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Managing: Jurnal Bisnis dan Manajemen
Published by Penerbit Hellow Pustaka
ISSN : -     EISSN : 3063165     DOI : https://doi.org/10.61166/managing
Core Subject : Economy,
Economics, Econometrics & Finance
Managing: Jurnal Bisnis dan Manajemen is a peer reviewed journal published by Penerbit Hellow Pustaka. The journal is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of business and management. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, And Entrepreneurship. FOCUS: Managing: Jurnal Bisnis dan Manajemen provides scientific articles developed in attending through the article publications, original research report, reviews, and scientific commentaries in business and management. SCOPE: Managing: Jurnal Bisnis dan Manajemen encompasses research papers from researcher, academics, and practitioners. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, Banking Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "vol. 3 no. 2 (2026)" : 4 Documents clear
Indomilk and Chitato's Strategy to Make Seventeen Their Brand Ambassador to Reach the Indonesian Market Agnes Tamara Winda; Erwin Permana; Lazarus Sinaga
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 2 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i2.37

Abstract

The food and beverage industry in Indonesia is increasingly competitive, prompting companies to adopt innovative marketing strategies. One strategy that is increasingly popular is the use of brand ambassadors from global celebrities, including K-pop idols. This study discusses Indomilk Chitato's marketing strategy in collaborating with SEVENTEEN as their brand ambassadors. Using a qualitative descriptive approach through digital tracking and observation, the results of the study show that this collaboration has succeeded in increasing consumer appeal and engagement, especially among K-pop fans in Indonesia.Indomilk and Chitato selected three members of SEVENTEEN—S.Coups, Wonwoo, and Vernon—to build emotional connections with the target market through interactive digital campaigns, special edition packaging, and exclusive merchandise. The use of celebrity endorsements and the use of fandom culture have proven effective in increasing brand awareness, creating unique experiences for consumers, and strengthening the product's position in the market. This strategy was reinforced with digital campaigns on Instagram, Twitter, and TikTok, where consumer interaction was driven through online challenges and giveaways. In addition, the “Wave Here on 17 Dec” event provided an opportunity for fans to interact directly with their idols, strengthening the emotional connection between the brand and its consumers. This experience-based marketing increases customer loyalty and attracts wider public attention.
Optimizing MSME Development in Marketing Management to Increase Production Efficiency at 99 Juice Shop in Telang Lailatul Istiqomah; Neli Lintang Happy Daily; Mashudi
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 2 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i2.47

Abstract

This study discusses efforts to optimize the development of micro, small, and medium-sized businesses, particularly in the area of ​​marketing strategy management to maximize the production effectiveness of Kedai Jus 99, located in the Telang area, Bangkalan, Madura. By applying a qualitative methodology based on case studies, the study successfully uncovered several fundamental obstacles that hinder the growth of this business, including limited marketing area, inefficient production processes, and a lack of product innovation that has resulted in declining profits. Based on direct observations with the involvement of researchers, it was revealed that the marketing pattern implemented still relies on traditional methods such as word of mouth and the installation of signage, not exploiting the potential of digital technology-based marketing. As a concrete solution, this study proposes the development of a digital-based marketing system that includes utilizing social networks, establishing partnerships with online food delivery service providers, and establishing a pre-order mechanism to improve raw material planning. The implementation of this series of strategies is predicted to be able to expand market share and increase the productivity of Kedai Jus 99 as a micro-economic actor in the beverage sector.
The Role Of Production Process And Product Quality On Business Success: A Case Study On The Lamongan Planting Micro Business Dikki Permana Saputra; Muhammad Daffa Egy; Mashudi
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 2 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i2.48

Abstract

This study aims to analyze the influence of production processes and product quality on the success of the Penyetan Lamongan culinary MSME. Based on data collected through interviews and direct observation, the findings indicate that production efficiency and consistent product quality in terms of hygiene, taste, and presentation significantly contribute to customer satisfaction and business competitiveness. The implementation of simple yet consistent strategies in managing production and quality has proven effective in supporting the sustainability of this small-scale culinary enterprise.
Islamic Business Ethics in the Digital Marketing Strategy of Ledre Bojonegoro MSMEs: Mitigating Tadlis E-Commerce Practices Ahmad Mustofa Lutfi
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 2 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i2.94

Abstract

This study examines the application of Islamic Business Ethics among Ledre Micro, Small, and Medium Enterprises (MSMEs) in Bojonegoro to mitigate manipulation practices (tadlis) on e-commerce platforms. The extreme physical fragility of Ledre products presents a high risk of damage during logistics expeditions, which inherently triggers potential information tadlis by sellers aiming for instant profit. This research employs a descriptive qualitative method with a case study approach to deeply explore business actors' behavior. Primary data were collected through participatory observation via digital ethnography on online stores and in-depth interviews with five key MSME owners. Data analysis was conducted using the Miles and Huberman interactive model—encompassing data condensation, data display, and conclusion drawing—validated through source triangulation. The findings reveal that MSMEs have internalized the values of siddiq (honesty) and amanah (responsibility) by explicitly including damage-risk disclaimers in product descriptions, displaying authentic photo documentation without excessive editing, and implementing extra-thick packaging standards. Consumer complaint handling adopts the khiyar principle through proportional compensation schemes. It is concluded that compliance with Islamic business ethics in the virtual space does not decrease sales volume; rather, it transforms into a brand reputation-strengthening strategy, minimizes return rates, and guarantees long-term business sustainability.

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