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Jurnal Dinamika Manajemen
Published by Universitas Negeri Semarang
ISSN : -     EISSN : 23375434     DOI : https://doi.org/10.15294/jdm
Core Subject : Science,
Decision Sciences, Operations Research & Management
JDM (Jurnal Dinamika Manajemen) is an international journal, that provides a forum for publishing original research articles, review articles from contributors, and novel technology news related to management that accepts papers from all countries.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
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The Impact of Brand Image, Perceived Price and Social Media on Purchase Intention: The Role of Brand Trust as a Mediator Renhat Pantro Sukma; Al. Agus Kristiadi; Sigit Dani Nugroho
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.966

Abstract

Micro and small traditional culinary enterprises are desperately trying to set forth their brand image. This study aims to boost Purchase Intention supported by Brand Trust. Data were collected from 353 respondent using a simple random technique. The analysis method by PLS-SEM. Research findings showed that Brand Image andBrand Trust have a significant effect on Purchase Intention. Perceived Price and social media have no direct effect on Purchase Intention. However, both variables have significant indirect effects. These results highlight the importance of strong Brand Image and Brand Trust in shaping Purchase Intention, emphasizing the need for a holistic marketing that considers these factors while adjusting efforts regarding pricing and social media. The practical implications of this research suggest that focusing on building a positive brand image and consumer trust can increase the chances of success in marketing efforts. Moreover, the finding also highlighted that Brand Trust has paid its mediating role function significantly in supporting Brand Image and Perceived Price. Event though Social Media was not fully supported by Brand Trust, this research suggest to increase frequency of Social Media to gain a better result.
The Investment Behavior of Female Board in Indonesia Joni; Carolina, Yenni; En, Tan Kwang
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.5700

Abstract

This study examines the impact of the presence of female board members on corporate investment behavior in developing countries, such as Indonesia. We selected companies listed on the Indonesia Stock Exchange from 2015-2019. In order to estimate the primary model, the regression model is developed by Ordinary Least Square (OLS) using 1,523 observation data. The results show that increasing the number of female board members can improve investment efficiency. The presence of female commissioners in the dual board mechanism enhances its monitoring function, affecting operational efficiency reflected in investment efficiency. The results from additional tests using the proxy of the percentage of female board commissioners are also consistent. The findings of this study have important implications for academics and practitioners developing a dual board governance system in Indonesia and for understanding the impact of gender diversity on corporate financial outcomes. This study is unique in that it focuses on the Indonesian context, where the role of women at the top management level is still limited and characterized by a dual board system that separates operational and supervisory functions.
Strategic Orientation as Booster of Small Business Innovation: is it Possible? Mulyono, Kemal Budi; Susilaningsih; Hindrayani , Aniek; Totalia , Salman Alfarisy; Rahman, M. Fathur
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.5827

Abstract

This study investigates the role of market orientation, entrepreneurial orientation, and learning orientation as boosters of the impact of knowledge management on innovation. This study filling the gap of inconsistent relation among knowledge management on business innovation in small business context. This research analyzed a quantitative design using a survey method and SEM-PLS modeling. Questionnaires were distributed to 160 respondents, who were small business owners, using the inverse root square sample size method with purposive sampling. The data were analyzed using the SEM-Warp PLS method. The research results indicate that market orientation, entrepreneurial orientation, and learning orientation significantly mediate the relationship between knowledge management and business innovation. These findings suggest that small entrepreneurs need to allocate time to enhance these three orientations through activities such as knowledge exploration, creation, and dissemination through entrepreneurial associations or business seminars or workshops, by doing so, they can promote increased innovation and improve their competitive advantage in the market.
AI Marketing Impact on Consumer Behavior: An SOR Model Analysis of Online Food Delivery Services Vindytia, Mona; Balqiah, Tengku Ezni
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.6758

