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Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Published by Universitas Islam Negeri Fatmawati Sukarno Bengkulu
ISSN : P2476877     EISSN : E2621668     DOI : https://doi.crossref.org/servlet/home
Core Subject : Religion, Economy,
Religion Economics, Econometrics & Finance
Focus Al Intaj : Jurnal Ekonomi dan Perbankan Syariah is designed to provide a forum for researchers who focus on Islamic economics and banking, covering current issues in Islamic economics and banking, Islamic philanthropy, and Islamic finance. Scope The scope of this journal includes: 1. Islamic Economic 2. Islamic Accounting 3. Islamic Philanthropy 4. Islamic Bussines Ethic 5. Islamic Insurance 6. Islamic Microfinance 7. Islamic Capital market 8. Sharia Financial Banking.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 4, No 1 (2018)" : 11 Documents clear
IMPLIKASI STRATEGI PEMASARAN MELALUI KOMODIFIKASI AGAMA DI INDONESIA Yustati, Herlina
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 4, No 1 (2018)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i1.946

Abstract

Religion in Indonesia is divided into Muslim, Christian, Catholic, Hindu, Buddhist, Khong Hu Chu and Other Religions. Religion Islam is the majority religion embraced by the Indonesian population, so that business people use this opportunity to re-commodification of religion. Commodification describes how capitalism launched an aim to accumulate capital, or realize the transformation of use-value into exchange value. The commodification of Islam in Indonesia occurred in various aspects. Mislanya commodification "sharia" through aspects of banking, insurance, hotel, tourism, etc. The commodification of Islamic symbols such as headscarves and halal labeling. Besides being able to be used as a marketing strategy for businesses, komodiikasi Islam also bring positive things if businesses make this situation as a means of education. The impact of the commodification of Islam such as the increasing development of Islamic financial institutions in Indonesia, increased public awareness to abandon usury, increased public awareness using the "sharia", the increasing number of Muslim women who wear the hijab and the increasing awareness of Muslims to use halal products not only in food but also in cosmetics.

Page 2 of 2 | Total Record : 11

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