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Innovative Business Management Journal
Published by Utami Publisher
ISSN : -     EISSN : 30643392     DOI : https://doi.org/10.70963/ibm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strategic Innovation: Exploring novel business models, disruptive innovations, and technological advancements that drive business success. Entrepreneurship: Research on startup ecosystems, entrepreneurial management, and venture capital. Leadership and Organizational Behavior: Studies on leadership styles, team dynamics, and corporate culture. Sustainability and Ethics: Innovative approaches to corporate social responsibility, sustainable business practices, and ethical management. Marketing and Consumer Behavior: Insights into changing consumer preferences, digital marketing trends, and brand management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2026): April" : 5 Documents clear
The Effect Of Rewards And Punishment On Employee Work Motivation At PT Amanie International Sahdiya, Beti; Made Er Meytha Gayatri, Ida Ayu; Zoniarti, Zoniarti
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.466

Abstract

This study aims to determine the effect of rewards and punishments on employee work motivation at PT. Amanie Internasional. This study is motivated by the importance of a fair and consistent reward and punishment system in improving employee morale and discipline. The method used in this study is a quantitative method with a multiple linear regression analysis approach. Data were collected through questionnaires distributed to respondents who were employees of PT. Amanie Internasional, then analyzed using SPSS version 25.0 with validity and reliability tests, t-tests, F-tests, and the coefficient of determination (R²). The results showed that partially, the reward variable had a positive and significant effect on employee work motivation with a significance value of 0.013 < 0.05 and a t-value of 2.616 > 2.026. while the punishment variable also had a positive and significant effect with a significance value of 0.002 < 0.05 and a t-value of 3.408 > 2.026. Simultaneously, both variables had a significant effect on work motivation with an F-value of 20.476 > 3.25 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) value of 0.525 indicates that 52.5% of employee work motivation variables can be explained by reward and punishment, while the remaining 47.5% is influenced by other factors outside this study. Thus, the implementation of a fair, transparent, and consistent reward and punishment system has been proven to increase employee work motivation at PT. Amanie Internasional.
The Effect of Online Customer Reviews, Online Customer Ratings, and Product Diversity on Purchase Decisions of Generation Z Putri, Shofi Rahmadannia; Hanila, Siti; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.469

Abstract

Changes in consumption behavior due to the development of digital This study aims to analyze the influence of online customer reviews, online customer ratings, and product diversity Purchase Decisions of Generation Z, Bengkulu City. The results show that the multiple linear regression equation obtained is Y = 15.186 + 0.265X₁ + 0.285X₂ + 0.295X₃ + e. The coefficients are positive, meaning that there is a positive or unidirectional relationship between the variables of online customer reviews (X₁), online customer ratings (X₂), and product diversity (X₃), with a value of 0 (zero) on the purchase decisions (Y) of Generation Z, Bengkulu City. The results show that the online customer review (X₁) test indicates a t-count of 2.706 > t-table 1.654 and a significance of 0.008 < 0.05, so Ha hypothesis is accepted and Ho is rejected, meaning that online customer reviews have a positive and significant effect on Generation Z's purchase decisions, Bengkulu City. The results of the online customer rating test (X₂) show t-count of 1.896 > t-table 1.654 and a significance of 0.006 < 0.05, so the results of Ha hypothesis are accepted and Ho hypothesis is rejected, meaning that online customer ratings have a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. The results of the product diversity test (X₃) show that t-count is 2.926 > t-table 1.654 and the significance is 0.004 < 0.05, so the Ha hypothesis is accepted and the Ho hypothesis is rejected, meaning that product diversity has a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. Based on a comparison of the calculated f count with the table f value, the calculated f value is greater than the table f value, namely 25.322 > 2.66, and R² has a value of 0.614, which means that 61.4% of the variation in purchase decisions can be explained by the variables of online customer reviews, online customer ratings, and product diversity, while the rest is influenced by other factors outside this study.
The Effect of Attitude, Motivation, and Self Efficacy on Entrepreneurial Interest of Generation Z in Bengkulu City Fira, Tiara Elma; Susena, Karona Cahya; Nasution, Suswati
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.560

