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Linguistica
Published by Universitas Negeri Medan
ISSN : 23015152     EISSN : 26557517     DOI : 10.24114
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
LINGUISTICA Journal is a quarterly publication presenting articles on Linguistics. The contents include analyses, studies, applications of theories, research reports and reviews
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 5 Documents
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Search results for , issue "Vol 6, No 2 (2017): (APR-JUNE)" : 5 Documents clear
PERSUASIVE TECHNIQUE OF COMMERCIAL ADVERTISEMENTS ON BILLBOARD IN MEDAN Reza Saputra Rambe and Busmin Gurning
LINGUISTICA Vol 6, No 2 (2017): (APR-JUNE)
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v6i2.7587

Abstract

This study deals with Persuasive Technique of Commercial Advertisement on Billboard in Medan. This study is aimed at analyzing: (1) persuasive technique applied in the commercial advertisement on billboard in Medan, and (2) the reason of using the persuasive technique in the billboard commercial advertisement. It employs descriptive qualitative research method to conduct this study with. The data of this study are pictures and writings in 33 the commercial advertisements which were displayed at Jl. Gatot Subroto and Jl. Gadjah Mada, Medan. The data is analyzed by using the theories from Keraf (1991) about the persuasive techniques. There are seven techniques were applied in the billboard commercial advertisements, they are Rationalization (10 of 33 advertisements), Identification (13 of 33 advertisements), Suggestion (20 of 33 advertisements), Conformity (7 of 33 advertisements), Compensation (9 of 33 advertisements),  Displacement (1 of 33 advertisements), and Projection (7 of 33 advertisements). One advertisement could use more than one persuasive techniques. Furthermore, the reason why the persuaders applied the persuasive techniques is to make their readers believed what they said and wanted to buy and consume the products.
FIGURATIVE MEANING IN ALANI HAPOGOSAN MOVIE Wantika Br Dabutar and Sumarsih
LINGUISTICA Vol 6, No 2 (2017): (APR-JUNE)
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v6i2.7585

Abstract

This study deals with the Figurative Meaning in Alani Hapogosan Movie. The objectives of the study are to describe the types of figurative language used in Alani Hapogosan Movie, the dominant type of the figurative language and the cultural values of the movie itself. This study was conducted by descriptive qualitative method. The data were collected from the Alani Hapogosan by transcribing them. In analyzing the data, there are 4 types of figurative language were used. The most dominant used is Metaphor 25 (44,64%), the second is Idioms 18 (32,14%), the third is Proverbs 11 (19,64%), the last is Metonymy 2 (3,57%) and there was not Irony occured in Alani Hapogosan movie. There were 8 cultural values that occured in the movie: Kinship (Kekerabatan), Religion (Religi), Wealth (Hamoraon), Honor (Hasangapon), Progress (Hamajuon), Law (Hukum), Guardianship (Pangayoman), Conflict (Konflik). And there was a cultural values that didn’t occur in Alani Hapogosan movie. It is Have Many Children (Hagabeon).
LINGUISTIC EXPRESSION WITH REFERRENCE TO SEMIOTIC IN ULOS OF WEDDING CEREMONY OF BATAK TOBA Hendro Doglas Simamora and Zainuddin
LINGUISTICA Vol 6, No 2 (2017): (APR-JUNE)
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v6i2.6440

Abstract

This study was deal with linguistic expression, in semiotics of ulos in wedding ceremony of batak toba. This research used qualitative method which concerned with developing explanations of experience or on data. The source of the data was taken from the ulos in wedding ceremony of batak toba, and relevant with the transcript of interviewing by three informants with some criterias, that is the most dominant population in three different surename in Tarutung, at the age of 45 to 55 years old and have the recognition from each surename. The instruments that is used in this study was tape recorder, camera, and also the book which relevant to the data. In technique of analyzing data, descriptive qualitative data analysis stage is identifying the ornament, reducing the ornament which are not relevant, classifying, interpreting, analyzing and concluding the findings. There are three kinds of ulos used in wedding ceremony of Batak Toba, they are ulos ragidup, ulos ragihotang, and ulos sadum. Each ulos have topi sokkar which explain that everything in this world have the limit and the color depend to the ceremony that is performed. In ulos ragidup, there are hatir symbolized of wealth, sigumang symbolized the hope of the giver of this ulos for the receiver to works right and efficient also, batu ni ansimun symbolizing the health, sisik ni ikan symbolizing a good life, tidy life, even in a crowded of life, and also jungkit symbolizing in having an organized life well. In ulos ragihotang there are unok-unok, symbolized be a wise person like the humus, and jungkit. In ulos sadum, there is torna where this symbol to remind the people that Batak people come from mountain.
OVERLAPS USED IN TV PROGRAM “INI TALKSHOW NET TV” Melinda Manurung; Meisuri Meisuri; Rafika Dewi Nasution
LINGUISTICA Vol 6, No 2 (2017): (APR-JUNE)
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v6i2.13395

Abstract

This study deals with overlaps used in TV program Ini Talk Show on Net TV. The objectives of this study were to find out the types of overlap and describe the effects of overlap in TV program. This research was conducted by using descriptive qualitative method. The data were dialogues in Ini Talk Show special episode on October, 16th 2016 which was taken from YouTube. The findings indicated that there were two types of overlap in ‘Ini Talk Show’ and they were competitive (39,39%) and non competitive (60,60%). The competitive overlap contributes the effects such as provoke laughter and create new ideas. Keywords : overlaps, competitive, non-competitive, talk show, net TV
THE SEXISM IN JANE AUSTEN’S PRIDE AND PREJUDICE Wira Buana Manalu and Sri Minda Murni
LINGUISTICA Vol 6, No 2 (2017): (APR-JUNE)
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v6i2.7586

Abstract

This study deals with The Sexism in Jane Austen’s Pride and Prejudice. This study was aimed as analyzing the types of sexist language that was consisted in the story of the novel Pride and Prejudice and to show the discrimination of sex in the novel Pride and Prejudice. This research used qualitative research. The data was taken from the sentences in the novel Pride and Prejudice. The research deals with the theory which was conducted by Janet Holmes (2001), where she said there were three types of sexist language. There were three types of sexist language found in the novel Pride and Prejudice, they were English Metaphors (10,60 %), Marked and Unmarked (89,02 %), and Generalization (0,38 %). It was find that the Marked and Unmarked (89,02 %) dominantly used in the novel Pride and Prejudice to shows that there are discrimination, especially found in women side as the discriminated sex in the novel Pride and Prejudice. 

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