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International Journal of Economics, Accounting, and Management
Published by PT. Inovasi Teknologi Komputer
ISSN : 3047678X     EISSN : 30476798     DOI : 10.60076/ijeam
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Accounting, and Management (IJEAM) is a semi-annual academic journal that publishes every six months. This journal presents the latest research and thinking in the fields of economics, accounting, and management. With its broad focus, the journal serves as an important platform for academics, researchers, practitioners, and policymakers to share knowledge, explore recent trends, and analyze current issues relevant to economics, accounting, and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 1 No. 5 (2025): IJEAM - January 2025" : 12 Documents clear
The Influence of Digital Marketing Strategy, Price and Customer Experience on Consumer Purchasing Decisions at the Arrahman Perfume Store in Binjai Tania Putri Maharani; Dewi Nurmasari Pane; Husni Muharram Ritonga
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.937

Abstract

As the digital age has changed how consumers interact with products and services, the perfume industry is one of the most affected sectors. As a result, the number of perfumes being produced is increasing, and new perfumes are emerging with various societal trends, which causes competition to become increasingly intense. The purpose of this study is to understand the impact of digital marketing strategies, pricing, and customer experience on consumer purchasing behavior at the Arrahman Perfume store in Binjai. Data collection via a questionnaire given to 80 respondents. The model used with Multiple Regression and processed through SPSS. The results of this study indicate that digital marketing strategies are positively and significantly impacted, as are prices in a positive and significant way and customer experiences in a positive and significant way with regard to consumer purchasing decisions. The Adjusted R Square value is 0.890 or 89%, which means that digital marketing strategy, price and customer experience contribute 89% and the remaining 11% can be explained by other variables that were not studied
The Influence Of Cultural, Social And Personal Factors On The Interest In Purchase Intention Non-Subsidized Fertilizer At Toko UD. Sejahtera Bersama In Kecamatan Bahorok Rendi Dinova; Annisa Febrina
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.940

Abstract

Fertilizer is a substance or material that is used in plants to improve physical, chemical, or biological characteristics in order to increase the availability of nutrients, which results in an increase in plant growth. There are two types of fertilizer in Indonesia: subsidies and non-subsidized. While subsidies are provided by the government, non-subsidized are those that are provided outside of government programs and do not qualify for subsidies. Non-subsidized fertilizers, although they have superior quality and technology compared to subsidized fertilizers, still face problems in terms of farmers' Purchase Intention, especially in Kecamatan Bahorok. The purpose of this study is to examine the effects of cultural, social, and private factors on the desire to purchase intention non-subsidized fertilizer at Toko UD. Sejahtera Bersama in Kecamatan Bahorok. Data collection using a questionnaire given to 90 respondents. The model used is multiple linear regression and is processed using SPSS. The results of this study indicate that cultural factors partially do not have a positive and significant influence, social factors partially do not have a positive and significant influence and personal factors partially have a positive and significant influence. The Adjusted R Square value of 0.541 means that Purchase Intention can be explained by cultural, social and personal factors by 52.5% and the remaining 47.5% can be explained by other variables not studied.
Analysis of the Effectiveness of Instagram Marketing on Increasing Customer Interaction at PT Wings Group Surabaya Riska Widya Sari; Aprilia Mariyam; Riska Kartika Suci; Indah Respati; Rusdi Hidayat
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.952

Abstract

This study evaluated PT Wings Group Surabaya's Instagram marketing strategy to increase customer engagement. Using a quantitative approach through a questionnaire filled out by 100 respondents, this study evaluates the impact of content dimensions, consistency in posts, and the use of Instagram features. The results showed that interactive elements such as Reels, Stories, and Live had the most significant impact on customer engagement, followed by consistency in posting and content variety. The study suggests optimizing Instagram features, improving content quality, and consistency in posts to increase customer engagement and loyalty, while strengthening the company's competitiveness in the digital era.
The Influence of Macroeconomic Factors on Business Decision Making: Case Study of PT Kereta Api Indonesia (Persero) Ajeng Suta Mayangsari; Astrid Ayu Nastiti; Arfi Sintya Nabilla; Rusdi Hidayat N; Indah Respati Kusumasari
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.955

