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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 8, No 2 (2018): August 2018 - January 2019" : 7 Documents clear
PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL: Kasus iklan Burger King versi “Bullying Jr.” Maulianza, Medo; Galib, Septrani
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1850

Abstract

This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of society tends to be antipathy towards bullying that happens around them. The message included in this advertisement is for the society to be braver to fight bullying around them. To cite this article (7th APA style): Maulianza, M. & Galib, S. (2018). Pesan Antiperundungan dalam Iklan Komersial: Kasus Iklan Burger King versi “Bullying Jr.”[Anti-Bullying Message in Commercial Ads]. Journal Communication Spectrum, 8(2), 113-132. http://dx.doi.org/10.36782/jcs.v8i2.1850
KONSTRUKSI IDENTITAS TIONGHOA MUSLIM DI MAKASSAR Kunu, Arifuddin
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1851

Abstract

This study describes how Chinese Muslims construct their identity through interaction, both with fellow Chinese non-Muslims and non-Chinese Muslims. Using Critical Discourse Analysis with the subjects are four informants from Muslim Chinese community, the results show that the construction of identity built by Chinese Muslims through good interaction with fellow non-Muslim Chinese and non-Chinese Muslims was relational. How Chinese Muslims identify themselves, will be influenced by the "Self"-"Other" faced. In negotiating their identity, Chinese Muslims apply the layered form of acculturation, which can be found in Chinese New Year celebrations. In the first layer, Islam is acculturated with Chineseness. The second tier, Islam that has been acculturated is re-acccultured with values ​​that exist in the local community. To cite this article (7th APA style): Kunu, A. (2018). Konstruksi Identitas Tionghoa Muslim di Makassar [Identity Construction of Chinese Muslim in Makassar]. Journal Communication Spectrum, 8(2), 133-146. http://dx.doi.org/10.36782/jcs.v8i2.1851
MEDIATISASI RUPA KOTA DALAM IKLAN MEIKARTA: Spectacle, Hiperealitas dan Simulakra Anwar, Khairil
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1852

Abstract

The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city. To cite this article (7th APA style): Anwar, K. (2018). Mediatisasi Rupa Kota dalam Iklan Meikarta: Spectacle, Hiperealitas dan Simulakra [The Mediatization of a City in the Meikarta Ad]. Journal Communication Spectrum, 8(2), 147-165. http://dx.doi.org/10.36782/jcs.v8i2.1852
JURNALISME GAME DAN MEMBAURNYA KARAKTER KONTEN MEDIA: Studi Kasus the Lazy Monday, Gamebrott dan Playverse Adiputra, Wisnu Martha
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1853

Abstract

Game journalism develops along with the development of the gaming industry, increasingly sophisticated information and communication technology, as well as increasingly convergent institutionalization of new media. The purpose of this research is to understand game specialist journalism and blend the study of content production. The research method used is a case study with a constructionist perspective. Data collected through interview, content review, and literature review related to journalism, games, and the media industry. The mixed character of the media content in game news is, among others, reviewed through media institutions, media practices, namely: planning, management, production and distribution, and through dimensions in journalism. To cite this article (7th APA style): Adiputra, W. M. (2018). Jurnalisme Game dan Membaurnya Konten Media: Studi Kasus the Lazy Monday, Gamebrott dan Playverse [Game Journalism and the Immersion of the Media Content Character]. Journal Communication Spectrum, 8(2), 166-189. http://dx.doi.org/10.36782/jcs.v8i2.1853
REPRESENTASI EROTISME BARU DALAM KOMIK TAHILALATS TAHUN 2015-2016 Saputri, Nur Amala
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1854

Abstract

This study describes symbols and signs containing erotic elements in the Tahilalats comic by Nurfadli Mursyid. The unit of analysis based on two main components in Tahilalats. The two components are Instagram interactive feature which is used as Tahilalats medium, and comic content aspect. Interactive features include comments, and in terms of comic content including basic comic elements: panels, balloons, captions, & illustrations. Data were analyzed by using qualitative analysis method of semiotics Roland Barthes. The results of the study show symbols of new eroticism that symbolize incest, transgender, and masochism in Tahilalats. Refering to the critical paradigm, there are certain ideologies related to the background of Nurfadli as Buginese through the culture of incest, the figure of bissu, and calabai. On the other hand, the use of Instagram as a comic medium has changed the way of presentation and enjoying erotic content in comics. The presence of features in the platform Instagram also makes the netizens play a major role in constructing erotic content in the Tahilalats. To cite this article (7th APA style): Saputri, N. A. (2018). Representasi Erotisme Baru dalam Komik Tahilalats Tahun 2015-2016 [The Representation of New Eroticism in the Tahilalats Comic 2015-2016]. Journal Communication Spectrum, 8(2), 190-207. http://dx.doi.org/10.36782/jcs.v8i2.1854
LOYALITAS MEREK KOMUNITAS PENDAKI GUNUNG: Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif Rosdiana, Puti; Alif, M. Gunawan
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1855

