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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
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Articles 7 Documents
 1 
Search results for , issue "Vol 12, No 1 (2022): February-July 2022" : 7 Documents clear
CORPORATE FINANCIAL COMMUNICATION: How Financial Performances Affect the Perceived-Value of a Company Purama, Tegar Aafanie
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2000

Abstract

Financial communication is how financial performance can be 'read' by the audience and form a certain perception regarding the value of an object, in this context, it can be a company, community, organization, institution, or even an individual. This study aims to determine the effect of Debt to Assets Ratio (DAR), Dividend Payout Ratio (DPR), Return On assets (ROA) and Net Profit Margin (NPM), Against Dividend Payout Ratio (DPR) on perceived-value of companies listed on the Stock Exchange Indonesian Securities 2015-2018. This research uses a quantitative approach by collecting secondary data obtained from IDX. The population in this study is the food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange in the 2015-2018 period. The sampling method is purposive, by determining sample with some specific considerations or with special selection aimed at making the data obtained more representative. The analytical tools used include autocorrelation and reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, f, t-test, and R2 test. To cite this article (7th APA style): Purama, T. A. (2022). Corporate Financial Communication: How Financial Performances Affect the Perceived-Value of a Company. Journal Communication Spectrum, 12(1), 49-56. https://doi.org/10.36782/jcs.v12i1.2000
CONSTRUCTING IDENTITY AND COMMUNALITY ON A SOCIAL MEDIA PLATFORM: An Exploration of #Igbotwitter Tweets Udenze, Silas
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2120

Abstract

Social media have a burgeoning on our lives as they have become avenues for the exhibition of life experiences, and they also a variety of dimensions regarding our position in the online and offline social life. These factors make individuals play certain characters in the social arena. Expanding on Vogel et al.'s (2014) idea of "fulfilling belongingness", this paper explores to what extent Igbos in diaspora use the Twitter hashtag to construct the Igbo identity and how the Twitter hashtag #Igbotwitter reflects a complex transnational dialogue about Igbo identity markers in a globalized media landscape. Adopting an interpretive thematic analysis and Dowdall and Golden's (1989) method for image analysis, the study analyzed 47 #Igbotwitter tweets shared by diaspora Nigerians. The analysis revealed some overarching themes like "The Igbos as Business-Minded People", "Cultural/Traditional Enthusiast", among others. This study draws attention to how social media provide users with a unique space to address cultural and socio-economic discourse, reconstruct identities, and refute cultural misconceptions on a transnational level. It further highlights how the users attempt to preserve and protect the Nigerian Igbo identity and also fulfil a sense of belongingness in the current networked media environment. This study contributes to the literature on identity construction on digital platforms, and by implication points to the intentional and positive use of social media to promote culture on a global scale.  To cite this article (7th APA style): Udenze, S. (2022). Constructing identity and communality on a social media platform: an exploration of #igbotwitter tweets. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(1), 11-28. http://dx.doi.org/https://doi.org/10.36782/jcs.v11i2.2120 
THE PROBLEM OF DEEP COMMUNICATION IN CONTEMPORARY ETHICS EDUCATION Endro, Gunardi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i1.2222

Abstract

Contemporary developments in the fields Nanotechnology, Biotechnology, Information Technology and Cognitive Sciences (NBIC) have brought about industrial revolution 4.0 and society 5.0 which promises prospect of dramatic progress in human life but also risks complicated ethical issues and ethical dilemmas. It is therefore important to know how future generations will address these ethical problems and ethical dilemmas. Ethics education for Millennial and Generation Z is currently at stake as they will be the ones who will be involved in the development and application of those sciences and technologies. This research article aims to explore how the problem of declining deep communication essentially occurs in contemporary ethics education. To reach the aim, a traditional literature review in conjunction with qualitative meta-synthesis method was applied. The result shows that effective ethics education requires ethical discussions that take the form of deep communication to link its participants’ value systems. However, rapid development and frenzied use of digital information and communication technology (ICT) tend to influence Millennial and Generation Z more outward-oriented, accustomed to shallow communication, and eventually drown into weakened ability for deep communication. Recommendation to anticipate the problem is to intensively deploy creativity in using the digital information and communication technology (ICT) to provoke the emergence of the power of inward orientation through intrapersonal communication and self-reflection. To cite this article (7th APA style): Endro, G. (2022). The problem of deep communication in contemporary ethics education. Journal Communication Spectrum: Capturing New Perspectives in Communication, 12(1), 1-10. http://doi.org/10.36782/jcs.v12i1.2222 
THE INFLUENCE OF INTERNAL CORPORATE COMMUNICATION ON BRAND COMMUNITY Fortunisa, Ananda; Elsyah, Riska Dwinda
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i2.2245

