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Journal of Management Practices, Humanities and Social Sciences
Published by Universitas Muhammadiyah Purwokerto
ISSN : -     EISSN : 26046423     DOI : https://doi.org/10.33152/jmphss
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Social Sciences
The Journal of Management Practices, Humanities and Social Sciences (JMPHSS) is dedicated to providing comprehensive coverage of organizational challenges and theories within the realms of social sciences, humanities, and management. Emphasizing comparative and transnational methodologies, the journal fosters discourse on historical constructs, transcending disciplinary boundaries. JMPHSS serves as a platform for scholarly exchange, catering to researchers, academicians, and practitioners worldwide. With a focus on transdisciplinary and interdisciplinary approaches, it addresses contemporary global issues, fostering critical review and discussion informed by cutting-edge research.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 5 No. 1: JMPHSS 2021" : 12 Documents clear
Opinion Expression in Hostile Opinion Climate: An Examination of Exposure to Political Hate among Facebook Users in Pakistan Naila Rafique; Noshina Saleem
Journal of Management Practices, Humanities and Social Sciences Vol. 5 No. 1: JMPHSS 2021
Publisher : Journal of Management Practices, Humanities and Social Sciences

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Abstract

This study investigates the prevalence of the spiral of silence on social media regarding political hate speech. The study assumes that social media users estimate opinion climate on Facebook before expressing their opinion, when they are exposed to political hate speech. The research involved a quantitative analysis via survey. The sample comprised of undergraduate students of Political Science and Media & Communication Studies from two universities i.e., International Islamic University, Islamabad, and University of Punjab, Lahore. A total sample of 250 students was drawn through a systematic random sampling technique. Analytical strategies were based on descriptive statistics and regression analysis. Results indicated that most respondents are exposed to online political hate speech. Further, signiϐicant support was also found for applying the spiral of silence in the context of social media.
Understanding the Customer Multichannel Behaviour; The Role of Trust and Offline Image in Customer Movement Across Channels Muhammad Rizwan; Muhammad Salman Azhar; Waseem Ahmad Khan; Shakeel Sarwar
Journal of Management Practices, Humanities and Social Sciences Vol. 5 No. 1: JMPHSS 2021
Publisher : Journal of Management Practices, Humanities and Social Sciences

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Abstract

Due to the expectation of online sales growth around the world, the global online firms are continuously working to increase their existing customer base by attracting new customers to their online channel in driving sales growth. However, the adoption rate of ecommerce in the fashion industry is slow relative to other sectors and the primary reason for this slower adoption is due to the inability of translating the offline channel experience to the online channel. A structured questionnaire was used for the current study. The current study aims to understand the connection between offline trust and online trust. According to trust transfer theory, the trust can be transferred from one object to another object based on connection between these two objects. As both offline and online channel belongs to single company, the trust can be transferred from one channel to another channel. The results of the study confirmed the significant association between offline trust and online trust. Additionally, the offline image of the firm confirms the moderation between offline trust and online trust. Limitation of the study is only one channel related variable but in future researcher use many variables such as, channel enjoyment, channel related perceived risk, channel perceived value, and channel loyalty.

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