Abstract

This article discusses the impact of macroeconomic factors on the decision-making process at PT Kereta Api Indonesia (Persero), one of the largest transportation companies in Indonesia. In the face of a constantly changing economy, the company must consider various important aspects, such as inflation, interest rates, exchange rates, government policies, and global economic conditions, as well as the mitigation measures taken by PT Kereta Api Indonesia (Persero). This research aims to analyze how these macroeconomic factors influence the strategies and operational decisions made by the company's management. Using a comprehensive methodological approach, the study gathers both quantitative and qualitative data to identify patterns and relationships between these factors and overall business performance. The findings indicate that changes in macroeconomic factors can significantly affect operational costs, investment planning, and the development of new services. These findings are expected to provide valuable insights for management in formulating more responsive and adaptive strategies to changes in economic conditions.
The Influence Of Service Quality, Price, And Facilities On Customer Satisfaction At Jungle In And Restaurant In Supporting Tourism In Bukit Lawang Langkat, North Sumatra Reza Kurniawan; Slamet Widodo
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.998

Abstract

A restaurant is a business that offers food and beverages to customers to be consumed on-site or taken away. Basically, restaurants have a variety of menu options dedicated to specific themes, such as traditional, international, fast food, or fine dining. Restaurants are not just places to eat, but also places to relax, socialize, or even hold business meetings. Jungle in and restaurant is one of the businesses operating in this field. This restaurant is located by the river and has a lush forest surrounding it. This makes it different from other restaurants located in the city center or in crowded places. Jungle Inn and Restaurant is facing the problem of declining customers and fluctuating customer numbers every month. The impact of Service Quality, Price, and Facilities on Customer Satisfaction at Jungle Inn and Restaurant in Bukit Lawang Langkat, North Sumatra, is the subject of this research. data collection through the distribution of questionnaires to 95 respondents. The multiple linear regression model with SPSS processing was used in this study. The research results show that service quality partially has a positive and significant effect, price partially has a positive and significant effect, and facilities partially do not have a positive and significant effect. The Adjusted R Square value of 0.550 indicates that service quality, price, and facilities can contribute fifty-five percent (55%) to customer satisfaction, with the remaining forty-five percent (45%) potentially attributed to other unexamined variables.
The Effect of Local Taxes, Capital Expenditure, Investment, and Labour Force on Local Revenue with Economic Growth as an Intervening Variable Nanda Pinandita Ramadhani; Mulyanto Nugroho; Nekky Rahmiyati
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.999

Abstract

This research aims to analyse the effect of local taxes, capital expenditure, investment, and labour force on local revenue with economic growth as an intervening variable in the regency / city in the Eks Karesidenan Pekalongan region year 2018-2023. The approach used is quantitative, using the Structural Equation Modeling (SEM) analysis method based Partial Least Square (PLS). The data analysed is secondary data obtained from the Central Statistics Agency (BPS) and related agencies. The research sample consists of all districts/cities in the Eks Karesidenan Pekalongan Central Java area with a six-year observation period. The results show that local taxes, capital expenditure, and labor force have a significant influence on economic growth, but only local taxes have a significant effect on local revenue. In contrast, investment do not show a significantly effect on economic growth or local revenue. Economic growth also has no significant effect on own-source revenues. Furthermore, the intervening variable of economic growth cannot mediate the relationship between local taxes, capital expenditure, investment, and labour force on local revenue. These findings indicate the need to optimise local tax and capital expenditure management strategies to increase local revenue. In addition, local governments need to pay attention to other factors beyond investment and labour force that can contribute to local revenue and economic growth in a sustainable manner
The Effect of Product Descriptions, Online Customer Reviews, and Price Discounts on Impulse Buying Mediated by Ease of Purchase and Positive Emotion at Tiktok Shop Live Juraidah
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.1030

