2 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v2i2.9449

Abstract

Resilience of double role of housewife as a perpetrator of MSMEs in the Islamic Emergency Perspective, by referring to the theory of four resolience pages of Coulson. The main purpose of this study is to understand how housewives running micro, small, and medium enterprises (UMKM) overcome their double role challenges, as well as how the application of Islamic economic values can support their resilience. This research is important because it provides insight into the mechanism used by housewives to manage pressure from double responsibility, and how the values of Islamic economy can be an effective tool to strengthen their resilience. It is relevant to provide support to the UMKM actors in overcoming the economic and social difficulties faced. The method used is qualitative method with participant observation approach. The results showed that the housewife of MSME Jamu Day Se experienced four resolience stages. In the early stages, they feel overwhelmed by dual roasting pressure. The phase stage is characterized by changes in view of difficulties as a learning opportunity and seek support. At the recovery stage, they show progress through time management, training, and community empowerment. At the final stage, they experience rapid development with improved skills, business effectiveness, and psychological stability. In addition, the application of the values of Islamic economy, such as patience and tawakal, helps in the early stages; Responsibility and Istiqomah supports at the phase stage; Ikhtiar and Qana'ah play a role in recovery; And generosity and justice facilitate rapid development and positive contribution. These values reinforce the resilience by increasing the commitment, integrity, and social impacts of business. 
ANALYSIS OF SOCIAL MEDIA MARKETING STRATEGY (GOFOOD) IN INCREASING CONSUMERS AT WARUNG SOTO PAK KOYA KRAKSAAN SHARIA ECONOMIC PERSPECTIVE Maula, Ismatul
IJED: International Journal of Economy Development Research Vol 2, No 2 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v2i2.9445

Abstract

Social media marketing strategies have become a crucial element in the development of culinary businesses, playing a key role in acquiring and retaining customers. By leveraging the GoFood platform, Warung Soto Pak Koya has designed and implemented a series of strategies aimed at increasing the number of consumers. This research focuses on Warung Soto Pak Koya, a soto stall located in Kraksaan, and investigates the effectiveness of social media marketing strategies, especially through the GoFood platform, in increasing the number of consumers. The objectives of this research are to understand the social media marketing strategies (GoFood) in increasing consumers at Warung Soto Pak Koya Kraksaan and to determine the impact of GoFood marketing strategies on Warung Soto Pak Koya in enhancing consumer numbers. The research method applied by the author is a qualitative research method through a case study at Warung Soto Pak Koya. Data collection techniques include observation, testing, interviews, and documentation. The results obtained from this research are as follows: the social media marketing strategies through GoFood at Warung Soto Pak Koya Kraksaan include uploading a complete menu, optimizing taste quality, offering special GoFood promotions, and analyzing performance. The impact of social media marketing strategies through GoFood in increasing consumers is positive, although the increase in consumers is not as significant as before using the GoFood platform. 
CORE VALUES AND EMPLOYER BRANDING ARE MORAL TO IMPROVE ISLAMIC SERVICES IN THE JANUR KUNING HOME INDUSTRY IN REJING VILLAGE, PROBOLINGGO REGENCY A'yun, Qurrota
IJED: International Journal of Economy Development Research Vol 2, No 2 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v2i2.9446

Abstract

This research aims to analyze the relationship between the application of core values and employer branding strategies in improving Islamic services in the Janur Kuning home industry in Rejing Village, Probolinggo Regency. The Janur Kuning home industry has become an integral part of the culture and economy of the local community, with a significant contribution to local economic development. This research method uses a qualitative approach through in-depth interviews and participatory observation of business owners and employees of the Janur Kuning home industry. This research also involves analysis of documentation related to the core values implemented in the business and employer branding strategies that have been carried out. The research results show that the application of core values, such as honesty, courage, friendliness and justice, has become a strong basis for the work culture in the Janur Kuning home industry. The application of these values does not only affect the internal relationship between business owners and employees. However, it also has an impact on interactions with customers and society in general. Apart from that, the employer branding strategy which focuses on developing the company's image as an Islamic and value-oriented workplace has helped improve the Islamic services provided by the Janur Kuning home industry. Steps such as training employees in Islamic values. Implementation of fair and transparent work patterns, as well as involvement in Islamic social activities which have improved the company's reputation in the eyes of customers and the community. In conclusion, the application of core values and employer branding strategies that focus on Islam has helped the Janur Kuning home industry to improve their Islamic services. The implication of this research is the importance of strengthening a company culture based on Islamic values, as well as developing an Islamic company image in an effort to increase customer trust and loyalty. 

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