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Cakra Communico: Journal of Communication Science
Published by Universitas Negeri Malang
ISSN : -     EISSN : 30474477     DOI : http://dx.doi.org/10.17977/
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
Cakra Communico: Journal of Communication Science is a peer-reviewed and open-access academic publication promoting research and scholarship in communication science. It is published twice a year by Universitas Negeri Malang, Indonesia. This journal serves as a platform for academics, researchers, and practitioners to share their findings and insights on a wide range of communication issues, including but not limited to communication science, political communication, intercultural communication, journalism, media, digital communication, strategic communication, and public relations, gender and health Communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol 1 No 2 (2024)" : 5 Documents clear
The Role of Digital Advertising in the 2024 Indonesian Presidential Election Muhammad Maulana; Inas Hamdan Billah; Muhammad Fathier Alkahfie; Akhirul Aminulloh
Cakra Communico: Journal of Communication Science Vol 1 No 2 (2024)
Publisher : Universitas Negeri Malang

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Abstract

Advertising is one of the strategies widely used by companies in promoting their products or services to the public. The functions of advertising are to provide information that makes consumers aware of a brand, persuade consumers to try the advertised product or service, maintain consumer memory of the advertised product or service, as an added value to the advertised product, and as a companion to efforts made by the company in terms of promotion. In the rapid development of technology, this also affects the advertising strategies carried out, one of which is by using mass media, such as television, radio, magazines and newspapers. Mass media itself comes from the word media, which is a tool or means used to convey from communicators to audiences while "mass" refers to a formless collectivity, whose components are difficult to distinguish messages from one another. There are also six perspectives in terms of seeing the role of mass media, namely as a means of learning to know various events, a mirror of various events in society and the world, which reflects what it is, as a filter or gatekeeper that selects various things, as a guide in presenting various information and ideas to the audience, and as an interlocutor or partner so that interactive communication occurs. The use of mass media in advertising has its own function and is considered more effective because it can reach a larger audience so that messages or advertisements carried out are more effective on marketing targets, build brand image, increase brand awareness, and even influence consumer behavior in purchasing a product.
Pengaruh Penggunaan Tiktok Terhadap Ketergantungan Mahasiswa Dalam Mengakses Informasi Berita Politik Muhammad Azka Huwaidi; Vera Nur Azizah; Yuni Afita Sari
Cakra Communico: Journal of Communication Science Vol 1 No 2 (2024)
Publisher : Universitas Negeri Malang

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Abstract

TikTok is an online social media platform based on music videos, offering unique and attractive special effects. It has now become one of the most popular social media platforms across all age groups. It can be said that the current generation is dependent on this app, using TikTok as a medium or source of information, where the first source of information is often obtained through this platform. The diversity of information affects the accuracy and trustworthiness of the information circulating on this platform for the current generation. The purpose of this study is to determine whether TikTok influences the dependence of students in Malang on accessing political news information. This quantitative research uses a survey method, with data collected through questionnaires from a total of 117 student respondents in Malang. The results show an influence between variable (X) and variable (Y), explaining that TikTok as an information medium impacts students' level of dependence by 69.5%. It can be concluded that TikTok can help individuals meet their information needs, and the more one uses this social media, the higher their level of dependence becomes.
The Role of Mass Media in Indonesian General Elections Fikri Fikri Arrahman; Geardena Putra; Helmy Prima
Cakra Communico: Journal of Communication Science Vol 1 No 2 (2024)
Publisher : Universitas Negeri Malang

