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Jurnal Dinamika Manajemen
ISSN : -     EISSN : 23375434     DOI : https://doi.org/10.15294/jdm
Core Subject : Science,
JDM (Jurnal Dinamika Manajemen) is an international journal, that provides a forum for publishing original research articles, review articles from contributors, and novel technology news related to management that accepts papers from all countries.
Articles 12 Documents
Search results for , issue "Vol. 16 No. 1 (2025): March" : 12 Documents clear
Unveiling the Influence of Financial Attitude, Financial Literacy, and Lifestyle on Decision-Making and Financial Well-Being:AComprehensive Study on Generation Z Al-Ichwani, Azzahra; Rahayu, Rita
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.24211

Abstract

This study examines the influence of financial attitudes, financial literacy, and lifestyle on financial decision-making and financial well-being, with a focus on Generation Z. Utilizing a quantitative approach, data were collected from 306 respondents in West Sumatra through online surveys. The data were analysed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, employing the Disjointed Two-Stage approach to ensure robustness and accuracy in testing the structural model. The results reveal that financial attitudes and financial literacy significantly enhance financial decision-making, which in turn positively influences financial well-being. Conversely, lifestyle exerts a negative influence on financial decision-making, thereby reducing financial well-being. Financial decision-making mediates the relationship between financial attitude, financial literacy and lifestyle toward financial well-being. This study contributes to the literature by integrating psychological, behavioural, and lifestyle dimensions into a unified model of financial well-being. It provides empirical evidence on the dominant role of financial attitude and the mediating mechanism of financial decision-making among digital-native populations. The findings suggest that targeted financial literacy interventions, value-oriented financial education, and lifestyle awareness programs are essential to foster sound financial decisions and improve financial well-being, especially for Generation Z.
Decoding Brand Success: The Impact of Identity on Image, Trust, and Loyalty Rizki, Fitto; Tuti, Meylani
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.19283

Abstract

This study aims to analyze the effect of brand identity on brand image, brand trust, brand satisfaction, and brand loyalty. The sampling technique used was accidental sampling to collect data through a survey of 225 respondents who use Evolene in Bogor. The results of the analysis show that brand identity has a significant influence on brand image, with customers who recognize the brand strongly tending to build positive perceptions of the brand. In addition, brand identity has also been shown to influence brand trust, where customer trust in the brandincreases along with the brand’s consistency in delivering its promises and values. The relationship between brand identity and brand satisfaction shows that customer satisfaction can be obtained through experiences that are under the expected brand identity. This study found that brand loyalty is directly influenced by brand identity, with customers who feel connected to the brand more likely to show long-term loyalty. This study provides a theoretical contribution by emphasizing the importance of brand identity management as a basis for forming brandrelationships with customers. Practical implications include developing consistent brand communication strategies, aligning brand values with customer needs, and investing in customer experiences that align with brand identity.

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