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Andri Dayarana K. Silalahi
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AURORA: Journal of Emerging Business Paradigms
Published by PT. Sangadji Media Publishing
ISSN : -     EISSN : 30474140     DOI : https://doi.org/10.62394/aurora
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
AURORA: Journal of Emerging Business Paradigms is a peer-reviewed academic journal dedicated to advancing knowledge and understanding in the fields of marketing, business, entrepreneurship, human resource management, financial management, strategic management, and accounting. With a focus on emerging trends and innovative practices, the journal serves as a platform for scholarly discourse and intellectual exchange, facilitating the dissemination of cutting-edge research and fostering interdisciplinary collaboration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
 1   2 
Empowering Youth for Social Change: The Role of Social Entrepreneurship Education Ramasamy, James; Moripi, Fransiscus B.; Chan, Kevin
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.104

Abstract

Empowering youth to drive social change is imperative for building sustainable communities and addressing pressing societal challenges. Social entrepreneurship education emerges as a critical tool in fostering the necessary skills, mindset, and resources among young individuals. This research article examines the pivotal role of social entrepreneurship education in empowering youth for social change. Through a comprehensive review of existing literature and case studies, this study explores the significance of integrating social entrepreneurship education into youth development programs and formal education systems. Furthermore, it investigates the impact of such education on enhancing youths' capacity to identify social issues, develop innovative solutions, and implement sustainable ventures. The article also discusses the challenges and opportunities associated with implementing social entrepreneurship education initiatives, along with recommendations for policymakers, educators, and practitioners to effectively empower youth for meaningful social impact.
Understanding the Determinants of Decision Making Among Online Food Delivery App Users in Can Tho City, Vietnam Hong Tran, Kiet; Nguyen, Kim Van; Thyen Ly, Thoa
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.106

Abstract

This research explores the determinants influencing decision making among online food delivery app users in Can Tho City, Vietnam, against the backdrop of the city's evolving culinary landscape and the rapid expansion of digital technologies. Through qualitative methods including semi-structured interviews, thematic analysis, participant observation, and document analysis, key factors driving user decisions are identified. These factors include convenience, trust, food quality, delivery time, price sensitivity, and social influences. The findings underscore the complexity of user behavior within this context and highlight the importance of addressing these factors to improve user satisfaction and engagement with online food delivery apps. Despite the study's valuable insights, limitations such as geographical specificity, sample size, and reliance on self-reported data are acknowledged, suggesting avenues for future research including longitudinal studies, comparative analyses, experimental interventions, and quantitative assessments. By addressing these gaps, future research can advance our understanding of user behavior in online food delivery contexts and inform strategies for enhancing the user experience.
Digital Innovations and Market Dynamics of Tourism Businesses in Turkey Özturan, Nadzeya; Ören, Ali Şahin; Çakar , Sevgin Şahin
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.107

Abstract

This research explores the intricate relationship between digital innovations and market dynamics within the Turkish tourism businesses. Employing a qualitative approach, data were gathered through in-depth interviews with key stakeholders, including representatives from tourism agencies, hoteliers, tour operators, and technology providers. Thematic analysis of the data revealed several key findings. Firstly, digital innovations have enabled tourism businesses to enhance customer engagement and deliver personalized experiences, leveraging social media, online booking platforms, and mobile applications. Secondly, technology adoption has led to improved operational efficiency and cost reduction through automation and optimization of various processes. Thirdly, digital platforms have facilitated market expansion and global reach, enabling businesses to tap into new markets and attract international tourists. However, challenges such as digital literacy, data privacy concerns, and the need for government support remain prevalent. Collaboration between the public and private sectors is crucial in driving digital transformation and fostering sustainable growth in the Turkish tourism industry. While the qualitative nature of this study limits generalizability, future research endeavors could explore longitudinal trends, conduct comparative studies across regions, and investigate the role of emerging technologies. Overall, this study contributes to a deeper understanding of the impact of digital innovations on the Turkish tourism sector and provides valuable insights for academia, industry practitioners, and policymakers alike.
Exploring the Relationship between Entrepreneurial Orientation and Performance of Agribusiness SMEs in Balikpapan Nainggolan, Ananda Fitriana; Patiung, Markus; Susilo, Achmadi
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.108

