International Journal of Digital Marketing Science
Scope: The International Journal of Digital Marketing encompasses a wide range of topics and areas related to digital marketing. The scope of the journal includes, but is not limited to: Digital Marketing Strategies: Analysis, development, and evaluation of digital marketing strategies, including content marketing, social media marketing, email marketing, influencer marketing, SEO, and SEM. Consumer Behavior: Research on how digital technologies influence consumer behavior, decision-making, and preferences in the online environment. Digital Advertising: Studies on the effectiveness of online advertising, programmatic advertising, display advertising, and other digital advertising methods. Data Analytics: Research on the use of data analytics, big data, and artificial intelligence in digital marketing, including customer profiling, segmentation, and personalization. E-commerce: Exploration of e-commerce trends, challenges, and opportunities, as well as case studies on successful e-commerce platforms and practices. Mobile Marketing: Research on mobile marketing strategies, mobile app marketing, and mobile advertising, including the impact of mobile devices on consumer engagement. Social Media and Influencer Marketing: Studies on social media marketing, influencer marketing strategies, and their influence on brand awareness, engagement, and reputation. Digital Marketing Ethics and Regulations: Analysis of ethical considerations and regulatory frameworks in the digital marketing space. Digital Marketing Tools and Technologies: Reviews and assessments of digital marketing tools, technologies, and platforms that enhance marketing efforts. Aim: The aim of the International Journal of Digital Marketing is to: Facilitate Knowledge Exchange: Foster the exchange of knowledge and ideas among researchers, educators, and industry professionals in the field of digital marketing. Promote Innovation: Encourage innovative research and approaches to address the challenges and opportunities in the dynamic digital marketing landscape. Enhance Industry Insights: Provide valuable insights and best practices that can be applied by marketing professionals and businesses to improve their digital marketing strategies. Contribute to Policy and Ethics: Contribute to discussions surrounding digital marketing ethics, regulations, and guidelines to ensure responsible and transparent marketing practices. Bridge Academia and Industry: Serve as a bridge between academia and industry, facilitating collaboration and knowledge transfer for mutual benefit. The International Journal of Digital Marketing aims to be a reputable source of high-quality research and a valuable resource for anyone interested in the ever-evolving world of digital marketing.
Articles
21 Documents
<![CDATA[The Influence of the Human Development Index and PMDN on Labor Absorption in DKI Jakarta Province ]]>
<![CDATA[Ria , Anita]]>;
<![CDATA[Zainuddin, Didi]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 1 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i1.840
<![CDATA[This Study is aimed at proving whether there is a relationship that influences the independent variables (HDI) and (PMDN) on the dependent variable Y (Labor Absorption) in DKI Jakarta Province. This research method uses descriptive quantitative research, multiple regression analysis with a correlational approach to time series data. From the test results for individual correlation, it was found that the HDI variable had a significant partial/individual effect on Labor Absorption and the PMDN variable had a partially/individually significant influence of PMDN on Labor Absorption in DKI Jakarta. Simultaneous analysis/joint F test between all independent variables on the dependent variable (HDI and PMDN) together has a significant influence on the dependent variable (Labor Absorption) in DKI Jakarta in the period 2002 - 2021.]]>
<![CDATA[The Influence of Work Environment, Organizational Culture, and Career Path on Organizational Citizenship Behavior ]]>
<![CDATA[Utarini, Estu Dwi]]>;
<![CDATA[Riyanto, Setyo]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 1 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i1.843
<![CDATA[Banking is a sector that has an important and strategic role in national economic development. In order to be able to compete in the midst of rapidly developing information technology, high quality human resources are needed. This research aims to analyze the influence of the Work Environment, Organizational Culture and Career Path on Organizational Citizenship Behavior which is mediated by Perceived Organizational Support. A total of 109 employees were taken as samples using the Slovin formula. The sampling technique used was purposive sampling. Data were analyzed using Structural Equation Modeling assisted by SmartPLS version 4 software for Windows. The results of this research show that the Work Environment directly has a significant positive effect on Organizational Citizenship Behavior. However, indirectly through mediation, Perceived Organizational Support does not show a significant influence on Organizational Citizenship Behavior. Organizational culture directly and indirectly has a significant effect on Organizational Citizenship Behavior. Perceived Organizational Support influences Organizational Citizenship Behavior. Meanwhile, Career Path, either directly or indirectly, does not show any influence on Organizational Citizenship Behavior.]]>
<![CDATA[The Influence of Organizational Culture and Organizational Communication on Internal Service Quality Mediated by Teamwork ]]>
<![CDATA[Desiani, Nindya]]>;
