cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Anna Zakiyah Hastriana
Contact Email
anna.asthow@gmail.com
Phone
+6285854610983
Journal Mail Official
alkasbjie@gmail.com
Editorial Address
Jl. Bukit Lancaran Pondok Pesantren Annuqayah, Guluk-Guluk Sumenep Jawa Timur 69463, Indonesia
Location
Kab. bangkalan,
Jawa timur
INDONESIA
Alkasb: Journal of Islamic Economics
Published by Universitas Annuqayah
ISSN : -     EISSN : 29633737     DOI : https://doi.org/10.59005/alkasb.v3i1
Core Subject : Economy,
Economics, Econometrics & Finance
Pemasaran Islam, Perbankan Islam, Keuangan Islam, Akuntansi Islam, Ekonomi Islam, Bisnis Islam, Manajemen Islam, Kewirausahaan Islam, Filantropi Islam, Etika Bisnis Islam, dan Inovasi dan Digitalisasi Bisnis Islam.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2022)" : 6 Documents clear
Analisis Strategi Pemasaran Digital Produk Pembiayaan Cicil Emas di Bank Syariah Indonesia Kantor Cabang Pembantu Surabaya Diponogoro Afifah, Afifah; Mashudi, Mashudi
Alkasb: Journal of Islamic Economics Vol. 1 No. 2 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i2.165

Abstract

This study aims to determine the marketing strategy of digital product financing for gold installments at Bank Syariah Indonesia sub-branch office Surabaya Diponogoro. The subjects of this study were employees of BSI KCP Surabaya Diponegoro. This study uses a descriptive analysis method using primary and secondary data. Primary data was obtained from the first field source through direct interviews with the BSI KCP Surabaya Diponegoro. And secondary data was obtained from books, journals, research reports, and websites. Based on the results of research on Digital Product Marketing Strategies for Gold Installment Financing at Bank Syariah Indonesia Sub-Branch Office Surabaya Diponegoro uses several strategies, namely STP (segmentation, targeting, positioning), 4P: Product (product), Price (price), Place (place/distribution channel ) and Promotion (promotion) and SWOT (strengths (strengths), weaknesses (weaknesses), opportunities (opportunities), and threats (threats).
Penerapan Islamic Marketing Mix dalam Mengkatkan Penjualan pada Produk Lokal Rengginang Cap Jempol di Desa Prenduan Kecamatan Pragaan Sumenep Helliyati; Nadhifatut Thaharoh; Subai'dah
Alkasb: Journal of Islamic Economics Vol. 1 No. 2 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i2.166

Abstract

This study aims to determine the application of the Islamic Marketing mix marketing strategy on local products Rengginang Cap Jempol UD Practical Sumenep Regency. This type of research uses qualitative research. Data collection techniques used are interviews, observation, and documentation. The result of this research is that the Islamic Marketing mix applied by Rengginang Cap thumb UD Practical can increase its sales. What was originally only sold to ordinary consumers has now achieved international sales, providing innovative products, at prices that are in accordance with Islamic law, HR actors who also follow Islamic laws, and polite in providing services to consumers.
Strategi Pengembangan Digital Marketing dan Personal Selling Halal Food di Kopi Telu Sawah View Pandaan Pasuruan Ruhbatul A’fiah Diah Ayu Ningtyas; Muhammad Fahmul Iltiham; Sukamto; Muhammad Nizar
Alkasb: Journal of Islamic Economics Vol. 1 No. 2 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i2.167

Abstract

In the working environment, the use of technology today is very beneficial for marketing activities. Companies can sell goods and services through a variety of platforms with good technology. Marketing campaigns use digital technology, or "digital marketing". This research aims to determine the development strategy of digital marketing and personal selling of halal food in Kopi Telu Sawah. View Pandaan Pasuruan and the supportive and inhibiting factors of the strategy of development of digital Marketing and personal sales of halal food at Kopi Telu Sawah. The type of research that researchers use is qualitative research using descriptive approaches. The research tools used by the researchers in this study are observations, interviews, and documentation. From the results of this research, it is explained that the strategy implemented for the development of the halal food business in Coffee Telu is to provide a good service, maintain the quality of products, use social media, and cooperate with influencers. This provides a great opportunity to attract consumers to visit and enjoy the products and facilities provided.
Analisis Produksi dalam Perspektif Ekonomi Islam (Studi Kasus UD H. Nur Desa Potoan Daja) Zainol Fata; Paesol
Alkasb: Journal of Islamic Economics Vol. 1 No. 2 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i2.168

