cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Khoerul Umam
Contact Email
hamkainsight@uhamka.ac.id
Phone
+6281319297200
Journal Mail Official
hamkainsight@uhamka.ac.id
Editorial Address
Jl. Raya Bogor, Km. 23, No. 99, Pasar Rebo, Jakarta Timur, Provinsi DKI Jakarta, 13830
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
HAMKA INSIGHT
Published by Universitas Muhammadiyah Prof. Dr. Hamka
ISSN : 29858445     EISSN : 29628334     DOI : https://doi.org/10.51574/hamka
Core Subject : Education,
Education Languange, Linguistic, Communication & Media Mathematics Other
HAMKA Insight E-ISSN: 2962-8334, ISSN: 2985-8445, DOI Prefix 10.22236/HAMKA Insight is a peer-reviewed open-access international journal that aims to the sharing, dissemination, and discussion of current trends research results, experience, and perspectives across a wide range of education, teaching, development in instruction, innovations in learning, and current trends issue in education research. This journal will be published two-issue per year in June and December published by the Lemlitbang UHAMKA Press. Given that the journal prioritizes research reports in education, viewpoint articles in the same field will be considered for publication. HAMKA Insight welcomes research articles, literature reviews, and book reviews from various countries in the world that have high-quality on all topics related to current trends and issues in education research to publish in this journal. Submitted papers must be written in English dan Bahasa Indonesia for the initial review stage by editors and further review process by an international reviewer. Publication language of HAMKA Insight Journal is English and Indonesia. Manuscripts should be submitted in English and Bahasa Indonesia. The submitted manuscript should comply with the grammar rules and the related scientific literature. After the acceptance of the manuscript, the final copy should be submitted in English. Submitted final copies are checked by the language editors of HAMKA Insight Journal. Language editors may request a proofreading in case of insufficiency. Proofreading should be made by one of the accredited language institutions proposed below. The author(s) are responsible for the submission of the muniment.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2022)" : 5 Documents clear
KELAYAKAN LKS BERBASIS MOBILE LEARNING SISWA TUNARUNGU DI SEKOLAH LUAR BIASA KABUPATEN TUBAN Choirun Nisa, Mhirda Choirun Nisa; Hidayatuallah, Furqon Hidayatuallah; Widyastono, Herry Widyastono
HAMKA INSIGHT Vol. 1 No. 1 (2022)
Publisher : UHAMKA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/hamka.v1i1.1

Abstract

Pengembangan lemabr kerja siswa berbasis mobile learning pada mata pelajaran pendidikan jasmani bertujuan untuk menghasilkan bahan ajar berbasis teknologi sehingga dapat digunakan dimana saja dan kapan saja. Berdasarkan studi lapangan yang dilakukan peneliti, pembelajaran yang dilakukan siswa tunarungu selama pandemi melakukan pembelajaran ajarak jauh, yang mana guru memanfaatkan aplikasi zoom untuk mentransfer materi kepada siswa dan memberikan tugas untuk dikerjakan dan dikumpulkan secara online dari metode yang digunakan oleh guru menimbulkan problem baru yaitu siswa jarang atau tidak mengikuti zoom dan hanya sedikit siswa yang mengumpulkan tugas. Studi lapangan lebih lanjut peneliti menemukan guru belum memanfaatkan bahan ajar yang berbasis m-learning. Instrument penelitian berupa lembar observasi dan wawancara. Hasil penelitian ini berupa lembar kerja siswa berbasis mobile learning yang sudah divalidasi oleh ahli materi dan ahli media dengan hasil validitas menunjukkan validasi oleh ahli materi 95,8%, dan oleh ahli media 92%. Sehingga kelayakan LKS mobile learning dianggap layak digunakan. The development of mobile learning-based student worksheets in physical education subjects aims to produce technology-based teaching materials so that they can be used anywhere and anytime. Based on field studies conducted by researchers, learning conducted by deaf students during the pandemic did learning at a distance, where teachers utilize zoom applications to transfer materials to students and provide tasks to be done and collected online from the methods used by teachers cause new problems that students rarely or do not follow zoom and few students collect assignments. Further field studies of researchers found teachers had not utilized teaching materials based on m-learning. Research instruments in the form of observation sheets and interviews. The results of this study are in the form of mobile learning-based student worksheets that have been validated by material experts and media experts with validity results showing validation by material experts 95.8%, and by media experts 92%. So that the feasibility of LKS mobile learning is considered worth using.
PERILAKU KONSUMEN BERBELANJA ONLINE DIMODERASI OLEH KEHALALAN PRODUK SEBAGAI BAHAN AJAR MENUMBUHKAN JIWA WIRAUSAHA SISWA Marganus, Eko Marganus; Pasaribu , Popy Novita Pasaribu
HAMKA INSIGHT Vol. 1 No. 1 (2022)
Publisher : UHAMKA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/hamka.v1i1.2