Abstract

Today’s world thrives on artificial intelligence’s (AI) ability to unlock new and exciting ways to engage customers. By powering innovative offerings and personalized experiences, AI strengthens the bond between brands and their consumers, setting them apart from the competition. According to the Stimulus–Organism–Response (SOR) model, this study aims to analyze how stimulus factors in Artificial Intelligence (AI) marketing efforts impact consumer behavior in food delivery service applications. This research uses a quantitative, descriptive, and cross-sectional survey approach. Structural Equation Model (SEM) was used to analyze 412 responses from a questionnaire survey of Generation Y and Z subjects who used food delivery service applications from 2 leading platforms in the industry, such as Gojek (GoFood) and Grab (GrabFood). The results showed that all stimulus factors in AI marketing efforts affect brand experience, while only information and interaction affect brand equity. Both brand experience and equity significantly influence responses (brand preference and reuse intention). Implications of this study can activate academia and business practitioners to understand the influence of AI on user experiences and provide a guide for the development of marketing and branding strategies to strive for customer satisfaction by offering online service.
Business Performance of MSMEs: an Analysis of the Effect of Entrepreneurial Orientation, Market Orientation, and Technology Orientation Antony Sentoso; Tiara Plorist Sibarani; Evi Silvana Muchsinati
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.7559

Abstract

This study aims to evaluate the business performance of MSMEs in Batam City, focusing on the influence of entrepreneurial orientation, market orientation, and technology orientation, with the role of organizational culture as a mediating factor. The research methodology involves hypothesis testing through a structural equation model, with the research respondents being managers and owners of MSMEs in Batam who have been operating for more than one year. The sample was proportionally selected using purposive sampling, with a total of 260 MSMEs from various sectors in Batam City that met the criteria for analysis. The analysis results show that seven out of eight hypotheses have significant relationships, where entrepreneurial orientation and technology orientation have a positive impact on business performance. However, the hypothesis testing the influence of market orientation on business performance did not show a significant relationship. These findings highlight that in the context of MSMEs in Batam City, entrepreneurial and technology orientation play a more crucial role in enhancing business performance compared to market orientation.
Antecedents and Consequences of Parasocial Relationships in Tourism Marketing: A Case Study of Social Media Influencers Lusianingrum, Farah Putri Wenang; Pertiwi, Widya Nur Bhakti; Aisyi, Nasywa Rahadatul
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.7671

Abstract

Most research in tourism marketing only explores planned and impulsive factors to study visitors’ travel behavior and ignores relationship aspects. This research aims to produce a comprehensive model extending Parasocial Interaction Theory to explain themechanisms of parasocial relationships involving antecedents and consequences (intentions, attitudes, and behavior) in the context of tourism marketing via social media in Indonesia. A quantitative approach with survey methods is suitable for completing the objectives of this research. Respondents were selected using two criteria because this study choose a non-probability sampling approach, especially purposive. The number of respondents who met the criteria and filled in the data was 619 respondents, and the data was analyzed using SEM, which showed several results. First, the antecedent variables of Emotional Engagement, Motivational Entertainment, Value Congruence, and Intimate Self-Disclosure are proven to influence parasocial relationships. Second, Parasocial Relationships successfully influence Brand Trust, Travel Intentions, and Sharing Intentions. Third, Travel Intention is a predictor of travel decisions. The extension of parasocial interaction theory has been shown to help understand the dynamics of the relationship between individuals and media figures in the digital era and the implications of this relationship in explaining the mechanisms of its influence on tourism attitudes and behavior.
Harnessing The Power of Health Education and Technology: Unveiling Their Impact on Employee Productivity in ASEAN Countries Dede Suleman; Muhammad Azizurrohman; Risky Angga Pramuja
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.8789

