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International Journal of Economics, Accounting, and Management
Published by PT. Inovasi Teknologi Komputer
ISSN : 3047678X     EISSN : 30476798     DOI : 10.60076/ijeam
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Accounting, and Management (IJEAM) is a semi-annual academic journal that publishes every six months. This journal presents the latest research and thinking in the fields of economics, accounting, and management. With its broad focus, the journal serves as an important platform for academics, researchers, practitioners, and policymakers to share knowledge, explore recent trends, and analyze current issues relevant to economics, accounting, and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 96 Documents
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Analysis of the Influence of Self Congruity, Functional Congruity, Perceived Value, and Attractiveness of Alternatives on Customer Satisfaction and Ultimately Customer Loyalty at Hypermart Lippo Plaza in Kupang Chrisantus Yobelto Seran
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.408

Abstract

The retail industry has experienced rapid growth and development throughout the world, including Indonesia. One of the major retail industries in Indonesia, namely Hypermart. Apart from providing jobs, Hypermart also contributed greatly to the growth of the national economy. Thus, making it one of the multipurpose stores that is quite reliable by the public, and Hypermart also really maintains consumer loyalty by continuously strengthening consumer satisfaction in using the products and services offered by Hypermart. The purpose of this study was to determine the effect of self-congruity, functional congruity, perceived value, attractiveness of alternatives and customer satisfaction on customer loyalty. The benefit of this research is to increase insight and knowledge, especially in knowing how much influence customer satisfaction has so that it can increase customer loyalty. This research is a causal research using quantitative methods and processed with the help of a statistical program, namely AMOS version 22.0. Data was collected by distributing questionnaires using the snowball sampling technique to 100 respondents, with the characteristics of the respondents being both male and female, aged 18-60 years, domiciled in Kupang, had bought and visited Hypermart at least 2 (two) times in the period within the last 6 (six) months, have purchased and used other similar products in the past year and have interacted with employees of Hypermart
Designing Brand Guidelines, Content Pillars, and Content Calendar for UMKM Social Media Using Design Thinking Method Eliana Johana Rebecca; Muhammad Aqshel Revinzky
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.409

Abstract

Internet users in the era of digitalization are increasing day by day, including UMKM who are also developing, especially in Indonesia. The internet is used as a means of buying and selling, especially through social media. In encouraging sales, UMKM also often use social media as a promotional medium to introduce their products to the wider public or potential buyers. UMKM Anne Klappertaart is one of the UMKM that uses Instagram social media for sales and promotions. However, knowledge and skills in using social media that are not yet optimal mean that promotional efforts via UMKM social media do not run effectively. In this thesis the author uses a qualitative research method by utilizing the Design Thinking method. This research shows that it is important to create brand guidelines and content pillars to make UMKM content more targeted and in line with consumer tastes so that they are interested in viewing and buying UMKM products. Apart from that, it is important to use a content calendar so that the uploaded content does not overlap with one other content. Therefore, the use of brand guidelines, content pillars and content calendars makes it easier for UMKM Anne Klappertaart to manage social media so that in the future Anne Klappertaart can create content independently
The Influence of Career Development, Job Loyalty and Employee Welfare on Employee Performance in National Unity and Political Agencies in South Minahasa Vicky Ratulangi; Lucky O. H. Dotulong; Raymond Ch. Kawet
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.410

Abstract

This research aims to determine the influence of career development, job loyalty and Employee Welfare on employee performance at the National Unity and Political Agency of South Minahasa. This research uses quantitative and associative methods. The sampling technique in this research used saturated samples. Data collection in this research used a questionnaire distributed to 35 respondents who were KESBANGPOL Agency employees. The results show that career development, job loyalty and employee welfare simultaneously have a significant effect on the performance of employees of the National Unity and Political Agency of South Minahasa. Career development partially and significantly influences the performance of employees of the South Minahasa National and Political Unity Agency. Job loyalty partially and significantly influences the performance of employees of the National Unity and Political Agency of South Minahasa. Employee welfare partially and significantly influences the performance of employees of the National Unity and Political Agency of South Minahasa. It can be concluded that Career Development, Job Loyalty and Employee Welfare simultaneously have a positive and significant effect on the performance of employees of the South Minahasa National and Political Unity Agency, while the variables of career development, job loyalty and employee welfare partially have a positive and significant effect on the performance of National Unity and Political Agency employees. South Minahasa Politics. For the National Unity and Political Agency of South Minahasa, the variables of career development, job loyalty, and employee welfare have been proven to influence employee performance
The Influence of Price Discounts, Product Displays, and Product Quality on Impulsive Buying Behavior at Starbucks Coffee, Transmart Kawanua Manado Branch Farelio Josua Massie; Djurwati Soepeno; Raymond Christian Kawet
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.411

