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International Journal of Digital Marketing Science
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 30261635     DOI : https://doi.org/10.54099/ijdms
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Scope: The International Journal of Digital Marketing encompasses a wide range of topics and areas related to digital marketing. The scope of the journal includes, but is not limited to: Digital Marketing Strategies: Analysis, development, and evaluation of digital marketing strategies, including content marketing, social media marketing, email marketing, influencer marketing, SEO, and SEM. Consumer Behavior: Research on how digital technologies influence consumer behavior, decision-making, and preferences in the online environment. Digital Advertising: Studies on the effectiveness of online advertising, programmatic advertising, display advertising, and other digital advertising methods. Data Analytics: Research on the use of data analytics, big data, and artificial intelligence in digital marketing, including customer profiling, segmentation, and personalization. E-commerce: Exploration of e-commerce trends, challenges, and opportunities, as well as case studies on successful e-commerce platforms and practices. Mobile Marketing: Research on mobile marketing strategies, mobile app marketing, and mobile advertising, including the impact of mobile devices on consumer engagement. Social Media and Influencer Marketing: Studies on social media marketing, influencer marketing strategies, and their influence on brand awareness, engagement, and reputation. Digital Marketing Ethics and Regulations: Analysis of ethical considerations and regulatory frameworks in the digital marketing space. Digital Marketing Tools and Technologies: Reviews and assessments of digital marketing tools, technologies, and platforms that enhance marketing efforts. Aim: The aim of the International Journal of Digital Marketing is to: Facilitate Knowledge Exchange: Foster the exchange of knowledge and ideas among researchers, educators, and industry professionals in the field of digital marketing. Promote Innovation: Encourage innovative research and approaches to address the challenges and opportunities in the dynamic digital marketing landscape. Enhance Industry Insights: Provide valuable insights and best practices that can be applied by marketing professionals and businesses to improve their digital marketing strategies. Contribute to Policy and Ethics: Contribute to discussions surrounding digital marketing ethics, regulations, and guidelines to ensure responsible and transparent marketing practices. Bridge Academia and Industry: Serve as a bridge between academia and industry, facilitating collaboration and knowledge transfer for mutual benefit. The International Journal of Digital Marketing aims to be a reputable source of high-quality research and a valuable resource for anyone interested in the ever-evolving world of digital marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "vol. 3 no. 2 (2026)" : 6 Documents clear
The Impact of Leadership Style, Organizational Climate, Motivation, and Culture on Teachers’ Performance Derizald Derizald; Yulina Eliza; Sumiati Sumiati
International Journal of Digital Marketing Science Vol. 3 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i2.1753

Abstract

This study investigates the influence of leadership style, organizational climate, motivation, and organizational culture on teachers’ performance at SMA Negeri 1 Basa Ampek Balai. A quantitative research design was adopted, employing a survey method through the distribution of structured questionnaires to 50 teacher respondents. The collected data were processed using descriptive statistical analysis, classical assumption testing, and multiple linear regression analysis with the support of IBM SPSS version 26.0. The results of the descriptive analysis reveal that teachers’ performance, leadership style, motivation, and organizational culture are generally perceived at a good level, whereas the organizational climate is assessed as moderately good. The normality test indicates a significance value of 0.074, exceeding the standard threshold of 0.05, which confirms that the data are normally distributed. The partial hypothesis testing (t-test) demonstrates that leadership style, organizational climate, motivation, and organizational culture each exert a positive and statistically significant effect on teachers’ performance. In addition, the simultaneous hypothesis testing using the F-test (ANOVA) yields a significance value of 0.000, indicating that all independent variables collectively have a significant influence on teachers’ performance. Furthermore, the coefficient of determination (R²) is recorded at 0.717, suggesting that 71.7% of the variance in teachers’ performance can be explained by the combined effects of leadership style, organizational climate, motivation, and organizational culture, while the remaining 28.3% is attributed to other factors beyond the scope of this study. These findings emphasize the strategic role of school leadership in fostering a supportive organizational environment, strengthening motivation, and cultivating a positive organizational culture to enhance teachers’ performance. This study contributes valuable empirical evidence to the field of educational management, particularly within public senior high schools in regional contexts.
Digital Transformation in Marketing: A Systematic Review of AI-Driven Business Strategies Shabnam Keneshloo
International Journal of Digital Marketing Science Vol. 3 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i2.1571

Abstract

The application of Artificial Intelligence (AI) has significantly changed how we market to customers online, create personalized experiences, and improve advertising systems, and it has even influenced and accelerated sustainability efforts. As AI grows in usage in digital marketing and advances the purpose of sustainability, it has become a topic of focus in both the theoretical and practical realm. The changes happening require investigation into how AI could play a role in making marketing practices more sustainable. The focus of this research is to investigate the question, "How does artificial intelligence affect the sustainability of digital marketing?" In order to investigate this question, a systematic literature review was conducted using the PRISMA framework to consider the relevant studies that connect sustainability and marketing. This research also considers how important AI is to advancing sustainable practices for businesses and how much the usage of AI is increasing for organizations. These findings support AI to help provide or even enhance environmental sustainability efforts, assist in achieving sustainable economic goals, and result in sustainable societal benefits. In doing a contribution to the existing literature, this study further explores the relationship between AI and sustainable marketing practice, while providing implications that could be beneficial for marketing practitioners, business leadership, and policymakers.
The Influence of Transformational Leadership on Organizational Resilience: The Mediating Role of Knowledge Management Capability Zaidan Nawawi; Telly Pauline Ulviana Siwi; Dasmadi Dasmadi
International Journal of Digital Marketing Science Vol. 3 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i2.1950

