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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2026): January" : 7 Documents clear
The Influence of Self-Efficacy, Work–Life Balance, and Job Satisfaction on Employee Performance Isa Tamala; Audita Nuvriasari
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.934

Abstract

Employee performance plays a vital role in organizational effectiveness, yet it may decline due to low self-efficacy, poor work–life balance, and inadequate job satisfaction, therefore, this study aims to analyze the influence of self-efficacy, work-life balance, and job satisfaction on employee performance. This research employed a quantitative approach with a saturated sampling technique involving 83 employees, with data collected through questionnaires and analyzed using instrument testing, classical assumption tests, multiple linear regression analysis, t-tests, and the coefficient of determination (R²). The findings reveal that self-efficacy, work–life balance, and job satisfaction have positive and significant effects on employee performance, where self-efficacy enhances confidence and task accomplishment, work–life balance supports productivity through emotional well-being, and job satisfaction emerges as the most dominant factor related to compensation, work relationships, and career development. The adjusted R² value of 0.855 indicates that 85.5% of the variation in employee performance is explained by the three variables, suggesting that improving these factors is essential for enhancing overall performance.
The Influence of Self-Efficacy, Work Stress, and Work Environment on Employee Performance Miki Mardela; Rina Dwiarti
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.967

Abstract

In an increasingly competitive business environment, improving employee performance has become a crucial concern for organizations. This study aims to analyze the influence of self-efficacy, Work stress, and work environment on employee performance. The research employed a quantitative approach with a saturated sampling technique, involving all 33 employees as respondents. Data were collected using questionnaires and analyzed through validity and reliability tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that self-efficacy has a positive and significant effect on employee performance. In contrast, job stress and work environment have no significant effect. However, simultaneously, the three variables significantly influence employee performance. The adjusted R square value of 0.234 indicates that self-efficacy, job stress, and work environment collectively explain 23.4% of employee performance, while the remaining 76.6% is influenced by other factors outside this study. These findings emphasize that employees’ confidence in their abilities is the dominant factor in enhancing performance, whereas job stress and work environment do not show direct significant effects in this organizational context.
The Influence of Affiliate Marketing, Online Reviews, and Product Knowledge on Skincare Purchase Decisions on TikTok Shop Fiya Farha Kholida; Audita Nuvriasari
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1014

Abstract

The intensifying competition within the skincare industry has encouraged businesses to optimize digital marketing strategies in order to attract consumer attention and influence purchasing decisions on e-commerce platforms. TikTok Shop, as a rapidly growing digital marketplace, provides a relevant context for examining contemporary consumer behavior. This study aims to analyze the effects of affiliate marketing, online customer reviews, and product knowledge on purchasing decisions for skincare products on TikTok Shop. A quantitative approach was employed using purposive sampling, involving 100 respondents identified using the Lemeshow formula. Data were analyzed using multiple linear regression, and hypotheses were tested through t-tests. The findings reveal that affiliate marketing does not have a significant effect on purchasing decisions. In contrast, online customer reviews and product knowledge demonstrate positive and statistically significant influences. These results emphasize that the credibility of online reviews and consumers’ understanding of product attributes are critical determinants in shaping purchasing decisions within competitive digital commerce environments.
Evaluation of Social Assistance in Reducing Income Inequality: Analysis of Poor Households in Indonesia Rayhana Putri Roup
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1008

Abstract

This study evaluates the effectiveness of social assistance programs in reducing income inequality among poor households in Indonesia by shifting the focus from aggregate indicators to a micro-level household analysis. Using secondary data from the 2023–2025 National Socioeconomic Survey (Susenas) and the 2025 Integrated Social Welfare Data (DTKS), this study compares economic conditions between recipient and non-recipient households. The analysis employs descriptive statistics, Propensity Score Matching, and regression techniques to assess differences in consumption patterns, education participation, and access to health services. The results indicate that social assistance plays a significant role in stabilizing food consumption and improving access to basic education and healthcare among poor households. However, its impact remains largely short-term and consumptive, with limited effects on non-food consumption, productive investment, and long-term income improvement. Persistent issues such as mistargeting, limited benefit size, and weak integration with productive programs reduce the redistributive potential of social assistance in addressing income inequality. The study concludes that social assistance functions primarily as a social safety net rather than an instrument of economic mobility, highlighting the need for more integrated and household-based policy designs to achieve sustainable inequality reduction.
SAFE-GREEN (Safety and Efficiency for Green Economic Resilience): Integration of OSH in Sustainable Development in Asia–Africa Yuliana Fadhilah Jayaningsih; Narisa Rayyana; Via Christy Eklesia Ginting
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1010