Abstract

One business place that not only serves coffee, but also various drinks and food is a coffee shop. In this modern era, coffee shops have become part of the lifestyle in big cities around the world, where they have become a comfortable place to relax and gather. This research aims to understand the influence of price cuts, product displays and product quality on impulse buying behavior at Starbucks Coffee Transmart Kawanua Manado branch. The research method used is quantitative with a sampling technique using random purposive sampling. Data was collected through questionnaires distributed to 100 Starbucks Coffee Transmart Kawanua Manado consumer respondents, and analyzed using multiple linear regression with the help of SPSS version 25.0 software. The research results show that price discounts, product displays and product quality simultaneously influence impulse buying behavior at Starbucks Coffee Transmart Kawanua Manado Branch. Partially, Price Discounts and Product Quality have a positive and significant effect on impulse buying behavior, while Product Display does not have a significant effect. These findings provide a deeper understanding of the factors that influence impulse buying behavior in coffee shops, thereby providing valuable insights for marketing practitioners in managing promotional and sales strategies
Analysis of the Influence of Money Market Experience on Pleasure and Brand Equity for Customers of PT. Pegadaian Malalayang Branch in Manado Elisabeth Inri Gimon
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.425

Abstract

The aim of this research is to explain the influence of money market experience which includes: accessibility, ease of doing business, executional excellence, personalized offering, staff engagement, value for money, and reputation on pleasure and the influence of pleasure on brand equity at PT Pegadaian Malalayang Manado branch. This type of research is quantitative research. Research variables include: accessibility, ease of doing business, executional excellence, personalized offering, staff engagement, value for money, and reputation as independent variables while the dependent BVR is pleasure and brand equity. The total research sample was 150 customers of PT Pegadaian Malalayang Manado branch. The data analysis technique uses multiple linear regression analysis. The findings of this research show that simultaneously, all independent variables influence pleasure, and the pleasure variable influences brand equity. Partial testing shows that there are four hypotheses that have proven their influence on pleasure in the services of PT Pegadaian, Malalayang Manado branch. The four variables are: ease of doing business, executional excellence, staff engagement, and reputation. Meanwhile, three other variables, namely: accessibility, personalized offering, and value for money do not affect pleasure. Pleasure is a variable that has a significant influence on brand equity
The Influence of Apparatus Competence, Individual Morality, Internal Control System, Whistleblowing System on Village Fund Fraud Prevention Dominika Apriliani Lahu; Gayatri
International Journal of Economics Accounting and Management Vol. 1 No. 2 (2024): IJEAM - July 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i2.491

Abstract

The objective of this study is to explore the impact of apparatus competency, individual morality, internal control systems, and whistleblowing systems in preventing fraud related to village funds. The research population includes all village officials, members of the Village Consultative Body (BPD), village fund supervisors, and community leaders in Ruteng District, Manggarai Regency. The sample consists of Village Heads, Village Secretaries, Heads of Finance, Heads of BPD, village fund supervisors, and community leaders from each village in Ruteng District. Path analysis is the technique used for data analysis. The study finds that apparatus competency, individual morality, internal control systems, and whistleblowing systems positively influence the prevention of fraud in village fund management. In summary, competent officials perform their duties in managing village funds responsibly, high-morality officials are less likely to engage in misconduct, and effective supervision ensures village management activities are directed and monitored to prevent fraud.
Analysis of Financial Recording Accounting and Calculation of Cost Production in The Home Industry to Improve The Economy Ramadhan
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.503

Abstract

This study investigates the significance of financial recording accounting and cost production calculation within home industries as a means to enhance local economies. In rural settings like Kelambir Lima Village, where home-based enterprises play a pivotal role in sustaining livelihoods, understanding the efficacy of financial management practices becomes imperative. Through a comprehensive analysis of existing literature and empirical data collected from home industries in Kelambir Lima, this research assesses the current state of financial recording practices and cost production calculation methodologies. Additionally, it examines the impact of these practices on the overall economic well-being of the community. The findings underscore the importance of implementing robust financial recording systems and accurate cost production calculations to streamline operations, improve decision-making processes, and stimulate economic growth at the grassroots level. Furthermore, the study proposes actionable recommendations and strategies to optimize financial management practices within home industries, thereby fostering sustainable development and prosperity in rural communities
Work Interference with Personal Life: A Moderation of Work Stress and Organizational Justice on Turnover Intention I Gusti Ayu Made Asri Dwija Putri; Benedicta Prisilia Christi
International Journal of Economics Accounting and Management Vol. 1 No. 2 (2024): IJEAM - July 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i2.506

