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<![CDATA[RESEPSI GURU SEKOLAH DASAR TERHADAP PROGRAM GURUKU SBO TV ]]>
<![CDATA[SEKARSARI, THERESIA ANDICKY]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.45452
<![CDATA[Guruku SBO TV helps elementary school students in Surabaya to better understand the material directly by watching shows that act as an intermediary between teachers and the Surabaya City Dispendik and students. This study aims to find out how the reception of elementary school teachers' messages to the Guruku SBO TV program. This type of research is a qualitative research with an audience reception analysis method approach. The research uses constructivism paradigm. Data collection was done by interview and observation. The results of the study show that there are two categories of audiences in receiving Guruku SBO TV messages, namely the dominant audience of 2 informants and the negotiating audience of 6 informants. There are 5 message reception points in the dominant position and there are 3 message reception points in the negotiating position. 4 points agreed upon by the informants, e.g., 1) The Guruku's presenter is good, 2) fulfills the need for access to elementary education during the pandemic in Surabaya, 3) is easily accessible, 4) prays as a religious value and sings as an apperception. Guruku is good and interesting and has a contribution to the delivery of material which is constrained because the school is online. This research can be used as a study for other research on educational television broadcasts in collaboration with the Ministry of National Education, especially during the pandemic.]]>
<![CDATA[Dinamika Komunikasi Antar Budaya Pada Siswa Yayasan Kaki Dian Emas: (Studi Fenomenologi Etnik Papua Terhadap Elaborasi dengan Suku Lainnya berdasarkan Teori Anxiety and Uncertainty Management) ]]>
<![CDATA[Sinuhaji, Gabriella Vici]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.46071
<![CDATA[Yayasan Kaki Dian Emas merupakan yayasan yang berada dalam lingkungan dengan latar belakang kebudayaan yang berbeda akan membentuk suatu sikap yang dudup dan cemas pada seseorang dalam proses komunikasi. Seperti yang telah dipaparkan oleh Gudykunst bahwa ketika individu dengan individu lainnya dengan latar belakang kebudayaan yang berbeda dan berada pada satu lingkungan yang sama ketika membangun proses komunikasi akan mengalami perasaan ketidakpastian dan kecemasan. Ketidakpastian ini pada umumnya mengacu kepada suatu perasaan untuk dapat memprediksi orang lain (stranger), sedangkan kecemasan mengacu kepada rasa khawatir. Penelitian ini bertujuan untuk melihat dinamika komunikasi yang dialami oleh siswa-siswi etnik Papua pada Yayasan Kaki Dian Emas terhadap elaborasi dengan siswa-siswi lainnya. Penelitian ini menggunakan teori Anxiety and Uncertainty Management (AUM) yang dikemukakan oleh William B. Gudykunst pada tahun 1993. Teori yang telah dikemukakan oleh Gudykunst ini membahas mengenai pengelolaan kecemasan dan ketidakpastian seseorang, pada penelitian ini peneliti menggunakan teori ini untuk menganalisis tingkat dan pengelolaan ketidakpastian dan keccemasan yang dialami oleh siswa-siswi etnik Papua pada Yayasan Kaki Dian Emas terhadap elaborasinya dengan suku lain. Pada penelitian ini peneliti menemukan bahwa terdapat rasa ketidakpastian dan kecemasan pada siswa-siswi tersebut ketika ditempatkan dengan orang-orang yang memiliki latar belakang kebudayaan yang berbeda dengan mereka (stranger) Kata Kunci: Dinamika Komunikasi Budaya; Siswa-siswi Etnik Papua; Pengelolaan Kecemasan dan Ketidakpastian.]]>
<![CDATA[Konsep Diri Generasi Milenial Pelaku Minimalism Lifestyle ]]>
<![CDATA[Azizah, Rahmalia Wulan]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.46325
<![CDATA[Advances This study aims to find out how the millennial generation's self-concept who applies Minimalism Lifestyle uses a communication perspective by looking at how the Millennial Generation of Minimalism Lifestyle actors communicate themselves according to the theory of self-concept and symbolic interaction. This research is a descriptive qualitative research with phenomenological method. The paradigm used in this study is the constructivism paradigm where the researcher sees social conditions as a systematic analysis. Data collection was obtained from observation, in-depth interviews and documentation. The results of this study indicate that the internal factors in the formation of the self-concept of the millennial generation of Minimalism Lifestyle actors consisting of self-knowledge, self-expectations and self-evaluation are strongly influenced by the development of information technology. Likewise, external factors in the formation of the self-concept of the millennial generation of Minimalism Lifestyle actors, namely other people and reference groups are also influenced by the development of information technology where Minimalism Lifestyle actors are interconnected with each other in the virtual world. The self-concept that is formed is the characteristic of the self-concept living more functional, responsible, and open to new things. Keywords: Self concept, Minimalism Lifestyle, Millennial]]>
