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Branding Desa Kalanganyar sebagai Ekowisata Bahari di Kabupaten Sidoarjo M. Andi Fikri; Poppy Febriana
Kanal: Jurnal Ilmu Komunikasi Vol 5 No 1 (2016): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v5i1.1461

Abstract

This study aimed to describe the potential development of Kalanganyar Village as a marine ecotourism in Sidoarjo regency, and to describe the supporting and inhibiting factors in Kalanganyar Village as marine ecotourism in Sidoarjo regency. Qualitative methods in this study used an interaction model consisting of three activities: data reduction, data presentation, and conclusion. Data collection techniques was obtained by direct observation of the research location and interviews to visitors of marine tourism in Kalanganyar Village, Sedati Sub-district, Sidoarjo Regency. The results of this study showed that Kalanganyar Village had many tourism potential that can be developed, the outline of the potential, can be divided into two, namely: village potential and natural potential. Potential villages consist of culinary, community activity units and souvenirs. The natural potential consists of natural nuance, fishpond and fishery sunset. The existence of marine ecotourism in the village of Kalanganyar as an overall tourism attraction received a good perception assessment, but need to be followed up by indicators considered bad by the informants in order to improve the perception assessment of the visitors and could provide a more memorable tourist experience.
Extensive Communications for Increasing Community Awareness in Handling Waste (Disposable Diapers): A Bibliometric Study Adinda Rachmanillah; Totok Wahyu Abadi; Poppy Febriana; Muhammad Andi Fikri; Nur Maghfira Aesthetika; Muhammad Yani
Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Vol 10 No 2 (2022): December
Publisher : Program Studi Ilmu Perpustakaan UIN Alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/kah/v10i2a5

Abstract

In the disposal of urban and rural garbage, diaper waste has emerged as a new phenomenon. If this kind of waste is put into a river, it will harm the water environment because the earth cannot quickly break down it. This study aims to clarify the efficacy of counseling communication in raising public knowledge of postal waste management (disposable diapers). Bibliometric analysis is used in this quantitative descriptive study. The objective is to get fresh data on the investigation of extension communication to raise public knowledge of the disposal of pospak waste. Google Scholar and Crossref, two publisher sources, were used to gather the data. Through Publish or Perish, you can access articles from both sources. After gathering the data, VOS viewer is used to analyzing it. The results of the study indicate that counseling information is still an exciting topic in increasing public awareness. The importance of communication in handling waste is included in cluster 5. While public awareness in handling waste is included in cluster 3. The study of "Waste Management" is a point of attention of researchers which can be found in 8 clusters on research topics.
Pola Komunikasi Keluarga dalam Film Pengabdi Setan 2: Communion M. Andi Fikri
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.115 KB) | DOI: 10.37826/digicom.v3i1.410

Abstract

This research looks at the social codes used in the film Pengabdi Setan 2:Communion. In this study using a qualitative descriptive method approach with John Fiske's semiotic analysis. The results of this research show that the codes are based on the order of reality, the order of representation, and the order of ideology. This study found that there are three patterns of family communication used in the film: The Equality Pattern and The Balanced Split Pattern as well as the monopoly pattern. These patterns are shown through characterizations, images, and visual meanings.
PELATIHAN PEMANFAATAN TEKNOLOGI DIGITAL DESA BEJIJONG M.Andi Fikri; Kukuh Sinduwiatmo; Nilahtul Qudus Sukma Nirwana
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.2017-2020

Abstract

Desa Bejijong yang terletak di kecamatan Trowulan kabupaten Mojokerto terkenal dengan penduduknya sebagai pengrajin batik dan patung sehingga memiliki potensi yang cukup bagus dalam menciptakan peluang usaha untuk menggerakkan perekonomian desa. Tujuan pengabdian masyarakat diharap dapat membangun kesadaran masyarakat agar kreatif dalam memasarkan produknya melalui media sosial sehingga mampu membantu dalam meningkatkan perekonomian masyarakat desa Bejijong. Metode yang digunakan dalam pengabdian masyarakat ini adalah pelatihan dengan cara sosialisasi, ceramah dan pengajaran. Dengan memanfaatkan teknologi digital UMKM desa Bejijong memungkinkan dapat membuat foto dan video sehingga lebih mudah memperkenalkan dan meningkatkan usaha mereka.
Pola Komunikasi Keluarga dalam Film Pengabdi Setan 2: Communion M. Andi Fikri
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.410

Abstract

Penelitian ini melihat kode-kode sosial yang digunakan dalam film Pengabdi Setan 2:Communion. Dalam penelitian ini menggunakan pendekatan metode deskriptif kualitatif dengan analisis semiotika Jhon Fiske. Hasil dari penelitian ini menunjukkan Kode-kode tersebut didasarkan pada tatanan realitas, tatanan representasi, dan tatanan ideologi. Studi ini menemukan bahwa ada tiga pola komunikasi keluarga yang digunakan dalam film: The Equality Pattern dan The Balanced Split Pattern serta the monopoly pattern Pola-pola ini ditunjukkan melalui penokohan, gambar, dan makna visual.
The Use Of Nusantara Character Design In Kaela Kovalskia's Youtube Account Setiawan, Muhammad Naufal Aldi; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.603