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Abstract

General elections are a very fundamental democratic process in building and maintenance balanced and stable political activities. The mass media has a strategic role in monitoring and supervising every stage of the elections, US well US building public trust in the election process. The mass media carry out reality construction on events that have been accepted as sources of information to form public opinion in accordance with the media narrative. This journal uses a qualitative descriptive approach with primary and secondary data analysis. This research method adopts the Miles and Huberman Theoretical Framework for the process of collect and analyzing data simultaneously. This qualitative method is comprehensive and detailed in outline and aiming to reveal the uniqueness of individuals, groups, communities and/or organizations in everyday life with scientific accountability. Then analyze the data by applying a reality construction according to Berger and Luckmann. This journal found that mass media has a significant effect on public trust in the election process and builds honesty and transparency in the election process. Therefore, it is important to improve the quality of election administration and improve the function of election supervision, US well US increasing the independence of the mass media so that they provide correct and honest information to the public.
The Influence of Twitter Social Media Usage on Student Behavior: A Case Study of 'Alone Together' Syalaisha Nabila; Ciello Alvanda Laurend; Eliya Kurniawati
Cakra Communico: Journal of Communication Science Vol 1 No 2 (2024)
Publisher : Universitas Negeri Malang

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Abstract

Social media has become an integral part of teenagers' lives in this digital era. In this context, this study aims to measure the extent of the influence of social media on the behavior of teenagers who often experience the phenomenon of "Alone Together." To explore a deeper understanding of the relationship between social media and teenage behavior, this study refers to Dependency Theory. To explore a deeper understanding of the relationship between social media and teenagers' "Alone Together" behavior, this study refers to Dependency Theory. This theory will be the framework used to analyze how adolescents depend on social media, the extent to which this dependence affects their social interactions, and whether this contributes to the "Alone Together" phenomenon. This research has important significance in understanding the implications of social media use on adolescents' well-being as well as providing a more comprehensive view of how communication in the digital world affects the social dynamics of the younger generation. The method used in this research is a survey, which will be conducted by sending questionnaires to the research subjects, especially in the group of teenage students. This survey will help us to collect the necessary data to measure the extent of the influence of social media on "Alone Together" behavior among teenagers. The selection of research subjects in the teenage group, especially university students is considered relevant because at that age they are active users of social media and have an important role in today's social dynamics. This quantitative research will be conducted in the city of Malang. The main result that will be measured in this study is the level of influence of social media on "Alone Together" behavior in adolescents. Thus, this study is expected to provide a deeper insight into the relationship between social media and the phenomenon of "Alone Together," the variable observed in this study is how social media influences the behavioral changes that occur to college students. conclusion through the application of Dependency Theory, this study aims to reveal the extent to which social media dependency affects the phenomenon of "alone together" among adolescents, especially college students.
The Influence of Concert Promotion Through Instagram on Interest in Purchasing Music Concert Tickets Post Covid-19 Pandemic Alvito Rangga Pradipta; Ar Razi Lincoln
Cakra Communico: Journal of Communication Science Vol 1 No 2 (2024)
Publisher : Universitas Negeri Malang

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Abstract

In the era of globalization and technological development, social media has become an integral part of people's daily lives. One of the most popular social media platforms today is Instagram. Instagram is not only a place to share personal moments, but also an effective means of promoting and marketing various events, including music concerts. This study aims to investigate and analyze the effect of music concert promotion through Instagram on interest in purchasing music concert tickets after the COVID-19 pandemic. Although several previous studies have examined the role of social media in promoting concerts, there are still gaps in previous research. To understand the impact of Instagram social media on concert promotion, this study will explore the impact of concert promotion through Instagram on concert ticket purchase preferences by applying applied theory, namely AIDA theory (Attention, Interest, Desire, Action) which is closely related to marketing. This research uses a quasi-experiment method. The main finding of this study is that there is no significant influence between the use of Instagram social media as a music concert promotion tool and the interest in purchasing music concert tickets after the COVID-19 pandemic. It was found that the experimental group that received the intervention of concert promotion shows through Instagram had a higher score of interest in purchasing music concert tickets (mean score 37.93) compared to the control group that did not receive the intervention (mean score 32.20). Although the difference was not statistically significant, this higher score shows the tendency that promotional impressions can positively influence the interest in purchasing tickets.

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