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Journal of Advanced Research in Social Sciences and Humanities
ISSN : 25977040     EISSN : 25798480     DOI : -
Journal of Advanced Research in Social Sciences and Humanities (JARSSH) is a reputed international outlet that encourages research based on multidisciplinary and interdisciplinary cross-fertilization of ideas related to humanities and social sciences. JARSSH thrives on supporting authentic research work, theoretical development, spreading awareness of the fundamental social process, and different innovations introduced from time to time in social sciences and humanities.
Articles 5 Documents
Search results for , issue "Volume 10, Issue 3, September 2025" : 5 Documents clear
Role of AI in Talent Management Strategy Implementation in Thailand Higher Education Sector Chadchom Ratsameemonthon
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0301

Abstract

Aim: This longitudinal study, derived from the Resource-Based View (RBV) theory, explores the relationship among training initiatives, adoption of Artificial Intelligence (AI), High-Performance Work Systems (HPWS), talent management practices (attraction, retention, learning, and development), and sustainable performance in higher education in Thailand. Methodology: Using a structured survey, 256 employees from several higher education institutions were surveyed over three wave periods. Findings: The overall findings suggest a significant and complex relationship among the antecedents to talent management and sustainable performance. Specifically, the study demonstrates the extent to which AI adoption positively influences sustainable performance through training programs and HPWS. Implications/Novel Contribution: This study contributes to theoretical and implications for RBV by demonstrating how human resources practices are dynamic to changing scenario and may be sustained for a competitive advantage. Moreover, the study has practical implications for leaders and policy makers of higher education sector now that they can see how technology and talent management should complement each other’s contributions to facilitate performance and sustainability.
Beyond Benefiting the Bottom Line: Unpacking the Indirect Effects of Specific CSR Orientations on Work-Life Balance and Engagement Bachar Kahil
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0302

Abstract

Aim: The current study aims that CSR dimensions (employees, customers, community, environment and government) significantly impact on work-life balance and work engagement, as well as mediated moderation effects of organizational dehumanization and perceived organizational support among hospitality industry employees in Netherland. Methodology: Drawing with social exchange theory, four-star and five star hotels in the specific Dutch cities of Amsterdam and Rotterdam, data collected 360 employees in hospitality industry and using SmartPLS for data analysis. Findings: The findings shows that organizational dehumanization mediates the relationship among CSR dimensions (employees, customers, community, environment and government) with work-life balance and work engagement. Furthermore, perceived organizational support moderates the relationship on organizational dehumanization with work-life balance and work engagement. Implications/Novel Contribution: The findings emphasize the need for hospitality industry to consider CSR dimensions as a strategic intervention to build the work engagement and work-life balance to bridge the research gap. This study discusses the theoretical and practical implications, policy directions and provides suggestions for future research.
The Digital Nexus of Creativity: Mediating Roles of Self-Competence and Self-Efficacy in AI Use and Digital Literacy Dzingai Katsamba
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0303

Abstract

Aim: Artificial intelligence promoting problem-solving abilities and creative learning that can be valuable for student’s creativity. The present study examines that use of AI, digital literacy with student’s creativity and promotes support system of creative skills of students through AI tools among Africa based university students. Also, self-competence and self-efficacy act as mediation and academic support as moderator among use of AI, digital literacy and students creativity. Methodology: A longitudinal research design used for data collection in three waves in last six months and total sample size was 320 students of African universities. However, mediation moderation analysis by SmartPLS 3.0 with measurement and structural model. Findings: The significant mediating relationship of self-competence and self-efficacy among use of AI, digital literacy and students creativity. Furthermore, moderating impact of academic support on AI usage and digital literacy with self-competence, and self-efficacy was also confirmed. Implications/Novel Contribution: These results imply that incorporating artificial intelligence technologies into educational processes requires improving academic support systems and cultivating digital skills. The study brings novel policy directions for higher education institutions and educational leaders as well as administrators.
Motivation as the Link: Mediating Effects of Intrinsic and Extrinsic Drives on Student Success Habiba Gulzar
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0304

Abstract

Aim: Drawing on self-determination theory, this study aims to explore the student teacher relationship impact on the sense of belonging and academic engagement, as well as mediating effect of intrinsic and extrinsic motivation and moderating effect of perceived social support among university students of Malaysia. Methodology: The study employs a statewide survey approach, and data is gathered via online questionnaires utilising convenience sampling techniques from undergraduate students enrolled in various programs in public university in Malaysia. However, 500 final responses were regarded as legitimate data while PLS-SEM was used to analyze the data. Findings: The study reveals that intrinsic motivation mediates the relationship among student-teacher and sense of belongings. The findings also shows that extrinsic motivation mediates the relationship among student-teacher and academic engagement. The moderating effect of perceived social support with intrinsic and extrinsic motivation on sense of belongings and academic engagement was confirmed. Implications/Novel Contribution: By presenting intrinsic and extrinsic motivation as mediators in connection to academic engagement and a sense of belonging, this study has bridged the gap as well as broadened both the theoretical and empirical understanding. Finally, this study offers several key policy insights for policy makers and education leaders as well as future research agenda for education and social science researchers.
Global Media Coverage of China’s BRI A Survey Study Jabbar A. Al-Obaidi
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 3, September 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0305

Abstract

Aim: This article aims to survey random global media coverage of the Belt and Road Initiative (BRI) to discuss the positive and negative news stories of the BRI. Equally, the article is designed to examine how the Chinese media responded to international criticism. Remarkably, the Western/global North media appeared to use risk centered frames more frequently (e.g., debt trap, lack of transparency, geopolitical threat, military alliances), especially in high-profile investigative. Methodology: This article surveys how global media cover BRI, utilizing the Global Database of Events, Language, and Tone (GDELT). It identifies words and phrases that shed a negative light on BRI. Using framing and agenda-setting theories, this article addresses three core questions: (1) What evidence do global media present to support claims that Chinese lending practices are harmful or deceptive? (2) How do developing countries benefit long-term from BRI projects? (3) Does the media present a balanced view of BRI’s pros and cons? (4) How does the Chinese media respond to the global media coverage? These three questions led to a discussion of three distinctive views that were introduced to highlight the BRI’s components, including providing funds, introducing an attractive culture, promoting political ideology, foreign policy (soft diplomacy), and mutual understanding. Findings: Utilizing framing and agenda-setting theories revealed that both theories contributed to international diplomatic stances (e.g., European caution, selective engagement, and coverage), domestic policy debates in host countries (balancing sovereignty versus infrastructure needs), and selective public protest in some of the host countries. Agenda-setting techniques in covering the BRI have influenced news stories locally and internationally. On one side, global media coverage highlights the severity of debt, lack of transparency, and increasing unemployment rate among residents of host countries, the so-called threat of China’s geopolitical influence. On the other side, the Chinese media remains active and consistent in countering the negative stories, aiming to correct the negative perception created by some of the global media coverage in China and around the world. The findings demonstrated the importance of economic cooperation and media portrayal in shaping a country’s image, and, in return, the image of the BRI. Implications/Novel Contribution: International reports and critical news stories highlighted the corruption among recipient countries, the lack of transparency, and the issue of national sovereignty. Some countries, such as India, Italy, and others, reversed their foreign and economic policies and declined to continue BRI’s projects. However, the Chinese efforts to refute what they described as “false accusations” produced a counter-messages campaign to create more friendly media ecosystems, but still too weak to convince skeptical Western media coverage. The article offers recommendations for China, European countries, and the BRI beneficiaries to rebuild trust, transparency, and construct high-quality BRI projects, to improve their bilateral and collective economic cooperation, policymaking, and balanced foreign policies.

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