Abstract

This research aims to examine the use of Nusantara skin character design in YouTube content, particularly on the Kaela Kovalskia account, by utilizing Roland Barthes' theory. Through a qualitative approach and data collection methods, this research utilizes content analysis, with primary data collected through documentation and secondary data gathered through literature review. The research results indicate that this study focuses on visual markers such as rattan bracelets from Papua, red fire opal stone pendants, a mix of lasem batik and sekar jati fabrics, traditional Dayak woven cloth, as well as the hammer accessories worn by the character Kaela Kovalskia. This research found that the use of those markers not only has aesthetic value but also refers to Barthes' concepts of denotation and connotation. The use of visual markers such as rattan bracelets from Papua, red fire opal stone pendants, batik fabric mixed with lasem and sekar jati, traditional Dayak woven cloth, and hammer accessories on the character Kaela Kovalskia reflects the amalgamation of rich Nusantara cultural symbols. This not only creates a strong image but also communicates a distinctive cultural identity with the aim of enhancing a sense of patriotism among the younger generation through new media such as YouTube
Representation of Feminism in Bene Gesserit Members in Dune Film : Part Two (Semiotic Analysis of John Fiske) Risvandi, Achmad Rian; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.619

Abstract

Film is one form of mass communication media in the form of moving images that always influences and shapes society through the messages behind it. The messages and values contained in films not only provide entertainment but also education, giving people an understanding of the storyline, meaning, and messages within. One such film is Dune: Part Two, the third fictional adaptation of the novel by Frank Herbert (1965), which tells the story of human life in the future. In this film, female characters are depicted as active subjects of the narrative, conveying messages of feminism. The topic of feminism attracts the attention of researchers as it strives for justice and liberation from the oppression of women. The purpose of this research is to understand the semiotic code meaning regarding the representation of feminism in Dune: Part Two. To achieve the research objectives, the researcher employs a qualitative approach using John Fiske's semiotic analysis, based on three categories of feminism: reality, representation, and ideology. The results of the study show feminist values in the reality category through codes of appearance, makeup, costumes, speech, body movements, and expressions. In the representation category, feminist values are shown through camera codes, characters, and conflicts. Meanwhile, in the ideology category, feminist values are represented through specific dialogues and attitudes that reflect feminist behavior.
Utilizing Instagram as Social Media Marketing on the @bssexhaustofficial Account Hafidz, Akbar Zaelani; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.622

Abstract

Marketing activities that utilize digital media or the internet are often referred to as digital marketing. One of the strategies of digital marketing is to utilize social media as a marketing medium, commonly referred to as social media marketing. One of the social media platforms used as a means of promotion and communication between companies and their consumers is Instagram. Through this research, the researcher aims to examine how Instagram is utilized as social media marketing on the account @bssexhaustofficial. This study aims to understand the application of the AISAS theory (Attention, Interest, Search, Action, and Share) in leveraging Instagram as social media marketing on the account @bssexhaustofficial. The method used in this research is qualitative descriptive research. The results of the research above indicate that the BSS Exhaust Official store utilizes various Instagram features to market its products through a soft selling concept, enhancing audience understanding of the products and building interaction with the audience.
Representation of Racism in the Film “Good Hair: Perceptions of Racism” Syafiqah, Kholifatus; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.632

Abstract

Racism is differentiated by the majority in the treatment of minorities on purpose based on inequality in skin color, race, race, even physical origin, and appearance that is thought to restrict and prohibit the rights and freedoms of a person. The research aims to describe the application of John Fiske's theory to analyze the forms of racial discrimination in this short film by approach to reality, representation, and ideology. Qualitative study methods of descriptive media text analysis examine three approaches to John Fiske's semiotics analysis. The results of this study suggest that the application of John Fiske's theory of discussing racism's representation in this short film lies in the visible levels of reality based on the codes of appearance, expression, and gestures. The representational level is indicated on the camera code. In contrast, ideology levels are indicated by the results of a level of reality and representation of the attitudes and dialogues of certain characters that reflect the behavior of racism. The racism reflected in this short film is a restriction on black people's rights and freedom to express themselves through their hairstyle. And the white people feel so superior, and all the standards and policies that exist should conform to their culture.
Branding of Osing Traditional School in Banyuwangi through the Instagram account @pesinauan.osing Khair, Raihan Sairzil; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.640

Abstract

This research aims to preserve the culture in Osing traditional schools through the @pesinauan.osing Instagram account so that the community can know and preserve the tradition of local cultural wisdom. The presence of Instagram has a considerable influence as a medium for disseminating information that is not yet known to the audience. In this study, the indicator of the strength of brand association is strong with Osing traditional schools through typical images of Osing, stories about the daily life of the Osing traditional school community. In addition, this account also succeeded in creating a favorability of brand association which is proven by inspiring narratives and the use of attractive visuals. The uniqueness of this account lies in the collaboration between Osing traditional schools and local artists. All of this is in line with Keller's branding image theory, which emphasizes the importance of building strong, positive, and unique brand associations This research uses the basis of qualitative research methods based on the objects of study related to osing traditional schools. Researchers collect data and information by observing documents, observing behavior, and interviewing several informants. The results of this research can provide information to the audience through Instagram media and can increase the number of viewers on the @pesinauan.osing Instagram account through videos or photos that present the form of content selling ideas that carry the concept of preserving the tradition of local cultural wisdom of Osing Banyuwangi. Great benefits are brought up through Instagram media which can be evidenced by the increase in the number of viewers. The use of brand image that has been implemented can build a positive image in osing traditional schools starting from the use of logos, designs and colors. With this research, Instagram @pesinauan.osing can popularize and develop traditions that have been born since ancient times.