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Journal of Sustainable Agribusiness
Published by Universitas Majalengka
ISSN : -     EISSN : 28306422     DOI : https://doi.org/10.31949/jsa.
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Sustainable Agribusiness (JoSA) is a journal that contains articles from the results of research studies covering the field of agricultural science which includes the agribusiness sector which has passed the review process and it is confirmed that the review process is a double blind review. Published by the Faculty of Agriculture, Majalengka University and managed by the Faculty of Agriculture, Majalengka University. JoSA represents the results of research work produced by students and lecturers of the Faculty of Agriculture, UNMA. The research focuses on regional superior products including gedong gincu mango, shallots and processed agricultural products. JoSA is published twice a year, where each volume consists of two numbers, published in June and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 3 No. 2 (2024)" : 6 Documents clear
THE INFLUENCE OF SOCIO-ECONOMIC A ND MANAGERIAL FACTORS OF FARMERS ON THE SUCCESS OF AGROFORESTRY MODEL FARMING AGRISILVICULTURE PATTERN Wibawa, Ismail Supriyatna; Dasipah, Euis; Mulyana, Tatang
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11665

Abstract

This study aims to Influence Farmers' Socio-Economic and Managerial Factors on the Success of Farming with Agroforestry Models with Agrisilvicultural Patterns. (A Case of Farmers around the Kiarapayung Regional Forest. The respondent determination technique was carried out by census as many as 65 respondents. The analysis technique used was path analysis. The results obtained were the performance of the socio-economic factors of farmers who were active in the agroforestry model of agrisilvicultural patterns in the forests of the Kiarapayung area which included: age; education; experience; family dependents; land area; and capital obtained 48.78% achievement criteria Enough. This illustrates the socio-economic factors of farmers seen from age are old age (54 years); low education mostly elementary school graduates; family dependents of 2 people, narrow land 0.26 ha, and low capital Managerial performance of agroforestry farmers in agricultural patterns around the Kiarapayung forest area obtained an achievement level of 73.07% good criteria Consisting of technical managerial achievements obtained 83.37% very good criteria and business managerial 65.49% good criteria. Successful performance of an agroforestry model farming agrisilvicultural pattern of farmers around the forest area of Kiarapayung which consists of Social Aspects 66.54% Good criteria; Economic Aspect 63.46% Good Criteria and Ecological Aspect 64.42% Good Criteria. The overall level of achievement obtained 64.91% criteria Good. There is a real and strong positive correlation between socio-economic factors and managerial agroforestry farmers with agrisilvicultural patterns, which is indicated by the correlation coefficient r = 0.365, it can be interpreted that the better the socio-economic factors, the better the managerial farmers. The hypothesis is proven that the socio-economic and managerial factors of farmers have a positive effect on the success of the agroforestry model of the agrisilvicultural pattern, either simultaneously or partially. The total influence of the two variables is 67.00% which is contributed by the total influence of socio-economic factors 9.32% and the total managerial influence of farmers is 57.69%, the remaining 37.00% is influenced by other factors. Efforts need to be made to increase the productivity of the types of seasonal crops cultivated by increasing the amount of use of organic fertilizers, and coaching for follow-up and control so that farmers remain interested and continue to apply the agroforestry farming model.
THE INFLUENCE OF MIX MARKETING STRATEGIES AND CONSUMER PREFERENCES ON CONSUMER LOYALTY FOR ALGHIFARI RED GINGER DRINK PRODUCTS Ramli, Irna Marliana; Dasipah, Euis; Permana, Nendah Siti
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11666

