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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 6 No 4 (2024): Scientia Journal" : 11 Documents clear
PERKEMBANGAN HUKUM DI DUNIA DIGITAL : EVOLUSI HUKUM KEJAHATAN DUNIA MAYA Dina, Dina Meilina; Zukriadi, Diki
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This research explores the evolution of cybercrime law in the face of developments in informationand communication technology (ICT) over the last few decades. The development of digitaltechnology has provided countless benefits, but has also given rise to increasingly complex threatsin the form of cyber attacks and cybercrime. The aim of this research is to investigate howcybercrime law has evolved in response to changes in ICT and how these developments haveinfluenced the effectiveness of cybercrime law enforcement. This research also analyzes the roleof cross-border cooperation in cybercrime law enforcement and how developments in internationallaw have influenced countries' ability to deal with global cybercrime threats. The research resultsshow that the evolution of cybercrime law includes the establishment of more specific cybercrimelaws and stronger protection of personal data. Cross-border cooperation plays an important role incybercrime law enforcement, including information exchange, joint prosecution, asset freezing, andextradition. Developments in international law, such as the Budapest Convention and the GeneralData Protection Regulation (GDPR), have provided the necessary legal basis for more effectivecross-border cooperation. However, challenges remain, including legal and jurisdictionaldifferences between countries that often hamper law enforcement efforts. Therefore, increasinginternational cooperation and efforts to overcome these obstacles is crucial in maintaining securityand privacy in the ever-evolving digital era. This is because that cyber weaknesses can bedisastrous global threat that threatens the business sector, national security, behavior, childprotection, and government systems.The research results show that today's society still abusesocial media to spread crime in cyberspace.
PENGARUH PENGGUNAAN INSTAGRAM TERHADAP PERSEPSI PEMILIH PEMULA DALAM PILKADA KEPRI 2024 (STUDI PADA REMAJA KOTA BATAM) Ika, Ika Widya Karlina; Ageng Rara Cindoswari Cindoswari, S.P., M.Si.
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

Partisipasi politik generasi muda saat ini semakin terbuka dan sangat dipengaruhi oleh media sosial yang mereka manfaatkan. Pemilih pemula cenderung memilih menggunakan media sosial sebagai sumber informasi untuk pemilihan kepala daerah dan pemilihan presiden, karena mereka menghabiskan banyak waktu di sana. Survei yang dilakukan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI) pada tahun 2018 menunjukkan bahwa sebanyak 60,6% dari generasi Z, yaitu mereka yang lahir antara tahun 1995 hingga 2005, memperoleh berita terkait politik melalui media sosial. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Instagram sebagai literasi politik terhadap persepsi pemilih pemula pada Pilkada di Kepulauan Riau Tahun 2024. Penelitian ini menggunakan metode kuantitatif dengan aliran positivisme serta menggunakan teori S-O-R sebagai panduan kunci. Indikator dalam variabel Pengaruh Instagram (X) ialah efektifitas politik, ekspresi politik dan keberpihakan, serta indikator pada variabel persepsi (Y) ialah penerimaan dan evaluasi. Hasil dari penelitian ini menyatakan bahwa Pengaruh Instagram (X) berpengaruh positif dan bersignifikan terhadap persepsi pada pemilih pemula terhadap PILKADA KEPRI 2024 di Kota Batam secara parsial. Dengan nilai thitung 23.660 serta nilai ttabel 1.654. Dengan nilai Cronbach’s Alpha pada variabel Pengaruh Instagram (X) 0.852 serta pada variabel Persepsi (Y) 0.751 yang dimana dinyatakan reliabel. Kata Kunci : Pemilih pemula, Partisipasi politik, Teori S-O-R
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND AWARENESS PANTAI VIO-VIO DI KOTA BATAM mar-atu, mar-atu sholihah; Cindoswari, Ageng Rara
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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This research aims to analyze the marketing communication strategies employed by Vio-Vio Beach in building brand awareness and identifying supporting and hindering factors. The study utilizes a qualitative method, conducting interviews with respondents and focusing questions on relevant topics. Informants are selected using purposive snowball sampling until data saturation is achieved, and the research also references the Integrated Marketing Communication (IMC) theory developed by Kotler and Armstrong. Findings reveal that social media platforms such as Instagram, Facebook, and TikTok are effective in increasing brand exposure and engaging followers. Additionally, special events and online contests contribute positively to Vio-Vio Beach's image. However, challenges include intense competition, susceptible online reputation, unpredictable environmental conditions, and accessibility limitations. With focused and collaborative strategies, Vio-Vio Beach has successfully built a strong brand awareness and increased tourist visits, though ongoing efforts are required to overcome barriers and sustain competitiveness in the tourism industry. Keywords: Vio-vio Beach, Brand Awareness, Marketing Communication Strategy.
