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INDONESIA
Journal of Rural Tourism (JoRT)
Published by Borneo Novelty Publishing
ISSN : -     EISSN : 30639484     DOI : https://doi.org/10.70310/jrt
Core Subject : Economy, Humanities, Science, Social,
Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences
JoRT contains scientific papers from research/study results, reviews/conceptual, and policy analyzes related to the tourism sector with a particular emphasis on the Indonesian context and global perspective. 1. Tourism Destinations and Infrastructure including Marine and Coastal Tourism, Sustainable Tourism, Ecotourism, Border Tourism, Travel Patterns, and other topics related to the development of tourism destinations and infrastructure. 2. Tourism Marketing including Marketing Communications, Tourists Behavior and other relevant marketing topics. 3. Tourism Industry and Investment including Tourism Business, Tourism Business Technology and Information, tourism investment and other relevant topics in tourism industry and investment 4. Human Resources and Institutions including Tourism Planning and Policy, Tourism Workforce, Inter-institutional relations, and society empowerment topics in relation to human resources and institutions in the tourism
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 2 No. 1 (2025): January - June" : 12 Documents clear
Optimizing the quality of service excellence through the application of technology in tourism destination Aguilera, Elvis; Mokoginta, Gefira; Lingga, M Kresna Daffa Marta; Purwaningrum, Hesti
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010616

Abstract

Purpose - The purpose of this study is to determine how the application of technology can impact the quality of excellent service at Bale Tirto, a tourism destination with a Javanese heritage concept located in Kiringan, Ponggok, Polanharjo, Klaten. Methodology/Design/Approach - The study uses a qualitative approach, gathering data through observation and interviews. It focuses on understanding the current manual operational system at Bale Tirto, such as handwritten bookkeeping and ordering, and how the introduction of technology can improve performance and service quality.Finding - The findings show that the application of technology at Bale Tirto has led to improved employee knowledge and ability to operate technology. This, in turn, has made the services provided to tourists and customers more optimal and efficient, resulting in enhanced service quality and overall performance.Originality/Value - This research highlights the significant role that technology can play in improving service quality at tourism destinations. By shifting from manual to technological systems, the study demonstrates how operational efficiency can be enhanced, leading to better customer experiences and improved business performance at Bale Tirto.
Exploration of consumer behavior changes post-pandemic in the tourism sector Hidayah, Novi; Setiawan, Marshella Aprillia; Ramadhan, Ridho Arrozaq Nur; Pangestu, Mochammad Revaldo; Afifi, Abdurrazak; Yuningsih, Yuningsih
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010620

Abstract

Purpose - The purpose of this research is to identify new behavioral patterns that have emerged post-pandemic, particularly focusing on how the COVID-19 pandemic has impacted consumer behavior in the tourism sector. Methodology/Design/Approach - The study examines changes in consumer behavior following the COVID-19 pandemic, specifically looking at the increased interest in domestic travel, preferences for nature and outdoor tourism, and heightened awareness of health and safety protocols while traveling. Finding - The study found that there has been a noticeable shift in tourism dynamics, with consumers now prioritizing sustainable travel, safety, flexibility in cancellations, and environmental sustainability. These changes have forced tourism industry players to adapt to new consumer preferences, requiring them to develop more flexible strategies to meet the emerging trends.Originality/Value - This research highlights the need for the tourism sector to adapt its marketing and service strategies to accommodate the post-pandemic shift in consumer behavior. By understanding these new preferences, the industry can better retain and attract consumers in the evolving tourism landscape.
Digitalization in Mycelia Forest Management, Cikole Village: Innovative efforts towards sustainable tourism Fajri, Desy Nur Aini; Pratiwi, Intan
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010638

Abstract

Purpose - This research elaborates on innovative efforts to develop Mycelia Forest in Cikole Village using digital information technology. It aims to explore how digital technology can be leveraged to foster sustainable tourism in the area. Methodology/Design/Approach - A descriptive qualitative approach was used in this study. Data were collected through in-depth interviews, observation, and documentation. The analysis followed three stages: data reduction, data presentation, and conclusion drawing.Finding - The study identified three key innovative digitalization efforts that are effective in developing Mycelia Forest for sustainable tourism: (1) Deploying digital information technology media, (2) Elevating accessibility and service quality, and (3) Building cooperation with diverse stakeholders. These efforts help improve both the management and promotion of the forest as a tourist destination. Originality/Value - The research provides new insights into how digital information technology can support the management and promotion of tourist destinations, particularly tourist forests, contributing to their sustainable development.
Culinary potential based on local food in the cultural tourism of Pacet's Keramat Market Anita, Anita; Ahmad, Nuril; Sutrisno, Eko; Wahyudi, Rakhmad
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010633