Abstract

The development of a green economy in Asia and Africa is an urgent necessity amid the challenges of climate change, social inequality, and economic structural transformation. These efforts emphasize not only technological innovation, but also human-centered development as the main driver of sustainable growth. Although both regions have adopted the Sustainable Development Goals, global studies linking SDG 3 (Good Health and Well-being) and SDG 8 (Decent Work and Economic Growth) with occupational risk management are still limited. Furthermore, the integration of SDGs into occupational safety and health (OSH) systems and their impact on long-term economic resilience and growth have not been widely discussed. This study introduces the SAFE-GREEN (Safety and Efficiency for Green Economic Resilience) conceptual framework, which integrates occupational safety, resource efficiency, and sustainable development. The research method uses a qualitative approach through a review of international institutions’ literature and a comparative analysis of policies in ASEAN and the African Union. The results of the study show that effective Occupational Safety and Health  implementation can reduce economic losses, increase productivity, attract green industry investment, and strengthen long-term economic resilience, with workers as the main foundation of an inclusive green economy.
Jelita Cosmetic Store’s Marketing Strategy to Attract Consumers on Jalan Tamansiswa, Yogyakarta Alfa Khoirun Nisa
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1112

Abstract

This study aims to analyze the marketing strategies implemented by Toko Jelita Cosmetic to attract and retain customers amidst the competitive cosmetics industry in Yogyakarta. This research used a qualitative descriptive method with a Systematic Literature Review (SLR) approach combined with limited interviews. Data analysis was conducted thematically by integrating literature findings and empirical data. The results indicate that Jelita Cosmetic’s marketing strategy is dominated by the implementation of the 4Ps marketing mix: product, price, place, and promotion. Its main advantages lie in competitive pricing and attractive promotions, such as discounts and bundling, which are effective in increasing consumer purchasing interest, particularly among students. Furthermore, a comprehensive product variety, strategic location, and friendly service contribute to increased customer satisfaction and loyalty. However, limited store space and parking hinder customer convenience. This study demonstrates that value-based marketing strategies and customer experience are crucial for the success of local cosmetics retailers.
A Literature Review of the Relationship between State-Owned Enterprises and Political Power in a Neo patrimonial Economy Eka Nur Yulianti
Economic and Business Horizon Vol. 5 No. 1 (2026): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.1.2026.1113

Abstract

This article examines corporatocracy, a phenomenon where political and corporate power are intertwined in the Indonesian context, specifically the interrelationship between State-Owned Enterprises and political power within a neopatrimonial economic framework. Using a qualitative systematic literature review approach, this study examines the current literature on State-Owned Enterprises corruption. The analysis reveals that State-Owned Enterprises in Indonesia often serve as fertile ground for structural corruption. For example, public investment funds are often diverted to private pockets, while procurement mechanisms for goods and services are rife with bribery and nepotism. A closed bureaucratic culture that prioritizes patron-client relationships exacerbates this situation. The study compares various findings and confirms that the flow of bribery and collusion within SOEs leads to economic inefficiency and a loss of public trust. The implications of these findings highlight the need to strengthen oversight mechanisms, transparency, and institutional reform of State-Owned Enterprises. Recommendations for further research include empirical case studies on specific corporatocracies (e.g., in the energy or state finance sectors) and analyses of the effects of new State-Owned Enterprises policies to measure the effectiveness of corruption prevention measures at the structural level  

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