Strategi Komunikasi Pemasaran Hotel AP Premier Dalam Meningkatkan Kepercayaan Khalayak Pada Masyarakat Kota Batam Gea, Liberniat; Rorong, Michael Jibrael
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

In the development of the hotel and tourism business in Indonesia, hotels with various star ratings use different communication strategies. This highlights the importance of strong marketing strategies to achieve the hotel's profit targets. Hotel AP Premier Batam is a 4-star hotel in Batam. This study aims to understand the marketing communication strategy of Hotel AP Premier in increasing public trust through a qualitative approach using Michael Eugene Porter's Competitive Positioning theory. Data collection methods included observation, interviews, and documentation with the research object being the Sales & Marketing department of Hotel AP Premier. The results show that the form, pattern, and marketing communication strategy to increase public trust align with Michael Porter's competitive positioning theory, which considers five competitive forces in the market: competition among similar companies, the entry of new competitors, the development of substitute products, the bargaining power of suppliers, and the bargaining power of consumers. Through this model, the study offers a strong framework for understanding the market position of Hotel AP Premier Batam and how it can achieve a competitive advantage.Keywords: Communication strategy, marketing, forms of communication, communication patterns.
PENGARUH PHYSICAL ENVIRONMENT DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA LUAR GARIS COFFEE DI BATAM: customer satisfaction; physical environment; product quality Fazari, M.hamzah; Saputra, Asron
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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This research aims to examine the influence of the physical environment and product quality on customer satisfaction at Luar Garis Coffee in Batam. The research population consists of customers who visit Luar Garis Coffee, with a sample size of 100 customers who made purchases at the venue. The sampling technique used is non-probability sampling with a purposive sampling method. The sample selection criteria are customers who have shopped at Luar Garis Coffee. Data were collected through the distribution of questionnaires. Data processing was carried out using SPSS v.26. The results of the study indicate that the physical environment has a positive effect on customer satisfaction, whereas product quality does not significantly influence customer satisfaction at Luar Garis Coffee, with an F-test value of 5.763. The T-test results show that the t-value for the physical environment is 3.257 > 1.985 with a significance value of 0.002 < 0.05, which means H1 is accepted, while the t-value for product quality is -1.200 < 1.985 with a significance value of 0.233 > 0.05, which means H2 is rejected.
PENGARUH MOTIVASI KERJA, BEBAN KERJA DAN STRESS KERJA TERHADAP KINERJA KARYAWAN PT PIONIKA AUTOMOBIL Celsyanes Cornelya; Wasiman
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Increasing competition in the business world heightens the need for high-quality workforce that meets standards to support smooth operational processes of the company. The role played by skilled and reliable workforce is crucial in managing business and providing significant benefits to the company. This study aims to examine the extent to which job motivation, workload, and job stress influence employee performance at PT Pionika Automobil. A total of 112 active employees of PT Pionika Automobil were sampled using quantitative research method. The data analysis methods employed in this study include validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test, and hypothesis test. This research utilized SPSS (Statistical Product and Service Solution) version 26 as the data analysis tool. The research findings indicate that job motivation, workload, and job stress significantly influence employee performance. The coefficient of determination analysis results state that job motivation, workload, and job stress significantly influence employee performance by 61.3%. The remaining percentage is influenced by other variables not examined in this study.