Abstract

This study is motivated by the low level of entrepreneurial interest among Generation Z in Bengkulu City, despite the rapid growth of business opportunities in the digital era. This condition is assumed to be influenced by individual psychological factors,particularly attitudes toward entrepreneurship, entrepreneurial motivation, and self-efficacy. This research aims to analyze the effects of attitude, motivation, and self-efficacy on the entrepreneurial interest of Generation Z, both partially and simultaneously. The study employed a quantitative approach using a survey method by distributing questionnaires to 160 respondents selected through purposive sampling. The data were analyzed using validity and reliability tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 23. The results indicate that attitude, motivation, and self-efficacy have a positive and significant effect on entrepreneurial interest. Attitude was found to be the most dominant variable compared to the others. The coefficient of determination value of 0.395 indicates that 39.5% of the variation in entrepreneurial interest can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside the research model. These findings emphasize that strengthening positive attitudes, increasing motivation, and enhancing self-confidence are essential aspects in fostering entrepreneurial interest among Generation Z in Bengkulu City.
The Effect of Service Quality and Location on Customer Satisfaction at Kedai 99 in Kaur Regency Putra, Adisi; Nurzam, Nurzam; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.696

Abstract

The Customer satisfaction is one of the key indicators of success that every organization seeks to achieve. Several factors influence customer satisfaction, including service quality and location. The main issue examined in this study is the extent to which service quality and location affect customer satisfaction at Kedai 99, Kaur Regency. This study aims to determine the effect of service quality and location on customer satisfaction, both simultaneously and partially. The independent variables in this research are service quality (X1), which refers to reliability, responsiveness, assurance, empathy, and tangible evidence, and location (X2), which includes accessibility, visibility, traffic conditions, parking facilities, and expansion potential. The dependent variable is customer satisfaction (Y), which is measured through overall service satisfaction, willingness to recommend to others, and intention to reuse the service. This research is a quantitative study in which data collection is represented in numerical form. The population of this study consists of customers of Kedai 99 in Kaur Regency. The sampling technique used was non-probability sampling, with 100 consumers as the population. Based on the Slovin formula, 80 respondents were selected as samples to test the relationships among variables. The results of the study indicate that service quality has a significant effect on customer satisfaction at Kedai 99, Kaur Regency. Based on the t-test results, the significance value obtained was 0.000, which is smaller than 0.05, indicating that the hypothesis stating service quality significantly affects customer satisfaction is accepted. Furthermore, the coefficient of determination test shows a value of 0.928 or 92.8%, meaning that service quality explains 92.8% of the variation in customer satisfaction, while the remaining 7.2% is influenced by other variables outside the regression model.
The Effect of Training and Career Development on Employee Performance at PT. Shitong International Technology Sentosa, Anugrah Anggun; Gayatri , Ida Ayu Made Er Meytha; Fitriano , Yun
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.699

Abstract

This study aims to determine and analyze the influence of Training (X1) and Career Development (X2) on Employee Performance (Y) at PT. Shitong Internasional Teknologi in South Bengkulu. Rapid technological developments require this telecommunications equipment distributor to have competent human resources with high motivation through clear career paths.The research method used is quantitative. The population in this study were all 30 employees of PT. Shitong Internasional Teknologi, where the entire population was used as respondents (saturated sample). Data were collected through questionnaires that had been tested for validity and reliability. Data analysis techniques used Multiple Linear Regression Analysis, Hypothesis Testing (t-test and F-test), and Coefficient of Determination (R2) with the help of SPSS software. The results showed that: (1) Training has a positive and significant effect on employee performance, with a regression coefficient of 1.015 and a significance value of 0.000. (2) Career Development has a positive and significant effect on employee performance with a significance value of 0.001. (3) Simultaneously, Training and Career Development have a significant effect on employee performance, as evidenced by the F-test significance value of 0.000. The Adjusted R Square value of 0.996 indicates that the contribution of the independent variables in explaining the dependent variable is 99.6%, while the remaining 0.4% is explained by other factors outside this study.

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