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International Journal of Digital Marketing Science
ISSN : -     EISSN : 30261635     DOI : https://doi.org/10.54099/ijdms
Scope: The International Journal of Digital Marketing encompasses a wide range of topics and areas related to digital marketing. The scope of the journal includes, but is not limited to: Digital Marketing Strategies: Analysis, development, and evaluation of digital marketing strategies, including content marketing, social media marketing, email marketing, influencer marketing, SEO, and SEM. Consumer Behavior: Research on how digital technologies influence consumer behavior, decision-making, and preferences in the online environment. Digital Advertising: Studies on the effectiveness of online advertising, programmatic advertising, display advertising, and other digital advertising methods. Data Analytics: Research on the use of data analytics, big data, and artificial intelligence in digital marketing, including customer profiling, segmentation, and personalization. E-commerce: Exploration of e-commerce trends, challenges, and opportunities, as well as case studies on successful e-commerce platforms and practices. Mobile Marketing: Research on mobile marketing strategies, mobile app marketing, and mobile advertising, including the impact of mobile devices on consumer engagement. Social Media and Influencer Marketing: Studies on social media marketing, influencer marketing strategies, and their influence on brand awareness, engagement, and reputation. Digital Marketing Ethics and Regulations: Analysis of ethical considerations and regulatory frameworks in the digital marketing space. Digital Marketing Tools and Technologies: Reviews and assessments of digital marketing tools, technologies, and platforms that enhance marketing efforts. Aim: The aim of the International Journal of Digital Marketing is to: Facilitate Knowledge Exchange: Foster the exchange of knowledge and ideas among researchers, educators, and industry professionals in the field of digital marketing. Promote Innovation: Encourage innovative research and approaches to address the challenges and opportunities in the dynamic digital marketing landscape. Enhance Industry Insights: Provide valuable insights and best practices that can be applied by marketing professionals and businesses to improve their digital marketing strategies. Contribute to Policy and Ethics: Contribute to discussions surrounding digital marketing ethics, regulations, and guidelines to ensure responsible and transparent marketing practices. Bridge Academia and Industry: Serve as a bridge between academia and industry, facilitating collaboration and knowledge transfer for mutual benefit. The International Journal of Digital Marketing aims to be a reputable source of high-quality research and a valuable resource for anyone interested in the ever-evolving world of digital marketing.
Articles 1 Documents
Search results for , issue "Vol. 3 No. 2 (2026)" : 1 Documents clear
The Impact of Leadership Style, Organizational Climate, Motivation, and Culture on Teachers’ Performance Derizald Derizald; Yulina Eliza; Sumiati Sumiati
International Journal of Digital Marketing Science Vol. 3 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i2.1753

Abstract

This study investigates the influence of leadership style, organizational climate, motivation, and organizational culture on teachers’ performance at SMA Negeri 1 Basa Ampek Balai. A quantitative research design was adopted, employing a survey method through the distribution of structured questionnaires to 50 teacher respondents. The collected data were processed using descriptive statistical analysis, classical assumption testing, and multiple linear regression analysis with the support of IBM SPSS version 26.0. The results of the descriptive analysis reveal that teachers’ performance, leadership style, motivation, and organizational culture are generally perceived at a good level, whereas the organizational climate is assessed as moderately good. The normality test indicates a significance value of 0.074, exceeding the standard threshold of 0.05, which confirms that the data are normally distributed. The partial hypothesis testing (t-test) demonstrates that leadership style, organizational climate, motivation, and organizational culture each exert a positive and statistically significant effect on teachers’ performance. In addition, the simultaneous hypothesis testing using the F-test (ANOVA) yields a significance value of 0.000, indicating that all independent variables collectively have a significant influence on teachers’ performance. Furthermore, the coefficient of determination (R²) is recorded at 0.717, suggesting that 71.7% of the variance in teachers’ performance can be explained by the combined effects of leadership style, organizational climate, motivation, and organizational culture, while the remaining 28.3% is attributed to other factors beyond the scope of this study. These findings emphasize the strategic role of school leadership in fostering a supportive organizational environment, strengthening motivation, and cultivating a positive organizational culture to enhance teachers’ performance. This study contributes valuable empirical evidence to the field of educational management, particularly within public senior high schools in regional contexts.

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