Abstract

Pandemi Covid-19 menyebabkan terjadinya pembatasan beraktivitas dan ber-interaksi masyarakat, khususnya dalam upaya pemenuhan kebutuhan hidup ru-mah tangga, tidak lagi mudah mendapatkan kebutuhan dengan berbelanja di pusat perbelanjaan, sehingga berpengaruh pula pada perilaku orang dalam berbelanja kebutuhan hidup. Sebanyak 419 responden dijadikan objek dalam penelitian ini, pengumpulan data dilakukan dengan penyebaran kuesioner melalu google form, menggunakan uji instrumen, analisis linier berganda, uji t, uji F dan uji Moderat-ed Regression Analysis (MRA) sebagai teknik analisis. Dalam penelitian ini diketahui bahwa kehalalan memperkuat external subject norm dan memperlemah internal subject norm dalam mempengaruhi perilaku konsumen dalam berbelanja online produk UMKM. The Covid-19 pandemic has caused restrictions on activities and interacting with the community, especially in an effort to fulfill the needs of household life, it is no longer easy to get necessities by shopping at shopping centers, so that it also affects people's behavior in shopping for necessities of life. As many as 419 respondents were used as objects in this study, data collection was carried out by distributing questionnaires through google form, using instrument test, multiple linear analysis, t test, F test and Moderated Regression Analysis (MRA) test as an analytical technique. In this study, it is known that halal strengthens the external subject norm and weakens the internal subject norm in influencing consumer behavior in online shopping for UMKM products
PELUANG LITERASI TEKNOLOGI INFORMASI DAN KOMUNIKASI DALAM PEMBELAJARAN KIMIA DI KOTA SEMARANG Yuliyanto, Eko Yuliyanto; Salsabila, Vira Salsabila
HAMKA INSIGHT Vol. 1 No. 1 (2022)
Publisher : UHAMKA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/hamka.v1i1.3

Abstract

Mengubah peradaban menjadi masyarakat berpengetahuan membutuhkan penguasaan keterampilan Abad 21. Ada hal yang harus dikuasai dalam menggunakan teknologi informasi dan komunikasi (Keterampilan Literasi TIK). Pendidikan memainkan peran penting dan strategis dalam membangun masyarakat berpengetahuan yang memiliki keterampilan teknologi dan literasi media. Tujuan penelitian ini untuk mengkaji bagaimana konsidi penguasan TIK di salah satu sekolah di kota semarang. Sehingga dengan demikian akan diketahui peluang dalam mengembangkan media pembelajaran di SMA. Metode penelitian yang digunakan adalah penelitian deskriptif dengan kualitatif. Literasi TIK siswa SMA berkaitan dengan Komputer / laptop, Smartphone / android, internet, dan media sosial telah digunakan oleh siswa di Sekolah. Hasil penelitian diperoleh bahwa mayoritas responden literasi TIK (Komputer / laptop, Smartphone/android, internet, dan media sosial) menjadi bagian yang tidak terpisahkan dari kegiatan sehari-hari. Berdasarkan hasil penelitian, ditemukan beberapa bagian literasi TIK, yang memiliki porsi tinggi, sehingga dapat dikembangkan media-media yang dapat menunjang pembelajaran siswa SMA dan diminati oleh siswa. Turning civilization into a knowledge society requires mastering 21st Century skills. There are things that must be mastered in using information and communication technology (ICT Literacy Skills). Education plays an important and strategic role in building a knowledge society that has technology skills and media literacy. The purpose of this study is to examine how the conditions for mastering ICT in a school in the city of Semarang are. Thus, the opportunities for developing learning media in high school will be known. The research method used is descriptive with qualitative research. High school students' ICT literacy related to computers / laptops, smartphones / android, internet, and social media have been used by students in schools. The results showed that the majority of ICT literacy respondents (computers/laptops, smartphones/androids, internet, and social media) became an inseparable part of their daily activities. Based on the results of the study, it was found that several parts of ICT literacy have a high portion, so that media can be developed that can support high school student learning and are of interest to students.
KECIL TAPI KREATIF: ENTREPRENEURIAL MARKETING BAGI UMKM SEBAGAI BAHAN AJAR EKONOMI KREATIF Herfi Ashari, Revida Mareta Herfi Ashari
HAMKA INSIGHT Vol. 1 No. 1 (2022)
Publisher : UHAMKA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/hamka.v1i1.4