Abstract

The turnover phenomenon in Public Accounting Firms is an important problem because auditors are the main capital for the company. Factors that influence turnover in companies are employee stress and organizational justice. Departing from resource conservation theory, a moderation model is proposed in which Work Interference with Personal Life (WIPL) is expected to strengthen the relationship between work stress and organizational justice on turnover intention. This study intends to investigate how work stress and organizational justice affect job change intentions, moderated by WIPL. The research targets auditors employed at Public Accounting Firms in Bali Province, utilizing a questionnaire distributed via Google Forms for data collection, and employing structural equation modeling with SmartPLS for analysis. The research respondents were 91 people from twenty Public Accounting Firms in Bali Province. Respondents in this study were dominated by women, with a final education level of a bachelor's degree, a junior auditor position, and a length of service of 1-3 years. The results of the research state that work stress has a positive effect on the desire to change auditors, which means that the higher the level of stress experienced by auditors, the higher their intention to change jobs. Organizational justice has a negative effect on the desire to change auditors, meaning that the higher the level of organizational justice felt by the auditor, the lower the intention to change jobs. This research also shows that WIPL influences the influence of work stress on the desire to change auditors, but WIPL does not influence the influence of organizational justice on the desire to change auditors.
Analysis of the Factors Convenience, Design, Trustworthiness, Price, and Various Food Choices on the Intention to Continuously Use Through Perceived Value and Attitude Towards Food Delivery Apps Among Gofood Customers in Manado Felicia Veronica Wagiu; Ronald; Amelia
International Journal of Economics Accounting and Management Vol. 1 No. 1 (2024): IJEAM - May 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i1.516

Abstract

In the current era of the industrial revolution, it has brought about fundamental changes in various area global order of life. This is characterized by the increasing development of innovation and creativity in information technology which is disrupting various aspects of global life, including competition in the economic sector. This disruption can be reflected in rapid changes that provide momentum to make entrepreneurship the front guard of winning global economic competition. Some industries have opportunities for rapid growth while other industries may experience a decline in the rapid development of Information and Communication Technology which has an impact on socio-economic conditions. This concept is a view of the interaction between the development of innovation and technological development which has implications for macro and micro economics. Among the sectors affected are products and services that are being developed, the production, sale or supply of which depends on how far digital technology reaches. In the digital economy, companies offer their services according to special services for special requests or special offers whose offerings are characterized as. This research was appointed to analyze the influence of convenience, design, trustworthiness, price, various food choices towards intention to continue use through perceived value and attitude towards food delivery apps, especially Gofood customers in Manado. The sample used in this research was Gofood customers in Manado based on data from 120 respondents. For data processing and analysis in this research, we use Structural Equation Modeling (SEM) with AMOS 20.0 software as software for processing data. In this research it was found that satisfaction has a positive value towards intention continuously to use so that the higher level of customer satisfaction results in stronger customers using the Gofood application in Manado.
The Influence of Product Quality and Price on Customer Loyalty Through Brand Image as A Mediation Variable on Consumers Of "B_ERL COSMETIC" Products in Shopee Marketplace Titis Tatasari; Ahmad Rizki Sridadi; Dian Ekowati
International Journal of Economics Accounting and Management Vol. 1 No. 2 (2024): IJEAM - July 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i2.539

Abstract

This study wants to find out how the quality and price of B_Erl Cosmetics affect whether customers keep buying their products on Shopee. This study used a numbers-based method to figure out how the variables are related. This study looked at 100 customers who use Shopee. The customers were all women who are at least 17 years old and have made at least 2 purchases on the B_Erl Cosmetic Shopee page. Collecting information in research using watching and asking questions. The tools we used to analyze data for our research were SPSS 26 software and Calculator Sobel Test to figure out the indirect effect. This research used a method called path analysis to analyze the data. The results we found showed that the quality and price of the product have some impact on how people see the brand. Also, the quality, price, and brand image have an effect on how loyal customers are to the brand. The quality of the product has an impact on customer loyalty through the brand image, and the price also has an impact on customer loyalty through the brand image.

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