Abstract

Purpose - The purpose of this study is to identify the potential of food made from local resources, specifically sweet potatoes, as a support for cultural tourism in the Keramat market. It also aims to modify sweet potato recipes to make them more innovative and aligned with modern tastes.Methodology/Design/Approach - This is descriptive qualitative research. Data was collected through interviews, Focus Group Discussions (FGD), and experiments involving the modification of sweet potato-based foods. A total of 30 seller respondents were purposively selected to participate in the study. Finding - The study found that the most commonly sold sweet potato-based foods were cenil (16.67% of sellers), followed by gatot and tiwul (13.33%), puthu (13.33%), sundhuk urut (13.33%), dawet drinks (10%), horok-horok (6.68%), and other products like corn, sweet potatoes, and boiled peanuts (3.33%). The study also identified that local resources, specifically sweet potatoes from Pacet, could support cultural tourism by modifying them into modern dishes such as silky sweet potato pudding and sweet potato mayang cake. These dishes incorporate additional ingredients like coconut milk and milk to enhance the nutritional value.Originality/Value - The research highlights the potential of modifying traditional food products to support cultural tourism. By transforming local sweet potato-based foods into innovative dishes, the study provides a unique approach to integrating local resources into tourism and cultural experiences, offering fresh ideas for culinary tourism development.
Planning and designing a masterplan for the toga industry eduwisata in Kebuntunggul Village, Mojokerto, Indonesia Puri, Wuwuh Asrining; Wahyudi, Rakhmad; Rudiyanto, M. Adik; Ahmad, Nuril
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010634

Abstract

Purpose - The purpose of this research is to describe the planning and design of the Toga Industry Edu-Tourism Masterplan for Kebontunggul Village, Gondang Subdistrict, Mojokerto Regency. The study aims to create a sustainable framework for long-term investment in the Toga industry, transforming the village into an educational tourism destination. Methodology/Design/Approach - The research uses a qualitative descriptive approach, consisting of several stages: data and information collection, analysis, and the preparation of design concepts. The data collection process involved in-depth interviews, focused discussions, and direct observations. Data analysis verified the parameters of the Toga tourism village with empirical facts and abstracted them to develop the masterplan concept. Finding - The study’s findings highlight the potential of Kebontunggul Village as a tourism village and Toga industry hub, focusing on its natural scenery, crops, water resources, and the Toga industry. The research provides a detailed direction for the development and regulation of the Toga industry edu-tourism masterplan, offering a framework for sustainable tourism and long-term investment. Originality/Value - This research provides a strategic approach to developing an educational tourism model for the Toga industry. It contributes to sustainable tourism development by outlining a masterplan that integrates education and industry, offering a unique framework for the growth of Toga-based tourism in the region.
Rural tourism and its sustainability in Kashmir: A study of district Shopian Raina, Danish Iqbal; Bhat, Sajad Ahmad; Dar, Ajaz; Bilal, Khushboo; Abdulla, Parvez
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010636

Abstract

Purpose - The purpose of the current study is to examine the sustainability of rural tourism in Kashmir, specifically focusing on District Shopian. It explores the local residents' perceptions and reactions to the impacts of tourism, particularly in relation to challenges that hinder the development of sustainable rural tourism.Methodology/Design/Approach - The research delves into qualitative analysis, gathering insights from local residents regarding the impacts of tourism. It assesses their concerns about the exploitation of local resources and examines the participation (or lack thereof) of local communities in government-led rural tourism initiatives. The study also evaluates the effectiveness of these initiatives and policies.Finding - The findings indicate that local residents are concerned about the negative impacts of tourism, particularly the exploitation of natural and cultural resources. They feel that the benefits of tourism are minimal, and the government’s rural tourism initiatives have not contributed significantly to the improvement of the village economy. There is a clear dissatisfaction with the limited participation of locals in tourism-related decision-making processes. Originality/Value - The study offers new insights into the dynamics of rural tourism in Kashmir, particularly focusing on the alignment of tourism policies with the needs of local communities and the goals of sustainable development. It calls for significant reforms in the approach to rural tourism, emphasizing the need for genuine community involvement to ensure long-term sustainability and equity.
A concentrate on difficulties and potentially open doors looked at by feminist business visionaries in the tourism industry in India Bilal, Khushboo; Bhat, Sajad Ahmad; Raina, Danish Iqbal; Dar, Ajaz
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010637

