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Journal on Economics, Management and Business Technology
Published by Ihsa Institute
ISSN : -     EISSN : 29620694     DOI : -
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
Journal on Economics, Management and Business Technology, is a Economics, Management and Business Technology published since 2022 by IHSA Institute. Journal on Economics, Management and Business Technology published 2 times a year (March and September), Each issue consists of a minimum of 5 articles, the scope of this journal is Economics, Management and Business Technology.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology" : 5 Documents clear
Analyzing the Impact of Packaging Design on Consumer Purchasing Decisions in the Cosmetics Industry Sitopu, Joni Wilson; Firdaus, Adhy
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.220

Abstract

This study examines the influence of product packaging on consumer purchasing decisions in the cosmetics industry, aiming to understand how various packaging elements impact consumer behavior. Utilizing a mixed-methods approach, including quantitative surveys, qualitative focus groups, and observational studies, the research provides comprehensive insights into consumer preferences and the role of packaging in shaping purchasing decisions. Key findings indicate that aesthetic appeal, functional design, brand congruence, and sustainability are critical factors influencing consumer choices. Visually attractive and modern packaging designs significantly enhance purchase intent, while functional elements such as ease of use and convenience improve consumer satisfaction and loyalty. Consistent alignment between packaging and brand identity fosters trust and loyalty, and sustainability features appeal to eco-conscious consumers. Emotional engagement through packaging also plays a pivotal role in creating lasting consumer connections. The study's practical implications suggest that cosmetic companies should invest in innovative, functional, and sustainable packaging designs that align with their brand identity to attract and retain consumers.
Enhancing Brand Awareness through Content Marketing Strategy Analysis in the Digital Landscape Silalahi, Harlen; Guna, Saut
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.222

Abstract

This research explores content marketing strategies aimed at increasing brand awareness in the digital landscape. By analyzing existing literature, theoretical frameworks, and empirical studies, the study identifies key components of effective content marketing strategies and their impact on brand awareness. The research employs a mixed-methods approach, combining quantitative surveys with qualitative case studies, to provide a comprehensive understanding of content marketing practices and their effectiveness. Findings reveal the importance of clear objectives, audience research, diversified content types, strategic distribution, search engine optimization, engagement, measurement, and continuous improvement in content marketing strategies. Despite the potential benefits of content marketing, challenges such as content overload, audience fragmentation, measurement difficulties, and resource constraints persist. However, by integrating research findings into their strategies, businesses can overcome these challenges and maximize the impact of their content marketing efforts.
The Effect of Service Quality, Price Perception, And Brand Image on Customer Loyalty Through Customer Satisfaction of Grab Transportation in Bekasi City Sujarwan, Agus Harry; Oswari, Teddy
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.232

Abstract

PT Grab Teknologi Indonesia operates in the transport service sector as an intermediary between motorbike taxi drivers and customers. In addition, various additional features such as purchasing, payment, and delivery of goods also help in the shopping process with flexibility from various locations. The purpose of this study is to determine the effect of service quality, price perception, and brand image on customer loyalty through Grab customer satisfaction in Bekasi city. This study uses a population of Grab service users in Bekasi City, primary data, namely data conducted by distributing questionnaires to 120 respondents who use Grab services in Bekasi City. With the tests carried out are: validity test, reliability test, outer model measurement model (convergent validity, discriminant validity, composite reliability test), then there is a structural model or inner model (coefficient of determination R square, model fit evaluation), and finally there is hypothesis testing (path coefficient and specific indirect effect). The results of path analysis show that 1) Service quality and price perceptions directly have an insignificant effect on customer loyalty. 2) Brand image and customer satisfaction directly have a significant effect on customer loyalty. 3) Customer satisfaction directly has a significant effect on customer loyalty. 4) Service quality, perceived price, and brand image directly have a significant effect on customer satisfaction. 5) Service quality, price perception, and brand image have a significant effect on customer loyalty through customer satisfaction with a smaller / greater influence value than the direct effect (without going through intervening variables).
Financial Performance Evaluation in Property Companies Using the DuPont Method: Insights and Implications Manap, Abdul; Vincia, Patrice; Alfadrus, Yogi; Muthi, Nayyara
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.243

Abstract

This research examines the financial performance of property companies using the DuPont method, which breaks down Return on Equity (ROE) into three components: profitability, asset turnover, and financial leverage. The study applies this method to a sample of property firms to understand how these factors influence overall financial performance in the real estate sector. Findings indicate that while profitability and asset efficiency are critical for financial success, financial leverage has a significant impact due to the sector's capital-intensive nature. Companies that manage their profit margins, optimize asset use, and maintain balanced leverage typically achieve better financial outcomes. However, the research also highlights limitations of the DuPont method, such as its reliance on historical accounting data and its inability to fully account for market volatility, non-financial factors, and long-term investment dynamics unique to the property sector. To address these limitations, the study suggests integrating the DuPont method with additional analyses that consider market conditions, forward-looking indicators, and non-financial aspects. This comprehensive approach offers a more accurate understanding of financial performance, aiding property managers, investors, and policymakers in making informed decisions.
Evaluating Financial Performance of Investment Companies Using the Treynor-Black Method: An Analysis of Risk-Adjusted Returns and Portfolio Optimization Manap, Abdul; Glorya, Glorya; Rievay, Rievay; Gabriela, Septina; Zahra, Yumia Ancella
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.244

Abstract

This research evaluates the financial performance of investment companies using the Treynor-Black Method, which optimizes portfolios by combining high-alpha assets with a market portfolio to enhance risk-adjusted returns. The study applies this method to a sample of investment companies to examine its effectiveness in improving key performance metrics, including the Sharpe Ratio, Treynor Ratio, and Jensen’s Alpha. Findings indicate that the Treynor-Black Method substantially improves portfolio performance, with optimized portfolios showing higher Sharpe and Treynor Ratios and positive Jensen’s Alpha. These results suggest effective management of systematic risk and added value through active management. Nonetheless, the research acknowledges limitations such as dependence on historical data, potential data quality issues, and challenges in alpha and beta estimation. These constraints highlight the need for cautious interpretation and suggest future research directions, including the use of real-time data and alternative optimization approaches. The study provides practical insights for investment managers, offering a refined framework for portfolio construction and performance evaluation. It contributes to the field by validating and extending the Treynor-Black Method, enhancing strategies for aligning portfolios with risk-return objectives.

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