cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ilman Taufiq Lazuardy
Contact Email
ilmantaufiqlazuardy@gmail.com
Phone
+62274-885700
Journal Mail Official
cakrawangsabisnis@stimykpn.ac.id
Editorial Address
Alamat CAKRAWANGSA BISNIS STIM YKPN Yogyakarta, Jalan Palagan Tentara Pelajar km.7 Yogyakarta, 55581.
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2024): Oktober" : 6 Documents clear
Pengaruh Celebrity Endorser, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Produk Sunscreen Azarine di Yogyakarta Romlah, Romlah; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.521

Abstract

This study aimed to analyse the effect of celebrity endorsers, product quality, and price on purchasing decisions for Azarine sunscreen products in Yogyakarta. This research is quantitative research, the sample in this study were consumers who live in Yogyakarta and have purchased Azarine sunscreen with respondents aged 17 years and over. With purposive sampling technique, the sample in this study amounted to 120. The analysis method used in this research is multiple linear analysis. The results of this study indicate that (1) celebrity endorsers have a positive and significant effect on purchasing decisions, (2) product quality has an insignificant effect on purchasing decisions, (3) price has a positive and significant effect on purchasing decisions.
Pengaruh Iklim Organisasi, Kepemimpinan Otentik, Dan Knowledge Sharing Terhadap Perilaku Kerja Inovatif Pada Pegawai Biro Sumber Daya Manusia Kementerian Keuangan Sintia, Eva; Partina, Anna
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.522

Abstract

This research is to determine the influence of organizational climate, authentic leadership and knowledge sharing on innovative work behavior of employees at the Human Resources Bureau of the Ministry of Finance. The research method used is a quantitative method, with a sample size of 170 respondents from a population of 297 employees. The data collection technique used in this research is distributing questionnaires, while data processing uses the SPSS 23 program. The analytical methods used include instrument testing, classical assumption testing, hypothesis testing and multiple linear regression testing. This research shows that organizational climate has a positive influence on innovative work behavior, authentic leadership has a positive influence on innovative work behavior and knowledge sharing has a positive influence on innovative work behavior. This research can pave the way for increasing employee readiness in facing global technological developments.
Pengaruh Pendukung Selebriti, Citra Merek, dan Kepercayaan Merek terhadap Keputusan Pembelian Produk Somethinc Faudji, Novayanti; Resmi, Siti; Utami, Alivia Meyrizka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.523

Abstract

The purpose of this study was to analyze the influence of celebrity endorsers, brand image, and brand trust on purchasing decisions for Somethinc products. The data used in this study are primary data obtained through Google forms distributed via WhatsApp and Instagram. This study was processed using the IBM SPSS 26 program. Data were analyzed starting from instrument testing using validity and reliability tests, classical assumption tests, model feasibility tests (F tests), hypothesis tests (t tests), and determination tests. The results of this study indicate that the celebrity endorser variable does not affect the purchasing decision for Somethinc products, while the brand image and brand trust variables each have a positive and significant effect on the purchasing decision for Somethinc products. The results of this study are expected to be a recommendation for PT Royal Pesona Indonesia that Somethinc's brand image and brand trust have an influence on consumer purchasing decisions.
Pengaruh Harga, Electronic Word of Mouth, dan Celebrity Endorser terhadap Purchase Decision pada Distro CRSL di Yogyakarta Isnaini, Alfiana; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.524

Abstract

This research aims to determine the influence of price, electronic word of mouth, and celebrity endorsers on purchase decisions at CRSL distribution in Yogyakarta. This type of research is descriptive quantitative research with a non-probability sampling method and the sampling technique using purposive sampling. This research involves 100 respondents from the entire population of CRSL consumers in Yogyakarta. Data analysis tool using SPSS version 26. The results of this study indicate that price does not affect purchase decisions, while electronic word of mouth and celebrity endorsers have a positive influence on purchase decisions at CRSL distro in Yogyakarta.
Pengaruh Harga terhadap Keputusan Pembelian dengan Menggunakan Niat Beli Produk Skincare Skintific sebagai Variabel Intervening Masruroh, Layinatul; Indarto, Muhammad Roni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.525

Abstract

This research aims to determine the effect of price on purchasing decisions with purchase intention as an intervening variable in Skintific skincare products. The population in this study were consumers who had purchased and used Skintific skincare products at least twice. . The sample in this study was 103 samples. The data collection technique uses a questionnaire with Likert scale measurements and uses a purposive sampling technique. This research uses macro path analysis with the IBM SPSS Statistics 26 tool. The results of this research show: (1) Price influences purchasing decisions (2) Price influences purchasing interest, (3) Purchase interest influences purchasing decisions, (4) Price influence purchasing decisions through purchase interest
Pengaruh Perceived Ease of Use, Perceived Risk, dan Trust terhadap Minat Menggunakan Aplikasi Pinjaman Online Akulaku pada Masyarakat Daerah Istimewa Yogyakarta Anggraeni, Firlina Dwi; Primadineska, Rasistia Wisandianing
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.527

Abstract

Akulaku is one of the online loan applications with the most users. In the Special Region of Yogyakarta, the number of online loans in July 2023 increased from the previous month. Based on data from the Financial Services Authority, people aged 19-34 years dominate with the number of active online loan users of 10,688,824 users. The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Risk and Trust on the interest in using the Akulaku online loan application among the people of the Special Region of Yogyakarta. The data collection method used a questionnaire distributed via the Google Form platform. The sample in this study were people from the Special Region of Yogyakarta who had / currently had the Akulaku application. Sampling was carried out using the Non-Probability Sampling method with a purposive sampling technique. The number of samples was 100 respondents. The data analysis technique used was multiple linear regression and correlation analysis. The results of this study indicate that partially perceived ease of use, perceived risk and trust have a significant positive effect on the interest in using the Akulaku online loan application among people in the Special Region of Yogyakarta.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2025): Oktober Vol 6, No 1 (2025): April Vol. 6 No. 1 (2025): April Vol. 5 No. 2 (2024): Oktober Vol 5, No 2 (2024): Oktober Vol 5, No 1 (2024): April Vol. 5 No. 1 (2024): April Vol. 4 No. 2 (2023): Oktober Vol 4, No 2 (2023): Oktober Vol 4, No 1 (2023): April Vol 3, No 2 (2022): Oktober Vol 3, No 1 (2022): April Vol 2, No 2 (2021): Oktober Vol 2, No 1 (2021): April Vol 1, No 2 (2020): Oktober Vol 1, No 1 (2020): April More Issue