<![CDATA[Nurhayati, Mafizatun]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 1 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i1.846
<![CDATA[This study aims to examine and analyze teamwork as a mediator of organizational culture and organizational communication on internal service quality at PT. Astra International Tbk – Daihatsu DKI2 region. Factors that influence organizational culture and organizational communication as independent variables. Teamwork as a mediating variable and internal service quality as a dependent variable. The population of this study is Daihatsu’s employees who are in the DKI2 region, with a total sample of 150 people who will be taken using a questionnaire instrument. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS) which is processed using Smart-PLS software. The result of the study show that there is a positive and significant influence between the independent variables namely organizational culture and organizational communication on the dependent variable internal service quality. Teamwork as an intervening variable is able to mediate the independent variable on the dependent variable.]]>
<![CDATA[The Effect of Hexagon Fraud Theory in Detecting Financial Statement Fraud ]]>
<![CDATA[Adhania, Safira]]>;
<![CDATA[Holiawati, Holiawati]]>;
<![CDATA[Nofryanti, Nofryanti]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 1 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i1.854
<![CDATA[Purpose – The purpose of this research is to determine the effect of hexagon fraud theory in detecting financial statement fraud. Methodology/approach – This research uses a sample of insurance companies listed on the Indonesia Stock Exchange during the 2018-2022 period. The sampling technique used in this research was a side purposive technique, the samples obtained were 15 insurance companies or 75 data observations. The analytical method used is logistic analysis using SPSS.24. Findings – Based on the results of this research, it shows that External Pressure has a significant effect on Financial Report Fraud, Political Connection has a significant effect on Financial Report Fraud, Nature of Industry has a significant effect on Financial Report Fraud, and Effective Monitoring has a significant effect on Financial Report Fraud, while Financial Stability does not have a significant effect on Financial Report Fraud, Financial Target does not have a significant effect on Financial Statement Fraud, Personal Financial Need does not have a significant effect on Financial Report Fraud, Capability does not have a significant effect on Financial Report Fraud, Rationalization does not have a significant effect on Report Fraud Finance, Arrogance does not have a significant effect on Financial Statement Fraud.]]>
<![CDATA[The Roles of Memorable Tourism Experiences in Understanding Revisit ]]>
<![CDATA[Wakjira, Gada Gizachew]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 1 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i1.855
<![CDATA[The world economy was shifting to new ones. The tourism industry is also changing with new concepts. The local visitors’ behavior has also changed from traditional ones to new ones in last few decades. Currently, Myanmar tourism industry mainly focused on exploring the experience economy for travelers. Thus, this study aims to examine the effect of memorable tourism experiences on revisit intention. The purposive sampling method was used in this study. The target respondents were travelers who had experience hiking. Although, the questionnaire was distributed to 150 people, only 140 of them were valid for this study. The descriptive analysis and multiple regression methods used to test the proposed hypotheses. This study found that refreshment, involvement, meaningfulness, and surprise experiences have a positively significant effect on revisit intention.]]>
<![CDATA[The Impact of Financial Ratios and Growth Opportunity on Capital Structure A Moderation Role of Firm Size ]]>
<![CDATA[Gusfriyanto, Harri]]>;
<![CDATA[Sihombing, Pardomuan]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 1 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i1.865
<![CDATA[This study aims to examine the impact of liquidity, profitability, tangibility, and growth opportunity with firm size as a moderating variable on capital structure in distributor companies listed on the IDX Consumer Non-Cyclical for the period 2018-2022. The sampling technique used in this study was purposive sampling. The sample in this study consisted of 7 companies. This study uses panel data analysis techniques with moderated regression analysis (MRA) on E-views 13. Empirical results show that liquidity and profitability have a negative effect, and growth opportunity has a positive effect on capital structure, while tangibility does not affect capital structure. Firm size can only moderate growth opportunity to weaken the negative effect on capital structure, while tangibility cannot be moderated by firm size]]>
<![CDATA[Work Stress and Discipline On Employee Performance Mediated By OCB ]]>
<![CDATA[Riyandi, Taufik]]>;
<![CDATA[Johanes Lo, Singmin]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i2.872
