Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
SNISTEK adalah sebuah acara akademik yang prestisius dan berkualitas, yang diadakan setiap tahun dengan tujuan untuk mendukung pertukaran pengetahuan, ide, dan temuan terbaru dalam bidang ilmu sosial dan teknologi. Seminar ini merupakan platform ideal bagi para ilmuwan, peneliti, praktisi, dan akademisi untuk berbagi hasil penelitian terbaru, diskusi mendalam, dan memperluas jaringan profesional mereka. SNISTEK mengakomodasi berbagai topik dan disiplin ilmu dalam bidang ilmu sosial dan teknologi. Beberapa topik yang sering dibahas di SNISTEK meliputi, tetapi tidak terbatas pada: - Ilmu Sosial (Sosiologi, Psikologi, Antropologi, Ekonomi, dll.) - Teknologi dan Informatika - Manajemen dan Bisnis - Pendidikan - Kesehatan dan Kesejahteraan - Keberlanjutan dan Lingkungan - Kebijakan Publik dan Hukum - Teknologi Industri - Teknologi Pertanian dan Lingkungan dan banyak lagi.
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<![CDATA[Peran Kualitas Produk Terhadap Keputusan Konsumen Dalam Penggunaan Gas PGN Pada Masyarakat Kota Batam ]]>
<![CDATA[Hendri Herman]]>;
<![CDATA[Vargo Christian L. Tobing]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The decision of the consumer in purchasing a product / service is certainly influenced by the quality of the product to be purchased / used. The quality of the product is already a condition that must be met by the company in order for the products offered to the public to be well received. This research aims to look at the effect of product quality on consumer decisions in the use of PGN gas on the people of Batam. The population in this study was the household sector that became a customer of the State Gas Company. The number of respondents in this study was 98 respondents. Data acquisition is done by providing questionnaires to PGN gas customers (household sector). The data obtained will be tabulated and then processed using the SPSS program. The data analysis used in this study is; data quality test; validity test and reliability test, data normality test, heteroskedastisity test, determination coefficient analysis, partial hypothesis test. From the results of the study, it is known that the quality of the product has a significant influence on consumer decisions in the use of PGN gas, with a correlation value of 36%, which means that the quality of the product is able to influence consumer decisions in making gas use decisions by 36%, and the remaining 64% is influenced by other factors not included in this research model.]]>
<![CDATA[Analisis Intellectual Capital Terhadap Net Profit Margin pada Perusahaan Asuransi ]]>
<![CDATA[Hermaya Ompusunggu]]>;
<![CDATA[Dian Efriyenti]]>;
<![CDATA[Aura Adenilla]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[This study aims to analyze intellectual capital on net profit margin. The sample collection technique used is purposive sampling, from 14 insurance companies listed on the Indonesia Stock Exchange, which meet the sample criteria of 11 companies. The data analysis method used in this research is by using SPSS software. From the data analysis, the results show that partially, human capital has a significant effect on net profit margin where human capital has a tcount of 7.687 with a significance of 0.000 smaller with a significance level of 0.05, so Ho1 is rejected and Ha1 is accepted. Structural capital has a significant effect on net profit margin. where structural capital has a tcount of 5,500 with a significance of 0,000, smaller with a significance level of 0.05, so Ho2 is rejected and Ha2 is accepted. Relational capital has an effect on but not significant to net profit margin where relational capital has a tcount of 1.214 with a significance of 0.230, which is greater with a significance level of 0.05, so Ho3 is accepted and Ha3 is rejected, and simultaneously, human capital, structural capital and relational capital have a significant effect on net profit margin where the regression value has a significance of 0.000, a value less than 0.05 or a significant value <α so that Ho4 is rejected and Ha4 is accepted.]]>
<![CDATA[Analisis Pertumbuhan Usaha Kecil Menengah, dan Tenaga Kerja Terhadap Pertumbuhan Ekonomi Kota Batam ]]>
<![CDATA[Intan Utna Sari]]>;
<![CDATA[Asron Saputra]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[One of the important benchmarks in determining the success of economic development is economic growth. The role of the government in trying to achieve development success is to determine the direction of development policy and to achieve the development goals it is necessary to have good development planning to realize stable economic growth in order to improve the welfare of the community is by improving Small And Medium Enterprises and Labor. This research aims to find out the simultaneous and partial influence of Small and Medium Enterprises, and Labor on the economic growth of Batam city. The data source is secondary data using data panels consisting of three years of time series data and cross section data of nine sub-districts that produce 45 observations. The analytical technique used to solve the problem in this study is by multiple linear regression analysis models. The results of this study show that simultaneously Small and Medium Enterprises and labor have a significant effect on economic growth in Batam City. This indicates that the number of SMEs (Small and Medium Enterprises) and labor in batam city can be the determinant of the economic growth rate in batam city. This is because SMEs and Labor are activities that can produce goods or services. In part, Small and Medium Enterprises and labor have a positive and significant effect on economic growth in Batam City, meaning that if the number of SMEs and labor is increased then economic growth will also increase.]]>