Abstract

Artikel ini membahas mengenai entrepreneurial marketing pada UMKM ekonomi kreatif yang dilakukan oleh Mamoma Bubble di kawasan pusat kuliner Pasar Lama Kota Tangerang. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Hasil penelitian menunjukkan bahwa Mamoma Bubble sebagai UMKM industri kreatif sudah melakukan konsep entrepreneurial marketing dengan baik berdasarkan empat fokus utama yaitu innovativeness, risk-taking, proactive, dan resource leveraging. Temuan lain yang juga menarik yaitu entrepreneurial marketing belum cukup untuk dapat mengembangkan bisnis ini untuk menjangkau pasar yang lebih besar. Saran untuk penelitian berikutnya bisa menggunakan konsep entrepreneurial marketing dengan pendidikan kewirausahaan agar setiap calon wirausaha dapat mengetahui dan menerapkan dengan baik konsep entrepreneurial marketing pada UMKM. This article discusses entrepreneurial marketing in the creative economy MSMEs conducted by Mamoma Bubble in the culinary center area of Pasar Lama Tangerang City. This research uses a qualitative approach with a descriptive type. The results showed that Mamoma Bubble as a creative industry MSMEs has done the concept of entrepreneurial marketing well based on four main focuses, namely innovativeness, risk-taking, proactive, and resources leveraging. Another interesting finding is that entrepreneurial marketing is not enough to be able to grow this business to reach a larger market. Advice for future research can use the concept of entrepreneurial marketing with entrepreneurial education so that every entrepreneurial candidate can know and apply well the concept of entrepreneurial marketing to MSMEs.
SOCIAL MEDIA MARKETING SEBAGAI STRATEGI PEMASARAN DIGITAL ERA MODERN (BELAJAR ENTERPREUNER BAGI MAHASISWA) Rohmah, Siti Rohmah; Ahmad, Maulana; Bustamam, Fathoni
HAMKA INSIGHT Vol. 1 No. 1 (2022)
Publisher : UHAMKA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/hamka.v1i1.5

Abstract

Pandemi Covid-19 memberi dampak sosial-ekonomi yang dan efeknya terlihat dalam jangka panjang. Tuntutan pandemi Covid-19 yang menggeser gaya hidup masyarakat ke digital dan tuntutan bersaing industri era 4.0 yang segera beralih ke era society 5.0, membuat transformasi digital UMKM menjadi suatu hal yang tidak bisa dihindari agar pelaku usaha lebih siap dalam menghadapi tantangan zaman dan kondisi tak menentu dimasa yang akan datang seperti halnya virus corona. Sosial media marketing menjadi sarana komunikasi yang efektif dengan sarana tersebut pelaku UMKM dapat meningkatkan pangsa pasar dan meningkatkan penjualan. Sosial media menjadi saluran nomor 1 yang digunakan dalam pemasaran di tahun 2021, sementara platform media sosial yang paling banyak digunakan perusahaan adalah Instagram. Penelitian ini mengggunakan metode deskriptif kualitatif dengan pendekatan literatur review. Hasil penelitian ini menjelaskan bahwa media sosial memberi banyak manfaat untuk bisnis apabila terkelola dengan baik dan optimal dalam menggunakan berbagai kelebihan fitur yang ada dalam media sosial. The Covid-19 pandemic has had a long-term socio-economic impact and its effects. The demands of the Covid-19 pandemic which shifted people's lifestyles to digital and the demands of competing industries in the 4.0 era which soon switched to the era of society 5.0, made the digital transformation of MSMEs something that could not be avoided so that business people were better prepared to face the challenges of the times and uncertain conditions. in the future like the corona virus. Social media marketing is an effective means of communication with these means MSME actors can increase market share and increase sales. Social media is the number 1 channel used in marketing in 2021, while the social media platform most companies use is Instagram. This study uses a qualitative descriptive method with a literature review approach. The results of this study explain that social media provides many benefits for businesses if it is managed properly and optimally in using the various advantages of existing features in social media.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 2 No. 2 (2023) Vol. 2 No. 1 (2023) Vol. 1 No. 2 (2022) Vol. 1 No. 1 (2022)