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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 4, No 2 (2014): August 2014 - January 2015" : 6 Documents clear
PELIPUTAN DAN REPORTASE TELEVISI DI LOKASI BENCANA: Sebuah Pengalaman dari Erupsi Merapi 2010 Rochimah, Tri Hastuti Nur; Junaedi, Fajar
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i1.1768

Abstract

Mount Merapi eruption in 2010 has given a valuable lesson in the journalistic reportage in the television. Information through television about the expansion happened in the mount eruption have been largely used by the public, both the impacted ones and not. The position of Indonesia which is vulnerable towards disaster, especially because its geological position which is located in the ring of fire so that natural disaster becomes an inevitable cycle, has made the study of disaster communication strategy in television broadcasting journalism practice becomes relevant to carry on. This article explores the competency standard of the journalists in the disaster  area  and  how  is  the  journalism model  of  sensitive  disaster  based  on  the journalists experience who cover the Merapi Mount eruption in 2010. The findings showed that, first, the journalism practice, particularly television broadcasting, had higher obstacles in the disaster area compared to other occasions. Second, the journalists who are sent to the disaster area should have a basic competency of journalism and knowledge competence about the disaster occurred. Disaster competence is not only a scientific disaster aspect, but also local wisdom concerning the disaster and yet the impacted domain controls. Third, teamwork becomes a significant aspect of the journalism in the disaster area. This teamwork becomes more important when the reporting is performed live. Fourth, the reporting journalists need to uphold the circumspection principle in the reportage in order the information that is delivered does not generate any panic implication to the people affected by the disaster. Last but not least, a best pervasion and reportage model of disaster is to involve the journalists in the bureau near the disaster area since they are more mastering the reporting domain and also having access to the authority around the location. To cite this article (7th APA style): Rochimah, T. H. N. & Junaedi, F. (2014). Peliputan dan Reportase Televisi di Lokasi Bencana: Sebuah Pengalaman dari Erupsi Merapi 2010 [Television Reporting in the Location of Disaster]. Journal Communication Spectrum, 4(2), 110-125 
TWITWAR DAN RASISME DI MEDIA SOSIAL: Wacana Cuitan Farhat Abbas vs Basuki Tjahaja Purnama di Kompas.com dan Merdeka.com Caesarlita, Diandra Septa
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.2008

Abstract

This article is based on the presence of online media that allows people to get information easier. In the process of making news, the editorial in the online media should pay attention to speed and accuracy, particularly in the case of racism that is sensitive and must be maintained properly. As was the case on Farhat Abbas, a lawyer celebrity over statements through his Twitter account which offended the ethnicity of Basuki Tjahaja Purnama (Ahok), deputy governor of Jakarta. This article disclosures the discourse of racism in Kompas.com and Merdeka.com as well as describing the production process of the news about tweets war cases that occurred between Farhat Abbas and Basuki Tjahaja Purnama in both media. The framework that is used to achieve this goal is a discourse analysis of Norman Fairclough, supported by the concept of racism from George Fredrickson and George Ritzer. Using a qualitative approach through document search and interviewing method by comparing two perspectives and styles of online media, namely Kompas.com and Merdeka.com. Informants of this study were assistant managing news editor and coordinator of Kompas.com coverage from Merdeka.com. The main findings of this study indicate that the news from both online media, although it does not contain racist discourse and nothing complaint from any party, the tweet war produced on Twitter has been commodified by the media to get public attention. To cite this article (7th APA style): Caesarlita, D. S. (2014). Twitwar dan Rasisme di Media Sosial: Wacana Cuitan Farhat Abbas vs Basuki Tjahaja Purnama di Kompas.com dan Merdeka.com [Tweets War and Racism in Social Media]. Journal Communication Spectrum, 4(2), 126-140. 
KOMUNIKASI NEWSPAGE UNTUK PENINGKATAN PENJUALAN PADA PERUSAHAAN PANGAN Utomo, Seto Setiawan Wisnu
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.2009

Abstract

Sales Division is the spearhead of a company because the sales division is directly dealing with consumers with the aim of generating corporate profits. This study analyzes the impact of using the Newspage DMSOne system on increasing company sales in terms of sales force effectiveness and the effectiveness of promotional activities. Using a quantitative approach, the sample and object of this research are the activities of visits (hits) and promotion of salespeople who use Handheld Terminals (HHT), in this case, the intended salespeople are traditional-type salespeople - General Trade (GT), modern-Modern Trade (MT), and Wholesalers (WS). Because salespeople with this type feel directly the use of the DMSOne system through the Handheld Terminal (HHT). The results show that communication through DMSOne Newspage has a positive influence on GT traditional salespeople. Regression results show that with this new communication system, the number of visits and total promos has a positive effect on sales by 72.3%, which means it is strong enough to describe the things that affect sales.
JENIUS LOKAL DAN TRANSFORMASI BUDAYA: Membaca Ulang Pemikiran Umar Kayam sebagai Refleksi Sejarah untuk Melihat Masa Depan Kunu, Arifuddin
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.1960

