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Yohana Ari Ratnaningtyas
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Program Studi Tata Kelola Seni Fakultas Seni Rupa Institut Seni Indonesia (ISI) Yogyakarta Jl. Parangtritis Km. 6,5, Glondong, Panggungharjo, Kecamatan Sewon, Kabupaten Bantul, Daerah Istimewa Yogyakarta - 55188
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INDONESIA
TUMATA: Journal of Arts and Cultural Management
Published by Institut Seni Indonesia Yogyakarta
ISSN : -     EISSN : 30907349     DOI : https://doi.org/10.24821/tumata.v3i2
Core Subject : Economy, Science, Art,
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The journal aims to advance scholarly discourse and professional practice in the field of art management and related disciplines. It serves as a platform for the dissemination of original research and conceptual contributions that enhance theoretical understanding and practical applications in art and cultural management. The scope of the journal encompasses, but is not limited to, art management in general, curatorial studies, art archives, art conservation, performing arts, visual arts, new media arts, tourism, and cultural management. The journal welcomes manuscripts reporting the results of rigorous quantitative and qualitative research that contribute new insights to these fields. In addition, the journal publishes conceptual and theoretical articles that are relevant to the development of art management practices. Such contributions may present new models, frameworks, or critical perspectives derived from management theory, professional practice, or interdisciplinary approaches. Articles may draw upon experiences, case studies, and materials from diverse countries and professional contexts, including educational activities and art-related resources that support the internationalization of art management curricula.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 1, No 01 (2023): June 2023" : 5 Documents clear
The Promotion Mix Strategy of Craft Business: A Case Study In Naturalan.id Dewi Nofitasari; Sandhya Parama Bramasthana; Alle Syafira Larasati; Tati Tri Lusi Yani
TUMATA: Journal of Arts and Cultural Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12575

Abstract

The rapid development of the arts and crafts business at this time has created intense competition among art and craft producers in Indonesia. Companies must compete to seize and dominate market share by providing the best service for consumers. Promotion strategy has an essential role in the success of a business. Without a promotional plan, consumers will not buy and even knowing the uses and advantages are one of the primary considerations for consumers to purchase a product. Naturalan.id is one of the well-developed arts and crafts businesses. To retain its customers, Naturalan.id carries out a promotional mix strategy that can increase sales. This research focuses on determining how Naturalan.id carries out the promotional system Kasongan Art Market in growing sales. The data collection used is utilizing observation, interviews, and documentation. The author uses a qualitative method with a case study approach to analyse the data. The results showed that Naturalan.id's promotional strategy was carried out by advertising, personal selling, sales promotion, and publicity. The strategy that has been carried out by Naturalan.id has been and is quite effective in developing and increasing sales and increasing the number of visitors.
Challenges Encountered Towards The Enhancement and Optimal Learning of The Creative Arts Subject In South Africa Sakhiseni Joseph Yende; Ndwamato George Mugovhani; Simphiwe Magagula
TUMATA: Journal of Arts and Cultural Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12579

Abstract

In recent years, there have been debates regarding the scope of Creative Arts subject in the existing curriculum known as the Curriculum and Assessment Policy Statement offered in the South African public schools. Crucial points in question include the fact that the curriculum does not fully equip learners with the requisite skills for their respective areas of interest; and that these public schools are finding it difficult to get suitable and fully equipped educators for all the art forms (dance, music, drama, and visual arts) located within this Creative Arts subject. Presently there still need to be more skilled educators for this subject. This article sets out to interrogate these and many other challenges encountered in teaching and learning this subject. The study adopted a qualitative research method to collect data, using techniques such as semi-structured, structured, and sometimes convergent interviews with the principals, teachers, and selected learners from the selected public schools. A substantial review of previous and recent scholarly writings on the subject was done to substantiate the findings. A phenomenological data analysis was adopted whereby the primary findings were presented in themes and supported by the quotes from the participants. The over-arching finding, and conclusion is that this Creative Arts subject requires some intervention strategies and revision by government and all relevant stakeholders.
The Promotion Strategy for Artworks by Artist A.C. Andre Tanama Galuh Wardani; Latifa Nilamsari; Siti Malihatussa'diyyah; Yudis Ritmana Vibra
TUMATA: Journal of Arts and Cultural Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12576

