cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Raymond Panjaitan
Contact Email
garuda@apji.org
Phone
+6282135809779
Journal Mail Official
febri@apji.org
Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Jurnal Manajemen Bisnis Digital Terkini
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30472199     EISSN : 30470552     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 146 Documents
 11   12   13   14   15 
Epistemologi Manajemen Hibrida dalam UMKM Kontemporer: Integrasi Pengetahuan Tradisional dan Digital terhadap Strategi Organisasi
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1182

Abstract

This study aims to analyze how the integration of traditional knowledge and digital knowledge shapes organizational strategies in Micro, Small, and Medium Enterprises (MSMEs) in responding to an increasingly competitive business environment. A quantitative approach was employed by applying variance-based Structural Equation Modeling (SEM) using SmartPLS 3 software to 100 MSME respondents. The research model was developed by incorporating three main latent constructs, namely digital knowledge, traditional knowledge, and organizational strategy, which were measured using several indicators relevant to the MSME context. The analysis results indicate that all research instruments meet good reliability and validity criteria, with outer loading values ranging from 0.719 to 0.902, Average Variance Extracted (AVE) values above 0.64, and composite reliability exceeding 0.87. Structural model testing reveals that digital knowledge has a strong and significant effect on organizational strategy (β = 0.799), while traditional knowledge shows a very small effect (β = 0.024). The research model explains 66.4% of the variance in organizational strategy. These findings confirm that digital transformation is the primary factor in shaping competitive strategies among MSMEs, while traditional knowledge continues to serve as a foundation for local context and cultural values. Therefore, the implementation of a hybrid management approach is considered effective in assisting MSMEs in formulating more adaptive, innovative, and sustainable strategies.
Implementasi Konsep Jaringan Bisnis dalam Meningkatkan Efisiensi Operasional Misala Gear Outdoor di Ciwidey Kabupaten Bandung
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1183

Abstract

This study aims to analyze the implementation of business networks in improving operational efficiency in small and medium-sized enterprises (SMEs) operating in the outdoor equipment sector. Increasing public interest in outdoor activities has intensified competition among SMEs, requiring them to develop effective collaboration strategies to maintain operational sustainability. This research employs a qualitative descriptive approach with a single case study design conducted at Misala Gear Outdoor, an SME engaged in outdoor equipment rental and sales in Ciwidey, Bandung Regency. Data were collected through in-depth interviews, direct observation, and documentation, and analyzed using descriptive qualitative techniques. The results indicate that the implementation of business networks involving supplier partnerships, outdoor communities, tourism agents, and digital platforms contributes significantly to improving operational efficiency, particularly in inventory management, service delivery, and market reach. Moreover, business networks enable cost control, resource optimization, and service differentiation, which strengthen the enterprise’s competitive position. This study highlights the strategic role of business networks as an operational efficiency driver for SMEs in the outdoor industry and provides practical implications for SME managers in developing collaborative business strategies.
Strategi Pemasaran Waktu Malam pada Usaha Martabak: Analisis Pendekatan Psikologis dan Ekonomi
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1195

Abstract

This qualitative inquiry examines the deliberate operational timing adopted by street vendors selling martabak, a popular Indonesian snack, exploring why nocturnal hours are strategically favored over daytime. The research methodology combined in-depth interviews with ten vendors operating in urban centers like Jakarta and Bandung with a consumer survey of one hundred respondents. Analysis of the collected data identifies a dual strategic foundation. From a demand perspective, night-time aligns with consumer psychology, fostering a leisurely atmosphere conducive to social snacking and impulsive purchases. On the supply side, vendors benefit from diminished direct competition, reduced operational overheads, and tapping into peak demand for evening treats. This synergy effectively cements martabak’s market identity as a beloved night-time culinary ritual linked to socialization. Consequently, the study posits that this chrono-marketing approach represents a savvy adaptation to local socio-economic rhythms. The insights derived provide a framework for micro-entrepreneurs to optimize service timing, aligning business operations with ingrained cultural consumption cycles to enhance sustainability and customer loyalty.  
Dari Dapur Lokal ke Pasar Digital: Strategi Pemasaran Kuliner UMKM di Era Ekonomi Kreatif
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1197