Abstract

Performance of the Marketing Mix Strategy (Mix Marketing Strategic) which includes the dimensions: product; prices; place; promotion on the Alghifari red ginger beverage business in Cianjur City obtained an achievement of 78.26% with good criteria. Performance of consumer preferences which includes dimensions / attributes: taste, aroma, colour, properties and packaging for consumers of Alghifari red ginger drink in Cianjur City achieved 79.27% good criteria. Demonstration of Consumer Loyalty which includes dimensions: taste, aroma, colour, properties and packaging of the Alghifari red ginger drink in Cianjur City achieved 79.08% of the Good criterion. There is a positive correlation between the Marketing Mix Strategy and the Consumer Preferences of Alghifari Red Ginger Drink as indicated by the correlation coefficient number r = 0.889 meaning that the better the Marketing Mix strategy is implemented, the better the consumer preference level will be. Marketing Mix Strategy and Consumer Preference have a significant effect on Consumer Loyalty of Alghifari Red Ginger Drink. The contribution of the influence of Consumer Preference is 70.74% greater than the contribution of the Marketing Mix Strategy of 19.50%. The remaining 9.76% is influenced by other factors.
Effect of Product Quality and Service Quality Customer Satisfaction of Yoghurt Milk Products Safitri, Dewi; Sukmawati, Dety; Nataliningsih, Nataliningsih
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11667

Abstract

The purpose of this study was to determine the effect of product quality and service quality on customer satisfaction of yogurt milk products. The unit of analysis is the students of Pacet 1 State Vocational School, Pacet District, Cianjur Regency. Respondent identification technique was carried out by simple random sampling and 115 respondents were identified. The analysis technique used is path analysis. With the results obtained Product Quality Performance which includes dimensions: product aesthetics; Product benefits (yogurt milk); Durability and price suitability reach good criteria in Cianjur City at 81.40%. Diversity of service quality, including dimensions / attributes of direct evidence and reliability; responsive; and Yoghurt Milk Guarantee in Cianjur City reached 79.33% good criterion. Customer satisfaction, which includes the following dimensions: product quality; price factor; The cost factor and the availability of yogurt milk in Cianjur City reached a good criterion of 77.44%. There is a positive relationship between product quality and service quality of yogurt milk as indicated by the correlation coefficient r = 0.937. That is, the better the quality of market products applied, the better the quality level. Product quality and service quality clearly have a positive effect on yogurt milk customer satisfaction. The proportion of the influence of product quality is 48.72%, which is greater than the effect of service quality, which is 31.24%. The remaining 20.04% is influenced by other factors.
Business and Marketing Analysis of Coconut Sugar Agro-Industry Crafters in Ciracap District, Sukabumi Regency Srimarliani, Yosi; Dasipah, Euis; Gantini, Tuti
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11668

Abstract

This study aims to analyze the income of coconut sugar agroindustry craftsmen and determine the marketing efficiency of coconut sugar in Ciracap District, Sukabumi Regency, West Java Province. The use of business analysis and marketing analysis is the method chosen to find out how much income is earned by craftsmen and how much marketing efficiency has been carried out on the coconut sugar marketing chain in this area. Business analysis can be seen through the calculation of cost analysis, the results of the calculation of revenue, and the amount of income. Marketing analysis is obtained by looking at the efficiency of marketing channels, calculating marketing margins, and looking for the farmer's share value so that it is obtained how efficient the marketing flow has been by coconut sugar marketing actors. From the results of research that has been done, it can be seen that the average production cost of coconut sugar craftsmen is Rp. 4. 692,194 per month, the average income of the craftsmen Rp. 6,754,762 per month and the average monthly income of crafters is Rp.2,062,567 so that the R/C ratio obtained is 1.43. There are three patterns of coconut sugar marketing channels, namely marketing channel pattern 1, marketing channel pattern 2, and marketing channel pattern 3. Marketing channel pattern 3 is the most efficient marketing channel pattern in the coconut sugar marketing system in the research area. The total marketing margin generated in the pattern of marketing channels 1 and 2 is Rp. 6,054, and in channel 3 is Rp. 8,054, with farmer's share of 76.92%, 84.61%, and 66.67% for marketing channel patterns 1,2, and 3.
FACTORS AFFECTING THE DEVELOPMENT OF FOREST TOURISM CEMARA BEACH AND ITS IMPACT ON INCOME FARMER HOUSEHOLD Gunawan, Ridwan; Dasipah, Euis; Dahtiar, Agi
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11671

