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Innovative Business Management Journal
Published by Utami Publisher
ISSN : -     EISSN : 30643392     DOI : https://doi.org/10.70963/ibm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strategic Innovation: Exploring novel business models, disruptive innovations, and technological advancements that drive business success. Entrepreneurship: Research on startup ecosystems, entrepreneurial management, and venture capital. Leadership and Organizational Behavior: Studies on leadership styles, team dynamics, and corporate culture. Sustainability and Ethics: Innovative approaches to corporate social responsibility, sustainable business practices, and ethical management. Marketing and Consumer Behavior: Insights into changing consumer preferences, digital marketing trends, and brand management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
 1   2 
The Influence Of Service Quality And Product Quality On Consumer Satisfaction At Cafe Laverpool (Survey of Laverpool Cafe Consumers Karangnunggal, Tasikmalaya Regency) Salsabila, Telsa; Fitriadi, Budhi Wahyu; Patimah, Titin
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.61

Abstract

This research aims to determine the influence of Service Quality and Product Quality on Consumer Satisfaction at Cafe Laverpool. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Service Quality and Product Quality simultaneously have a positive and significant effect on Consumer Satisfaction. Service Quality partially has a significant effect on Consumer Satisfaction. Product Quality partially has a significant effect on Consumer Satisfaction.  
The Effect Of Work Motivation And Work Discipline On Employee Work Productivity Of Kopi Siloka Tasikmalaya Miftah, Fahni Saepul; Sutrisna, Arga; Arif
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.62

Abstract

This study aims to determine the effect of Work Motivation and Work Discipline on Employee Work Productivity of Kopi Siloka Tasikmalaya. The method used is quantitative with a research sample of 30 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 25. Based on the results of this study, it shows that Work Motivation and Work Discipline simultaneously have a positive and significant effect on Work Productivity. Work Motivation partially has a significant effect on Employee Work Productivity. Work Discipline partially has a significant effect on Work Productivity.  
The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey Of Consumers At Azad Store, In The Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.63

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.
Influence Of Perceptions Of Price And Service Quality On Consumer Satisfaction (Survei Of Encep Cibeureum Tasikmalaya Building Store Consumers) Apriani, Almi Dewi; Arisman, H Ari; Oktaviani, Nita Fauziah
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.64

Abstract

This research aims to determine the influence of price perceptions and service quality on consumer satisfaction (Survei on Consumers of the Encep Cibeureum Tasikmalaya Building Store). The method used in this research is causality through a survey approach, with the sample selected in this research being Consumers of the Encep Cibeureum Tasikmalaya Building Store, namely 100 respondents. The analytical tool used in this research is multiple regression using SPSS version 25. The results of the research show that Price Perception and Service Quality have a significant influence on Consumer Satisfaction at Encep Cibeureum Tasikmalaya Building Store Consumers. Partially, price perception has a significant influence on consumer satisfaction. Service Quality has a significant influence on Consumer Satisfaction at the Encep Cibeureum Tasikmalaya Building Store.
The Influence Of Brand Awareness And Brand Image On Emina Product Purchase Decisions(Survey on Students in Tasikmalaya City): Yopilia Putri Pandan Wangi; H. Ari Arisman; Gian Riksa Wibawa Wangi, Yopilia Putri Pandan; Arisman, H Ari; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.65

Abstract

This research aims to determine the influence of Brand Awareness and Brand Image on Emina Product Purchasing Decisions. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Brand Awareness and Brand Image simultaneously have a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a significant effect on Purchasing Decisions. Brand Image partially has a significant effect on Purchasing Decisions.
The Influence Of Leadership Style And Compensation On Employee Performance At The Tasikmalaya District Samsat Office Yaranova, Andhika Bella; Rahwana, Kusuma Agdhi; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.66

Abstract

This research was conducted to determine the influence of Leadership Style and Compensation on Employee Performance at the Tasikmalaya Regency SAMSAT Office. The research method used was a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 60 respondents who were SAMSAT employees of Tasikmalaya Regency. The research technique used is multiple linear regression analysis. Based on the research results, it can be seen that Leadership Style and Compensation simultaneously have a significant effect on Employee Performance at the Tasikmalaya Regency SAMSAT Office. Leadership Style partially has a significant effect on Employee Performance at the Tasikmalaya Regency SAMSAT Office, and Compensation partially has a significant effect on Employee Performance at the Tasikmalaya District SAMSAT Office.
Organisational Culture Transformation at Bengkulu Company: 2024 Trends in Improving Employee Engagement Saputri, Vettyca Diana; Susena, Karona Cahya; Tarigan, Heskyel Pranata
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.74