Abstract

The rapid growth of the creative economy, particularly in the culinary subsector, has prompted micro, small, and medium enterprises (MSMEs) to adopt digital marketing strategies as a means to enhance competitiveness and expand market reach. This study employs a systematic literature review (SLR) approach with content analysis to map key concepts, identify research gaps, and explore future research directions concerning the transformation of culinary MSMEs from local kitchens to digital markets. Findings reveal that organizational learning mediated by motivation, culture, leadership, and continuous digital marketing practices plays a pivotal role in this transformation. However, significant research gaps persist, including limited longitudinal studies, inadequate integration of organizational culture and leadership into digital marketing frameworks, and insufficient comparative analyses across diverse MSME profiles. This study contributes theoretically by synthesizing fragmented literature on culinary marketing in the digital creative economy and offers practical insights for MSME actors, mentors, and policymakers in designing adaptive and sustainable digital marketing strategies.
Pengaruh Beban Kerja terhadap Loyalitas dengan Kebijakan Tunjangan Kinerja Sebagai Variabel Intervening pada Kantor Imigrasi Kelas 1 TPI Jambi
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1198

Abstract

This study aims to analyze the effect of workload on employee loyalty at the Class I TPI Immigration Office in Jambi, with performance allowance policies acting as a mediating variable. The research employed a quantitative approach involving 88 respondents selected from the total employee population. Data were collected through structured questionnaires and analyzed using statistical methods to examine both direct and indirect relationships among variables. The results indicate that employees generally perceive their workload as being at a moderate level; however, workload has a significant negative effect on employee loyalty. In contrast, performance allowance policies demonstrate a significant positive influence on loyalty. Furthermore, the findings reveal that performance allowance policies partially mediate the relationship between workload and employee loyalty, indicating their role in mitigating the negative impact of workload. These results suggest that effective performance allowance policies can enhance employee loyalty despite increasing workload demands. Therefore, organizations should balance workload management with fair and performance-based compensation policies to maintain employee loyalty.
Strategi Penggalian Sumber Dana dan Partisipasi Multipihak dalam Pembiyayaan Pendidikan Islam: Studi Kasus di SMA Muhammadiyah 5 Yogyakarta
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1199

Abstract

This study explores strategies for mobilizing financial resources and multi-stakeholder participation in Islamic education financing to achieve institutional financial independence. The research was conducted at SMA Muhammadiyah 5 Yogyakarta, a private Islamic secondary school implementing a financing model based on Sharia values and Total Quality Management (TQM) principles. A qualitative case study approach was employed, utilizing primary data from in-depth interviews with school administrators and observations of financial management practices, as well as secondary data from budget plans, government funding reports, and cooperation documents with philanthropic institutions. Data were analyzed using an interactive model involving data reduction, data presentation, and inductive conclusion drawing. The findings reveal that financial independence is strengthened through diversified funding sources, including government support, parental contributions, Islamic philanthropy, and school-based business units. Transparency and accountability are maintained through open financial reporting and stakeholder involvement. The study highlights that integrated Islamic education financing aligned with Sharia values and TQM enhances institutional sustainability, educational quality, and organizational competitiveness.
Strategi Penetapan Harga : Studi Kasus pada Kebab Ajo Lubeg
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1200

Abstract

Pricing is a critical factor determining the success of small and medium-sized enterprises (SMEs) in the market. This study investigates the pricing strategy implemented by Kebab Ajo Lubeg, a culinary SME located near Universitas Putra Indonesia YPTK Padang. The research aims to analyze how pricing methods are applied, the factors considered in price determination, and their influence on consumer purchasing decisions and business strategy. A qualitative descriptive approach was employed, with data collected through semi-structured interviews with the owner and employees, direct observation, and documentation of product offerings and pricing. Findings indicate that Kebab Ajo applies a combination of cost-based pricing, competition-based pricing, and product-based price variation to balance production costs, consumer purchasing power, and market competition. The pricing strategy significantly affects consumer satisfaction, repeat purchases, perceived value, brand image, and business competitiveness. This study provides practical insights for other SMEs in setting appropriate prices while maintaining customer loyalty and profitability, and it contributes to the academic discourse on marketing management and pricing strategies in the culinary sector.
Peran Digital Marketing dalam Pengembangan Usaha Kuliner Kreatif: (Studi pada Pelaku EKRAF Kuliner Indonesia)
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1201