Abstract

The development of cultural studies today cannot be separated from the various thoughts that fill the cultural discourse space. Culture is demanded to be able to provide solutions to the nation's problems, now it is never devoid of debate. In the midst of the lively debate about culture, reviewing the cultural thinking of local thinkers, becomes important to do, given the strategic role of culture in providing alternative solutions to various daily problems of society [economic, political, social and cultural]. One local thinker whose existence cannot be separated from that cultural discourse is Umar Kayam. Through his ideas on "Cultural Transformation", we are reminded to understand the process of cultural transformation that has been historical in the archipelago and carried out by this nation since centuries ago. The flexibility possessed by our ancestors when "dialoguing" with foreign cultures turned out to be able to produce a culture of synthesis that was so amazing. To cite this article (7th APA style): Kunu, A. (2014). Jenius Lokal dan Transformasi Budaya: Membaca Ulang Pemikiran Umar Kayam sebagai Refleksi Sejarah untuk Melihat Masa Depan [Local Genius and Cultural Transformation]. Journal Communication Spectrum, 4(2), 92-109
BLACK IS BEAUTIFUL: Konstruksi Kemewahan dan Eksotisisme dalam Iklan Kopi Kapal Api Yusuf, Rizaldy
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.2016

Abstract

This research is based on the construction of signs which often used in advertising to convey message. Therefore, this research is conducted to see how the construction of signs representing myth of lifestyle in Kapal Api Special coffee advertising, “Suka Yang Hitam”version. This research uses Roland Barthes’ semiotics theory as main theory, supported by three approaches of representation theory, and Fiske’s representation theory. The method used in this research is Barthes’ semiotics with denotative, conotative, and myth as the devices. The primary data in this research is text of ad and supported with secondary data, which is the result of an interview with advertising practitioner, media and advertising culturalist, and audiences. To test the data validity, this research uses source triangulation. The main results of this research are: denotatively, Kapal Api Special coffee advertising, “Suka Yang Hitam” version only shows the brand advantages. However, in the scope of conotative, this ad shows luxurious lifestyle shifting the meaning of coffee drinking to be something that can increase social status. This ad represents myth of luxury as a modern lifestyle which is influenced by western culture ideology. Based on these findings, it will be better if the effect of this ad to audiences and other in line marketing communication tools is analyzed in the future research.
BRANDERPRENEURSHIP FRAMING ANALYSIS: A Methodological Framework Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.2096

Abstract

Entrepreneurship and branding have an intersection on the desire for innovation. Therefore, Branderpreneurship, as a concept of brand development-based entrepreneurship, focuses on the added values resulted from continuous innovation. This article highlights the methodological aspects of branderpreneurship in appraising the extent to which brand development-based entrepreneurship performs in innovating brand values in an atmosphere of business competition and excellent communication. Two methodological approaches use Branderpreneurship Framing Analysis (BFA), both qualitatively and quantitatively. Qualitative BFA (ql.BFA) focuses on the study of strategic business performance to develop brands through the lens of the circle of values development in Branderpreneurship theory, which includes the dimensions of identifying, creating, delivering, communicating, maintaining, evaluating, and updating values. Quantitative BFA (qt.BFA) focuses on measuring the performance scale in each dimension by referring to the values 0-1 (bad), 1-2 (good), and 2-3 (excellent). This method is beneficial for assessing the Branderpreneurship performance of SME brands and start-up businesses.   BRANDERPRENEURSHIP FRAMING ANALYSIS: Sebuah Kerangka Metodologis Kewirausahaan dan branding memiliki titik singgung pada hasrat akan inovasi. Karena itu, branderpreneurship, sebagai konsep kewirausahaan berbasis pengembangan merek, fokus pada nilai tambah yang dihasilkan dari inovasi yang tiada henti. Artikel ini menyoroti aspek metodologis dari branderpreneurship dalam mengukur sejauh mana strategi kewirausahaan berbasis pengembangan merek berhasil dalam menginovasi nilai-nilai merek di tengah atmosfer persaingan bisnis dan komunikasi yang ketat. Dua pendekatan metodologis menggunakan Branderpreneurship Framing Analysis (BFA), baik secara kualitatif maupun kuantitatif. Qualitative BFA (ql.BFA) fokus pada kajian performa strategis sebuah usaha dalam upaya pengembangan merek melalui kacamata the circle of values development dalam teori Branderpreneurship yang mencakup dimensi-dimensi identifying, creating, delivering, communicating, maintaining, evaluating, dan updating values. Quantitative BFA (qt.BFA) fokus pada pengukuran skala performa di setiap dimensi dengan merujuk pada nilai 0-1 (buruk), 1-2 (baik), dan 2-3 (sangat baik). Metode ini sangat berguna untuk menilai performa branderpreneurship merek-merek UKM (Usaha Kecil dan Menengah) dan usaha-usaha rintisan.  To cite this article (7th APA style): Wijaya, B. S. (2014). Branderpreneurship Framing Analysis: A Methodological Framework. Journal Communication Spectrum, 4(2), 156-169

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