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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 3 Documents
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Search results for , issue "Vol 12 No 2 (2025): Human Capital Development" : 3 Documents clear
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI NISKARA COFFEE Siregar, Ade Kurniawan; Paludi, Salman
Human Capital Development Vol 12 No 2 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality, product quality, and price perception on customer satisfaction at Niskara Coffee. The method used is a quantitative method. This survey was conducted by distributing questionnaires to 100 respondents using a proportional random sampling technique. This technique is used by selecting a selected population so that the entire population has an equal opportunity to be included as a sample frame. Data analysis was carried out using multiple linear analysis assisted by IBM SPSS 26. Based on the results of this study, it is known that partially each variable, namely service quality, product quality, and price perception, has a positive and significant influence on customer satisfaction. In addition, when analyzed together, the three variables are also proven to have a significant and positive influence on the level of customer satisfaction.
Pengaruh Persepsi Harga, Social Media Marketing dan Citra Merek terhadap Keputusan Menginap di Hotel Le Meriden Jakarta Azhar; Talumantak, Ricky
Human Capital Development Vol 12 No 2 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to find the effect of of price perception, social media marketing, and brand image on the decision to stay at Le Meridien Hotel Jakarta. This research employs an accidental sampling technique, where respondents were selected based on individuals who happened to be at the lodging location and were willing to provide information regarding their decision in choosing a place to stay. In line with the descriptive quantitative approach used in this study, a survey method was employed by distributing questionnaires to consumers. The survey was conducted using structured questionnaires to collect data and to analyze the relationships among the hypotheses in this research model using multiple linear regression analysis. The sample consisted of 100 hotel guests who were planning to stay. Based on the t-test, it was found that brand image does not have a significant effect on the decision to stay, while the variables of price perception and social media marketing each have a positive and significant partial effect on the decision to stay. The F-test results show that price perception, social media marketing, and brand image simultaneously have a significant effect on the decision to stay
PENGARUH PERSEPSI HARGA, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Iqbal, Muhammad; Chodidjah, Suryani
Human Capital Development Vol 12 No 2 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the influence of price perception, brand image, and promotion on the purchasing decisions of Es Teh Indonesia consumers at TB. Simatupang. The research used a quantitative approach with a survey method by distributing questionnaires to 100 respondents selected through purposive sampling based on criteria relevant to the research objectives. Data were analyzed using multiple linear regression to identify partial and simultaneous effects of the three independent variables on the dependent variable, namely consumer purchasing decisions. The results show that price perception, brand image, and promotion jointly have a significant influence on purchasing decisions. Partially, each variable also has a positive and significant effect. Among these variables, promotion is the most dominant factor in driving purchasing decisions, as it can attract attention, create interest, provide clear information, build emotional connections, foster strong trust, and increase the likelihood of repeated purchases consistently and sustainably in the future

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