Abstract

The development of digital marketing has become a strategic factor in the growth of creative culinary businesses, particularly for micro, small, and medium enterprises facing increasing competition and changes in consumer behavior in the digital era. The use of digital platforms, such as social media and online marketplaces, enables business owners to expand market reach, enhance customer interaction, and optimize promotional strategies more efficiently. Nevertheless, various studies indicate that the implementation of digital marketing has not always produced optimal outcomes due to limitations in digital literacy, human resource capacity, and organizational adaptability. This study aims to systematically examine the role of digital marketing in the development of creative culinary businesses through a Systematic Literature Review approach. The review maps key concepts, research trends, and empirical findings related to digital marketing and organizational learning within the context of creative culinary enterprises. In addition, this study identifies existing research gaps and formulates recommendations for future research issues. The findings are expected to provide theoretical contributions in the form of comprehensive conceptual mapping as well as practical contributions for business practitioners, MSME facilitators, and policymakers in designing adaptive and sustainable digital marketing strategies.
Pengaruh Struktur Modal dan Likuiditas Perusahaan terhadap Profitabilitas: (Kajian pada CV Icons Indonesia)
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1202

Abstract

Corporate financial performance is an important factor in maintaining business sustainability amid increasingly intense competition. One of the commonly used indicators of financial performance is Return on Assets (ROA), which reflects a company’s ability to generate profits through the efficient use of its assets. Corporate profitability is influenced by various internal factors, including capital structure and liquidity. This study aims to analyze the effect of Debt to Equity Ratio (DER) and Current Ratio (CR) on Return on Assets (ROA). This research employs a quantitative approach using secondary data obtained from corporate financial statements. The research sample consists of 36 observations selected through purposive sampling. Data analysis techniques include descriptive statistical analysis and multiple linear regression analysis using SPSS software. The results show that, partially, the Debt to Equity Ratio does not have a significant effect on Return on Assets, while the Current Ratio has a positive and significant effect on Return on Assets. Simultaneously, Debt to Equity Ratio and Current Ratio have a significant effect on Return on Assets, with Current Ratio being the most dominant variable. The findings indicate that effective liquidity management plays a crucial role in improving corporate profitability. The implications of this study are expected to provide useful insights for corporate management in making financial decisions, particularly related to liquidity management and capital structure.
Systematic Literature Review (SLR): Peran Sumber Daya Manusia terhadap Kualitas Pelayanan pada Industri Food And Beverage
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1203

Abstract

The food and beverage (FnB) industry is one of the main supporting sectors of tourism in Indonesia and has experienced rapid growth along with the increasing number of tourist activities and consumer demand. However, previous studies indicate that Service Quality in the FnB industry remains suboptimal, particularly in aspects related to human resources (HR). Issues such as inconsistent service performance, low responsiveness, and limited employee competence and work attitude are commonly identified. This study aims to systematically examine the role of human resources in Service Quality within the FnB industry and to identify key factors, management strategies, and existing research gaps. This research employed a Systematic Literature Review (SLR) method using the PICOC framework, analyzing 20 national and international journal articles published between 2015 - 2025 and retrieved from Google Scholar. The findings reveal that the most influential HR factors affecting Service Quality include competence, communication skills, work attitude, experience, and employee training. Furthermore, effective human resource management practices demonstrate a positive relationship with improved Service Quality. Nevertheless, the review identifies a lack of comprehensive studies integrating HR management and Service Quality within the specific Context of the Indonesian FnB industry, indicating opportunities for future research.

Page 13 of 15 | Total Record : 146

 11   12   13   14   15 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 2 (2026): April: Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 1 (2026): Januari: Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 2 (2025): April : Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 1 (2025): Januari : Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 4 (2024): Oktober : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) Vol. 1 No. 2 (2024): April : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) Vol. 1 No. 1 (2024): Januari: Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER) More Issue