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All Journal International Journal of Curriculum Development, Teaching and Learning Innovation Journal on Economics, Management and Business Technology
Guna, Saut
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Other

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Enhancing Chemistry Education through Problem-Based Learning: Analyzing Student Engagement, Motivation, and Critical Thinking Arsyad, Muhammad; Guna, Saut; Barus, Sebastian
International Journal of Curriculum Development, Teaching and Learning Innovation Vol. 2 No. 3 (2024): July: Curriculum Development, Teaching and Learning
Publisher : Trigin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/curriculum.v2i3.178

Abstract

This research investigates the implementation and outcomes of Problem-Based Learning (PBL) in chemistry education, focusing on its impact on student engagement, motivation, and critical thinking skills. Employing a mixed-methods approach, the study combines quantitative surveys and qualitative interviews to provide a comprehensive analysis of PBL experiences from both student and instructor perspectives. The findings reveal that PBL significantly enhances student performance by fostering a deeper understanding of chemical concepts and improving problem-solving abilities. Additionally, PBL increases student motivation and interest in chemistry through active participation and real-world problem-solving. However, the study also identifies challenges in PBL implementation, including resource constraints, the need for instructor training, and student resistance to the new learning model. Addressing these challenges is crucial for maximizing the benefits of PBL. This research contributes to the growing body of literature on innovative teaching strategies in science education and offers practical insights for educators and policymakers seeking to enhance the effectiveness of chemistry instruction.
Enhancing Brand Awareness through Content Marketing Strategy Analysis in the Digital Landscape Silalahi, Harlen; Guna, Saut
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.222

Abstract

This research explores content marketing strategies aimed at increasing brand awareness in the digital landscape. By analyzing existing literature, theoretical frameworks, and empirical studies, the study identifies key components of effective content marketing strategies and their impact on brand awareness. The research employs a mixed-methods approach, combining quantitative surveys with qualitative case studies, to provide a comprehensive understanding of content marketing practices and their effectiveness. Findings reveal the importance of clear objectives, audience research, diversified content types, strategic distribution, search engine optimization, engagement, measurement, and continuous improvement in content marketing strategies. Despite the potential benefits of content marketing, challenges such as content overload, audience fragmentation, measurement difficulties, and resource constraints persist. However, by integrating research findings into their strategies, businesses can overcome these challenges and maximize the impact of their content marketing efforts.
Co-Authors Barus, Sebastian Muhammad Arsyad Silalahi, Harlen