Abstract

The objective of this study is to examine the factors that impact the growth of Cemara Beach Forest Tourism and its effect on the earnings of farmer households. The respondents were selected through the census method, with a total of 65 units. The approach employed for analysis was path analysis and paired t test. The study revealed that the attractiveness and tourism environment of Cemara beach forest, which includes Attractions, Amenities, Accessibility, and Auxiliary Services, had a good achievement level of 72.90%. Supporting Institutions for tourism also achieved a good criterion of 65.85%. Additionally, community participation showed good conditions with a good criteria achievement level of 61.92%. The development of Cemara Beach Forest Tourism attained a good criteria achievement level of 77.93%. Tourist Attraction and Environment had a positive correlation r = 0.89, indicating a very close relationship with Supporting Institutions. This suggests that the better the Supporting Institutions are, the better the Tourist Attraction and Environment. Community Participation demonstrated an indication of a very close relationship with Tourist Attraction and Environment. This implies that community participation increases with better tourist attractions and the environment. Supporting Institutions had a positive correlation r = 0.89 with community participation, indicating a close relationship. This implies that the better the Supporting Institutions, the better the community participation. Tourist Attraction and Environment, Supporting Institutions, and Community Participation had a positive effect on the development of Cemara beach forest tourism, with tourist attraction having the greatest influence at 46.85%, followed by Supporting Institutions at 25.82%, and Community Participation at 23.58%. The development of Cemara coastal forest tourism had a positive impact on the income of farmer households, increasing it by an average of 67.16%.
PENGARUH KEPEMIMPINAN DAN MANAJERIAL SKILL KETUA KELOMPOK TERHADAP KEBERDAYAAN KELOMPOK TANI DAN DAMPAKNYA TERHADAP KEBERHASILAN USAHA TANI PETANI ANGGOTA Supriadi, Dede Asep; Sukmawati, Dety; Permana, Nendah Siti
Journal of Sustainable Agribusiness Vol. 3 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jsa.v3i2.11674

Abstract

This study aims to determine the influence of Leadership and Managerial skills of Farmer Group leaders on Farmer Empowerment and their impact on productivity and income of rice farming. This study used a survey method of lowland rice farmers in Warungkondang District, Cianjur Regency. Respondents were assigned randomly stratified proportions using the Slovin formula and a total of 70 farmers were selected. The form of research is verification and the analysis technique used is path analysis and Chi Square. Based on the research results obtained. Performance Farmer group leadership consists of dimensions: Smart; Responsibility; Honest; trusted; Consistent; Initiative; and Firmly obtained an achievement level of 76.89% good criterion. Performance of Managerial Skills Head of farmer groups consisting of dimensions: production managerial; financial managerial; Managerial Human Resources; Marketing managerial achievement level obtained 79.32% good criterion. Performance of the empowerment of group members consisting of dimensions: Accessibility, Independence, Protection, Participation and Fulfillment of Needs to obtain an achievement level of 75.81% good criteria. There is a positive correlation between the leadership of group leaders and the managerial skills of group leaders as shown by the correlation coefficient r = 0.78. It is interpreted that the higher the leadership, the higher the managerial skills of the farmer group leaders. There is a positive influence of the Leadership and Managerial Skill of the Chair of the farmer group on the empowerment of group members. The magnitude of the respective influence is 56.46% and 22.80%. The empowerment of farmer group members influences the productivity of lowland rice farming. The higher the level of farmer empowerment, the higher the productivity of the farming business. The empowerment of farmer group members influences the achievement of lowland rice farming income. The higher the level of empowerment of farmers, the higher the income of farming

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