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Risma Arta Juita ButarButar
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risma.butarbutar@puterabatam.ac.id
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+628117019871
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scientia.journal@puterabatam.ac.id
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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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INDONESIA
SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
ISSN : -     EISSN : 2714593X     DOI : -
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Articles 14 Documents
Search results for , issue "Vol 2 No 3 (2020)" : 14 Documents clear
PENGARUH RASIO LIKUIDITAS, PROFITABILITAS DAN LEVERAGE TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Srimayanti, Depi; Efriyenti, Dian
SCIENTIA JOURNAL Vol 2 No 3 (2020)
Publisher : LPPM Universitas Putera Batam

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Abstract

Financial distress is a state of a company that is experiencing financial difficulties before bankruptcy. very important in monitoring company finances, because before the company goes bankrupt, it will definitely experience monetary difficulties. This study aims to determine the effect of liquidity, profitability and leverage on financial difficulties. The object of this research is the consumer goods sector companies listed on the Indonesia Stock Exchange. The population of this study consisted 49 companies in the 2015-2019 period. The sampling technique in this study uses a porposive sampling method and gets 36 samples that meet the criteria. The data used are secondary data in the form of financial statements obtained from the Indonesia Stock Exchange. The analytical method used in this study is logistic regression analysis which is processed using SPSS. The results of this study prove the current ratio of debt to asset ratio and return on assets simultaneously affect financial difficulties. while current assets and debt to asset ratios have no effect and are not significant to financial difficulties, while the variable return on assets has a negative and significant effect on financial difficulties.
KINERJA BADAN PENGAWAS PEMILU KOTA BATAM DALAM PENANGANAN PELANGGARAN PEMILU SERENTAK TAHUN 2019 DI KOTA BATAM Limbong, Anita Sakdiah; Lodan, Karol Teovani
SCIENTIA JOURNAL Vol 2 No 3 (2020)
Publisher : LPPM Universitas Putera Batam

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Abstract

Simultaneous general election is a means of implementing people's sovereignty to elect the executive and legislative which are held together, on the same day, date, time. But in practice, there are election violations which are contradictory actions, violating the Election Law , this is the responsibility of the Election Supervisory Board . Thus the aim of researchers is to find out how the Performance of the Batam City Election Supervisory Body in Handling 2019 Concurrent Election Violations in Batam City with indicators of productivity, service quality, responsibility, responsiveness , and accountability. The research method is descriptive qualitative method to explain, illustrate provide an understanding of Bawaslu Performance . The results of this study indicate that Bawaslu's performance in handling simultaneous election violations is in accordance with Law No. 7 of 2017 Regarding general elections, there is a timeframe for handling violations and there is no authority of Bawaslu to summon reported parties. Lack of socialization and lack of operational facilities due to lack of budget. Thus the researcher concludes that the performance of the Batam City Election Supervisory Board in handling simultaneous election violations in Batam City has been maximiz.
STRATEGI KOMUNIKASI PEMASARAN BATAMLICIOUZ MELALUI AKUN INSTAGRAM DALAM MEMASARKAN USAHA DI KOTA BATAM Tunnisa, Faiza; Abadin, Sholihul
SCIENTIA JOURNAL Vol 2 No 3 (2020)
Publisher : LPPM Universitas Putera Batam

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Abstract

The marketing communication strategy is very closely related to the marketing strategy adopted by a business. The marketing strategy adopted by Batamliciouz by using various features from Instagram itself, such as Live Streaming video, Story, posting videos and photos in the Batamliciouz Instagram Timeline by targeting the market for the people of Batam City who use social media Instagram, most followers are adults the age between 17-35 years. To find out the benefits of using the Batamliciouz account as a culinary marketing communication media in Batam, the purpose of marketing communication is to trigger the desire of potential followers to get the product marketed. The method used is descriptive qualitative method. sources of data obtained using interviews, observation, and documentation. While the theory used is the AIDA Theory where the Attention of a message that should get attention, becomes an Interest step a marketer is able to make a media of information so that it can contain attraction for consumers, raises Desire which is to trigger the desire of potential followers to get products marketed and leads to the level of Action is a step taken by a marketer in wanting the target to make a decision to buy.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN REFILL PERFUME SALSA DI KOTA BATAM Nurlela, Siti; Mardika, Nanda Harry
SCIENTIA JOURNAL Vol 2 No 3 (2020)
Publisher : LPPM Universitas Putera Batam

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Abstract

The quality i of products, prices and promotions provided by the company are in accordance with the desires of consumers in deciding to purchase these products. PT.ATP DZAFIRAH JAYA MAKMUR is one of the perfume refill providers in Batam The best quality products, suitable prices and promotions that continue to be carried out by salsa perfume in accordance with what consumers need can influence purchasing decisions on salsa perfume refill in Batam City. But lately there are still consumers who feel unsure of the product, but there are also some who have begun to understand it. This study aims to determine the effect of product quality, price and promotion on purchasing decisions on salsa perfume refill in Batam City. This study uses multiple linear i regression i analysis. The number of samples was 100 respondents using a random sampling technique Probability sampling Simultaneous.of these results it can be seen that product quality has a positive and significant effect on purchasing decisions of 0.001 <0.05, prices have a significant and positive effect on purchasing decisions of 0.020 ​

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