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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Maker: Jurnal Manajemen eCo-Buss Journal of Economics and Business UBS Dynamic Management Journal Jurnal Ekonomi Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Asron Saputra
Universitas Putera Batam
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOCAFE PADA PT PRIMA BINTANG DISTRIBUSINDO Iwan Iwan; Asron Saputra
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i2.133

Abstract

The purpose of this paper is to determine the effect of brand image and promotion on purchasingdecisions PT prima brima distribusindo. The research was done by spreading the quaterner, while theresearch method using Non-probability Sampling.The t test shows that the magnitude of t for Brand Image (X 1 ) is 2.062 and the value of t arithmetic for promotion (X 2 ) is 11,574. all of which show larger than t table is 1,978. so the hypothesis that states brand image and promotion have a positive effect partially on purchasing decision at PT prima bintang distribusindo, F test, F calculated > F table or 69.690 > 2.67 or signification level (sig) 0.000 < 0.05 so that the hypothesis that states brand image and promotion together affect the purchasing decision at PT prima bintang distribusindo and coefficient of determination shows that brand image and promotion influence 51,9% to purchasing decision at PT. prima bintang distribusindo.
FAKTOR-FAKTOR PENURUNAN PERTUMBUHAN EKONOMI BATAM Daris Purba; Asron Saputra
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 6 No 2 (2018): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.201 KB) | DOI: 10.30871/jaemb.v6i2.841

Abstract

Pertumbuhan perekonomian Batam mengalami penurunan beberapa tahun belakangan ini. Sebagai salah satu kawasan bebas Batam seharusnya memiliki pertumbuhan ekonomi yang besar. Penelitian ini mencari semua faktor dari penurunan ekonomi Batam. Data yang digunakan adalah data dari biro statistik dan data-dari dari organisasi seperti Asean. Penelitian ini menemukan bahwa ekonomi Batam yang sangat bergantung kepada Penamanan Modal Asing (PMA) mengalami penurunan pertumbuhan ketika lebih banyak PMA yang keluar daripada yang masuk. Salah satu penyebab utamanya adalah akibat terkena dampak dari berbagai krisis ekonomi dunia sejak tahun 2008. Faktor lainnya adalah kelemahan infrastruktur, muncul banyak pesaing sesame economic zones di kawasan Asean, penerapan tarif masuk ke daerah pabean (yang baru dihapuskan pada awal 2018), upah tenaga kerja yang semakin tinggi setiap tahun, dan tata ruang yang tidak efisien.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN KEPRI MALL Daniel Septian; Asron Saputra
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 6, No 1 (2020): JUNI 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v6i1.151

Abstract

Tujuan penelitian ini adalah untuk mengetahui adanya pengaruh positif dan signifikan antara promosi dan kualitas pelayanan terhadap kepuasan konsumen Kepri Mall dengan teknik pengambilan sampel jenuh dimana sampel yang diambil adalah seluruh populasi yang ada di Kepri Mall yang berjumlah 104 tenant. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner. Uji kualitas data dalam penelitian ini menggunakan uji validitas dan uji reliabilitas, uji asumsi klasik dan uji pengaruh dalam penelitian ini menggunakan analisis regresi linear berganda dan analisis koefisien determinasi (R2), sedangkan uji hipotesis dalam penelitian ini menggunakan (uji t) dan (uji F) dengan menggunakan SPSS 25. Dari hasil uji t dan uji F, maka dapat disimpulkan bahwa promosi dan kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen, serta promosi dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen Kepri Mall.Kata kunci: Promosi, Kualitas Pelayanan, Kepuasan Konsumen
Pengaruh Tingkat Suku Bunga, Promosi, Dan Kinerja Karyawan Terhadap Minat Peminjaman Nasabah Pada PT Alco Dana Mandiri Batam Rosalyn Sianipar; Asron Saputra
eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i1.495