<![CDATA[Objective – Examining regional red bank employees 2 researchers conducted a pre-survey of 2 key people, it was found that the problem of work stress and employee work discipline was the reduction in employee performance. This research was conducted on 179 employees in a unidirectional (one-sided) manner with a significance level of 0.05 or alpha of 5%. If the T-statistic value is > 1.64 and the P-value < 0.05 then the hypothesis results can be accepted. Hypothesis testing results with Boostraping using SmartPLS 3.2.9 software. Research discussions have proven that increasing work stress will reduce employee performance, even if it has to be mediated by OCB. mediation by OCB will improve employee performance. From this research it can be seen that the P-Value of the 7 hypotheses has a significant effect, but there are 2 hypotheses that show a significant negative effect, namely Hypothesis 2 and Hypothesis 6, which means that the more employee work stress increases, the more it will reduce employee performance, others are the same as which has a significant positive effect. Thus, for the Company to pay attention to the level of work stress and work discipline of its employees, they will get optimal performance, which has an impact on the environment in which employees work and carry out their activities, colleagues will always call. Keywords: Work Stress, Work Discipline, Employee Performance & OCB]]>
<![CDATA[The Role of Social Environment in Employee Work Motivation: A Case of X Public Company at Jatiluhur Dam ]]>
<![CDATA[Isnajati, Louisiani Mansoni]]>;
<![CDATA[Anugerah Pratama, Yudhistira]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 2 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v2i1.880
<![CDATA[Employees need motivation to do their jobs well, so companies, institutions, or organizations need to create a good working atmosphere so that employees are self-motivated. Therefore, it should be understood that the motivation possessed by employees has the potential to improve the quality of their work. Work motivation can be reviewed based on the social environment consisting of family, workmates, peers, and society. This study aims to analyze the four dimensions of the social environment of X Public Company's employees. This study used a combined method with a concurrent nested design. Determination of the number of subjects using a census, meaning that all employees at X Public Company were taken as respondents, which was as many as 135 people. The data collection techniques used were interviews and secondary data. The results show that the social environment of X Public Company's employees has implemented its role well, as seen from the total score of 6,057. However, society environment has not supported optimally, so this is still an obstacle in the motivation of X Public Company's employees. In this case, not only for employees, but X Public Company also needs to play a role in maintaining employee work motivation, because employee work motivation can also provide a positive image and maintain the sustainability of X Public Company's operations.]]>
<![CDATA[The Application of Accounting Standards Towards Performance Accountability: Role of Monitoring Financial Statements As Moderating ]]>
<![CDATA[Helda , Helda]]>;
<![CDATA[Masruddin, Masruddin]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i2.980
<![CDATA[This research aims to: 1) To test and analyze the influence of accounting standards which influence the supervision of financial reports; 2) To test and analyze the effect of performance accountability on financial report supervision; 3) To test and analyze whether the application of accounting standards and performance accountability has an effect on the supervision of financial reports. This research was conducted using a survey method with a questionnaire as a tool to obtain data. The sample was taken using a purposive sampling method, namely 120 Civil Servants who worked within the scope of the Sigi Regency Regional Apparatus Organization. The analytical tool used to process the data is PLS with the help of WarpPLS software. The research results show that the implementation of government accounting standards influences the accountability of government agency performance; supervision of financial reports affects the accountability of government agency performance; the application of accounting standards and performance accountability influences the supervision of financial reports.]]>
<![CDATA[The Effect of Social Environment on Employee Performance ]]>
<![CDATA[Pratama, Yudhistira Anugerah]]>;
<![CDATA[Yuliaty, Farida]]>;
<![CDATA[Kosasih, Kosasih]]>;
<![CDATA[Kadarisman, Sumeidi]]>;
<![CDATA[Paramarta, Vip]]>
<![CDATA[ International Journal of Digital Marketing Science Vol. 1 No. 2 (2024) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijdms.v1i2.1019
<![CDATA[The purpose of this study is to analyze how the social environment of Bukit Raya Sekawan Mining Company affects worker performance. This research employed a quantitative associative methodology. This research include all 45 workers of Bukit Raya Sekawan Mining Company as its population. Observation, interviews, literature reviews, documentation studies, observation guidelines, and questionnaires are some of the methods and instruments used for gathering data. The outcomes demonstrated the beneficial and substantial effect of the social environment. This means that in order to maximize the accomplishment of business objectives and guarantee employee welfare, Bukit Raya Sekawan Mining Company must keep an eye on and assess the social environment and employee performance. Regarding Bukit Raya Sekawan Mining Company, it is necessary to gather precise data for staff members in order to start social programs like team-building or mentorship, evaluate staff communications, and provide staff members chances for professional growth. In this manner, it is anticipated that in the future, Bukit Raya Sekawan Mining Company and its workers would work together to accomplish the goals, rights, and responsibilities as a single entity.]]>
