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Heskyel Pranata Tarigan
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INDONESIA
Innovative Business Management Journal
Published by Utami Publisher
ISSN : -     EISSN : 30643392     DOI : https://doi.org/10.70963/ibm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strategic Innovation: Exploring novel business models, disruptive innovations, and technological advancements that drive business success. Entrepreneurship: Research on startup ecosystems, entrepreneurial management, and venture capital. Leadership and Organizational Behavior: Studies on leadership styles, team dynamics, and corporate culture. Sustainability and Ethics: Innovative approaches to corporate social responsibility, sustainable business practices, and ethical management. Marketing and Consumer Behavior: Insights into changing consumer preferences, digital marketing trends, and brand management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 1 No. 1 (2024): Oktober" : 6 Documents clear
The Influence Of Service Quality And Product Quality On Consumer Satisfaction At Cafe Laverpool (Survey of Laverpool Cafe Consumers Karangnunggal, Tasikmalaya Regency) Salsabila, Telsa; Fitriadi, Budhi Wahyu; Patimah, Titin
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.61

Abstract

This research aims to determine the influence of Service Quality and Product Quality on Consumer Satisfaction at Cafe Laverpool. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Service Quality and Product Quality simultaneously have a positive and significant effect on Consumer Satisfaction. Service Quality partially has a significant effect on Consumer Satisfaction. Product Quality partially has a significant effect on Consumer Satisfaction.  
The Effect Of Work Motivation And Work Discipline On Employee Work Productivity Of Kopi Siloka Tasikmalaya Miftah, Fahni Saepul; Sutrisna, Arga; Arif
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.62

Abstract

This study aims to determine the effect of Work Motivation and Work Discipline on Employee Work Productivity of Kopi Siloka Tasikmalaya. The method used is quantitative with a research sample of 30 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 25. Based on the results of this study, it shows that Work Motivation and Work Discipline simultaneously have a positive and significant effect on Work Productivity. Work Motivation partially has a significant effect on Employee Work Productivity. Work Discipline partially has a significant effect on Work Productivity.  
Influence Of Perceptions Of Price And Service Quality On Consumer Satisfaction (Survei Of Encep Cibeureum Tasikmalaya Building Store Consumers) Apriani, Almi Dewi; Arisman, H Ari; Oktaviani, Nita Fauziah
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.64

Abstract

This research aims to determine the influence of price perceptions and service quality on consumer satisfaction (Survei on Consumers of the Encep Cibeureum Tasikmalaya Building Store). The method used in this research is causality through a survey approach, with the sample selected in this research being Consumers of the Encep Cibeureum Tasikmalaya Building Store, namely 100 respondents. The analytical tool used in this research is multiple regression using SPSS version 25. The results of the research show that Price Perception and Service Quality have a significant influence on Consumer Satisfaction at Encep Cibeureum Tasikmalaya Building Store Consumers. Partially, price perception has a significant influence on consumer satisfaction. Service Quality has a significant influence on Consumer Satisfaction at the Encep Cibeureum Tasikmalaya Building Store.
The Influence Of Brand Awareness And Brand Image On Emina Product Purchase Decisions(Survey on Students in Tasikmalaya City): Yopilia Putri Pandan Wangi; H. Ari Arisman; Gian Riksa Wibawa Wangi, Yopilia Putri Pandan; Arisman, H Ari; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.65

Abstract

This research aims to determine the influence of Brand Awareness and Brand Image on Emina Product Purchasing Decisions. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Brand Awareness and Brand Image simultaneously have a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a significant effect on Purchasing Decisions. Brand Image partially has a significant effect on Purchasing Decisions.
The Influence Of Leadership Style And Compensation On Employee Performance At The Tasikmalaya District Samsat Office Yaranova, Andhika Bella; Rahwana, Kusuma Agdhi; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.66

Abstract

This research was conducted to determine the influence of Leadership Style and Compensation on Employee Performance at the Tasikmalaya Regency SAMSAT Office. The research method used was a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 60 respondents who were SAMSAT employees of Tasikmalaya Regency. The research technique used is multiple linear regression analysis. Based on the research results, it can be seen that Leadership Style and Compensation simultaneously have a significant effect on Employee Performance at the Tasikmalaya Regency SAMSAT Office. Leadership Style partially has a significant effect on Employee Performance at the Tasikmalaya Regency SAMSAT Office, and Compensation partially has a significant effect on Employee Performance at the Tasikmalaya District SAMSAT Office.
Organisational Culture Transformation at Bengkulu Company: 2024 Trends in Improving Employee Engagement Saputri, Vettyca Diana; Susena, Karona Cahya; Tarigan, Heskyel Pranata
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.74

Abstract

This research highlights the importance of organisational culture transformation in companies in Bengkulu in the face of 2024 management challenges and trends. An adaptive and effective organisational culture is the foundation for an inclusive and productive work environment. This article focuses on several important trends, such as work flexibility, employee mental and physical well-being, and the application of diversity and inclusion (DEI) principles. Cultural transformation is not only a response to external changes, but also a strategy to increase employee engagement, i.e. a sense of involvement and ownership of the company. By creating a supportive work environment, companies in Bengkulu can increase employee loyalty and minimise turnover. In addition, an organisational culture that is aligned with new trends is predicted to make it easier for companies to attract the best talent amidst the increasingly fierce labour market competition.This article also proposes some concrete strategies that can be implemented by companies in Bengkulu, such as implementing hybrid working models, improving wellness programmes, and ensuring that diversity policies are consistent. These recommendations are expected to help companies transform more sustainably. With the adoption of the right strategies, this cultural transformation will be an important factor in improving employee engagement while ensuring business continuity in an era of dynamic change

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