Abstract

This study explores the impact of health expenditure, education levels, and technology adoption on employee productivity within ASEAN countries from 2015 to 2023. Utilizing secondary data from the World Bank, the research employs multiple regression analyses, specifically using Ordinary Least Squares (OLS), Fixed Effect Model (FEM), and Random Effect Model (REM) to provide a comprehensive understanding of these relationships. The findingsindicate that higher health expenditure, improved education levels, and greater technology adoption are all significantly and positively correlated with increased employee productivity. Diagnostic tests were conducted to ensure the validity and reliability of the models, with robust standard errors used to address heteroscedasticity. The results underscore the interconnected nature of these factors, highlighting the importance of integrated policy approaches to enhance workforce efficiency and economic growth. This study contributes to the broader literature on productivity by offering valuable insights for policymakers in ASEAN countries, emphasizing the need for coordinated investments in healthcare, education, and technology to drive sustainable development.
Elevate The Employee Performance: Interplay of Job Satisfaction as Moderating on Transformational Leadership Style and Work Environment Zulher; Suarni Norawati; Fadlan Effendi; Citrawati Jatiningrum
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.8949

Abstract

This study meticulously examines the moderating effect of job satisfaction on the relationship between transformational leadership, work environment, and employee performance in civil service police units members of Kampar Regency. The research method employs the SEM-PLS approach to provide better triangulation and elaboration of cases. Data is collected through surveys and follow-up interviews with civil service police officers in Kampar Regency as respondents. The findings reveal that transformational leadership style has a significant positive effect on employee performance, while the work environment has no significant effect. Transformational leadership style significantly influences performance through job satisfaction as a mediator. However, the work environment has no significant effect on performance through job satisfaction. These results highlight that leadership style and job satisfaction undeniably influence employee performance, but their effectiveness depends on various situational and contextual factors in civil service police units as public service agencies.
Emotional Value Meets Digital Influence: Unveiling Factors Driving Slow Fashion Purchases in Indonesia Hariningsih, Endang; Munarsih, Eni; Budiman, Santi
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.9300

Abstract

This study explores the relationship between digital influences and consumer perceived emotional value in driving slow fashion purchases in Indonesia, an underexplored context in existing research. By examining the effects of online promotions, personalized recommendations, content marketing, social reviews, and perceived price-quality on consumer behavior, this research provides novel insights into effective marketing strategies for sustainable products. Empirical analysis validates the significant role of emotional value in shaping purchase intentions, with personalized recommendations and content marketing emerging as critical drivers. However, online promotions, social reviews, and perceived price-quality were found to have insignificant impacts on emotional value. These findings suggest that while online promotions and perceived price-quality are important, their impact on emotional value may be limited without integration with other strategies. This research uniquely contributes by highlighting specific digital and emotional factors that influence consumer behavior towards slow fashion products, supporting the development of more effective and targeted sustainable marketing strategies. This article could potentially be used for a broader exploration of the long-term impacts of these influences and provide a comprehensive understanding of consumer behavior in different contexts.
Does Modern Consumerism Bring Sustainability in Responsible Consumer Behavior? The Case of Household Waste in Indonesia Ardhiyansyah, Andri; Ashidiqy, Abu Bakar; Jaman, Ujang Badru
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.9342

Abstract

Urbanization, globalization, and economic growth in Indonesia have changed consumer behaviors, leading to more household waste and environmental damage. Modern consumerism, fueled by a neoliberal economic model, worsens these issues as Indonesia’s waste management systems fail to keep up with the increasing waste from growing urban and middle-class populations. This study examines how knowledge, personalization, and word-of-mouth marketing, three components of contemporary consumerism, affect sustainable and ethical consumer behavior, particularly with regard to home trash management in Indonesia. A quantitative technique was used, and 370 Indonesian homes were surveyed. A structured questionnaire with a Likert scale (1–5) was used to gather the data, and (SEM-PLS 3) was used for analysis. The findings demonstrated that word-of-mouth, personalization, and informativeness had a major influence on the intention to decrease waste as well as the formation of waste reduction behaviors. In turn, these behaviors and intentions strongly indicate long-term, responsible behavior. These findings underscore the crucial role of modern consumerism’s components in shaping responsible waste management practices. As the urban and middle-class demographics continue to grow, the implications for Indonesia’s waste management systems are profound, suggesting a critical need for targeted interventions that leverage personalization and social influence to promote sustainability.

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