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are integral to Indonesia's economic development, comprising a vast majority of national business entities and significantly contributing to the GDP. Despite their importance, MSMEs face challenges in a highly competitive landscape, exacerbated by foreign competition. This study focuses on Agribusiness MSMEs in Balikpapan City, aiming to analyze their entrepreneurial orientation and business performance while identifying factors influencing this relationship. Employing a quantitative approach, data was collected through structured questionnaires from registered MSMEs. The analysis, conducted using Partial Least Square Structural Equation Modeling (PLS-SEM), reveals that innovation, proactiveness, and autonomy significantly influence business performance, while competitiveness and risk-taking do not. The findings underscore the pivotal role of innovation in enhancing SME performance, providing insights for policymakers and managers to support SME growth and sustainability. Despite its contributions, the study has limitations, including its focus on a specific sector and reliance on qualitative data. Future research could explore comparative studies across industries, integrate quantitative methods, and investigate the role of government policies in fostering SME innovation. Overall, this research contributes to understanding the relationship between innovation and SME performance, guiding strategies to support SMEs in Balikpapan and beyond.
Metaverse Integration in Business: Strategies for Competitive Advantage Wisnujati, Nugrahini Susantinah; Kamal, Mohammed; Sangadji, Suwandi S.
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.109

Abstract

The integration of the metaverse into business operations presents significant opportunities for enhancing competitiveness and innovation. This comprehensive literature review explores recent research trends and findings regarding metaverse integration in various industries. By synthesizing insights from academic studies, industry reports, and case analyses, the study highlights the growing interest in leveraging immersive technologies such as virtual reality (VR) and augmented reality (AR) to redefine business strategies and gain competitive advantages. Key themes include customer engagement, product innovation, collaboration, and monetization strategies within the metaverse economy. Despite promising opportunities, challenges such as accessibility, data privacy, and interoperability standards require careful consideration. Future research should focus on understanding long-term impacts, developing effective monetization strategies, and fostering interdisciplinary collaborations for responsible and sustainable metaverse integration.
Enhancing Productivity and Welfare: The Impact of Farmer-Cooperative Partnerships in the Oil Palm Sector Yosua, Relansius; Susilo, Achmadi; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.137

Abstract

This study investigates how palm oil farmers can enhance their productivity and welfare through strategic partnerships with cooperatives, with a focus on the Sinar Berkah Cooperative. Using a quantitative approach and employing structural equation modeling (SEM), the research examines the influence of cooperative membership, access to resources, education and training, and government support on farmers’ productivity. Data was collected from both primary and secondary sources, with respondents purposefully selected from the largest farmer groups within the cooperative. Key findings highlight the significant role of resource access—such as capital, raw materials, and technology—in driving productivity improvements. The study also underscores the cooperative’s critical role in facilitating legal recognition and improving market access, helping farmers overcome business challenges. However, it reveals that current education and training initiatives, along with government support, have not yet yielded significant improvements in productivity. These findings suggest that more targeted interventions are required to fully realize the potential benefits of such partnerships. The SEM analysis provides insights into the key factors influencing the productivity and welfare of oil palm farmers, offering valuable recommendations for enhancing business outcomes through more efficient and supportive cooperative-farmer collaborations.
Optimizing Agricultural Food Institutions at the Farmer Level to Enhance Rice Productivity: A Strategic Approach for Sustainable Development Istifadhoh, Emilia; Patiung, Markus; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.138

