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House of Wisdom: Journal on Library and Information Sciences
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 30896002     DOI : https://doi.org/10.21070/how
Core Subject : Social,
Social Sciences
House of Wisdom Journal on Library and Information Sciences seeks to publish high quality, peer-reviewed articles that contribute to the understanding and development of library and information sciences, while also addressing the United Nations Sustainable Development Goals SDGs. The journal welcomes submissions on a wide range of topics, including but not limited to Information Management studies on the organization, storage, retrieval, and dissemination of information, with an emphasis on ensuring inclusive and equitable access to information for all SDG 10 Reduced Inequalities. Library Technology innovations in library systems, digital libraries, and the impact of technology on library services, particularly in promoting sustainable development and reducing inequalities SDG 9 Industry, Innovation, and Infrastructure. Information Literacy research on programs and strategies to improve information literacy among various user groups, supporting quality education and lifelong learning opportunities SDG 4 Quality Education. Library Administration and Management best practices, case studies, and research on effective library management and administration that contribute to sustainable community development SDG 11 Sustainable Cities and Communities. Preservation and Conservation articles on the preservation of digital and physical collections, ensuring cultural heritage and knowledge are maintained for future generations SDG 11 Sustainable Cities and Communities. User Behavior and Information Seeking insights into user behavior, information needs, and the effectiveness of library services in meeting these needs, fostering inclusive societies SDG 10 Reduced Inequalities. Collection Development strategies and policies for developing library collections that meet the needs of diverse user communities, supporting diverse and inclusive knowledge bases SDG 4 Quality Education, SDG 10 Reduced Inequalities. Scholarly Communication studies on the changing landscape of scholarly publishing and its implications for libraries, promoting inclusive and transparent communication of research findings SDG 16 Peace, Justice, and Strong Institutions. Library Services innovations and improvements in services provided by libraries to various user groups, contributing to community well-being and lifelong learning SDG 4 Quality Education, SDG 11 Sustainable Cities and Communities. - Bibliometrics Analysis and Systematic Literature Reviews comprehensive reviews and quantitative analysis of academic literature in the field, providing insights into research trends and impact SDG 17 Partnerships for the Goals.
Arjuna Subject : Ilmu Sosial - Perpustakan dan Informasi
Articles 4 Documents
 1 
Search results for , issue "Vol. 2 No. 3: Oktober" : 4 Documents clear
Semiotic Construction of Cyberbullying in the Budi Pekerti Trailer: Konstruksi Semiotik Cyberbullying dalam Trailer Budi Pekerti Wahyullah, Idam; Fikri, M. Andi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.234

Abstract

General Background: Cyberbullying has become a prevalent issue in the digital era, facilitated by the rapid spread of information through social media. Specific Background: The Indonesian film Budi Pekerti portrays this phenomenon through its narrative, with the trailer highlighting scenes that depict public judgment and online harassment. Knowledge Gap: While prior studies have explored cyberbullying representation in films and social campaigns, limited research has examined how meaning construction emerges from cinematic trailers using semiotic analysis. Aims: This study investigates how visual, textual, and auditory signifiers in the Budi Pekerti trailer represent cyberbullying (signified) and construct meaning that shapes audience perspectives. Results: Using Ferdinand de Saussure’s semiotic theory and a descriptive qualitative method, the analysis reveals that incomplete video clips in the trailer function as signifiers, prompting varied audience interpretations that often align with negative judgments toward the protagonist, Mother Prani. Novelty: This study demonstrates how a film trailer, as a condensed narrative, can serve as a powerful medium for constructing and circulating meanings about social issues, particularly cyberbullying. Implications: Findings highlight the role of media framing in influencing public opinion, underscoring the importance of critical media literacy to prevent misinterpretation and online harassment. Highlights: Semiotic analysis of visuals, subtitles, and sounds. Trailer framing shapes audience interpretation. Highlights media literacy in preventing misjudgment. Keywords: Cyberbullying, Semiotics, Meaning Construction, Film Trailer, Budi Pekerti
Corporate Social Responsibility Puspenerbal through Instagram in Building Brand Image: Corporate Social Responsibility Puspenerbal melalui Instagram dalam Membangun Citra Merek Zhadad, Naufal Rafi; Hariyanto, Didik
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.237