Abstract

This study aims to identify the effect of interest rates, promotion, and performance, towards customers interest on loaning at PT Alco Dana Mandiri Batam. Population that studied are customers at PT Alco Dana Mandiri per year totaling 756 customer per 6 months calculation, and using a sample of 260 people. This research was conducted using the Random Sampling technique. technique used in this research consist in descriptive test, test of vailidty, reability test, test of normality, multicolinear test, heterocedasity test and using multiple linear regression test, determination test, t test and f test. The results of this study are that the calculated F value is 65.972 which is way higher than the f that show up in table which valued at 2.417 also the significance value in sig. resulting 0 value which is least than 0.05, therefore there is a simultaneous effect formed by all independent variables that consists of interest rates, promotion and performance
THE INFLUENCE OF PACKAGING AND PROMOTION ON THE PURCHASE DECISION OF TEMPE CHIPS IN SUNGAI LANGKAI SUB-DISTRICT, BATAM Winda Evyanto; Asron Saputra; Triana Ananda Rustam; Yvonne Wangdra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i1.6617

Abstract

This study aims to describe the results of research on the Effects of Packaging and Promotion on the Purchase Decision of Tempe Chips from Home Industry in Sungai Langkai , Sagulung District, Batam. in addition to the importance of improving quality in terms of content, it needs special attention from various parties, both from the government and the private sector. , as well as universities as many universities have done through community service activities. This research focuses on looking at the implementation of packaging and promotion strategies. The research method used is quantitative research, the data source is 100 consumers of tempeh chips in Sungai Langkai , Sagulung District, Batam City. Data collection by observation, interviews and documentation, and data analysis by domain data analysis. The results of the discussion show that the labeling and packaging of the decision to buy tempeh chips in the Sungai Langkai sub-district, Sagulung sub-district, can be carried out well even though they are still traditional, but from time to time have changed for the better
BRAND IMAGE, KREATIVITAS IKLAN DAN KEPERCAYAAN TERHADAP MINAT BELI KAUM MILENIAL PENGGUNA SHOPEE DI KOTA BATAM Lussy Putri Satriawan; Asron Saputra
Dynamic Management Journal Vol 7, No 1 (2023): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i1.7800

Abstract

This study aims to determine the effect of brand image, advertising creativity and trust on the buying interest of millennial Shopee users in Batam City. This research uses quantitative methods. The population in this study were millennials who had used or transacted through Shopee e-commerce with a sample size of 337 respondents. The sample technique used was purposive sampling using certain criteria to be sampled. The analysis method used in this study is descriptive analysis method, causality test, classical assumption test, multiple linear regression analysis and hypothesis testing. The results showed that Brand Image and Trust had a partial and significant effect on purchase intention while advertising creativity had no partial and significant effect on purchase intention.
Pengaruh Celebrity Endorser Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kota Batam Sri Kinanti; Asron Saputra
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.635

Abstract

This study aims to be able to find out the effect between celebrity endorsers, brand images and product quality on purchasing decisions on Scarlett Whitening products in Batam City. This research uses a quantitative approach with the method. There were 375 respondents taken in this study, with a population of buyers or users who were interested in buying Scarlett Whitening products in Sekupang District, Batam City and aged 15-29 years. Techniques in giving and drawing samples as data researchers utilize purposive sampling. By distributing questionnaires and collecting data, from the distribution the researcher uses a questionnaire on a Likert scale. The data quality test in this study uses the validity and reliability test, the classical assumption test and the influence test in this study uses multiple linear regression analysis and the analysis of the coefficient of determination (R2), while the hypothesis test in this study uses (T test) and (test F ) by using SPSS software program version 25. The results of the coefficient of determination (R2) obtained are the Celebrity Endorser variable, brand image and product quality affect 54.9% on purchasing decisions. From the results of the T test and the F test, it can be concluded that partially the celebrity endorser, brand image and product quality have a significant effect on purchasing decisions, as well as simultaneously celebrity endorser bradn image and product quality has a significant effect on purchasing decisions
THE INFLUENCE OF MOTIVATION, TRAINING AND ORGANIZATIONAL CULTURE ON THE PERFORMANCE OF KTM RESORT BATAM EMPLOYESS Jhovie Pratama Putra; Asron Saputra
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether motivation, training and organizational culture affect employee performance. The number of respondents was 105 consisting of all KTM resort Batam employees using SPSS version 25 as a statistical tool. The method by analyzing the influence of independent variables with the condition that the variables are not symmetrical is called associative. Associative can also be said to be a method that tests the relationship of more than one variable. The results show that the independent variables simultaneously affect employee performance with a calculated f value of 86.416 > 2.69 f table and sig <0.05 followed by a large number of influences of 71.1% and the remaining 28.9% outside of this study.
Pengaruh Kualitas Produk, Minat Beli dan Perilaku Konsumen Terhadap Keputusan Pembelian di Minimarket Victoria Tiban Novianti Novianti; Asron Saputra
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.656