Abstract

Purpose - This article examines the challenges and opportunities faced by feminist women entrepreneurs in India's tourism industry, focusing on the originality of their business approaches. It aims to explore how these women navigate gender-related barriers while also identifying opportunities for innovation and empowerment within the industry.Methodology/Design/Approach - The article analyzes the experiences of feminist women entrepreneurs in the tourism sector, looking at the structural barriers they face—such as discrimination and unequal access to resources—and the opportunities they find for innovation. The study emphasizes sustainable business practices, community-based empowerment, and gender-inclusive tourism. Finding - The findings reveal that while women entrepreneurs in tourism face significant gender-related challenges, they also create innovative and empowering business models. These models not only overcome barriers like discrimination and stereotypes but also contribute to the development of a more inclusive and sustainable tourism industry. The entrepreneurs highlight opportunities for promoting sustainable practices and gender-inclusive tourism. Originality/Value - The study offers fresh insights into the role of feminist women entrepreneurs in driving social and economic change within India’s tourism sector. It underscores their contributions to shaping a more inclusive and sustainable industry by creating original business models that challenge traditional gender norms and promote empowerment.
Indonesian government budget efficiency, concerns and its impact on the tourism sector: A qualitative study Handoko, Tri Akbar; Pahmi, Syamsul; Gozali, Gozali; Mahsun, Mahsun; Zulkarnain, Zulkarnain
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010650

Abstract

Purpose – This study aims to explore the efficiency of the Indonesian government's budget, with a particular focus on its impact on the tourism sector. The research seeks to identify concerns regarding public fund allocation and management, and how these factors affect the growth and development of tourism in Indonesia. Methodology/Design/Approach – Using a qualitative approach, the study gathers data through interviews and document analysis involving key stakeholders, including government officials, tourism industry leaders, academic scholars and financial experts. Thematic analysis is employed to identify patterns and insights related to budget efficiency and its impact on tourism. Findings – The study finds that inefficient budget allocation, inadequate infrastructure investment, and poor inter-departmental coordination have hindered the growth potential of the tourism sector. Despite tourism being a key contributor to Indonesia's economy, the lack of targeted financial strategies limits the sector’s ability to capitalize on global trends. Additionally, the research highlights that tourism policies and government priorities often do not align with the sector’s needs, further exacerbating inefficiencies. Key concerns raised by stakeholders include uncertainty in fund allocation, lack of transparency in the budgeting process, the limited budget available for the tourism sector, and the scarcity of resources that could support the sustainable development of the industry. Originality/value – This study contributes to existing knowledge by examining the relationship between public financial management and the tourism sector in Indonesia, an area that has received limited scholarly attention. It provides unique insights into the real-world challenges of managing government budgets in a way that maximizes the sector's impact.
A comprehensive assessment of travel motivations and constraints faced by solo female travelers visiting tourism destinations of Kashmir and Ladakh Region Akram, Sadakat; Majeed, Rukhsana; Iqbal, Javed
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04010657

Abstract

Purpose - This research explores the motivations and constraints of solo female travelers in Kashmir and Ladakh, focusing on their pursuit of independence and personal freedom while addressing social and cultural challenges. It also examines how these factors influence their destination choices.Methodology - A quantitative approach was used, with surveys distributed to 275 solo female tourists in popular Kashmir and Ladakh destinations. Data was analyzed using SPSS version 25.0.Findings - Solo female travelers are primarily motivated by independence, self-improvement, and unique experiences. Psychological factors such as escaping daily routines and boosting confidence were key, while sociocultural constraints like gender norms and family disapproval hinder independent travel.Originality - This study fills a gap in existing literature by focusing on solo female travelers in Kashmir and Ladakh. It offers valuable insights for tourism stakeholders to enhance the experiences of this emerging group and suggests strategies to boost female solo travelers' confidence and engagement.
Festival Sea-Sea: Gastronomic creativity of coastal communities in Banggai Island Karim, Syahrul; Apriyanto, Yusup; Zulkifali, Wan Ahmad Hasni Wan; Gozali, Gozali
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010660

Abstract

Purpose - The purpose of this research is to explore the gastronomic creativity of coastal communities, particularly in the utilization of local ingredients from the sea and surrounding environment, as well as how they develop sustainable culinary techniques and innovations, including aspects of culinary heritage.Method/Approach/Design - This research adopts a qualitative approach with a case study of the Festival Sea-Sea. Data were collected through interviews with local culinary practitioners and observations of festival activities, such as cooking demonstrations and discussions on sustainability in gastronomy.Findings - The research finds that coastal communities combine culinary innovation with sustainable practices in utilizing marine resources, while preserving aspects of their culinary heritage. Collaboration among fishermen, local chefs, and visitors enriches the gastronomic experience and supports the preservation of local culture.Originality/Value - This research highlights the importance of collaboration among communities in creating gastronomic creativity that supports environmental sustainability, the preservation of coastal cultural heritage, and the development of heritage cuisine that remains relevant in the modern era.

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