Abstract

Production is an activity carried out by humans in order to meet basic needs in their lives. UD H. Nur is one of the businesses in Potoan Daja Village, Palengaan Pamekasan. The business activities carried out are processing raw materials such as wood in the process into products that have a higher value and a different benefit value after being produced. The purpose of this paper is to determine the implementation of UD H. Nur's production factors in Potoan Daja Village, Palengaan, Pamekasan and to determine the implementation of UD H. Nur's production factors in Potoan Daja Village, Palengaan, Pamekasan in an Islamic economic perspective. This research is included in the qualitative research. The approach used in this research is a descriptive approach. Data and data sources in this study are divided into two, namely primary data and secondary data. Techniques in collecting data authors use three ways, namely by observing, interviewing and documentation. After conducting research, it can be understood that the implementation of UD H.Nur's industrial production factors in Potoan Daja Village, Palengaan, Pamekasan, namely natural factors, labor factors, capital factors, technological factors and entrepreneurial or management factors. While the implementation of UD H. Nur's industrial production factors in Potoan Daja Village, Palengaan, Pamekasan in an Islamic economic perspective, namely land factors (natural resources), natural resources, capital and organizational or management factors
Analisis Implementasi Akuntabilitas dan Transparansi Pengelolaan Dana Zakat di LAZ Sidogiri Cabang Bangkalan Rahmat
Alkasb: Journal of Islamic Economics Vol. 1 No. 2 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i2.170

Abstract

The focus of the study in this research is as follows: How is the Accountability of Zakat Fund Management at LAZ Sidogiri Bangkalan Branch, How is the Transparency of Zakat Fund Management at LAZ Sidogiri Bangkalan Branch, For this reason, the purpose of this study is: To find out and describe the Accountability and Transparency of Zakat Fund Management at LAZ Sidogiri Bangkalan Branch. The location of this research was carried out at LAZ Sidogiri Bangkalan Branch which is located at Jl. Pesalakan, Kec. Bangkalan, Kab. Bangkalan. The results of the analysis conducted by the authors show that most of the principles of transparency have been implemented properly. LAZ Sidogiri has implemented the principle of transparency with indicators that there is information that is easily understood and easily accessible by the public, especially muzakki, there are publications and media regarding the process of activities and financial details that can be accessed by the public, namely through financial budget reports, and reports on the distribution of zakat funds which are published through media that is directly distributed to the muzakki. In addition, the Amil Zakat Agency has also implemented the principle of accountability as measured by the conformity between implementation and standard implementation procedures, reports that are made simply, namely only zakat receipt reports and financial budget reports for one period. And with the increase in muzakki, this is one of the proofs that the public's trust in the administrators of zakat has increased.
Strategi Pemasaran Syariah dalam Meningkatkan Jumlah Pendapatan di Toko Istana Beauty Ganding, Sumenep Ais Faisetul Imamah; Anna Zakiyah Hastriana
Alkasb: Journal of Islamic Economics Vol. 1 No. 2 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i2.183

Abstract

The sharia marketing strategy carried out by Toko Istana Beauty involves selecting and formulating the main target market. This is done by using a marketing mix strategy consisting of product, price, place and promotion. This research aims to analyze the impact of implementing sharia marketing strategies at the Istana Beauty Store in increasing revenue, and the extent to which the sharia marketing strategy implemented by the Istana Beauty store is able to attract new buyers and retain existing customers. This type of research is field research, namely research by going directly into the field and making direct observations involving researchers at the research location. The marketing mix strategy implemented includes: Product strategy by implementing product diversity, product quality and always collecting the newest products, pricing strategy by setting standard product prices and in accordance with the quality of the product, location strategy, namely choosing a strategic place and easy to reach. consumer. Promotion strategies using social media include WhatsApp, Facebook, Tiktok, and using distribution channels directly to consumers through online and offline sales. The impact of implementing this sharia marketing strategy was felt by Toko Istana Beauty, this was proven by achieving the target revenue of IDR 204,604,000. With an average of Rp. 40,921,800. although the results showed that the income obtained by the Istana Beauty Shop was relatively fluctuating.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2025) Vol. 3 No. 2 (2024) Vol. 3 No. 1 (2024) Vol. 2 No. 2 (2023) Vol. 2 No. 1 (2023) Vol. 1 No. 2 (2022) Vol. 1 No. 1 (2022)