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IJHABS
Published by Malaqbi Publisher
ISSN : 29885450     EISSN : -     DOI : 10.59971/ijhabs
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science
International Journal of Humanity Advance, Business & Sciences (IJHABS) is published fourth a year in July, Oktober, january, and April. International Journal of Humanity Advance, Business & Sciences publish papers in the field of management science that give a contribution to the development of management science, and management practices, we accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.
Arjuna Subject : Umum - Umum
Articles 15 Documents
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Search results for , issue "Vol 3 No 1 (2025): July" : 15 Documents clear
Impact of Word of Mouth and Purchase Decision on Brand Image of Viral Food within Marketing Strategy: A Systematic Literature Review Nafisah, A’isy Fiklil; Soetjipto, Budi Eko
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.540

Abstract

The contemporary marketing landscape emphasizes the importance of brand image and brand equity for competitive advantage. Viral food, fueled by digital technology and social media, presents a unique context where Word-of-Mouth (WOM) significantly influences consumer perception and purchase decisions, subsequently shaping brand image and equity. While existing research explores WOM, purchase decisions, brand image, and brand equity individually, a gap exists in understanding their integrated roles within the viral food phenomenon. This study addresses this gap by employing a Systematic Literature Review (SLR) to investigate how different forms of WOM and consumer purchase experiences uniquely contribute to the brand image and equity of viral food. Furthermore, it examines the strategic role of marketing efforts in leveraging WOM and influencing purchase decisions to build strong brand image and sustainable brand equity in this dynamic environment. This research aims to develop an integrated conceptual model and provide valuable insights for marketers in managing viral food brands and capitalizing on their often-fleeting popularity to build lasting brand equity. The findings will contribute to both theoretical understanding and practical application in the context of managing brands within temporary trends
Development of Differentiated Learning Models for Scientific Writing Skills in Higher Education Mazhud, Nurfathana; Hamsa, Akmal; Mantasiah R
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.543

Abstract

The mastery of scientific writing is a critical academic competence for university students, yet conventional instructional approaches often fail to address the diverse learning needs within higher education settings. This study aims to develop a differentiated learning model tailored to enhance students’ scientific writing skills. Employing a design-based research methodology, the model was iteratively tested and refined in undergraduate classrooms. The findings indicate that differentiated instruction by accommodating students’ readiness levels, learning preferences, and interests significantly improves engagement, self-efficacy, and the quality of academic writing. The study contributes to pedagogical innovation by offering a structured and adaptable framework for writing instruction in diverse academic environments.
The Role of Market Orientation in Mediating Government Support on Export Performance of MSMEs Kopi Dampit Malang Saraswati, Thusy Tiara; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.547

Abstract

This study aims to analyze the influence of market orientation and government support on the export performance of coffee Micro, Small, and Medium Enterprises (MSMEs) in the Dampit region of Malang, and evaluate the mediating role of market orientation in the relationship between government support and export performance. The approach used was quantitative with survey method and path analysis to test the relationship between variables. The sample of this study amounted to 107 export Dampit coffee MSMEs. Data analysis techniques using descriptive statistics and SEM-PLS. The results showed that market orientation had a significant effect on export performance, while government support did not show a significant direct effect. However, government support was shown to significantly influence market orientation, and market orientation significantly mediated the relationship between government support and export performance. These findings reinforce the Resource-Based View (RBV) perspective, that the competitive advantage of MSMEs in the context of exports depends not only on external support, but also on the internal ability to understand the market and adapt to global dynamics. This research makes a theoretical contribution to the development of export entrepreneurship literature and offers practical implications for MSME actors and policy makers in designing market-oriented competitiveness strengthening strategies.
A Bibliometric Analysis Of Capital Budgeting Strategies: Developments, Trends, and Future Directions Kumorowati, Indah; Nasrullah, Ahmad Happy; Handayani, Puji; Restuningdiah, Nurika
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.595

Abstract

This study aims to analyze the development and trends in research on capital budgeting in Indonesia from 2015 to 2025 using a bibliometric approach. Data were collected through a systematic search of the Scopus database using the keyword “capital budgeting” focused on article titles, abstracts, and keywords. A total of 127 documents meeting the inclusion criteria were analyzed descriptively and visualized using VOSviewer software. The results of the study show a fluctuating publication trend, with the highest peak in 2024. The United Kingdom and the United States are the countries with the largest publication contributions, while Indonesia still shows limited contributions. Co-authorship analysis reveals low connectivity between authors, whereas co-occurrence analysis identifies the keyword “capital budgeting” as the primary hub connecting various topics, including the cost of capital, corporate governance, and NPV. Overlay and density visualizations also reveal that the cost of capital is a relatively new topic with potential for further development. These findings provide a comprehensive overview of the dynamics of capital budgeting research and identify research opportunities that remain open, particularly in Indonesia.
Strategies for Improving Public Service Quality Through Good Governance Principles at the Danau Keliling Subdistrict Office Al Sunah, M Dhany; Maidastri, Rini; bustami, Edwin
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.597

Abstract

The background of this research is the application of the principle of good governance, which is suspected to be still not good. The purpose of this research is to find out how to implement the strategy to improve the quality of public services through the principle of good governance at the Keliling Danau District Head Office, Kerinci Regency, which is focused on the principles of Accountability, Responsiveness and Participation in the Keliling Danau District Office, Kerinci Regency. This type of research is Qualitative research. The activities in data analysis in this research are data collection, data reduction, data presentation, and conclusion. The informant selection technique in this study was carried out by purposive sampling (selected sample). The researcher selected the informant based on the criteria that had been determined and the research objectives. The research findings show that the principles of good governance, including participation, accountability, and responsiveness, have been well implemented by the Keliling Danau District sub-district office employees, but these principles must still be improved.

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