Abstract

A.C. Andre Tanama is an artist and lecturer at the Indonesian Institute of the Arts in Yogyakarta. He has had several solo exhibitions and his work has captivated many people. One of them was the artwork of A.C. Andre Tanama, which at that time was exhibited at the R.J. Katamsi Gallery and managed to captivate Dr. Oei Hong Djien was collected by the collector from Magelang, Central Java. Since the beginning of his career as an artist, he has published and promoted works using publication media such as website, Instagram, and Facebook, and also through his relationships with other artists and art collectors. In addition to using online media, he has a unique way of publishing and promoting his work through books and catalogs of his works. Throughout his career as an artist, Andre has three distinctive characters who fill his works: Wayang Monyong, Gwen Silent, and Agathos. Through these three distinctive characters, the artist tries to represent what the artist feels and experiences. Where several messages/signs in those artworks can be felt or captured by the audience. The focus of this research is to find out what are important things related to the promotion of the works of the artist A.C. Andre Tanama. Data collection techniques in this study were carried out by observation, interviews, and documentation methods. The results of this study are expected to be able to contribute as a reference to find out what are important things related to the promotion of works of art in the style of A.C. Andre Tanama
Utilizing Instagram Media For Digital Marketing In The 2021 Yogyakarta Cultural Festival Noorfitri Rizky Dwiyani; Lintang Hitasukha; Muhammad Abdurrahman Haikal; Salwa Yunaika Adani
TUMATA: Journal of Arts and Cultural Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12577

Abstract

Festival Kesenian Yogyakarta (FKY) is an annual cultural art event in Yogyakarta. FKY was first held in 1989 with the concept of the people's market. Starting in 2019, it further expanded its focus on the realm of cultural life in Yogyakarta with the courage to change the name of the Festival Kesenian Yogyakarta to the Festival Kebudayaan Yogyakarta (Yogyakarta Cultural Festival). The purpose of this research is to describe Utilizing Instagram Media For Digital Marketing In The 2021 Yogyakarta Cultural Festival. This research uses a qualitative method through a case study with a marketing approach and uses the 4P+3P marketing mix elements, namely product, price, promotion, channel, distribution/place, people, process, and physical evidence. Data obtained by interview, observation, documentation and the results of this study indicate that the marketing carried out by the 2021 FKY committee through the marketing mix has a positive impact on sales and wider reach to the creative industry for 2021 FKY. The most influential elements are product, price, promotion, and process. The elements that have not been maximized are places and people. Human resource management is the main obstacle in the process from beginning to end in the 2021 FKY. The conclusions obtained from the research show that the Sambatan program applies the 7p marketing mix elements in the implementation of the marketing process, although the elements have not been maximized and need improvement.
Archive Management of Tienuk Riefki: Strategies And Solutions Rulli Meilia
TUMATA: Journal of Arts and Cultural Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12578

Abstract

The curation of “Tienuk Riefki Archives and Memorabilia Exhibition: Maestro of Javanese Tradisional Bridal Makeup Art” made this choice derived from the culture and values contained in tradisional bridal makeup. Tienuk Riefki is one of the bridal makeup artists who still adheres to the standard. The method used is a qualitative method in which the variable is a means or a tool to analyze and the author will examine a problem with an individual or certain in depth with a historical approach. This method is used to find out about personal, and tradisional Javanese bridal makeup, especially Yogyakarta. The process of implementing the practice of curation in the "Tienuk Riefki Archives and Memorabilia Exhibition: Maestro of Javanese Tradisional Bridal Makeup Art" is carried out in stages from the idea of an exhibition, beginning, forming an implementing team, site selection, selection, scenography, circulation, work display layout, publications and promotions, events, and evaluations. Through the curation of “Tienuk Riefki Archives and Memorabilia Exhibition: Maestro of Javanese Tradisional Bridal Makeup Art”, it is hoped that it can provide benefits and information about make-up and also invites artists to be more concerned with archives, especially maestro archives.

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