Abstract

General Background: Social media platforms such as Instagram have become strategic tools for organizations to communicate values and activities to a broad audience. Specific Background: In the context of military institutions like the Pusat Penerbangan TNI Angkatan Laut (PUSPENERBAL), Corporate Social Responsibility (CSR) serves not only as a legal obligation but also as a medium to foster public trust and a positive image. Knowledge Gap: While CSR’s role in corporate brand building is widely studied, limited research addresses its integration with Instagram-based communication strategies in military contexts. Aims: This study analyzes PUSPENERBAL’s CSR activities published on Instagram in relation to brand image formation. Results: Using a qualitative descriptive method and the Triple Bottom Line framework (People, Planet, Profit), observations from July–December 2024 reveal that the People aspect includes health, education, and social initiatives; Planet covers wildfire suppression, tree planting, and food cultivation; and Profit is reflected in positive public engagement. CSR posts strengthen brand identity, personality, association, competence, and behavioral perceptions. Novelty: The study offers insights into CSR implementation by a naval aviation unit through a structured digital presence, highlighting non-commercial institutional branding. Implications: Findings suggest that consistent, well-framed CSR content on Instagram can reinforce stakeholder trust and institutional reputation in public sectors. Highlight: CSR strengthens brand dimensions through Instagram content. Triple Bottom Line guides activity focus: People, Planet, Profit. Digital presence fosters stakeholder trust in public institutions. Keywords: Corporate Social Responsibility, Instagram, Brand Image, Triple Bottom Line, Puspenerbal
Interpersonal Communication Strategies for Building Customer Trust at Informa Elektronik Suncity Sidoarjo: Strategi Komunikasi Interpersonal Membangun Kepercayaan Pelanggan pada Informa Elektronik Suncity Sidoarjo Al’Azmi, Moch Neezarth; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.244

Abstract

Background: In the competitive electronic retail industry, building customer trust is crucial. This study addresses the need to understand how interpersonal communication strategies contribute to this trust-building process, specifically at Informa Elektronik Suncity Sidoarjo. Knowledge Gap: Existing research lacks a detailed examination of the specific interpersonal communication techniques employed by salespersons and their direct influence on customer loyalty and sales in this particular context. Aims: This research aims to analyze the interpersonal communication strategies used by Informa Elektronik Suncity Sidoarjo sales staff to build customer trust. Results: Findings reveal that the applied strategies align with DeVito's theory, incorporating openness, empathy, support, positive attitude, and equality. Practical strategies, such as mastering product knowledge, offering after-sales services, and leveraging digital media, were found to enhance customer loyalty and strengthen the company's image. Novelty: This study uniquely demonstrates the direct link between the application of DeVito’s interpersonal communication principles and tangible business outcomes within a specific retail setting. Implications: The research confirms that effective interpersonal communication is a key factor in establishing mutual trust between a company and its customers. Highlights : The study identifies interpersonal communication strategies (openness, empathy, support) aligned with DeVito's theory. Applying these strategies, along with product knowledge and after-sales service, increases customer loyalty and company image. Effective interpersonal communication is a crucial factor for building customer trust and achieving sales targets in a competitive retail environment. Keywords: Interpersonal Communication, Customer Trust, Retail Strategy, Customer Loyalty, Salesmanship
The Use of Social Media to Build a Positive Image for High Schools : Pemanfaatan Media Sosial untuk Pembentukan Citra Positif Sekolah Menengah Atas Uddin, Adam Amir; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.245

Abstract

Background: The increasing competition in the digital era necessitates a re-evaluation of public relations strategies for educational institutions. This study focuses on the application of Cyber Public Relations (CPR) as a critical tool for schools to maintain a positive brand image and attract prospective students. Knowledge Gap: While the importance of digital presence is widely acknowledged, there is a limited understanding of the specific CPR strategies that are most effective for secondary schools in a local context. Aims: This research aims to analyze the specific CPR strategies implemented by SMA Muhammadiyah 2 Sidoarjo (SMAMDA) to enhance its positive image through social media. Results: The findings indicate that SMAMDA’s effective use of Instagram, through influencer collaboration, supportive partnerships, and consistent production of daily activity content, has been instrumental in attracting new students. Novelty: This study provides a practical case example of how a high school can successfully leverage specific digital communication tactics to achieve measurable marketing and branding outcomes. Implications: The research concludes that a school’s positive image and brand recognition can be significantly improved through the strategic and effective implementation of CPR. Highlights : The study reveals that SMAMDA’s CPR strategy on Instagram, which includes collaborations and daily content, is effective. This approach successfully attracts new students and enhances the school’s positive image. The research concludes that effective CPR is crucial for schools to build brand recognition in the digital age. Keywords: Cyber Public Relations, School Branding, Social Media, Content Strategy, Customer Engagement

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