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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 5, No 2 (2015): August 2015 - January 2016" : 5 Documents clear
JURNALISME WARGA DALAM LINGKARAN DAN CENGKERAMAN MEDIA ARUS UTAMA: Studi Kasus Kompasiana.com dan Pasangmata.com Muttaqin, Umar Imamul
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2006

Abstract

The new media (internet) and the emergence of the citizen journalism movement presented new trends in the society, including writing through the blog. Journalistic activities by citizen journalists apparently attracted online mainstream media. This article presents the application of citizen journalism by mainstream online media and investigates how the citizen media used as a tool for personal gain. Using political economy media theory by Vincent Mosco that includes commodification, spatialization, and structuration, this article focuses on studying  Kompasiana.com and Pasangmata.com as a result of vertical integration (and expansion of) online mainstream media Kompas.com and Detik.com. The results indicate that citizen journalists embraced by the mainstream online media deemed to the economic interests of the media owner that is closely related to expanding the area of profit gain.  Citizen journalists considered in this study has been used as a commodity by the mainstream media and advertisers. To cite this article (7th APA style): Muttaqin, U. I. (2015). Jurnalisme Warga dalam Lingkaran dan Cengkeraman Media Arus Utama: Studi Kasus Kompasiana.com dan Pasangmata.com [Citizen Journalism in the Circles and Grips of Mainstream Media]. Journal Communication Spectrum, 5(2), 86-100
MEREK RINTISAN DI MATA MEDIA: Analisis Framing Pemberitaan Kompas terhadap Go-Jek dan Grab Bike di Awal Hadir Persulessy, Stella Fellicia
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2014

Abstract

The phenomenon of online motorcycle is a new phenomenon that first occurred in Indonesia since 2015 that started since the presence of Go-Jek and GrabBike.The media framed Go-Jek and GrabBike differently. This research used Zhongdan Pan and Gerald M. Kosicki Framing Analisys as method to analyze how the news frames of Go-Jek and GrabBike formed by Kompas.com in two months of the beginning of the launch of their mobile application and what factors that influence news content of Go-Jek and GrabBike in the that two months in Kompas.com. This research concludes that in the first two months, Kompas.com equally frames Go-Jek and GrabBike in positive way, but the differences are GoJek framed as an innovation through the assessment of Jakarta government's, while GrabBike framed as the success of the motorcycle online application. The factors that influence the news content of Go-Jek and GrabBike in the first two months are the news value, market tastes or the reader's interest, and the interest of the media market
KOMUNIKASIH: Komunikasi Positif Berbasis Empati Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2019

