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CommLine
Published by Universitas Al Azhar Indonesia
ISSN : -     EISSN : 29638615     DOI : http://dx.doi.org/10.36722/cl.v8i2.1930
Core Subject : Social,
Social Sciences
Mencakup penelitian seputar isu – isu kontemporer di bidang media & journalism, media & gender, new media, advertising, public relations, media & religion, political communication, development communication, intercultural communication; semua bentuk komunikasi termasuk interpersonal, group, organization, dan public; serta semua subkultur religi yang berkaitan dengan praktik komunikasi).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol 7, No 1 (2022)" : 6 Documents clear
Pemanfaatan Situs Resmi oleh Humas Pemerintah dalam Acara Pekan Kebudayaan Nasional Fildzah, Dinar; Atmadi, Gayatri
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.904

Abstract

Kementerian Pendidikan dan Kebudayaan Republik Indonesia (Kemendikbud) untuk pertama kalinya menyelenggarakan festival kebudayaan nasional bertingkat nasional, Pekan Kebudayaan Nasional. Humas pemerintah, khusunya humas Kemendikbud, melakukan publikasi dengan berbagai cara, salah satunya dengan siaran pers. Siaran pers dikonstruksi dan dibingkai sedemikian rupa agar Pekan Kebudayaan Nasional dapat dipresentasikan ke publik dengan kesan dan citra yang positif. Maka dari itu, peneliti ingin melihat bagaiam konstruksi framing Pekan Kebudayaan Nasional oleh humas Kemendikbud dalam siaran pers pada website kemdikbud.go.id. Penelitian ini menggunakan teori, konsep, dan metode framing dan menggunakan data berupa siaran pers yang terkait dengan Pekan Kebudayaan Nasional yang terdapat pada website kemdikbud.go.id. Hasil penelitian menunjukkan siaran pers dibingkai oleh humas Kemdikbud bahwa Pekan Kebudaayaan Nasional sebagai upaya Kemendikbud dalam agenda pemajuan dan ketahanan kebudayaan dengan menampilkan keberagaman kegiatan yang diselenggarakan. Dalam membingkai siaran pers, humas Kemendikbud, banyak menggunakan kutipan sumber dan juga fitur nonverbal untuk menggambarkan Pekan Kebudayaan Nasional.
Pengaruh Corporate Social Responsibility (CSR) "Internet Baik" terhadap Citra Perusahaan Telkomsel Adawiyah, Sa,diyah El Adawiyah El; Setyohartono, Bagas
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.622

Abstract

The development of the digital world has made Telkomsel strive to present a CSR concept and became a role model in digital literacy education in Indonesia through the concept of Digital Citizenship Education (DCE). CSR can be applied to digital ecosystem users with several aspects, such as awareness of digital behavior, digital information access rights, digital safety, and digital content & creativity. The theory used in this research is CSR theory according to Carrol (2016) and Image Theory according to Philip Kotler in Gasing (2016). The research method used is quantitative research with descriptive quantitative research type and research methods using surveys. The instrument used in this study used a questionnaire with thirty-five statement items, which were given to 88 respondents from 720 populations using a simple random sampling system. The data collected during the study was conducted and processed using SPSS version 24 for accurate calculations. The results showed that there is an influence between the “Internet Baik” CSR program on Telkomsel's corporate image with a coefficient determination (R2) is 0.518. The coefficient determination shows that it has a enough positive effect but a certain correlation between the CSR Internet Baik program carried out by the Telkomsel. This result shows that Telkomsel's Internet Baik CSR program can make society more positive in the digital world.Keyword : Corporate Social Responsibility (CSR), Telkomsel, Image.
Analisis Resepsi Khalayak Terhadap Makna Muallaf Pada Iklan Online Bukalapak “A Stranger – A Ramadan Story” Delya, Alfira Nanda; Sakuri, Anggy Aglevia; Sugiharto, Clarissa Erine
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.663

