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Andri Dayarana K. Silalahi
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AURORA: Journal of Emerging Business Paradigms
Published by PT. Sangadji Media Publishing
ISSN : -     EISSN : 30474140     DOI : https://doi.org/10.62394/aurora
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
AURORA: Journal of Emerging Business Paradigms is a peer-reviewed academic journal dedicated to advancing knowledge and understanding in the fields of marketing, business, entrepreneurship, human resource management, financial management, strategic management, and accounting. With a focus on emerging trends and innovative practices, the journal serves as a platform for scholarly discourse and intellectual exchange, facilitating the dissemination of cutting-edge research and fostering interdisciplinary collaboration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2024): June" : 5 Documents clear
Empowering Youth for Social Change: The Role of Social Entrepreneurship Education Ramasamy, James; Moripi, Fransiscus B.; Chan, Kevin
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.104

Abstract

Empowering youth to drive social change is imperative for building sustainable communities and addressing pressing societal challenges. Social entrepreneurship education emerges as a critical tool in fostering the necessary skills, mindset, and resources among young individuals. This research article examines the pivotal role of social entrepreneurship education in empowering youth for social change. Through a comprehensive review of existing literature and case studies, this study explores the significance of integrating social entrepreneurship education into youth development programs and formal education systems. Furthermore, it investigates the impact of such education on enhancing youths' capacity to identify social issues, develop innovative solutions, and implement sustainable ventures. The article also discusses the challenges and opportunities associated with implementing social entrepreneurship education initiatives, along with recommendations for policymakers, educators, and practitioners to effectively empower youth for meaningful social impact.
Understanding the Determinants of Decision Making Among Online Food Delivery App Users in Can Tho City, Vietnam Hong Tran, Kiet; Nguyen, Kim Van; Thyen Ly, Thoa
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.106

Abstract

This research explores the determinants influencing decision making among online food delivery app users in Can Tho City, Vietnam, against the backdrop of the city's evolving culinary landscape and the rapid expansion of digital technologies. Through qualitative methods including semi-structured interviews, thematic analysis, participant observation, and document analysis, key factors driving user decisions are identified. These factors include convenience, trust, food quality, delivery time, price sensitivity, and social influences. The findings underscore the complexity of user behavior within this context and highlight the importance of addressing these factors to improve user satisfaction and engagement with online food delivery apps. Despite the study's valuable insights, limitations such as geographical specificity, sample size, and reliance on self-reported data are acknowledged, suggesting avenues for future research including longitudinal studies, comparative analyses, experimental interventions, and quantitative assessments. By addressing these gaps, future research can advance our understanding of user behavior in online food delivery contexts and inform strategies for enhancing the user experience.
Digital Innovations and Market Dynamics of Tourism Businesses in Turkey Özturan, Nadzeya; Ören, Ali Şahin; Çakar , Sevgin Şahin
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.107

Abstract

This research explores the intricate relationship between digital innovations and market dynamics within the Turkish tourism businesses. Employing a qualitative approach, data were gathered through in-depth interviews with key stakeholders, including representatives from tourism agencies, hoteliers, tour operators, and technology providers. Thematic analysis of the data revealed several key findings. Firstly, digital innovations have enabled tourism businesses to enhance customer engagement and deliver personalized experiences, leveraging social media, online booking platforms, and mobile applications. Secondly, technology adoption has led to improved operational efficiency and cost reduction through automation and optimization of various processes. Thirdly, digital platforms have facilitated market expansion and global reach, enabling businesses to tap into new markets and attract international tourists. However, challenges such as digital literacy, data privacy concerns, and the need for government support remain prevalent. Collaboration between the public and private sectors is crucial in driving digital transformation and fostering sustainable growth in the Turkish tourism industry. While the qualitative nature of this study limits generalizability, future research endeavors could explore longitudinal trends, conduct comparative studies across regions, and investigate the role of emerging technologies. Overall, this study contributes to a deeper understanding of the impact of digital innovations on the Turkish tourism sector and provides valuable insights for academia, industry practitioners, and policymakers alike.
Exploring the Relationship between Entrepreneurial Orientation and Performance of Agribusiness SMEs in Balikpapan Nainggolan, Ananda Fitriana; Patiung, Markus; Susilo, Achmadi
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.108

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are integral to Indonesia's economic development, comprising a vast majority of national business entities and significantly contributing to the GDP. Despite their importance, MSMEs face challenges in a highly competitive landscape, exacerbated by foreign competition. This study focuses on Agribusiness MSMEs in Balikpapan City, aiming to analyze their entrepreneurial orientation and business performance while identifying factors influencing this relationship. Employing a quantitative approach, data was collected through structured questionnaires from registered MSMEs. The analysis, conducted using Partial Least Square Structural Equation Modeling (PLS-SEM), reveals that innovation, proactiveness, and autonomy significantly influence business performance, while competitiveness and risk-taking do not. The findings underscore the pivotal role of innovation in enhancing SME performance, providing insights for policymakers and managers to support SME growth and sustainability. Despite its contributions, the study has limitations, including its focus on a specific sector and reliance on qualitative data. Future research could explore comparative studies across industries, integrate quantitative methods, and investigate the role of government policies in fostering SME innovation. Overall, this research contributes to understanding the relationship between innovation and SME performance, guiding strategies to support SMEs in Balikpapan and beyond.
Metaverse Integration in Business: Strategies for Competitive Advantage Wisnujati, Nugrahini Susantinah; Kamal, Mohammed; Sangadji, Suwandi S.
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.109

Abstract

The integration of the metaverse into business operations presents significant opportunities for enhancing competitiveness and innovation. This comprehensive literature review explores recent research trends and findings regarding metaverse integration in various industries. By synthesizing insights from academic studies, industry reports, and case analyses, the study highlights the growing interest in leveraging immersive technologies such as virtual reality (VR) and augmented reality (AR) to redefine business strategies and gain competitive advantages. Key themes include customer engagement, product innovation, collaboration, and monetization strategies within the metaverse economy. Despite promising opportunities, challenges such as accessibility, data privacy, and interoperability standards require careful consideration. Future research should focus on understanding long-term impacts, developing effective monetization strategies, and fostering interdisciplinary collaborations for responsible and sustainable metaverse integration.

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