Abstract

Komunikasih adalah komunikasi empatik yang menyertakan energi kasih sayang dalam penyampaian pesan sehingga menimbulkan pemahaman yang baik dan benar oleh penerima pesan, serta berefek terciptanya emosi positif yang penuh kasih dan perdamaian di antara para pelaku komunikasi. Komunikasih adalah komunikasi yang tulus, tidak egois, dan konstruktif. Jika negativitas komunikasi dapat ditemui di setiap unsur komunikasi, maka komunikasih pun selalu melibatkan cinta dan kasih sayang di setiap unsur dan tahap proses komunikasi. Komunikator yang penuh kasih selalu mendasari aktivitas komunikasinya dengan niat yang baik dan tulus. Penciptaan makna pesan (encoding) yang dibingkai cinta dan kasih sayang akan menghasilkan pesan-pesan yang baik dan positif. Begitu pula dengan saluran penghantar pesan, baik dalam wujud media, pihak ketiga atau kegiatan yang diliputi nuansa kasih akan terhindar dari gangguan buruk (black noise) dan kekeliruan, baik disengaja maupun tak disengaja. Proses penafsiran makna pesan (decoding) yang melibatkan kasih sayang pun membuat penerima pesan bebas dari prasangka buruk. Sehingga, pesan tersebut menghasilkan efek dan respon positif secara emosional, situasional maupun efek dalam bentuk runtunan komunikasi positif berikutnya. Dengan demikian, konflik negatif, perselisihan dan kekerasan pun dapat dicegah. Ada lima prinsip utama Komunikasih, yakni niat dan tujuan yang baik dan tulus (heartfelt intention and goal), pesan yang konstruktif dan tanpa pamrih (constructive and selfless message), pemaknaan berbasis empatik (empathetic meaning-making), penggunaan media secara positif (positive media use), dan dampak-dampak yang penuh kasih sayang (affectionate impacts).KOMUNIKASIH: THE EMPATHY-BASED POSITIVE COMMUNICATION Komunikasih is empathetic communication that includes the energy of affection and compassion in delivering messages to lead to a good and correct understanding by the recipient of the message, and the effect of creating positive emotions that are full of love and peace among the communicators. Komunikasih is sincere, selfless, and constructive. If communication negativity can be found in every communication element, then Komunikasih always involves love and affection in every element and stage of the communication process. Loving communicators always base their communication activities on good and sincere intentions. Creating meaning of messages (encoding) framed by love and affection will produce good and positive messages. Likewise, with message delivery channels, whether in the form of media, third parties, or activities covered with nuances of love, will avoid black noise and mistakes, whether intentional or unintentional. The process of interpreting the meaning of messages (decoding), which involves affection, also makes the recipient of the message free from prejudice. These messages produce positive emotional, situational, and effectual responses in the next positive communication sequence. Thus, negative conflicts, disputes, and violence can be prevented. There are five main principles in Komunikasih, namely heartfelt intention and goals, constructive and selfless messages, empathetic meaning-making, positive media use, and affectionate impacts. To cite this article (7th APA style): Wijaya, B. S. (2015). Komunikasih: Komunikasi Positif Berbasis Empati [Komunikasih: The Empathy-based Positive Communication]. Journal Communication Spectrum, 5(2), 147-166.
DARI FOLLOW TURUN KE HATI: Upaya Media Sosial Internal JakunUB Menyentuh Kognisi, Afeksi, dan Konasi Mahasiswa Universitas Bakrie Nurul, Diana Thasya Sandya
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2021

Abstract

The use of internal media as a means of communication between PR practitioners and the internal public can be in various forms. One of them uses social media. In Bakrie University, social media is used as a medium of communication with students, where students have different uniqueness from other stakeholders. Besides being one of the internal public of Bakrie University, students are also customers who need to be served well. This article explores the use of internal social media within Bakrie University by interviewing students and searching online media documents to see the message strategy delivered by JakunUB, one of Bakrie University's internal social media so that the message is able to influence student attitudes on cognitive, affective and conative aspects. The results of the analysis based on message strategy theory, customer relations management (CRM), and message impact theory show that the function and role of internal PR in providing information through JakunUB, can only touch cognitive and conative aspects, while the function of PR CRM through JakunUB in providing services has able to reach three aspects of attitude, namely cognitive, affective and conative. One factor is the number of affective messages that are not as many as cognitive and conative messages. Another factor is that students feel that affective messages conveyed by JakunUB are merely normative information, which cannot yet touch students' emotions. In addition, JakunUB's function as a CRM role tends to be supported by elements of trust that affect student affection, thereby making CRM functions and roles better than internal public relations. That is, JakunUB only works for customer service, not to establish long-term communication and relationships that build emotional ties with internal stakeholders, including students.
MEMBANGUN CITRA MEREK DI HARI SARAPAN NASIONAL: Program Aktivasi Merek “Free Egg McMuffin” McDonald Indonesia Raditya, Fakhri; Agustini, Prima Mulyasari
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2022

Abstract

Brand activation programs have become the mainstay weapons of marketing communications for marketers or brand managers today. Many creative programs were launched to bring consumers and brands closer, to create a pleasant and meaningful consumer experience, and to build a positive image in consumers' minds about brands. This article examines the extent of the effect of the brand activation program on the brand image by utilizing special moments at a fast-food restaurant outlet, McDonald's. This global branded restaurant launches the "Free Egg McMuffin" program to customers in welcoming the National Breakfast Day. Using a quantitative approach, a set of questionnaires was distributed to 100 respondents. Cluster sampling was chosen because of the heterogeneous nature of the respondents. The results of the regression analysis showed that the brand activation variable significantly and positively affected 42.2% of the brand image variable, while the dimensions that had the most positive impact on brand activation were interesting and beneficial factors. This study supports the power of brand activation programs in encouraging the creation of positive images related to brands. Thus, marketers can enhance the attractiveness and benefits of the program through content creativity and context in order to have the maximum impact on brand image amplification.

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