Abstract

This research highlights the importance of organisational culture transformation in companies in Bengkulu in the face of 2024 management challenges and trends. An adaptive and effective organisational culture is the foundation for an inclusive and productive work environment. This article focuses on several important trends, such as work flexibility, employee mental and physical well-being, and the application of diversity and inclusion (DEI) principles. Cultural transformation is not only a response to external changes, but also a strategy to increase employee engagement, i.e. a sense of involvement and ownership of the company. By creating a supportive work environment, companies in Bengkulu can increase employee loyalty and minimise turnover. In addition, an organisational culture that is aligned with new trends is predicted to make it easier for companies to attract the best talent amidst the increasingly fierce labour market competition.This article also proposes some concrete strategies that can be implemented by companies in Bengkulu, such as implementing hybrid working models, improving wellness programmes, and ensuring that diversity policies are consistent. These recommendations are expected to help companies transform more sustainably. With the adoption of the right strategies, this cultural transformation will be an important factor in improving employee engagement while ensuring business continuity in an era of dynamic change
The Influence Of Social Media And Brand Reputation On The Purchase Interest Of Nike Shoe Products On Generation Z Consumers In Tasikmalaya Alfaraz, Thoriq Dzikra; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.208

Abstract

This study aims to determine the influence of social media and brand reputation simultaneously and partially on the purchase interest of Nike shoe products on Gen Z consumers in Tasikmalaya. The method used in this study is a survey method with a quantitative approach. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple linear regression analysis using SPSS software. The results of this study indicate that social media and brand reputation have a significant effect on purchase interest. Social media has a significant partial effect on purchase interest. And brand reputation has a significant partial effect on purchase interest.
The Influence Of Workload And Work Stress On Employee Performance At The Office Of Cooperatives, Small And Medium Enterprises Of Lampung Province Linda Gusnila; Ariswandy, David
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.209

Abstract

Employee performance, particularly at the Office of Cooperatives, Small and Medium Enterprises of Lampung Province, is a crucial factor in achieving operational efficiency. However, high workload and stress often hinder target achievement, negatively impacting productivity, health, and employee motivation. Data indicating low target achievement suggest the need for improvements in workload management and stress management strategies. This study aims to analyze the influence of workload and stress on employee performance, contributing to human resource management in the public sector.This research is a quantitative field study designed to systematically and objectively describe facts and population characteristics. A random sample of 70 employees was selected, with a 10% margin of error, resulting in 41 respondents. The independent variables in this study are Workload (X1) and Work Stress (X2), which affect the dependent variable, namely Employee Performance (Y).Quantitative analysis shows that Workload (X1) affects employee performance (Y) by 12.0%, while Work Stress (X2) has a greater impact of 34.4%. Simultaneously, Workload (X1) and Work Stress (X2) together influence employee performance (Y) at the Office of Cooperatives, Small and Medium Enterprises of Lampung Province by 64,6%.
The Influence Of Competence And Job Placement On Employee Performance In The General Secretariat Of The Regional Secretariat Of Lampung Central Regency Junizar, Junizar; Hudalil, Ahmad
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.210

Abstract

The phenomenon that occurs in the General Section of the Regional Secretariat of Central Lampung Regency regarding employee competency is that there is still a shortage in increasing the knowledge, expertise and skills of Civil Servants, considering that there are no spending activities for technical guidance and special training according to the field of work they are involved in. The elimination of spending on technical guidance and special training was due to the results of the Provincial Government's evaluation being one of the things that hinders Civil Servants in the General Section from participating in education and training that is useful in improving their competence. In terms of job placement for Civil Servants, it is still not based on the educational background they have mastered and until now its implementation has prioritized filling deficiencies rather than fulfilling the required qualifications. The problem of competency and work placement factors, as described above, is seen as one of the causes of the performance conditions of Central Lampung Regional Secretariat General Section employees which are not yet optimal. The aim of this research is to determine the effect of competency and work placement on employee performance. The hypothesis in this research is that there is an influence of competence and work placement, both partially and simultaneously, on employee performance.The sample used in this research was 36 employees. Data collection techniques include documentation and distribution of questionnaires to respondents. The data analysis method uses a quantitative approach with the help of SPSS version 21.0 statistical tools including calculation of validity tests, reliability tests, simple and multiple linear regression tests, t tests, F tests and coefficient of determination tests.The results of partial hypothesis testing of the influence of competence on performance show that competence has a positive effect on employee performance with a contribution of 50.6%. Employee placement has a positive effect on employee performance with a contribution of 41.3%. Simultaneous hypothesis testing shows that competence and work placement together have a positive effect on employee performance with a contribution of 54.6%, while the remaining 45.4% is the influence of other variables outside this research.

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