<![CDATA[PESAN HUMANISME FOTO JENAZAH PASIEN COVID-19 KARYA JOSHI IRWANDI: - ]]>
<![CDATA[Setiawan, Syahrul Rizki Pratama]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.46405
<![CDATA[The COVID-19 pandemic is a disease outbreak in the form of a virus that is engulfing all regions in the world, as if all media and journalists flocked to report the latest conditions of the pandemic after the first spike was successful and entered the second spike phase until it was widely discussed in various media with various conditions. which exists. The main factor in this research is how in a photojournalism one can know the actual meaning and message depicted in the photo and also know what is implied or connotative. Semiotic analysis is a method used to analyze and give meaning to the symbols contained in the picture. Advances and developments in media technology increasingly require people to be more mature in understanding every news and information they will see and read. In Joshi Irwandi's photo, there is an appearance of a photo that invites reactions from the public, but in the author's view there is the meaning of the message of humanism that is implied about how the human struggle is involved in the conditions of reality in a COVID-19 emergency hospital, and gets a very special moment. interesting and holds many impressions of meaning in it that can be studied humanely. This research actually wants to show how a photo is not only a work of art or as a complement to an information, but also has an implied meaning of humanity contained in it and is also useful for humans.]]>
<![CDATA[STRATEGI LITERASI MEDIA DALAM MELAWAN HOAKS TENTANG VAKSIN COVID-19 (Studi Kasus : Relawan Informasi Kelompok Informasi Masyarakat Bahari Kota Surabaya) ]]>
<![CDATA[Shabrina, Zhafarina]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.46484
<![CDATA[The city of Surabaya, which is a metropolitan city, has a fairly high level of information dissemination and understanding but in some areas, there are still many low levels of understanding, especially regarding the covid-19 vaccine. One of them is the fishing village community located in the Sukolilo Baru sub-district which has a relatively low level of education, economy and understanding so it is easy to believe in the Covid-19 vaccine hoax. This study aims to determine the media literacy strategy carried out by KIM Bahari towards the fishing village of Sukolilo Baru in fighting hoaxes related to the Covid-19 vaccine. The method used in this research is a case study and a qualitative descriptive approach with interview techniques in collecting data. The results of this study indicate that to eradicate the Covid-19 vaccine hoax at KIM Bahari, as information volunteers participate in providing literacy, education and socialization in the community so that awareness of hoaxes and vaccine participation increases. KIM Bahari uses three strategies, the first is through the use of digital media, such as providing information, and clarifying information related to the COVID-19 vaccine hoax. The second strategy is to go directly to community groups actively or join various community groups in fishing villages which in its application adjust communication patterns with each audience. The last strategy is to pick up the ball by cooperating with opinion leaders for observation and determining vulnerable groups for easy access and facilitation of the COVID-19 vaccine. Keywords: KIM Bahari, Literacy, Hoax, Covid-19 Pandemic, Vaccines Covid-19, Fisherman's Village]]>
<![CDATA[Pengaruh Pesan Soft Selling Skincare Base Terhadap Minat Beli Produk (Survei Pada Followers Instagram @itsmybase) ]]>
<![CDATA[Kurniawati, Aurelia Lintangsari]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.47052
<![CDATA[Melihat banyaknya permintaan akan produk kecantikan disertai adanya persaingan skincare lokal dan luar serta bermunculannya merek-merek skincare baru di Indonesia membuat perusahaan harus berinovasi dalam mengembangkan strategi komunikasi pemasarannya. Era dengan perkembangan teknologi dan informasi yang cepat ini membuat komunikasi pemasaran juga harus menjamin kesinambungan hubungan yang interaktif dengan konsumen secara efektif. Dengan memanfaatkan digital marketing melalui platform instagram dapat diterapkan merek untuk menarik minat beli konsumen. Melalui penggunaan pesan secara soft selling atau pendekatan secara tidak langsung yang berfokus pada merangsang perasaan atau emosi audiens merupakan salah satu bentuk metode komunikasi pemasaran yang