Abstract

This study aims to analyze the role of agricultural food institutions at the farmer level in enhancing rice productivity in Lamongan Regency, East Java. It examines the contributions of these institutions to productivity and identifies strategies to optimize their functions, thereby improving the overall business environment for farmers. Employing a descriptive research method with a survey design, primary data were collected through structured interviews and direct observations from agricultural extension workers and farmers, complemented by secondary data from relevant publications. The findings indicate that agricultural food institutions play a moderately effective role in boosting rice production, influenced by factors such as land ownership, farmer group participation, access to technology, and market access. Specifically, effective land management and high soil quality positively affect productivity, while appropriate technology and active engagement in farmer groups further enhance yields. However, challenges such as inadequate land management practices, the need for technological innovation, limited farmer participation in group activities, and insufficient market access hinder optimal productivity. This study contributes to understanding the intersection of institutional dynamics and agricultural productivity and offers insights for strengthening agricultural institutions to support sustainable agricultural development. Future research should explore different regions and crops and delve deeper into market dynamics, technological innovations, and policy interventions to enhance farmer welfare and productivity.
Unlocking Consumer Satisfaction: How Product Quality, Service Quality, and Preferences Drive Hydroponic Lettuce Purchases Rizki Ramadhan, Mohammad Akbar; Sastrya Wanto, Hary; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.139

Abstract

This study aims to analyze the model of purchasing decisions and their impact on consumer satisfaction when buying hydroponic lettuce. It specifically investigates how product quality, service quality, consumer preferences, and purchasing decisions directly affect consumer satisfaction. Additionally, it examines the indirect influence of product and service quality on consumer satisfaction through purchasing decisions. Utilizing a quantitative research methodology, data was collected via a structured questionnaire employing a Likert scale to measure respondents' attitudes. The sample consisted of 75 consumers of hydroponic lettuce from Level One MSMEs. The analysis involved various statistical tests, including outer model testing for validity and reliability, goodness-of-fit assessments, and hypothesis testing to explore the relationships among five key variables: purchasing decisions, consumer satisfaction, consumer preferences, service quality, and product quality. Findings indicate that while product quality does not significantly influence purchasing decisions, both service quality and consumer preferences have substantial effects on these decisions, ultimately impacting consumer satisfaction. Moreover, the study highlights the importance of understanding the multifaceted factors influencing consumer decision-making, suggesting that future research should explore a broader range of products and additional variables, such as brand loyalty, to gain deeper insights into consumer behavior.
Market Penetration Strategies of Mixue Ice Cream & Tea in Emerging Markets : A Case Study of Laos Kommadam, Khonexai; Thu, Khin Myat
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.141

Abstract

This study examines the market penetration strategies of Mixue Ice Cream & Tea in Laos, an emerging market in Southeast Asia. Using a qualitative case study approach, data were collected through semi-structured interviews with key stakeholders, including franchise owners, management representatives, and local distribution partners, supplemented by secondary data from company reports, industry publications, and market research. The findings reveal that Mixue’s success in Laos is driven by a combination of low-cost pricing, culturally relevant product adaptations, and an efficient franchise-based distribution model. These strategies have allowed the brand to effectively penetrate the Lao market, overcoming challenges posed by infrastructure limitations and competitive pressures. The study also demonstrates the importance of balancing global brand consistency with local customization, as Mixue has successfully adapted its marketing and product offerings to align with the preferences of Lao consumers while maintaining the core elements of its global identity. However, the company’s continued growth will depend on its ability to innovate and respond to evolving consumer preferences and increased competition in the market. The findings contribute to the literature on global brand adaptation and market penetration in emerging markets, offering practical insights for other businesses looking to expand in similar contexts.
Utilization of Virtual Reality Technology in Tourism Destination Promotion Strategy to Increase Tourist Attraction Istiqlal, Istiqlal; Irsyad, Ziqrurrahman; Iswanto, Dedy
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.148

Abstract

This study aims to explore the utilization of Virtual Reality (VR) technology in tourism destination promotion strategies to increase tourist attraction through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Google Scholar, Scopus, and DOAJ, using keywords such as “virtual reality,” “destination promotion,” and “tourism” within the time span of 2014-2024. The results showed that VR significantly influenced travelers' perceptions by creating deep emotional engagement and increasing visit intentions. VR is also able to strengthen destination image through immersive experiences that enrich tourists' interactions with virtual environments. However, challenges were found in the adoption of VR by certain demographic groups, such as elderly travelers who tend to be more resistant to this technology. This research highlights the gaps in understanding regarding the wider application of VR, as well as the need for further research to develop effective and holistic promotional strategies to integrate VR with conventional methods. Future research should focus on ways to maintain the authenticity of the tourist experience through VR as well as reaching more diverse market segments.

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