<![CDATA[Peran Pengelolaan Keuangan Bagi UMKM di Kota Batam ]]>
<![CDATA[Khadijah Khadijah]]>;
<![CDATA[Neni Marlina Br Purba]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[MSMEs are a major pillar of the Indonesian economy. MSMEs are expected to boost Indonesia's economy as a whole with various business opportunities from the economic crisis. One of the main and concrete challenges faced by MSME entrepreneurs is related to fund management. The main initiative in fund management is to practice accounting well. Accounting that is considered difficult turns out to be easy to understand and practice. The implementation of accounting is an easy step but provides tremendous benefits for MSMEs. financial management is an important thing that remains to be considered. Basic accounting science is a must-have if you want the business to run smoothly. The importance of accounting in the business of MSMEs can know the business conditions, help the loan process, manage business finance, etc. The descriptive method used by the sample is the owner of MSMEs in Batam City with samples in this study taken by 95 respondents. The results of the study according to 4 indicators researched from financial management show that the overall respondent understands the use of budgets, budgeting and forecasting future efforts. Then in terms of recording the entire respondent performs financial records only within the sales and purchase limits only. Reporting indicators no respondents do because the business is only a personal business and considers it unnecessary to do financial reporting. The last of the overall control indicators of respondents used control over the business by using a note.]]>
<![CDATA[Analisis Self Efficacy dan Anxiety Pada Kesuksesan Adopsi Mobile Wallet dengan Model UTAUT ]]>
<![CDATA[Meilinda Dwi Anugrah]]>;
<![CDATA[Hermaya Ompusunggu]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[This study aims to identify what factors influence an individual's intention to use a mobile wallet (m-wallet) with the UTAUT (Unified Theory of Acceptance and Use of Technology) model. This study examines which variables in the UTAUT model affect the user's intention to use a mobile wallet as a digital payment. This research is a quantitative study using primary data. Data collection techniques and research instruments are distributed directly to m-wallet application users in Batam City online. The total number of questionnaires distributed was 200 questionnaires. However, only 100 respondents can be used sample of study, while the rest cannot be used in the sample because they have never used m-wallet and are not domiciled in the Batam area. The data analysis technique used the validity test and the reliability test. The validity test uses the Average Variance Extracted (AVE) value, if the AVE value is> 0.5, the research instrument is declared valid. While the reliability test was carried out using Cronbach's alpha value, if the alpha value was> 0.6, then the instrument was declared reliable. Researchers used partial least square (PLS) as a method of statistical analysis. From 100 respondents, it was found that self-efficacy did not have a direct effect on the intention to use m-wallet, while anxiety had no effect and showed a positive direction on the intention to use m-wallet and social influence had a positive effect on the intention to use m-wallet.]]>
<![CDATA[Pemanfaatan Teknologi Informasi dalam Pendidikan dan Pembelajaran di Era Revolusi Industri 4.0 ]]>
<![CDATA[Mortigor Afrizal Purba]]>;
<![CDATA[Agus Defri Yando]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[AbstractThis study aims to describe the education and learning challenges based on information technology in the Industrial Revolution 4.0 Era and Indonesia's readiness to answer the challenges of education in the era of the industrial revolution 4.0 in building an information technology-based learning system. In Indonesia, readiness to face the challenges of education in the era of the industrial revolution 4.0 is to immediately improve the capabilities and skills of human resources through education by producing reliable operators and analysts in the field of education management as a driver for advancing information technology-based education in Indonesia to answer the challenges of Industry 4.0 which continues to advance rapidly. Education management policies in Indonesia currently encourage all levels of education, especially higher education to take advantage of advances in digital technology and educational computing in the era of the fourth industrial revolution. Some solutions that can be done include the suitability of curricula and policies in education, the readiness of human resources in utilizing ICT, optimizing the abilities of students, and developing the character of students, and the readiness of digital-based learning facilities and infrastructure.]]>
<![CDATA[Pengaruh Stres Kerja dan Kepuasan Kerja Terhadap Turnover Intention Karyawan di Kota Batam ]]>
<![CDATA[Nanda Harry Mardika]]>;