The Social Conflict During The French Revolution Era In "A Tale of Two Cities" by Charles Dickens: Social Conflict During The French Revolution Era In "A Tale of Two Cities" by Charles Dickens Siahaan, Hery William; Satria, Robby
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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This research aims to analyze the background and the cause of class conflict between the bourgeoisie and the proletariat related with the form of social class and what its impact towards the conflict between both classes. This study analyzes "A Tale of Two Cities" by Charles Dickens, a novel set against the backdrop of the French Revolution, with the focus on the depiction of social conflict. Published in 1859, Dickens used characters such as Dr. Manette, Lucie Manette, Sydney Carton, and Charles Darnay to depict the turmoil of the era. This research uses the theories of Max Weber and Karl Marx regarding power, authority and social structure, as well as the Marxist concept of capitalism regarding the domination of power by certain groups with a system of slavery and exploitation. This analysis examines the triggers for the French revolution in Paris, which reflected the social decline of French society, culminating in the stage of revolution and government terror. Social injustice and open conflict that occur in society are explained explanatory using a descriptive qualitative method approach. This analysis aims to reveal the problems of social conflict that occur within the bourgeoisie and proletariat society as well as analyzing social conflict.
PENGARUH FINANCIAL KNOWLEDGE, FINANCIAL BEHAVIOUR DAN FINANCIAL ATTITUDE TERHADAP FINANCIAL LITERACY PADA MAHASISWA AKUNTANSI KOTA BATAM Simaremare, Grace Stella; Argo Putra Prima, S.E., M.Ak.
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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In the current era of globalization, economic development is rapidly advancing, making it increasingly complex and dynamic. Consequently, financial literacy has become an essential skill that every individual must possess. The aim of this research is to analyze the influence of financial knowledge, financial behavior, and financial attitude on the financial literacy of accounting students in Batam City. This research is quantitative, utilizing primary data obtained from questionnaires distributed to respondents. The population in this study consists of accounting students in Batam City. The sample was selected using a probability sampling method with a simple random sampling technique, employing the Slovin formula for 100 respondents. The analysis technique used is multiple linear regression. The results of this research indicate that all the variables tested have met the assumptions of data quality testing, classical assumption testing, and hypothesis testing. Based on partial test results, it is found that financial knowledge and financial attitude influence financial literacy, whereas financial behavior does not affect financial literacy. According to the F test, the independent variables X1, X2, and X3 simultaneously have a positive and significant effect on the dependent variable Y.
INTERAKSI ANTARBUDAYA MASYARAKAT SUKU MELAYU DAN SUKU BATAK DI KECAMATAN BATU AJI Aisyiah Indah Permata; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Intercultural interaction between the Malay and Batak communities in Batuaji Sub-district runs harmoniously despite cultural differences. Challenges such as differences in language and customs still exist, but efforts to improve intercultural communication continue. The purpose of this study was to determine the intercultural interaction of the Malay tribe and the Batak tribe in Batuaji sub-district. The research method used a descriptive qualitative approach, focusing on the intercultural interactions of the two tribes. The results showed that in Batu Aji sub-district, there is a domination by the Batak community both in terms of population, habits, and culture compared to the Malay tribe. Batak people tend to actively participate in activities, like to gather with extended family, and have a very firm mindset and attitude. In contrast, from the perspective of the Batak people, they see that the Malays rarely contribute to neighborhood activities, speak with a fast tone and unclear intonation, making it difficult to understand. Despite these differences, individuals from these two tribes can still establish a good relationship in social life. It can be seen that the dominance of Batak culture affects the mixed family life between Batak and Malay tribes. The use of Batak language in conversation, especially when angry or upset, as well as the assertive attitude and result-focused way of thinking, creates a certain dynamic in the family.
Interpretasi Peran Ayah Pada Film "Father And Son" Pardede, Bintang; Sholihul Abidin
SCIENTIA JOURNAL Vol 6 No 4 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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In the film 'Father and Son' (2024), the portrayal of the father as a protector, mentor, and emotional anchor delves deeply into the intricate dynamics of father-son relationships. Through authentic emotional interactions and realistic conflicts, the movie vividly captures the profound influence fathers have in shaping their children's lives.

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