Abstract

Many companies implement brand community strategies to increase brand loyalty and brand engagement. Previous research on the brand community has focused more on the marketing aspect, with consumers as the target audience of the strategy. Many startup companies in Jakarta are adopting this strategy internally to increase employee engagement with the brand. This article further analyzes the brand community strategy in human resource management, which has been very little discussed by previous research. By hypothesizing that internal corporate communication is a factor that increases brand community strategy activities for employees, this study examined the relationship between internal corporate communication and brand community for millennial employees at digital startup companies in Jakarta. An online survey was conducted by distributing questionnaires to startup millennial employers and got 107 responses. SEM test analyzes the relationship between internal corporate communication (independent variable) and brand community (dependent variable). The dimensions used in this study's internal corporate communication variables refer to brand message effectiveness, brand feedback, and communication channels. In contrast, brand community variables' dimensions refer to the experience of information, socialization, human-machine interaction, and entertaining activity. This study's results indicate the company's internal communication management's strong influence on brand community activities. As novel insights, the results of this study are the first quantitative research to explain the relationship between internal corporate communication and the brand community, especially in the human resource management communications sphere. To cite this article (7th APA style): Fortunisa, A. & Elsyah, R. D.  (2022). The Influence of Internal Corporate Communication on Brand Community. Journal Communication Spectrum: Capturing New Perspectives in Communication, 12(1), 57-67. https://doi.org/10.36782/jcs.v12i1.2245 
SEMIOTIC ANALYSIS OF THE LOVE MYSELF MESSAGE IN THE BTS SONG LYRICS 'EPIPHANY' Larasati, Maria Fransiska; Daniar, Agus; Marta, Rustono Farady
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i1.2183

Abstract

The song is one of the communication media that can spread messages. In a song lyric, there is a meaning to be conveyed from the creator and singer to the audience. This study determines the meaning of the message of love myself, raised by the South Korean boyband, BTS, through their song entitled Epiphany. 4 aspects of self-love must be met by someone to love oneself, namely self-awareness, self-worth, self-esteem, and self-care. This study examines whether the Epiphany song sung by BTS contains these four aspects of self-love. This research uses Ferdinand de Saussure's semiotic analysis method. The data were analyzed by determining the signifier and the signified in the lyrics of the Epiphany song. The findings show that the song Epiphany lyrics contain four self-love aspects. Self-awareness is a person's awareness that comes from the individual's thought process. The song's lyrics describe how a person begins to realize and begins to ask himself that his attitude in living life is not as it should be. The next stage is self-worth, when a person has confidence in himself. The lyrics of the song, it is described the emergence of awareness that he is valuable regardless of the shortcomings he has. The third stage of self-love is self-esteem, where an individual feels satisfied with himself and comfortable with the conditions that exist in himself and his environment. In the song lyrics, it is described that a person is aware of loving himself and accepting himself as he is. The self-care stage is the last stage where in the song lyrics, it is described that a person must take care of themselves by not hurting themselves physically and psychologically To cite this article (7th APA style): Larasati, M. F., Daniar, A., & Marta, R. F. (2022). Semiotic analysis of the love myself message in the BTS song lyrics "epiphany". Journal Communication Spectrum: Capturing New Perspectives in Communication 12(1), 68-76. https://doi.org/10.36782/jcs.v12i1.2183
THE DAILY MAIL AND THE REBIRTH OF POPULIST JOURNALISM Utomo, Wisnu Prasetya
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i1.2204

Abstract

This paper looks at the phenomenon of populist journalism using the Daily Mail in the UK as a case study. Borrowing the concept of mediatization from Couldry and Hepp (2017) and hybridity from Chadwick (2017), this paper elaborates populist journalism as an inseparable part of the rise of populism in various places. While the socio-political context is relatively new, the historical traces of populist journalism can be traced to the phenomenon of tabloid journalism that has emerged since the early 19th century. In other words, populist journalism is a new style of developing tabloid journalism as a consequence of structural changes in the media environment.  To cite this article (7th APA style): Utomo, W. P. (2022). The Daily Mail and the rebirth of populist journalism. Journal Communication Spectrum: Capturing New Perspectives in Communication 12(1), 29-39. http://dx.doi.org/https://doi.org/10.36782/jcs.v12i1.2204  
THREE WORTHINESSES OF THE PRESS RELEASE COMMUNICATION Wijaya, Bambang Sukma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 12, No 1 (2022): February-July 2022
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v12i1.2365

Abstract

Amid the development of an increasingly complex and dynamic media and communication ecosystem, press release communication also faces significant challenges. This article shows three aspects and parameters of worthiness in creating and distributing press release communications for maximum impact. First, Newsworthy --how worthy the information is to be reported, includes proximity, recency, humanity, exclusivity, and shareability. Secondly, Storyworthy is how appropriate the information and events presented in the media release are to be told and made viral. It includes theming, plotting, messaging, characterizing, and dramatizing. Lastly, Brandworthy --how worthy a press release is as a branding strategy. Hence, the press release should be distinguishable, soundable, representable, talkable, and marketable. This article is helpful for public relations and corporate communications practitioners and an essential reference for researchers to study the suitability of content, the impact, and the effectiveness of press release communications. How to cite this article (7th APA Style):Wijaya, B. S. (2022). Three Worthinesses of the Press Release Communication. Journal Communication Spectrum: Capturing New Perspectives in Communication, 12(1), 40-48. https://doi.org/10.36782/jcs.v12i1.2365

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