Abstract

This study aims to identify and analyze how product descriptions, online customer reviews, and price discounts affect impulse buying which is mediated by ease of purchase and positive emotion on TikTok Shop Live so that it can provide relevant insights for marketing academics and practitioners about consumer behavior in the modern e-commerce era. This study was conducted on TikTok Shop live users in Indonesia, using a quantitative approach. Data were collected through an online survey using a questionnaire designed based on a Likert scale, and analyzed using the SmartPLS-based Structural Equation Modeling (SEM) method. The results showed that product descriptions, online customer reviews, and price discounts have a significant influence on impulse purchases, both directly and through the mediation of ease of purchase and positive emotion. Informative and interesting product descriptions, positive customer reviews, and competitive price discounts increase the urge to buy impulsively. The mediating variables of ease of purchase and positive emotion strengthen this relationship by creating an easier and more enjoyable shopping experience. This research provides theoretical contributions by expanding the understanding of consumer behavior in the context of live shopping, as well as practical contributions for e-commerce businesses in designing effective marketing strategies to encourage impulse purchases through the interactive features of TikTok Shop Live
The Influence of Experiential Marketing, Islamic Branding, and Word of Mouth on the Decision of New Student Enrollment at SDIT Al-Hanif Cilegon. (A Study on Parents' Perceptions) Ani Cahyani
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.1046

Abstract

In a competitive education landscape, Islamic-based schools like SDIT Al-Hanif Cilegon must adopt effective marketing strategies to attract students and parents. This study evaluates the impact of experiential marketing, Islamic branding, and Word of Mouth (WOM) on new student enrollment decisions at the school. It also explores WOM's role as a mediator between experiential marketing and Islamic branding in influencing enrollment. Data from 168 online questionnaires were analyzed using Structural Equation Modeling (SEM) via SmartPLS software. Results indicate a significant positive effect of experiential marketing on school selection (T-statistics 5.530, P-values 0.000) and a strong influence of Islamic branding on both experiential marketing (T-statistics 4.638) and WOM (T-statistics 12.004). WOM effectively mediates the relationship between experiential marketing and enrollment decisions (T-statistics 3.198, P-values 0.001). While experiential marketing through WOM shows significant influence (T-statistics 2.736, P-values 0.006), Islamic branding's impact remains suboptimal (T-statistics 1.922, P-values 0.055). Overall, the integrated marketing strategy has successfully influenced school selection decisions, meeting stakeholder expectations and achieving high parental satisfaction (88%).
Systematic Literature Review (SLR): Transparency And Accountability In Village Financial Management Desak Nyoman Lia Lestari; I Gusti Made Darma
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.938

Abstract

Village financial management plays a crucial role in supporting sustainable development and enhancing community welfare. With the enactment of Law No. 6 of 2014, villages in Indonesia have been granted autonomy to manage their finances, including the allocation and utilization of Village Funds. However, the primary challenges remain the lack of transparency and accountability, which often result in budget mismanagement and diminished public trust. This study adopts a systematic literature review (SLR) methodology, analyzing seven relevant studies on transparency, accountability, and village financial management. The findings reveal that transparency in disclosing information regarding the allocation and expenditure of village funds fosters greater community participation and enhances public trust. Furthermore, accountability—defined as adherence to legal regulations and compliance with government accounting standards—emerges as a critical factor in maintaining legitimacy and sustaining public confidence. The integration of technology, such as the Village Financial Information System (Sistem Keuangan Desa or Siskeudes), significantly bolsters both transparency and accountability by streamlining financial processes and enabling real-time monitoring. Additionally, effective village financial management necessitates a synergistic approach, combining the technical precision of accounting practices with the participatory and inclusive nature of public administration. Community involvement is identified as a cornerstone of this system, ensuring a responsive and sustainable framework for financial oversight and governance. This research underscores the importance of aligning technical and social dimensions in village financial management to achieve governance that is both effective and sustainable
The Effect of CSR Disclosure, Family Ownership, And Profitability on Tax Aggresiveness with Company Size as Moderating Variable Hari Dhoho Tampubolon
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.942

Abstract

Tax aggressiveness is an action to minimize taxable income through tax planning both legally and illegally in order to reduce the tax burden. This research is a type of quantitative research with the aim of finding out the influence of CSR Disclosure, Family Ownership, Profitability and Company Size on Tax Aggresiveness. The population used in this research is mining sector companies listed on the Indonesian Stock Exchange (BEI)in 2019-2023. The type and data used in this research is secondary data obtained from the official IDX website and the website of each company. The sampling method used was the purposive sampling method. The analytical method used is multiple regression with the SPSS application. The result of this research show that the CSR disclosure variable has a negative effect and profitability has a positive effect on tax aggressiveness. Meanwhile, the family ownership variable has no effect on tax aggressiveness. This research also succeeded in proving that company size can strengthen the negative relationship between CSR disclosure variables and tax aggressiveness

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