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INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Published by Universitas Mulawarman
ISSN : 02167786     EISSN : 25281097     DOI : https://doi.org/10.30872/jinv.v21i1
Core Subject : Economy,
Economics, Econometrics & Finance
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen is a scientific publication that focuses on the latest research and development in the fields of economics, finance, and management. This journal aims to present high-quality and relevant research results for academics, practitioners, and policymakers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 232 Documents
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The Influence of Brand Image, Electronic Communications fromWord of Mouth, and Product Quality on Acer Laptop PurchaseDecisions Aswindra, Jordy Stephano; Purwadi, Purwadi
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 21 No. 2 (2025): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v21i1.3801

Abstract

This study aims to determine the influence of brand image, electronic communication from word of mouth, and product quality to the purchase decision of Acer laptops. This type of research is a quantitative research with data sources obtained from primary data. This study used a sample of 95 respondents. Sampling was carried out using purposive sampling with the characteristics of the respondents, namely students of the Faculty of Economics and Business, Mulawarman University who are consumers of Acer laptops. In this study, the data collection technique was carried out using questionnaires distributed online. Data analysis using multiple linear regression with IBM SPSS tools statistics 29. Based on the analyzed data, it can be concluded that brand image, e-WOM, and product quality partially (individually) have a positive and significant effect on purchase decisions. then for simultaneous testing, it was found that the variables of brand image, e-WOM, and product quality together had a significant effect on the purchase decision
The Influence of Organizational Culture on Employee Performance with Work Motivation as a Mediation Variable in UPT. Regional Revenue Agency of North Kalimantan Province Syahran; Alimin, Muhammad Ichsan; Basran, Zakaria; Marsha, Deni; Hasyim, Budi; Ardiyansyah, Riyans
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 21 No. 2 (2025): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v21i1.4722

Abstract

This study aims to analyze the influence of organizational culture on employee performance, with work motivation as a mediating variable in UPT. Regional Revenue Agency of North Kalimantan Province. This study uses a quantitative approach with a survey method through a questionnaire distributed to 144 ASN employees as a sample. Data analysis was carried out using the Partial Least Squares (PLS) method through SmartPLS 3.0 software. The results of the study show that organizational culture has a positive and significant effect on employee performance, both directly and indirectly through work motivation. In addition, organizational culture also has a significant effect on work motivation, and work motivation significantly affects employee performance. These findings confirm the importance of the role of organizational culture and work motivation in improving employee performance. Therefore, organizations need to build a work culture that supports and pays attention to the motivational aspects of employees to create optimal performance

Page 24 of 24 | Total Record : 232

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