dapat digunakan merek untuk menyampaikan pesan mereknya. Hal inilah yang dilakukan oleh merek Base dengan memanfaatkan digital marketing sebagai media penyebaran informasi dan promosi dengan memanfaatkan pesan secara soft selling pada laman instagram. Penelitian ini bertujuan untuk melihat adanya pengaruh yang signifikan antara pesan soft selling yang dilakukan oleh skincare Base terhadap minat beli pada followers instagram @itsmybase. Penelitian ini termasuk dalam jenis penelitian kuantitatif dengan metode survei dan kuesioner sebagai instrumen penelitian. Sampel yang digunakan pada penelitian ini sejumlah 100 responden yang diidentiikasi sebagai followers instagram Base dengan kriteria telah mengikuti akun instagram @itsmybase selama minimal tiga bulan. Berdasarkan hasil analisis data menggunakan Regresi Linear Sederhana diperoleh nilai koefisien korelasi sebesar 0,456 dan angka signifikansi 0,000 < 0,05 dengan hasil uji hipotesis (uji t) 5,198 > 1, 984. Oleh sebab itu, dapat dinyatakan bahwa hipotesis yang diajukan peneliti diterima yakni terdapat pengaruh yang signifikan antara pesan soft selling yang dilakukan oleh skincare Base terhadap minat beli pada followers instagram @itsmybase.]]>
<![CDATA[PRODUCT PLACEMENT OF KOPIKO CANDY IN THE KOREAN DRAMA "VINCENZO" ON THE INTEREST OF BUYING INDONESIAN CONSUMERS ]]>
<![CDATA[Widiyanti, Dhea]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.47062
<![CDATA[This study purposes to examine and analyze the significant effect of Kopiko candy product placement on consumer buying interest in K-Drama Vicenzo. This study uses a sample of 112 people who are members of the Vicenzo twitter group. The analysis technique used is multiple linear regression analysis. The results showed that all respondents' answers describing visual (X1), auditory (X2) and plot connection (X3) and buying interest (Y) kopiko candy on K-Drama Vicenzo showed a spread of answers in agree and strongly agree. Partially, product placement variables consisting of visual (X1), auditory (X2) and plot connection (X3) variables did not affect consumers' buying interest in Kopiko candy, only the auditory variable (X2) had a partial effect. However, simultaneously visual (X1), auditory (X2), and plot connection (X3) variables affect consumer buying interest in Kopiko candy products in K-Drama Vicenzo. Keywords: Buying Interest, Product Placement]]>
<![CDATA[MITOS MALE BEAUTY STANDRAD DALAM IKLAN MS GLOW MEN VERSI BABE CABITA DAN MARSHEL WIDIANTO DI INSTAGRAM ]]>
<![CDATA[Sayekti, Eva Ken]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.47071
<![CDATA[Abstract The concept of male beauty standard is a concept of the handsome standards that indonesians have entrusted men with. The concept of male beauty standard was never far from a physical trait deemed worthy of esteem or admiration. In this study, the writer's concept of male beauty standard is reflected in the Ms. Glow men version of babe cabita and marshel widianto AD on instagram. Where the AD did claim to have created a new male beauty standard concept that did not judge men by any physical description. The purpose of this study is to find out how the myth of the male beauty standard concept in the skincare glow version of babe cabita and marshel widianto AD is. That way the author knows the truth of our claims made by Ms. Glow for men through those ads. The study involves a qualitative approach and data collected using Roland barthes' semiotics method. There are three aspects of emphasis: dennotation, connotation and myth to analyze elements that were never seen in the skincare glow version of Babe Cabita and Marshel Widianto. Research shows that the Ms. Glow men version of Babe Cabita and Marshel Widianto AD in instagram just overshadow the meaning of the male beauty standard concept that if it can't meet one standard there is another standard. Because there is still a hegemonic element in the AD by promoting the benefits of Ms. Glow men that can whiten the skin. Keywords: Male Beauty Standard, MS.Glow Men Version Babe Cabita and Marshel Widianto AD, Roland Barthes Semiotics, Hegemonic.]]>
<![CDATA[Komunikasi Terapeutik Konselor Terhadap Anak Kekerasan Seksual Inses ]]>
<![CDATA[Herawati, Zenna Puji]]>
<![CDATA[ The Commercium Vol. 5 No. 2 (2022): The Commercium ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/tc.v5i2.47241
<![CDATA[Every year, the biological father is the most incest perpetrator in Indonesia, according Catatan Tahunan which released Komnas Perempuan in 2018. Indonesia still lacks incest regulation, making therapeutic is essensial. This study employs case studies and a descriptive qualitative method to learn about the therapeutic communication counselor process for trauma treatment. As a result, the counselor has 4 stages of communication : assesment, observation, performance, and termination.]]>