Abstract

A factors can lead more competitors, technology and education related to marketing, can increase speed and stimulate business owners in realizing innovations that can develop and manage their business meeting the needs of consumers. Product quality activities, purchase intention and consumer behavior influenced consumers on purchasing decisions. The aims of that studies is determining effects of product quality, purchase intention and consumer behavior on purchasing decisions at Victoria Tiban Minimarket. This researches are conducte use quantitative techniques. The researches sample used was 357 respondents are use as data collection techniques. By using SPSS 25 software, analysis techniques include descriptive statistical, data quality, classical assumption, influence, and hypothesis testing. Based on the results, product quality, purchase intention, and consumer behavior influence purchasing decisions by 46.1%. It was found that product quality, purchase intention, and consumer behavior had a positive and significant effect partially or simultaneously on purchasing decisions at Victoria Tiban Minimarket.
Pengaruh Kualitas Pelayanan Dan Minat Beli Terhadap Kepuasan Pelanggan Warung Kaki Lima di Batam Milenia Fitri Setya Putri; Asron Saputra
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.674

Abstract

The culinary business is a business that is growing rapidly and rapidly, as evidenced by culinary business actors emerging with the latest innovations aimed at attracting customer interest. Likewise with business actors in the Riau archipelago, especially in the city of Batam, the culinary business is experiencing quite good development. It can be seen that there are many culinary delights using concepts that are no less interesting to be the choice of consumers, such as: street food stalls, restaurants, coffee shops, and taverns. So that business actors must improve the quality of service so that consumer buying interest increases as well as customer satisfaction. Service quality is very closely related to customer satisfaction and is an important factor that must be considered by every business actor who aims to attract customers. Likewise with consumer buying interest in addition to good service quality, an ordering system that makes it easier for consumers is also able to attract customer buying interest. So that in this case customer satisfaction is very effective in retaining its customers in a long period of time. The purpose of this study was to determine whether service quality and purchase intention affect customer satisfaction in street food stalls in Batam. Methods of data collection through the distribution of questionnaires with a sample of 383 respondents. The type of research used is quantitative research with multiple regression analysis methods. The results showed that the variable of service quality on customer satisfaction, t value 13.738 > t table 1.966, and Sig 0.000 <0.05, so it can be concluded that the variable service quality has a positive and significant effect on customer satisfaction. The variable of buying interest on customer satisfaction has a t count of 3.245 > t table of 1.966, and a significant 0.001 <0.05 so it can be concluded that the variable of buying interest has a positive and significant effect on customer satisfaction. While simultaneously it can be obtained f count value of 193.790 > f table 3.02 and Sig 0.000 <0.05. Thus it can be concluded that Ho is rejected and Ha is accepted.
Co-Authors Daniel Septian Daris Purba Intan Utna Sari Iwan Iwan Jhovie Pratama Putra Lussy Putri Satriawan Milenia Fitri Setya Putri Nani Hartati Sihotang Novianti Novianti Primus Sihotang Rosalyn Sianipar Sri Kinanti Triana Ananda Rustam Winda Evyanto Yosefin Meinin Dita Putri Yuli Siyamto, Yuli Yvonne Wangdra