cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Irsan Tricahyadinata
Contact Email
admin.journal@feb.unmul.ac.id
Phone
+6281347230406
Journal Mail Official
jinv@feb.unmul.ac.id
Editorial Address
https://e-journals2.unmul.ac.id/index.php/INOVASI/about/editorialTeam
Location
Kota samarinda,
Kalimantan timur
INDONESIA
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Published by Universitas Mulawarman
ISSN : 02167786     EISSN : 25281097     DOI : https://doi.org/10.30872/jinv.v21i1
Core Subject : Economy,
Economics, Econometrics & Finance
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen is a scientific publication that focuses on the latest research and development in the fields of economics, finance, and management. This journal aims to present high-quality and relevant research results for academics, practitioners, and policymakers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 231 Documents
 20   21   22   23   24 
The Influence of Brand Image, Electronic Communications fromWord of Mouth, and Product Quality on Acer Laptop PurchaseDecisions Aswindra, Jordy Stephano; Purwadi, Purwadi
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 21 No. 2 (2025): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v21i1.3801

Abstract

This study aims to determine the influence of brand image, electronic communication from word of mouth, and product quality to the purchase decision of Acer laptops. This type of research is a quantitative research with data sources obtained from primary data. This study used a sample of 95 respondents. Sampling was carried out using purposive sampling with the characteristics of the respondents, namely students of the Faculty of Economics and Business, Mulawarman University who are consumers of Acer laptops. In this study, the data collection technique was carried out using questionnaires distributed online. Data analysis using multiple linear regression with IBM SPSS tools statistics 29. Based on the analyzed data, it can be concluded that brand image, e-WOM, and product quality partially (individually) have a positive and significant effect on purchase decisions. then for simultaneous testing, it was found that the variables of brand image, e-WOM, and product quality together had a significant effect on the purchase decision

Page 24 of 24 | Total Record : 231

 20   21   22   23   24 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 21 No. 2 (2025): Mei Vol. 21 No. 1 (2025): Februari Vol. 20 No. 4 (2024): November Vol. 20 No. 3 (2024): Agustus Vol. 20 No. 2 (2024): Mei Vol. 20 No. 1 (2024): Februari Vol. 19 No. 4 (2023): November Vol. 19 No. 3 (2023): Agustus Vol. 19 No. 2 (2023): Mei Vol. 19 No. 1 (2023): Februari