Abstract

This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community Identification, Normative Community Pressure and Community Engagement and its impact toward Community’s Brand Loyalty, adopted from the study of Algesheimer, Dholakia, and Hermann (2005). Hypothesis testing using simple and multiple regressions shows a positive significance influence of Brand Relationship Quality toward Community Identification and Community’s Brand Loyalty. Furthermore, Community Identification has a significance positive influence toward Normative Community Pressure and Community Engagement, but does not have significance effect toward Community’s Brand Loyalty. Similarly, Normative Community Pressure also does not have any effect toward Community’s Brand Loyalty. However, Community Engagement has positive significance influence toward Community’s Brand Loyalty. To cite this article (7th APA style): Rosdiana, P. & Alif, M. G. (2018). Loyalitas Merek Komunitas Pendaki Gunung: Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif [Brand Loyalty among the Mountain Hiker Community]. Journal Communication Spectrum, 8(2), 208-231. http://dx.doi.org/10.36782/jcs.v8i2.1855
GOVERNMENTAL BRANDING AS STRATEGY TO BUILD PUBLIC'S TRUST, LOYALTY, AND PARTICIPATION Wijaya, Bambang Sukma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.2152

Abstract

Increasing public expectations requires government institutions to improve themselves. Like a brand, the government needs a unique, structured, and integrated strategy to focus more on the target. However, the main problems in communicating government-related values ​​are trust, loyalty, and participation. This challenge is usually due to the perception, reputation, and credibility constraints of the parties involved in government affairs. Thus, Governmental Branding is an effort by the government or government-related institutions to gain and increase public trust, participation, and loyalty through communication, activation, and amplification of governmental values related to citizens' needs, aspirations, problems, and interests. This article proposes how governmental branding can be systematically built to form a good perception, affection, and impression of government and its attributes to help communicate governmental values ​​well and reduce constraints and adverse effects. There are various dimensions and aspects related to governmental branding, namely 1) Behavioral Dimensions (ranging from public awareness to loyalty), 2) Managerial Dimensions (ranging from governance to efficiency), 3) Physical Dimensions (ranging from distinctive identity signifiers to resources and environmental issues), 4) Relational Dimensions (ranging from public relations to the private sector), 5) Sociocultural Dimensions (ranging from philanthropic efforts to community development), 6) Representational Dimensions (ranging from communication and dialog to constructive narratives), 7) Financial Dimensions (ranging from investment perception to debt), and 8) Political Dimensions (ranging from policies to political trust). GOVERNMENTAL BRANDING SEBAGAI STRATEGI UNTUK MEMBANGUN KEPERCAYAAN, LOYALITAS, DAN PARTISIPASI MASYARAKATEkspektasi publik yang semakin meningkat terhadap kinerja pemerintah saat ini membuat lembaga-lembaga pemerintahan dituntut untuk berbenah diri. Layaknya sebuah merek, pemerintahan pun membutuhkan strategi yang unik, terstruktur, dan terpadu agar lebih fokus dan tepat sasaran. Namun, problem utama dalam mengomunikasikan nilai-nilai terkait pemerintahan kepada publik adalah kepercayaan, loyalitas, dan partisipasi. Hal ini biasanya dikarenakan adanya kendala persepsi, reputasi, dan kredibilitas dari pihak-pihak yang terlibat dalam urusan pemerintahan tersebut. Karena itu, Governmental Branding dapat didefinisikan sebagai upaya yang dilakukan pemerintah atau lembaga terkait pemerintahan dalam meraih dan meningkatkan kepercayaan, partisipasi, dan loyalitas publik dalam menjalankan program dan aktivitas pemerintahan melalui komunikasi, aktivasi, dan amplifikasi nilai-nilai pemerintahan yang berkaitan dengan kebutuhan, aspirasi, problem, dan kepentingan warga. Artikel ini mengusulkan bagaimana governmental branding dapat dibangun secara sistematis untuk membentuk persepsi, afeksi, dan kesan atau tanda jejak yang baik terkait pemerintahan dan atribut-atributnya sehingga membantu dalam mengomunikasikan nilai-nilai governmental dengan baik dan mereduksi kendala-kendala dan efek negatif. Ada berbagai dimensi dan aspek terkait governmental branding, yakni 1) Dimensi Perilaku (mulai dari kesadaran publik hingga loyalitas), 2) Dimensi Manajerial (mulai dari  governance hingga efisiensi), 3) Dimensi Fisikal (mulai dari penanda identitas distingtif hingga sumberdaya dan isu lingkungan), 4) Dimensi Relasional (mulai dari relasi-relasi publik hingga sektor swasta), 5) Dimensi Sosiokultural (mulai dari upaya-upaya filantrofis hingga pengembangan masyarakat), 6) Dimensi Representasional (mulai dari komunikasi dan dialog hingga narasi-narasi konstruktif), 7) Dimensi Finansial (mulai dari persepsi investasi hingga pengelolaan utang), dan 8) Dimensi Politis (mulai dari pengembangan produk-produk kebijakan hingga amanah politik). To cite this article (7th APA style):Wijaya, B. S. (2018). Governmental Branding as Strategy to Build Public's Trust, Loyalty, and Participation. Journal Communication Spectrum: Capturing New Perspectives in Communication, 8(2), 232-255. http://dx.doi.org/10.36782/jcs.v8i2.2152

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