Abstract

This study examines the effect of transformational leadership on organizational resilience by investigating the mediating role of knowledge management capability. Specifically, it explores how transformational leadership strengthens organizational resilience by enhancing the organization's ability to acquire, share, and utilize knowledge effectively. A quantitative survey design was employed, with data collected from employees through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS to evaluate the measurement model and test the structural relationships among the variables. The results reveal that transformational leadership positively and significantly influences both knowledge management capability and organizational resilience. Knowledge management capability also has a significant positive effect on organizational resilience and partially mediates the relationship between transformational leadership and organizational resilience. These findings indicate that organizations led by transformational leaders achieve higher resilience when supported by strong knowledge management practices. The novelty of this research lies in integrating knowledge management capability as a mediating mechanism that explains how transformational leadership contributes to organizational resilience. This model provides a deeper understanding of organizational adaptation in dynamic business environments. The study contributes to the literature on leadership, knowledge management, and organizational resilience while offering practical guidance for organizational leaders to strengthen resilience through effective leadership and strategic knowledge management initiatives.
Application Design and Trust as Moderating Variables in the Relationship between E-Service Quality, Customer Satisfaction, and Customer Loyalty Citra Putri Ludiani Tera; Maria Sugiat
International Journal of Digital Marketing Science Vol. 3 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i2.1889

Abstract

The increasing adoption of digital public services has encouraged organizations to enhance service quality, user experience, and system reliability through mobile-based applications. The JMO (Jamsostek Mobile) application developed by BPJS Ketenagakerjaan is one such innovation aimed at improving service accessibility for users. However, challenges related to system usability, performance, and user trust may influence overall satisfaction and loyalty. This study aims to examine the effect of e-service quality and price perception on customer satisfaction and customer loyalty, while also analyzing the moderating roles of application design and trust. A quantitative approach was employed using data collected from 400 active JMO users through an online questionnaire. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that e-service quality, price perception, and trust have a positive and significant effect on customer satisfaction. In addition, e-service quality, customer satisfaction, trust, and application design significantly influence customer loyalty. Customer satisfaction also mediates the relationship between e-service quality and customer loyalty. Furthermore, application design and trust act as moderating variables that strengthen the relationship between customer satisfaction and customer loyalty. These findings highlight that improving service quality, enhancing application design, and strengthening user trust are essential strategies in increasing customer satisfaction and fostering long-term customer loyalty in digital public service applications.    
The Effect of Digitalization on the Financial Performance of MSMEs in Yogyakarta Muhammad Rozzaq Kurna Putra; Maulidyati Aisyah
International Journal of Digital Marketing Science Vol. 3 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i2.1937

Abstract

This study seeks to examine the impact of digital marketing and digital payment on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in the Special Region of Yogyakarta. This study is driven by the swift digital transformation and growing technology use among MSMEs, yet its effect on financial performance has been inconsistent in previous research. This study utilizes a quantitative methodology, employing a survey technique via questionnaires administered to 100 MSME proprietors in the Special Region of Yogyakarta. Multiple linear regression analysis was conducted utilizing SPSS to evaluate the hypotheses. The findings demonstrate that digital marketing positively and significantly influences the financial performance of MSMEs. Likewise, digital payment exerts a beneficial and substantial impact on financial performance. Both independent variables concurrently exert a considerable impact on the financial performance of MSMEs. The findings indicate that the implementation of digital marketing techniques and digital payment systems enhances sales growth and operational efficiency in MSMEs. The results underscore the necessity of improving digital literacy and maximizing technology use to bolster MSME sustainability in the digital economy.
Tax Expenditures, Regulatory Quality, Rule of Law, and Foreign Direct Investment: Political Stability as Moderator Afzal Rezki Ilmani; Annathasia Puji Erasashanti
International Journal of Digital Marketing Science Vol. 3 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i2.1965

Abstract

This study aims to examine and analyze the effects of tax expenditures, regulatory quality, and rule of law on foreign direct investment inflows, with political stability as a moderating variable, across nine developing OECD member countries and key partners during the 2016–2022 period. This study employs a quantitative method using secondary data analyzed via panel data regression using the Random Effects Model (REM) approach. The results of the panel data regression analysis indicate that tax expenditures and rule of law have a positive effect on foreign direct investment, while regulatory quality has a negative effect on foreign direct investment. Furthermore, the results of the moderation analysis show that political stability does not moderate the effects of regulatory quality or rule of law on foreign direct investment. Political stability weakens the effect of tax expenditures on foreign direct investment. These findings imply that OECD developing countries governments need to formulate and evaluate the effectiveness of tax expenditure policies for foreign investors to increase foreign direct investment and improve the overall quality of governance by evaluating each regulation and ensuring rule of law regarding those regulations, as well as maintaining political stability.

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