<![CDATA[Argo Putra Prima]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[This study aims to examine the variables that influence employee turnover intention in Batam City. The purpose of this study is to determine the effect of job stress and job satisfaction toward employee turnover intention partially and simultaneously. Total of Samples are 96 respondents which were taken by using purposive sampling method and then the data was analyzed by SPSS Program. Methodology in this research is descriptive with a quantitative approach. This study shows that job stress partially has positive and significant effect on employee turnover intention with t value 3.532 and significant value 0,001. Job satisfaction partially has negative and significant effect on employee turnover intention with t value -2.509 and significant value 0,014. Simultaneously, this Research shows that job stress and job satisfaction have positive and significant effect on employee turnover intention with t value 13.213 and significant value 0,000.]]>
<![CDATA[Analisis Pola Pembelian Konsumen pada PT Indoritel Makmur Internasional Tbk Menggunakan Metode Algoritma Apriori ]]>
<![CDATA[Narti Eka Putria]]>;
<![CDATA[Rika Harman]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[PT Indoritel Makmur Internasional Tbk or better known as Indomaret is one of the companies engaged in retail in which this company every day must meet the needs of consumers. Consumers tend to pay attention to prices on label and product layout. At the price tag, the promo price and promo period are shown. However, when the promo period is still ongoing, the desired product kosumen is empty. In addition, the laying of the product on the shelf is not in accordance with the habits of consumers when buying the product simultaneously in one time. This causes disappointment to consumers who can not meet their needs. Therefore the company should look at the purchase patterns made by consumers. To know the product purchased simultaneously, use association rule (data association rule) that is Data Mining technique to find association rule of a combination of items. The association search process uses the apriori algorithm method which can generate the knowledge contained in the customer's transaction data, regarding the purchase pattern by the consumer. Based on the calculation of apriori algorithm that meets the minimum value of confidence and tested with Tanagra software, the highest Indomaret rule store that appears on Instant Oil and Noodle products with Support value 43.3% and confidence 92.8%, this is the same as manual calculation a priori algorithm. Then can be arranged product layout adjacent to facilitate the existence of the product and make it easier in determining inventory of product promo desired by consumer and can be used as decision Support manager in managing company activity.]]>
<![CDATA[Analisis Skala Usaha, Pendapatan Usaha dan Pengalaman Usaha terhadap Penggunaan Informasi Akuntansi pada Pelaku UMKM di Kota Batam ]]>
<![CDATA[Neni Marlina Br Purba]]>;
<![CDATA[Khadijah Khadijah]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[This study aims to determine how the influence of business scale, business income and business experience on the use of accounting information for MSME actors in the city of Batam. This type of research is quantitative research and uses primary data in the form of a questionnaire distributed by google form. The population in this study were all MSME actors who registered their business at the Batam City Cooperative and UMKM office. The sampling technique used simple random sampling and used the Slovin formula in order to obtain a sample of 94 MSMEs. Data analysis techniques used instrument tests (validity and reliability), descriptive analysis, classical assumptions consisting of normality, heteroscedasticity and multicollinearity tests, multiple linear regression, partial test, simultaneous test and coefficient of determination test. Based on the results of data processing using the SPSS program, the following research results were obtained: Partially, business scale and business income have a positive and significant effect on the use of accounting information. Meanwhile, business experience partially does not have a significant effect on the use of accounting information. Simultaneously, business scale, business income and business experience have a significant effect on the use of accounting information for MSMEs in Batam. Based on the coefficient of determination, the Adjusted R Square figure is 0.428, indicating that business scale, business income and business experience have an effect of 42.8% and the rest is influenced by other variables outside of this study.]]>
<![CDATA[Evaluasi Pentingnya Lokasi Sentra Oleh-Oleh untuk Pariwisata Kota Batam ]]>
<![CDATA[Nofriani Fajrah]]>;
<![CDATA[Sri Zetli]]>
<![CDATA[ Prosiding Vol 3 (2020): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[Batam City is now starting to turn into a tourism city. However, Batam tourism has not been equipped with a souvenir sales center to introduce Batam city characteristics. The aims of this research is to evaluate the important of availability the souvenir centre for Batam City Tourism. The method used is the descriptive-quanititative model from the data that has been collected. The data collected by voice of curtomer method to find the gap of the needed of souvenir centre for the tourist. Based on the research results will find that the location of souvenir centre is important to support Batam Tourism. This is because souvenirs are part of the process of introducing the culture of an area to tourists. Therefore, the Batam city government needs to pay attention to the needs of tourists who travel to Batam City by providing a souvenir center in the tourist center of Batam City.]]>