Abstract

As digital technologies dramatically reshape industry after industry, the selection of media for advertising is increasingly diverse. Online media is one of the mainstream media which is currently used as a tool for advertising with the aim of promoting a product widely and easily accessible to anyone with an internet connection. One of the companies that often advertise through online media is Bukalapak, which is one of the largest online marketplaces in Indonesia. This study aims to identify the audience's interpretation of the meaning of "Muallaf". The theory used is reception analysis, with a type of qualitative research that focuses on the meaning and message of "Muallaf" in the advertising. The data were obtained through in-depth interviews with informants who were not taken randomly but through purposive sampling, in order to get wise informants in responding to advertisements that the researchers used as case studies. The object of research is the Bukalapak Online Youtube advertisement "A Stranger - A Ramadan Story". The results of the study found that there were informants who showed a dominant position (hegemonic reading) that, the meaning of Muallaf was well described and while the other informants indicated a negotiated position (negotiated reading) or basically accepted but felt the image of a convert to Islam in Bukalapak's "A Stranger - A Ramadhan Story advertisement." is incorrect
Menelisik Hoaks Dalam Pemberitaan Konflik Kashmir Di Portal Berita Tahun 2019-2020 Turpyn, Juan Malik Frederick; Nasucha, Muchammad
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.774

Abstract

In this era of disruption or digital, various information can be accessed and read widely by anyone connected to the internet, encompassing conflict news in a Country in any part of the world. Unfortunately hoax or fake news is also rampant in cyberspace (online) including appearing in news portals. The assessment of a news story containing hoax information can be seen from several principles of assessment, most fundamentally the inaccuracy in preaching an issue (5W+H: Journalism pattern) in this context is the Kashmir conflict. This has the potential to disrupt mutual harmony, between citizens and between countries because it is charged with humanitarian values or sensitive matters such as religion and belief. The clearest implication is that hoax or fake news can create polarization among the public. Often it seems that some people believe that the hoax is true or does not contain lies, this is what is called as post-truth era. Based on this research the article was created with the aim of finding out if the news hoax kashmir conflict also appeared in the news portal. If so, how and why does the news appear on the news portal. Subsequently, this research article using qualitative research approaches and methods, collecting data online document studies that are news on news portals. The selected case is an identified report containing lies about the Kashmir conflict in the period 2019 – 2020. In sum, based on the data of this study concluded that news portals also do not escape the news hoax, with a variety of news. This happens allegedly to harness the momentum of the conflict in an attempt to attract readers. This is believed to have the potential to greatly polarize public opinion about the Kashmir conflict.
Implementasi Komunikasi Publik Dewan Perwakilan Daerah Republik Indonesia dalam Mengedukasi Keterbukaan Informasi Daerah Kristiyanto, Mas Aryo
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.1159

Abstract

Close communication with various fields and kinds of formal nature such as government or corporations. Each of them is related, and also plays a maximum role in order to achieve its goals. Given that the era of openness is still growing, there must be strategic steps taken by every element and governance. This research will later use qualitative research methods. Researchers are key instruments, shaped by words, holistic and intricate images. And from the studies of the definitions above. The results show that education is one step that can affect the existing parts of human life. The purpose of regional education according to Law No. 14 of 2008 is to improve community literacy. So information about any area can be maximized using the existing medium so that the target is also. These norms are manifested in the form of values that differ between individuals. And it can be concluded that the Implementation of Public Communication of the Regional Representative Council (DPD-RI) in Educating the Community Related to Regional Information Disclosure is carried out with various stages and strategies.
Representasi Imperialisme Budaya Dalam Video Musik BTS “Dynamite” (Kajian Semiotika Roland Barthes) Wahyuningratna, Ratu Nadya; M.B.P, Ratu Laura
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.911

Abstract

Music videos are the cultural products that are currently disseminated through the media, especially YouTube. BTS is one of the music groups from South Korea that spreads its music videos through YouTube and reaches more than one billion viewers. This study discusses the representation of cultural hybridity in the Dynamite music video. By using Roland Barthes' semiotic study, it is known that the BTS Dynamite music video contains elements of British, American, and Korean culture. This illustrates the existence of Western cultural imperialism which has turned into Korean cultural imperialism or commonly called Koreanization. Furthermore, this Dynamite music video also illustrates cultural hybridity where the enthusiasm of the people, especially Asians for BTS, is high because of the closeness of values, temporal, historical, and cultural experiences.

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